High Intensity Business

James Fisher PhD (james.fisher @ solent.ac.uk) is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. He is regarded as one of the leading researchers in exercise science, and in particular, resistance training.

Check out my previous interviews with James HERE

Luke Carlson (Luke @ DiscoverStrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions facilitated by educated and expert trainers. Their personal training facilities are among the highest volume/revenue training facilities in the United States.

Listen to my previous episodes with Luke HERE

In this episode, we discuss the state of the HIT industry, HIT interest from different population groups, the HIT business landscape, trends in exercise machines, the future of HIT, and much, much more!

Get help from Lawrence and HIT business experts when you join HIT Business Membership.

For all of the show notes, links and resources - Click Here

This episode is brought to you by the Resistance Exercise Conference

Would you like to:

• Learn from the top strength training professionals and researchers?
• Network and connect with other exercise professionals from all over the world?
• And get inspired, rejuvenated, and focused on your strength training business?

I certainly do, and that is why this will be my third appearance at REC. It's my favourite weekend of the year, and I am so excited to attend again in March 2020.

So why should you attend REC?

Well, firstly, there will be keynote presentations from exercise icons like Dr. Bente Klarlund Pedersen, Stuart Phillips PhD, James Fisher PhD, and Luke Carlson.

As a studio owner, you will learn business tactics and strategies on how to grow your business from the CEO of Discover Strength, the highest revenue producing strength training company in the nation. Moreover, you will grow your network by connecting with other strength training business owners from around the world.

As a personal trainer, REC will provide you with tangible training techniques to take back to your clients to implement right away for better results. REC is approved by ACSM, NASM, ACE, and NSCA for continuing education credits.

The conference will be held on the 27th and 28th March 2020 at the gorgeous Graduate Hotel, in Minneapolis, Minnesota.

Join me and register now over at ResistanceExerciseConference.com

If you want to take your strength training business to the next level and build a world class personal training and business network, you must attend. Please register now over at ResistanceExerciseConference.com

Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a Health Care and Professions Council registered Sport and Chartered Exercise Psychologist. He is currently Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University and Associate Editor of The Sport Psychologist, which is one of the most prominent peer-reviewed sport psychology journals.

His research interests include psychological issues in bodybuilding and strength training, psychological skills training (particular imagery), and low back pain. He is a former personal trainer with a specific interest in high-intensity training, and also has interests in target and precision sports, and thought/decision making processes in sport and other contexts.

Listen to Part 1 HERE

In this episode, Dave and I continue to discuss the different cognitive biases, how they impact decision making, how to understand each biases to make better decisions, and much more.

Access proven systems to make your HIT studio highly profitable inside HIT Business Membership

For all of the show notes, links and resources - Click Here

This episode is brought to you by the Resistance Exercise Conference

Would you like to:

• Learn from the top strength training professionals and researchers?
• Network and connect with other exercise professionals from all over the world?
• And get inspired, rejuvenated, and focused on your strength training business?

I certainly do, and that is why this will be my third appearance at REC. It's my favourite weekend of the year, and I am so excited to attend again in March 2020.

So why should you attend REC?

Well, firstly, there will be keynote presentations from exercise icons like Dr. Bente Klarlund Pedersen, Stuart Phillips PhD, James Fisher PhD, and Luke Carlson.

As a studio owner, you will learn business tactics and strategies on how to grow your business from the CEO of Discover Strength, the highest revenue producing strength training company in the nation. Moreover, you will grow your network by connecting with other strength training business owners from around the world.

As a personal trainer, REC will provide you with tangible training techniques to take back to your clients to implement right away for better results. REC is approved by ACSM, NASM, ACE, and NSCA for continuing education credits.

The conference will be held on the 27th and 28th March 2020 at the gorgeous Graduate Hotel, in Minneapolis, Minnesota.

