High Intensity Business

John Heart (@MrAHeart and Insta: @mraheart) is a renowned bodybuilder, trainer and teacher within the fitness industry. He has won the title of Mr. America and Natural Mr. Universe. His primary platforms used for training/teaching include in-gym, YouTube, and all forms of social media including Facebook.

John currently trains in-gym clients in Los Angeles, California and manages his online presence through MrAmericaHeart.com. He is also the official online trainer of Mike Mentzer's Heavy Duty Training System.

John's Athletic Achievements/Highlights:

• 2013-present – Worldwide: Competed as WNBF Natural Professional Bodybuilder in 4 professional events, usually placing between 2nd – 6th
• 2013 – Secaucus, New Jersey: Won the Light Heavy & Overall title of INBF Mr. America
• 2012 – Secaucus, New Jersey: Won the Light Heavy class of INBF Mr. America
• 2001 – Los Angeles, California: Won Tall class of ABA Natural Mr. Universe

In this episode we dig into many of the questions you submitted regarding all of the nuances of high intensity training.

In this episode, we cover:

• High Carb vs High Protein Diets
• Is SuperSlow less effective than other exercise protocols?
• Is time under load important for muscular failure / muscle reactivation

Would you like me to help you grow your strength training business? – click HERE

Get 10% off High Intensity Training Courses and Certifications – click HERE

For all of the show notes, links and resources - Click HERE

Mark Strough is a High-Intensity Trainer, Serial Entrepreneur, and Life-Long Martial Artist. This is a stand alone episode, but if you want to listen to Part 1, go here.

Contact Mark:

• Facebook
• Mark of Health
• Instagram
• Email – Mwstrough [@] gmail.com

This was a really fun conversation where I got the opportunity to geek-out on diet, training and life hacks.

We cover:

• Mark's journey transition from the ketogenic diet to a carnivore diet
• High intensity training - full body vs split routines
• Advanced training techniques
• And much more

Would you like me to help you grow your strength training business? – click HERE

Get 10% off High Intensity Training Courses and Certifications – click HERE

Dwayne Wimmer is the founder and trainer of Vertex Fitness Personal Training Studio located in Bryn Mawr, the heart of Philadelphia's Main Line. With professionalism, expertise and personal attention as his hallmarks, and the utmost concern for his clients' fitness and wellness as his vision, Dwayne fulfilled his ultimate dream in 2001 by opening his own personal training studio. His caring, patient yet guiding one-on-one approach encourages individuals to achieve their fitness goals at their own pace, all the while pushing them to their personal limits so they reach top physical condition.

Contact Dwayne / Vertex Fitness:

• Vertex Fitness
• Facebook
• Linkedin

One of the most common questions and requests I get from listeners and clients with the Corporate Warrior Membership is 'How do I get more clients?". Sales and business development is always a big challenge for all businesses and in particular, proper strength training businesses. Especially when you're competing with a myriad of health and fitness solutions promises "instant' results.

In this episode, Dwayne and I discuss how to sell your strength training services and LOTS of different ways you can get new clients for your business and grow your bottom line, including:

• How to get your first 10 clients
• How to attract new clients online
• How to attract new clients through business partnerships
• ... and much more

Would you like me to help you grow your strength training business? – click HERE

For all of the show notes, links and resources - Click HERE

Mike Bradley (email mbradley [at] fsu [dot] edu) is the Strength and Conditioning Coach for the Florida State University Basketball Team. Bradley helped the Seminoles win the ACC Championship in 2012, play in a school record four consecutive NCAA Tournaments (2009, 2010, 2011 and 2012) and earn a No. 3 seed in the 2017 NCAA Tournament. Bradley designed and equipped the state-of-the-art weight room in the Seminoles' Basketball Training Facility that opened in 2002. The weight room is considered to be one of the best and most complete in all of Division I sports.

Prior to joining Florida State, Bradley had a very successful four-year tenure at Stanford, the Cardinal won the Sears' Directors' Cup as the nation's top overall program in Division I athletics four times. Stanford played in the NCAA Tournament each of the four years Bradley worked with the men's basketball team. In 2002, the Cardinal was 31-3 and led the nation in victories.

We cover:

• Mike's strength and conditioning programs
• What most strength and conditioning coaches get wrong
• The most gifted athletes Mike has ever trained
• And much more

Would you like me to personally coach you into the best shape of your life? – click HERE

Doug Holland is a strength training expert, accomplished power-lifter and owner of Intelligent Exercise. This is Doug's second appearance on the podcast. You can listen to Part 1 here. In this episode, we discuss how to start and grow a strength training business the Doug Holland way.

