High Intensity Business

Dr Ben Bocchicchio has been an innovator and leader in the fields of fitness, exercise, and health since the 1970s. He founded Sports Conditioning in Staten Island and developed programs for weight reduction, cosmetic enhancement, general fitness, and health and rehabilitation. Dr Ben owned and supervised a number of private fitness and health centers from the early 1970s. He also developed and owned spine and cardio vascular rehabilitation centers, where he used his S.Ma.R.T.-EX™ program.

In the early 1980s, Dr. Ben founded Cardio Management Systems and used resistance training as an intricate part of Phase 2 Cardiac Rehabilitation. This was the first documented and formal use of such exercise and is now commonplace protocol. In the mid-1980s, Dr. Ben became the exercise physiologist for Lehrman Back Centers in Miami Beach, Florida.

Dr. Ben has continued his work in the fields of fitness, wellness, and health to this day. He currently maintains a private fitness and health practice in Arizona. This successful business includes medically managed weight loss programs that combine prescription medication therapy, nutritional counselling, and supervised exercise. Now in his 60s, Dr. Ben continues to train regularly using his revolutionary S.Ma.R.T.-EX™ training system. This enables him to maintain a high level of strength, significant muscle mass, and low body fat. He continues to be a much sought-after expert and consultant by corporate, educational, and individual clients.

Check out Dr Ben's book - 15 Minutes to Fitness: Dr. Ben's SMaRT Plan for Diet and Total Health

In this episode, we cover:

• The origins of SuperSlow
• Classic tales with Arthur Jones
• Dr Ben's business success
• High intensity strength training:
  • Short vs long workouts
  • Bodyweight vs machines
  • Potential problems with Timed Static Contraction training
  • Maximising hypertrophy
  • Workout technique
• … and much, much more

Get access to more from Dr Ben on SuperSlow and Fitness Business in the HIT Business Membership here

This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I've ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE

For all of the show notes, links and resources - Click HERE

Dr Jurgen Giessing (email – giessing[at]uni-landau.de) is a professor of sports science at the University of Koblenz-Landau. After graduating from the University of Marburg with a teaching degree and a doctor's degree in pedagogy in 1997, Jurgen worked as a sports therapist and P.E. teacher and continued his research about muscle hypertrophy training which lead to his doctoral dissertation in sports science at the University of Tübingen in 2002.

Since 2007, Jurgen works at the University of Koblenz-Landau where he continues his research about muscle hypertrophy training and its health related effects. His book HIT, first published in 2006, became a best-seller in Germany. His new book High Intensity Training explains why staying in shape requires very little training time and that it is the quality rather than the quantity of training that makes the difference.

Jurgen has conducted several studies on High Intensity Training with sports students, seniors, type 2 diabetics, and identical twins. There has never been an injury-related drop out (no surprise there!)

A few caveats on this one:

• I believe I have miscalculated my calorie intake (fat is dense!). In this podcast, I report that my calorie intake in typically
• I recorded this podcast a long time before my episode with Dr Doug McGuff on "bulking", where Doug further reinforced Jurgen's point about the problems chasing a calorie surplus on a daily basis. I have since stopped calorie counting and currently eat a high protein diet to satiety each day (typically 2 large meals per day).

In this episode, we cover:

• The origins of multiple set training
• The problems with research comparing number of exercise sets
• How to manage calorie and macro-nutrient intake for gain muscle
• … and much, much more

Learn HIT Business and Personal Training from the best in the industry HERE

This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I've ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE

• Berger in retrospect: effect of varied weight training programmes on strength
• Single vs. multiple sets of resistance exercise for muscle hypertrophy: a meta-analysis
• Beware the Meta-Analysis: Is Multiple Set Training Really Better than Single Set Training for Muscle Hypertrophy?
• Drop-sets
• Rest-pause
• Body by Science: A Research Based Program for Strength Training, Body Building, and Complete Fitness in 12 Minutes a Week by Dr Doug McGuff and John R. Little ( Amazon US / Amazon UK )
• The Effects of Overfeeding on Body Composition: The Role of Macronutrient Composition – A Narrative Review
• mTOR
• Myokines
• Dr James Fisher – How to Reunite the HIT Community, Workout Routines, and Sun-bedding
• SuperSlow
• Resistance Training Volume Enhances Muscle Hypertrophy
• James Steele, PhD – The Problems With Measuring "Effort" In Resistance Training Science (#167)
• Clarity in Reporting Terminology and Definitions of Set End Points in Resistance Training