Join me and register now over at ResistanceExerciseConference.com

If you want to take your strength training business to the next level and build a world class personal training and business network, you must attend. Please register now over at ResistanceExerciseConference.com

This episode is also brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I've ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilized by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention "High Intensity Business" in the how did you hear about us field – ORDER HERE

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions facilitated by educated and expert trainers. Their personal training facilities are among the highest volume/revenue training facilities in the United States. Listen to my previous episodes with Luke HERE

James Fisher PhD (james.fisher @ solent.ac.uk) is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at the Southampton Solent University in the UK. He is regarded as one of the leading researchers in exercise science, and in particular, resistance training. Check out my previous interviews with James HERE

Hannah Stael von Holstein (hannah @ discoverstrength.com) is the Vice President of Sales for Discover Strength, a fast growing personal training business based in Minneapolis, Minnesota. Discover Strength's four personal training facilities are among the highest volume/revenue training facilities in the United States. Listen to Hannah's first appearance on the podcast HERE

Luke, James and Hannah joins me in this episode to celebrate 10 years of REC, so here's a collection of our favorite moments from the previous REC events. We also want to give you educational and entertaining memories from 10 years of REC and demonstrate why you should attend in March 2020. Enjoy!

Build your $1,000,000+ HIT studio and Join HIT Business Membership

For all of the show notes, links and resources - Click Here

This episode is brought to you by the Resistance Exercise Conference

Would you like to:

• Learn from the top strength training professionals and researchers?
• Network and connect with other exercise professionals from all over the world?
• And get inspired, rejuvenated, and focused on your strength training business?

I certainly do, and that is why this will be my third appearance at REC. It's my favourite weekend of the year, and I am so excited to attend again in March 2020.

So why should you attend REC?

Well, firstly, there will be keynote presentations from exercise icons like Dr. Bente Klarlund Pedersen, Stuart Phillips PhD, James Fisher PhD, and Luke Carlson.

As a studio owner, you will learn business tactics and strategies on how to grow your business from the CEO of Discover Strength, the highest revenue producing strength training company in the nation. Moreover, you will grow your network by connecting with other strength training business owners from around the world.

As a personal trainer, REC will provide you with tangible training techniques to take back to your clients to implement right away for better results. REC is approved by ACSM, NASM, ACE, and NSCA for continuing education credits.

The conference will be held on the 27th and 28th March 2020 at the gorgeous Graduate Hotel, in Minneapolis, Minnesota.

Join me and register now over at ResistanceExerciseConference.com

If you want to take your strength training business to the next level and build a world class personal training and business network, you must attend. Please register now over at ResistanceExerciseConference.com

Walter Vendel (walter @ fit20.nl) is the CEO of fit20 Group, overseeing the expansion in the Netherlands and abroad in directing innovation. The first fit20 studio opened in 2009. Today, they have more than 150 studios in the Netherlands and continue to grow fast internationally having licensed Master Franchisees in 9 countries on 4 continents.

fit20 is an innovative training studio that offered thousands of people worldwide an effective way to increase their health and fitness levels significantly by training just once a week for 20 minutes. fit20's unique training removes the intimidation of a typical gym and blends personal training, and recovery to improve your strength and overall well-being. With a vision to help millions worldwide, fit20 offers a highly profitable franchising business model for prospective business owners.

Listen to my previous episode with Walter HERE, where he talks about how to build a successful fit20 franchise and HIT Business. Curious what starting your own business at fit20 would look like? If interested, please fill in this form

In this episode Walter Vendel discusses Gino Wickman's book Traction, Entrepreneurial Operating System®, the six key business components, how fit20 implements EOS, and much, much more!

Watch EOS Whirlwind Tour: How to Get More of What You Want Out of Your Business and learn more about EOS, the 6 core components of any business, and the 5 foundational tools.

Build your $1,000,000+ HIT studio when you Join HIT Business Membership.

For all of the show notes, links and resources - Click Here

This episode is brought to you by the Resistance Exercise Conference

Would you like to:

• Learn from the top strength training professionals and researchers?
• Network and connect with other exercise professionals from all over the world?
• And get inspired, rejuvenated, and focused on your strength training business?

