High Intensity Business

Dr James Fisher (Instagram, Facebook) is a Course Leader and Senior Lecturer in School of Sport, Health and Social Sciences at the Southampton Solent University in the UK. He is regarded as one of the leading researchers in exercise science, and in particular resistance training.Evidence-Based Resistance Training Recommendations

Listen to my other episodes with James here: Part 1, Part 2, Part 3, and Part 4, and Part 5.

In this episode, James and I discuss his up-to-date recommendations for naturally maximising muscle hypertrophy.

We also discuss:

• Evidence-based recommendations for volume, frequency and intensity
• The Body By Science long term training recommendations
• James's exercise prescription for optimal natural muscle hypertrophy
• … and much, much more

Learn how to grow your high intensity strength training business – Click Here

For all of the show notes, links and resources - Click Here

Occasionally I get the question: "Lawrence, how is your personal training business going?"

I've wanted to start a personal training business in one form or another for several years now. However, the podcast and HIT Business Membership have always taken centre stage. More recently, I've realised it makes a lot of sense for me to start a personal training business in terms of the benefits in documenting the journey, developing my expertise, and providing more value to you.

Fortunately, I was connected to someone locally in Galway, Ireland, who has the same desire and wants to open a facility providing a suite of services, including high intensity personal training.

The facility is not likely to open for 6-12 months. In the meantime, I have decided to start a small personal training business with a view to potentially transition clients to a studio in the future.

I cover:

• The first steps to starting a lean high intensity training business
• Software and tools to help you get certified and run your business
• How to prepare for personal training before you're certified
• … and much, much more

Learn how to grow your high intensity strength training business – Click Here

This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I've ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE

For all of the show notes, links and resources - Click Here

Luke Carlson (email - Luke@discoverstrength [dot] com) is the Founder and CEO of Discover Strength based in Minneapolis, Minnesota. Discover Strength's five personal training facilities are among the highest volume/revenue training facilities in the country. Carlson is a sought after speaker to businesses and leaders in a variety of industries.

Alongside HIT legend, Jim Flanagan, Luke Carlson runs The Real HIT Experience, a 2-Day Course on high intensity training and the proven business systems to take your personal training business to the next level – check it out HERE

Once a year, Luke and the Discover Strength team host the Resistance Exercise Conference: The Science and Application of Strength Training for Health and Human Performance. This is my favourite weekend of the year and it's a MUST ATTEND for HIT business owners and trainers. The conference provides incredible keynotes on exercise science and HIT business (like Dr Doug McGuff, Dr James Fisher and Luke Carlson), and life changing networking opportunities, which will retool and inspire you to take your career to the next level and exceed your business goals - Register Here

If you would like to listen to the rest of this episode and get access to much more exclusive HIT Business content, monthly Q&As with experts, and a high-grade HIT Business Community, please join the membership - Join Here

We discuss:

• How to manage your personal training operation for maximum efficiency
• How to optimise the client experience in a busy training studio
• How to significantly reduce machine log jams
• … and much, much more

For all of the show notes, links and resources - Click Here

Martin Gibala PhD (@Gibalam) is a professor and chair of the Department of Kinesiology at McMaster University in Hamilton, Canada. His research on the health benefits of interval training has attracted immense scientific attention and worldwide media coverage. He is the author of a bestselling book, The One-Minute Workout: Science Shows a Way to Get Fit That's Smarter, Faster, Shorter.

Martin has published more than a hundred peer-reviewed articles, is frequently invited to speak at international scientific meetings, and has received multiple awards for teaching excellence.

Listen to my first podcast with Martin HERE

In this follow-up episode, I took some time to digest Martin's comments in Part 1, read more scientific literature, and use your questions and comments to expand on our first conversation.

There has been a lot of debate in the high intensity strength training (HIST) community about whether or not high intensity interval training is an important adjunct for optimising cardiovascular fitness and health span.

We discuss:

• How important is HIIT if you're already doing HIST?
• How long does it take for cardiovascular fitness to de-condition?
• How much can you improve your VO2 max and how much is genetic?
• An ideal template for overall fitness
• … and much, much more

Learn how to grow your high intensity strength training business – Click Here

This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I've ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE

For all of the show notes, links and resources - Click Here

"Hi I'm Lawrence, join me over at corporatewarrior.co to optimise your high intensity training and start and grow your strength training business"

Owen Dockham is the CEO of Live Oak Strength and Co-Founder of EverStrongSF, 2 exercise studios that offer a rational, safe, and effective approach to exercise not found anywhere else in the eastern bay area.

Having supervised over 10,000 one-on-one personal training sessions, with individuals ranging from ages 10 to 89, Owen has found that everyone has something positive to gain from their unique, evidence based approach to exercise.

In this podcast, Owen and I discuss how both Live Oak Strength and EverStrongSF have grown and matured since our last podcast.