• Dr Ted Naiman (Listen to my episodes with Ted here: Part 1, Part 2, and Part 3)
• Dr Richard Berger
• Skyler Tanner (Listen to my episodes with Skyler here: Part 1, Part 2, Part 3, Part 4, Part 5, and Part 6)
• Dr. James Steele (Listen to my episodes with James here: Part 1, Part 2, Part 3, Part 4, and Part 5)
• Dr Doug McGuff (Listen to my episodes with Doug here: Part 1, Part 2, Part 3 and Part 4)
• Dr James Fisher (Listen to my episodes with James here: Part 1, Part 2, Part 3, Part 4, and Part 5)
• Arthur Jones
• Arnold Schwarzenegger
• James Krieger (Listen to the episode with James here)
• Dr Brad Schoenfeld (Listen to my episodes with Brad here: Part 1 and Part 2)

Nick Paterson is an engineer, former RAF and commercial pilot, Owner of Ultimate Fitness, and blogger. In 2008, the financial crash took down Nick's business in Finite Element Analysis Design, which catalysed Nick's decision to become a house husband and focus on raising his young daughter. It was during this time that Nick realised his health was in rapid decline.

In 2012, Nick bumped into a friend who had experimented with a high-fat low-carb (HFLC) diet and lost some body fat. Nick was very skeptical, but watched from the sidelines as his wife did the same and lost a significant amount of fat over several months and vastly improved her health. Not able to ignore it any longer, Nick took the plunge and went low-carb. Despite some good fat loss in the beginning, Nick soon hit a plateau and discovered that low-carb wasn't the entire answer. This led him to invest a ton of time to figure out the optimal diet for himself to help him lose his excess body fat and optimise his health. Eventually, Nick came across high intensity strength training via Body By Science, and coupled this with his nutrition knowledge to provide a Personal Training, Diet and Biometric Monitoring service.

Nick is currently taking on new clients. To get a free high intensity training trial in Helsinki, Finland, contact Nick here. Also, I encourage you to follow Nick on Twitter to learn about his crazy outdoor adventures!

In this episode, we cover:

• How to break through fat loss plateaus by removing inflammatory foods
• Nick's unusual bodyweight high intensity training regimen
• How to start a personal training business from scratch
• How to raise prices in your personal training business
• … and much, much more

Build a profitable HIT Business and join the HIT Business Membership HERE

This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I've ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE

For all of the show notes, links and resources - Click HERE

Luke Carlson (Luke [@] DiscoverStrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis, Minnesota. Discover Strength's four personal training facilities are among the highest volume/revenue training facilities in the United States. Luke is a sought after speaker to businesses and leaders in a variety of industries.

Alongside HIT legend, Jim Flanagan, Luke Carlson runs The Real HIT Experience, a 2-Day Course on high intensity training and the proven business systems to take your personal training business to the next level - check it out HERE

If you had any doubts over the opportunity and potential financial reward in HIT business, make sure you listen till the end of this episode, to learn how much revenue Discover Strength's smallest studio generates and the truth about what is possible in this business.

Check out Luke's other appearances on the podcast here:

• Discover Strength CEO, Luke Carlson on How to Build a Successful HIT Business, Forced Reps vs Unassisted MMF and Minimalist Marathon Training
• What Luke Carlson has Learned about Exercise after Collecting a Ton of Data and Running Large Scale Experiments
• James Fisher and Luke Carlson – The Keys to Running a Successful Business, Optimizing Your Workouts for Strength and Mass Gains, and the Busy Person's Guide to Working Out
• Luke Carlson on How to Run and Scale Your Fitness Business in the Smartest and Most Effective Ways Possible
• Luke Carlson – How To Generate More Revenue In Your High Intensity Training Business

In this episode, we cover:

• How to delegate effectively in your business
• How to find and hire the best people
• How to find clarity and significantly boost your productivity
• … and much, much more

Build a profitable HIT Business and join the HIT Business Membership HERE

This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I've ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE

Ted Harrison (Facebook / Twitter) is a UK-based, High-intensity trainer and the owner of Vital Exercise, a private exercise studio specialising in strength and conditioning. Ted has spent over three decades helping people transform their health and build their best physiques using an evidence-based exercise approach.