I certainly do, and that is why this will be my third appearance at REC. It's my favourite weekend of the year, and I am so excited to attend again in March 2020.

So why should you attend REC?

Well, firstly, there will be keynote presentations from exercise icons like Dr. Bente Klarlund Pedersen, Stuart Phillips PhD, James Fisher PhD, and Luke Carlson.

As a studio owner, you will learn business tactics and strategies on how to grow your business from the CEO of Discover Strength, the highest revenue producing strength training company in the nation. Moreover, you will grow your network by connecting with other strength training business owners from around the world.

As a personal trainer, REC will provide you with tangible training techniques to take back to your clients to implement right away for better results. REC is approved by ACSM, NASM, ACE, and NSCA for continuing education credits.

The conference will be held on the 27th and 28th March 2020 at the gorgeous Graduate Hotel, in Minneapolis, Minnesota.

Join me and register now over at ResistanceExerciseConference.com

If you want to take your strength training business to the next level and build a world class personal training and business network, you must attend. Please register now over at ResistanceExerciseConference.com

This episode is also brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I've ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilized by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention "High Intensity Business" in the how did you hear about us field – ORDER HERE

Panos Papadiamantis (info @ mypnoe.com) is the co-founder of PNOE, the first portable cardio-metabolic analyzer that gives the most comprehensive and insightful health assessment allowing users to develop an accurate nutrition and workout plan, in just 10 minutes. The product is trusted by hundreds of gyms, coaches and team. PNOE's team of passionate engineers are dedicated to bring cardio-metabolic analysis to everyone.

In this episode Panos Papadiamantis gives an overview about cardio-metabolic analysis, why use PNOE, how PNOE does cardio-metabolic tests, and much more. Let's get started!

Build your $1,000,000+ HIT studio when you join HIT Business Membership

For all of the show notes, links and resources - Click Here

This episode is brought to you by the Resistance Exercise Conference.

Would you like to:

• Learn from the top strength training professionals and researchers?
• Network and connect with other exercise professionals from all over the world?
• And get inspired, rejuvenated, and focused on your strength training business?

I certainly do, and that is why this will be my third appearance at REC. It's my favourite weekend of the year, and I am so excited to attend again in March 2020.

So why should you attend REC?

Well, firstly, there will be keynote presentations from exercise icons like Dr. Bente Klarlund Pedersen, Stuart Phillips PhD, James Fisher PhD, and Luke Carlson.

As a studio owner, you will learn business tactics and strategies on how to grow your business from the CEO of Discover Strength, the highest revenue producing strength training company in the nation. Moreover, you will grow your network by connecting with other strength training business owners from around the world.

As a personal trainer, REC will provide you with tangible training techniques to take back to your clients to implement right away for better results…... And REC is approved by ACSM, NASM, ACE, and NSCA for continuing education credits.

The conference will be held on the 27th and 28th March 2020 at the gorgeous Graduate Hotel, in Minneapolis, Minnesota.

Join me and register now over at resistanceexerciseconference.com

If you want to take your strength training business to the next level and build a world class personal training and business network, you must attend. Please register now over at resistanceexerciseconference.com

John Briggs (john @ incitetax.com), is a tax genius and runs Incite Tax and Accounting in Sandy, Utah, a multi-million-dollar firm and the largest in the country, adapting Michalowicz's Profit First concept serving micro gym owners focusing on tax and cash-flow strategies. He has been featured in CrossFit Journal, Box Pro Magazine, and on micro gym podcasts such as Two-Brain Radio, WTF Gym Talk and The 321 Podcast.

John has been sharing his expertise in fitness business events like the Gym Owner's Growth Summit, ProfitCON and Two-Brain Summit. His book, Profit First for Microgyms, presents a step-by-step plan to help transform microgyms into a profitable business.

Jump start your gym's cashflow using John's free 5-Day Challenge Program.