We also cover:

• Systems to implement to cut costs and generate more profit in your business
• How to find excellent personal trainers
• How to overcome fears of raising prices
• ... and much, much more

Join Owen and I at the Resistance Exercise Conference in March 22nd and 23rd 2019 - Register Here

Grow your high intensity strength training business and get access to content on how to optimise your hiring process, how to transition to monthly memberships, and much more, in the HIT Business Membership - Join Here

This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I've ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE

For all of the show notes, links and resources - Click Here

Greg Anderson was the Co-Founder of Ideal Exercise. Greg was an amazing promoter and instructor of the SuperSlow® protocol and was named one of the greatest trainers in the world by Dr Doug McGuff (co-author of Body By Science) and other slow HIT enthusiasts. His legacy lives on through his wife and Ideal Exercise Co-Founder, Ann-Marie Anderson.

Today's episode comes courtesy of Rock Solid Fitness Co-Founder, Dave Durell. As I collected resources on Greg to list for my podcast with Ann-Marie Anderson, I came across this interview by Dave on High Intensity Nation.

It is one of the best high intensity training podcasts I've heard and I had to ask Dave's permission to re-publish it here.

This podcast is packed with high intensity training stories, protocols, business tips, and Greg is just hilarious right the way through.

Greg and Dave also cover:

• How Greg got into high intensity training
• How to manage the transition from open gym to 1-on-1 personal training
• How to retain clients
• How to manage introductory workouts effectively
• How to tweak the high intensity training stimulus for better results
• ... and much, much more

Learn how to build a profitable high intensity strength training business - Click HERE

For all of the show notes, links and resources - Click HERE

Scott Myslinski is the host of the Carnivore Cast podcast, which dives deep into the carnivore diet and lifestyle by interviewing doctors, researchers, and long term carnivores who've overcome a variety of diseases and conditions. Scott has been a carnivore for over two years and, with the addition of resistance training, has improved his body composition, energy, and cognitive performance.

In this episode, Scott and I dig into a lot of topics in relation to hypertrophy training and the carnivore diet including:

• Why Scott believes that his new program has been more effective than high intensity training for muscle gain
• How to handles cravings and get through an adaptation period during a carnivore diet
• The pros and cons of the carnivore diet, including handling social challenges
• Scott's typical day of eating
• … and much, much more

Learn how to build a successful strength training business - Click Here

For all of the show notes, links and resources - Click HERE

Hannah Stael von Holstein (email - hannah [@] discoverstrength.com) is the Vice President of Sales for Discover Strength, a fast growing personal training business based in Minneapolis, Minnesota. Discover Strength's four personal training facilities are among the highest volume/revenue training facilities in the United States.

Hannah joins me in this episode to talk about my favourite event of the year, the Resistance Exercise Conference: The Science and Application of Strength Training for Health and Human Performance

At the conference, you'll get the opportunity to:

• Learn from the top strength training experts, researchers and, business owners like Dr Doug McGuff, James Fisher PhD, Jeremy Loenneke PhD, and Luke Carlson.
• Network and connect with other exercise professionals from all over the world.
• Get inspired, rejuvenated, and focused on your strength training business.

In this podcast, Hannah talks about what you can expect at this years conference. The keynotes sound tantalising!

The conference will be held on the 22nd and 23rd March 2019 in Minneapolis, Minnesota, at The Graduate Hotel.

If you would like to attend, please Register Here (please add "Corporate Warrior" to the "How did you hear about us" section).

Join the HIT Business Membership and learn how to build a successful high intensity strength training business - Click HERE

For all of the show notes, links and resources - Click HERE

Dorian Yates won the Mr. Olympia title six consecutive times from 1992 to 1997. He has the fifth-highest number of Mr. Olympia awards of all time and is widely considered to be one of the top bodybuilders in modern history and is most known for his wide back.

Check out Dorian's new Shadow Line of Supplements and appearances, and autobiography (Dorian Yates: From The Shadow).

In this episode, Dorian and I dig into a lot of topics in relation to high intensity training and bodybuilding including:

• The influence of Mike Mentzer and Arthur Jones on Dorian's training philosophy and protocols
• Single sets vs multiple sets and advanced techniques
• The lack of HIT in modern bodybuilding
• The cause of Dorian's injuries and how he would have trained differently
• His bodybuilding lifestyle and daily routine
• ... and much, much more.

Learn how to build a successful strength training business HERE

This episode is brought to you by the Resistance Exercise Conference – The Science and Application of Strength Training for Health and Human Performance

Would you like to:

• Learn from the top strength training researchers?
• Network and connect with other exercise professionals from all over the world?
• And get inspired, rejuvenated, and focused on your strength training business?

I certainly do, and that is why this will be my second appearance at REC. It was my favourite weekend of 2018, and I am very excited to attend again this year. There will be key note presentations from Dr Doug McGuff, Dr Jeremy Loenneke, Dr James Fisher, and Luke Carlson. The attendee has become the centre of the conference and there will be a new element where the audience will participate in a crowd sourcing activity to address challenges, questions, and goals for the keynotes to address head on.

The conference will be held on the 22nd and 23rd March 2019 in Minneapolis, Minnesota, at The Graduate Hotel.

If you want to take your strength training business to the next level and build a world class strength training network, I highly recommend you come along and Register Here Now(please add "Corporate Warrior" to the "How did you hear about us" section).

For all of the show notes, links and resources - Click HERE