This is Ted's third appearance on the podcast. Check out Episode 1 and Episode 2.

In this episode, we cover:

• How to motivate yourself to train hard
• How to motivate yourself to train clients during long tough days and over the long term
• How to motivate clients to train hard and achieve best results
• … and much, much more

I have had multiple requests for content on training motivation. This is the ultimate actionable and raw episode on motivation in a variety of high intensity training contexts.

Get exclusive access to HIT Business resources and monthly expert Q&As here

This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I've ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE

For all of the show notes, links and resources - Click HERE

Dr. Carrie Diulus (Twitter, Instagram, Facebook) is a thriving Type 1 diabetic who utilizes a low-carbohydrate diet with specialized insulin strategies both for herself and her diabetic patients to have a powerful impact on the management of these conditions. Dr Diulus received her medical degree from Northeast Ohio Medical University, did three years of residency in anatomic and clinical pathology at Summa Health System in Akron, Ohio, and completed a six-year residency-training program in orthopedic surgery at the Cleveland Clinic in Ohio. She completed a spine fellowship with the SpineCare Medical Group in San Francisco.

Dr. Diulus is also a recognized leader in healthcare information technology. She is the CEO and founder of Speira Health (formerly C. Diulus, LLC) and a former Senior Clinical Associate for Tres Rios Group and Amati Health. Together these companies align to form a unique team of physicians and business analysts who work with healthcare providers, developers, and investors to identify breakthrough strategies that align healthcare IT initiatives, products and services with enterprise goals and market opportunities. Previously Dr. Diulus served as Medical Director within the Information Technology Division at the Cleveland Clinic from 2011-2014.

Dr Carrie Diulus is one of the most interesting and impressive human beings I have ever spoken with. It was a great pleasure for me to have her on the show and I am so excited for you to hear what she has to say about all things health, nutrition and exercise related in this podcast.

In this episode, we cover:

• How a type-1 diabetic uses a low-carb plant-based diet to thrive
• Optimising muscle gain and performance vs optimising health span and longevity
• How to improve spine health with inversion tables, swimming, and strength training
• … and much, much more

Get exclusive access to HIT Business resources and monthly expert Q&As here

This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I've ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE

For all of the show notes, links and resources - Click HERE

James Steele, PhD (Instagram / email - james.steele [@] solent.ac.uk) is the Principal Investigator at Ukactive Research Institute and Associate Professor of Sport and Exercise Science at Southampton Solent University, UK. He has published many peer reviewed articles on a variety of areas relating to health and fitness with particular focus upon the impact of resistance training.

In his role at UKactive, Dr Steele is working to translate academic expertise into real world practice, and utilise the insight of what is happening on the ground with Ukactive members to further the knowledge of what works in getting the the UK moving.

Listen to my previous podcasts with James here.

In this episode, we cover:

• James's role in changing and improving the physical activity guidelines in the UK
• A review of James's research into the role of effort in resistance training and it's importance in future research and personal training
• James's current workout routine
• The upsides and downsides of the quantified self movement
• How meaningful statistical significance is in most resistance training science.
• … and much, much more

Build a Highly Profitable HIT Business HERE

This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I've ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE

For all of the show notes, links and resources - Click HERE

Arjan Meijer is from the Netherlands and has been training with weights since the 80s. He's done it all, read it all, and heard it all. He's tried high volume traditional weight training, Dorian Yates style high intensity training, Mike Mentzer consolidation routines, and much more. Arjan competed in two natural body building competitions at age 22 and 23, coming second place in the first and sixth place in the second.