In this episode, John Briggs shares his expertise on tax and accounting, profit first system for micro gyms, tools and tips for startup gyms, financial best practices for fitness business, and much more.

Build your $1,000,000+ HIT studio and Join HIT Business Membership

For all of the show notes, links and resources - Click Here

This episode is brought to you by the Resistance Exercise Conference

Would you like to:

• Learn from the top strength training professionals and researchers?
• Network and connect with other exercise professionals from all over the world?
• And get inspired, rejuvenated, and focused on your strength training business?

I certainly do, and that is why this will be my third appearance at REC. It's my favourite weekend of the year, and I am so excited to attend again in March 2020.

So why should you attend REC?

Well, firstly, there will be keynote presentations from exercise icons like Dr. Bente Klarlund Pedersen, Stuart Phillips PhD, James Fisher PhD, and Luke Carlson.

As a studio owner, you will learn business tactics and strategies on how to grow your business from the CEO of Discover Strength, the highest revenue producing strength training company in the nation. Moreover, you will grow your network by connecting with other strength training business owners from around the world.

As a personal trainer, REC will provide you with tangible training techniques to take back to your clients to implement right away for better results. REC is approved by ACSM, NASM, ACE, and NSCA for continuing education credits.

The conference will be held on the 27th and 28th March 2020 at the gorgeous Graduate Hotel, in Minneapolis, Minnesota.

Join me and register now over at ResistanceExerciseConference.com

If you want to take your strength training business to the next level and build a world class personal training and business network, you must attend. Please register now over at ResistanceExerciseConference.com

This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I've ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilized by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention "High Intensity Business" in the how did you hear about us field – ORDER HERE

I wanted to start a personal training business in one form or another for several years now. However, the podcast and HIT Business Membership have always taken center stage. More recently, I realized it makes a lot of sense for me to start a personal training business in terms of the benefits in documenting the journey, developing my expertise, and providing more value to you in both the podcast and membership.

In the Part 1, I covered the first steps to starting a HIT business, software and tools to help you run your business and how to prepare for personal training before you are certified. In this episode, I talk about location, equipment and insurance, setting up a website for your business, market research and much more.

Build your $1,000,000+ HIT studio and Join HIT Business Membership

For all of the show notes, links and resources - Click Here

This episode is brought to you by the Resistance Exercise Conference

Would you like to:

• Learn from the top strength training professionals and researchers?
• Network and connect with other exercise professionals from all over the world?
• And get inspired, rejuvenated, and focused on your strength training business?

I certainly do, and that is why this will be my third appearance at REC. It's my favourite weekend of the year, and I am so excited to attend again in March 2020.

So why should you attend REC?

Well, firstly, there will be keynote presentations from exercise icons like Dr. Bente Klarlund Pedersen, Stuart Phillips PhD, James Fisher PhD, and Luke Carlson.

As a studio owner, you will learn business tactics and strategies on how to grow your business from the CEO of Discover Strength, the highest revenue producing strength training company in the nation. Moreover, you will grow your network by connecting with other strength training business owners from around the world.

As a personal trainer, REC will provide you with tangible training techniques to take back to your clients to implement right away for better results. REC is approved by ACSM, NASM, ACE, and NSCA for continuing education credits.

The conference will be held on the 27th and 28th March 2020 at the gorgeous Graduate Hotel, in Minneapolis, Minnesota.

Join me and register now over at ResistanceExerciseConference.com

If you want to take your strength training business to the next level and build a world class personal training and business network, you must attend. Please register now over at ResistanceExerciseConference.com

This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I've ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilized by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention "High Intensity Business" in the how did you hear about us field – ORDER HERE

Thom Tombs (thom @ smarterexercise.org) has a Bachelor of Science degree in Computer Science, and is a former U.S. Marine and Senior IT Director for a fast-growing biotech company. He is a certified Super Slow instructor, and the proud owner of Smarter Exercise in Encinitas, CA which provides evidence based strength training services to clients of all ages and of all fitness levels. In the past 13 years, Thom has instructed over 30,000 individual strength training sessions.

Read Thom's guest blog post HERE, where talks about prospecting, pricing, and building a solid sales process.

In this episode, Thom Tombs, talks about his Smart Exercise Toolkit, CAR.O.L bikes, HIT workouts, marketing campaigns, and much more.

Build your $1,000,000+ HIT studio and Join HIT Business Membership

For all of the show notes, links and resources - Click Here

This episode is brought to you by the Resistance Exercise Conference.

Would you like to:

• Learn from the top strength training professionals and researchers?
• Network and connect with other exercise professionals from all over the world?
• And get inspired, rejuvenated, and focused on your strength training business?

I certainly do, and that is why this will be my third appearance at REC. It's my favourite weekend of the year, and I am so excited to attend again in March 2020.

So why should you attend REC?

Well, firstly, there will be keynote presentations from exercise icons like Dr. Bente Klarlund Pedersen, Stuart Phillips PhD, James Fisher PhD, and Luke Carlson.

As a studio owner, you will learn business tactics and strategies on how to grow your business from the CEO of Discover Strength, the highest revenue producing strength training company in the nation. Moreover, you will grow your network by connecting with other strength training business owners from around the world.

As a personal trainer, REC will provide you with tangible training techniques to take back to your clients to implement right away for better results…... And REC is approved by ACSM, NASM, ACE, and NSCA for continuing education credits.

The conference will be held on the 27th and 28th March 2020 at the gorgeous Graduate Hotel, in Minneapolis, Minnesota.

Join me and register now over at resistanceexerciseconference.com

If you want to take your strength training business to the next level and build a world class personal training and business network, you must attend. Please register now over at resistanceexerciseconference.com

Brian Murray (brian @ strongwomenrock.xyz) is the founder and owner of Strong Women Rock. He holds a Masters Degree in Exercise Physiology from Auburn University and has spent the last 25 years in getting further and further outside the exercise box studying about the effects of brief and intense muscle contraction on body composition change with age. As an expert in strength training and fat loss, Brian, has been featured in Fox News and CNN.

He is the Director of Clinical Research at ViiV Fitness working on the revolutionary ViiV Isometric Machine. Brian also wrote the best-selling book, Stop Trying To Lose Weight -- You're Making Yourself Fatter, which presents evidence of the health benefits of properly performed, maximal isometric contractions.

In this episode, Brian Murray talks about the ViiV machine and isometrics, the 20-second isometric workout, why isometrics is the next evolution of health and fitness, and much more. Let's get started!

Build your $1,000,000+ HIT studio and Join HIT Business Membership

For all of the show notes, links and resources - Click Here

Patty Durell (patty @ rocksolidfitnessfl.com), along with her husband, Dave Durell, own and operate Rock Solid Fitness, a one-on-one personal training studio in Dunedin, Florida. Their unique high-intensity training philosophy has helped thousands of clients increase strength, lose fat, improve conditioning and rehabilitate injuries.

Patty has been helping people achieve their fitness goals for over 25 years. She is a Master Level Personal Trainer, Certified Conditioning Specialist, Licensed Physical Therapist Assistant, and has specialized training in nutrition and physical rehabilitation. Patty practices what she preaches and has lost over 40 pounds, and kept it off, through proper exercise and nutrition. Patty has been a popular speaker to fitness and medical professionals, corporations, college and high school students and many support groups.

Listen to my previous episode with Patty Durell HERE, where we talk about shoulder injuries and how to prevent them.

In this episode, Patty Durell shares about pregnancy and exercise, best practices in training pregnant clients, and much more. Enjoy!

This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I've ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilized by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention "High Intensity Business" in the how did you hear about us field – ORDER HERE

Build your $1,000,000+ HIT studio and Join HIT Business Membership

For all of the show notes, links and resources - Click Here