Despite being a fairly strong responder to resistance training, Arjan found Dorian Yates's approach to be too much still. This was primarily because he was, and still is, working in a very physical job in a meat factory. Not able to cope with the demands of both, in 2005, Arjan abandoned high intensity training for 3 years, losing most of his hard earned muscle mass. In 2008, Arjan discovered Mike Mentzer, returned to training, and at 47, he looks fantastic.

Please support Arjan and check out his high intensity training apparel store, The HIT Shop ( US / Europe )

Arjan is creating some of the best HIT videos on YouTube. Check out his channel here.

In this episode, we cover:

• Arjan's personal training routines, volume, and frequency
• Real talk about managing expectations, genetic potential, and developing a healthy respect and attitude for training
• How to start a HIT business or business in general
• … and much, much more

Would you like to learn how to start and grow a HIT Business? Join the HIT Business Membership here

Support the podcast and get access to behind-the-scenes in my high intensity training, business, and lifestyle on my Patreon HERE

This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I've ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE

Ivor Cummins BE(Chem) CEng MIEI is a chemical engineer and has since spent over 25 years in corporate technical leadership and management positions. He was shortlisted in 2015 as one of the top 6 of 500 applicants for "Irish Chartered Engineer of the Year". Ivor has had a prolific career leading teams in complex problem-solving scenarios. He has often led worldwide teams with over 60-70 engineers working on major technical issues; the largest of these involved product issues where hundreds of millions of dollars were in the balance.

Several years ago, Ivor encountered a complex technical challenge in his personal life. Receiving poor blood test results, he was unable to get solutions from multiple doctors. He thus embarked on an intense period of biochemical research into the science of human metabolism. Within eight weeks he had resolved and optimized all of his blood test metrics and had shed over 33lb of body fat with relative ease.

In the following years he continued his research on the many "root causes" of modern disease, from "cholesterol" through to insulin resistance. In order to help stem the tide of chronic disease in our modern population, he embarked on a personal mission to share the science and solutions. He began this process by giving corporate talks and releasing them on YouTube for the wider audience. He has since become a professional speaker of note, giving many public lectures and chairing interviews with worldwide health experts. Most notably he was invited by the President of the British Association for Cardiovascular Prevention and Rehabilitation (BACPR) to give a keynote talk on heart disease root causes at their annual conference in London in October 2017.

Ivor Cummins is the co-author of Eat Rich, Live Long Mastering the Low-Carb & Keto Spectrum for Weight Loss and Longevity ( Amazon US / Amazon UK ). I really enjoyed this book. It has an excellent scientific underpinning and some of the best high-fat low-carb recipes I've ever tasted!

In this episode, we cover:

• The lay challenge in analysing and interpreting scientific data
• How to prevent and reverse Insulin Resistance and Metabolic Syndrome
• The problems with simplistic advice like "fat loss is calories in vs calories out"
• … and much, much more

Support the podcast and get access to behind-the-scenes in my high intensity training, business, and lifestyle on my Patreon HERE

This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I've ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE

Ad Ligtvoet is a training instructor and former MedX therapist for Keiser Training in Aachen, Germany. He also runs his own business, Ad Ligtvoet Training Therapy Nutrition, which focuses on helping people restore metabolic health through an efficient and practical application concerning muscle training and nutrition. The exercise programme takes place at Ad's private facility and his nutrition counselling is based on the Bodymed system.

As a young adult, Ad trained for 2-hours per day, 7-days a week. He now trains for ~15-minutes once every 4-6 days, and at 53, he looks incredible.

Here's an example of Ad's typical meal. He normally eats something similar to the below 2 times per day.

There was one moment during this episode where I said that in regard to optimising gains be fine tuning "some people argue against me, but I don't really care". That's not true. I welcome alternative views. This was recored quite a few months ago. It's funny how quickly you can grow up.

You can listen to Part 1 HERE.

In this episode, we cover:

• The different high intensity training facilities and machines available in Europe.
• A detailed look at Ad's 5-way split.
• The difference between workout optimisation and maximisation
• … and much, much more

Support the podcast and get access to behind-the-scenes in my high intensity training, business, and lifestyle on my Patreon HERE

This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I've ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE

For all of the show notes, links and resources - Click HERE