Contact Doug:

• Doug Holland's Intelligent Exercise: +1 318-458-1487
• Email deepsquat1: [@] aol [.] com

We cover:

• How to start a HIT business in terms of equipment selection (high vs low-budget)
• How to assess if an area is right for strength training services
• How to attract clients when you're starting from scratch
• … and much more!

Want to get into the shape of your life or build a successful strength training business? – click HERE

"I don't workout for the looks, that's secondary ... I work out to expand the area under the curve ... to be functional in life." - Ad Ligtvoet

Ad Ligtvoet is a training instructor and MedX therapist for Keiser Training in Aachen, Germany. He also runs his own business, Ad Ligtvoet Training Therapy Nutrition which focuses on helping people restore metabolic health through an efficient and practical application concerning muscle training and nutrition. The exercise programme takes place at Ad's private facility and his nutrition counselling is based on the Bodymed system.

As a young adult, Ad trained for 2-hours per day, 7-days a week. He now trains for ~15-minutes once every 5/6 days and at 53, looks incredible.

Email Ad Ligtvoet to info [at] ligtvoet-training.nl

We cover:

• Ad's journey from butcher to high-intensity trainer
• How to cultivate better eating and drinking habits
• How to think about training and diet over the long term
• … and much more!

This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr. Doug McGuff, Dr James Fisher and Luke Carlson. Course contributors include world-class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. If you want to become an excellent HIT Personal Trainer, create a great team of trainers, build a successful strength training business or just significantly improve your knowledge of high intensity training, use code CW10 to get 10% OFF courses HERE

Want to get into the shape of your life or build a successful strength training business? - click HERE

For all of the show notes, links and resources - Click HERE

Borge Fagerli is a health and performance mentor and coach. Borge is behind the Norwegian training system, Release Your Potential, the nutritional model The BioRhythm Diet, based on recent understandings of circadian rhythms, and Myo-reps – a highly effective and efficient training method.

Connect with Borge:

• Website
• Facebook
• Twitter

We cover:

• The How, Why and When of Myo-Reps
• How to individualise training, nutrition and lifestyle for optimal health and appearance
• Borge's carnivore diet experiment and current diet
• … and much more!

This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr. Doug McGuff, Dr James Fisher and Luke Carlson. Course contributors include world-class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. If you want to become an excellent HIT Personal Trainer, create a great team of trainers, build a successful strength training business or just significantly improve your knowledge of high intensity training, use code CW10 to get 10% OFF courses below:

• Master Personal Trainer Course – Order Here
• Personal Trainer Course – Order Here
• CPD HIT Course – Order Here
• Do-It-Yourself Course – Order Here

This episode is brought to you by the Corporate Warrior Membership, the best online resource to help you get optimal results from your high intensity training and/or start and grow your strength training business with exclusive high quality content, a best-in-class forum community, 1-on-1 coaching, exclusive savings on HIT products like courses, exercise equipment, workout gear, events and more. To learn more, please to go HERE

For all of the show notes, links and resources - Click HERE

Ari Meisel is a best-selling author, productivity expert, CEO, real estate developer, and green building consultant. Several years ago, Ari encountered and ultimately overcame severe personal roadblocks and that journey transformed his life.

Ari's discoveries about personal and professional productivity have improved the lives of thousands of individuals and businesses. His proprietary process, the Less Doing System, is the foundation of his company, Less Doing, which offers individuals and enterprises road-tested methods to optimize, automate, and outsource everything.

LessDoing.com provides membership services, masterminds, events, courses and business consulting to help entrepreneurs increase productivity. They help entrepreneurs who have opportunity in excess of what their infrastructure will support by setting up systems and processes that empower a team. They show business owners how to make themselves more replaceable, by optimizing, automating and outsourcing everything in their lives, their business scales.

We cover:

• How to optimise, automate and outsource aspects of your business
• The importance of empowering your team and making yourself as replaceable as possible
• The best online tools and apps for improved productivity
• … and much more!

This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr. Doug McGuff, Dr James Fisher and Luke Carlson. Course contributors include world-class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. If you want to become an excellent HIT Personal Trainer, create a great team of trainers, build a successful strength training business or just significantly improve your knowledge of high intensity training, use CW10 to get 10% off courses below:

• Master Personal Trainer Course – Order Here
• Personal Trainer Course – Order Here
• CPD HIT Course – Order Here
• Do-It-Yourself Course – Order Here

This episode is brought to you by the Corporate Warrior Membership, the best online resource to help you get optimal results from your high intensity training and/or start and grow your strength training business with exclusive high quality content, a best-in-class forum community, 1-on-1 coaching, exclusive savings on HIT products like courses, exercise equipment, workout gear, events and more. To learn more, please to go HERE

For all of the show notes, links and resources - Click Here

On the 9th and 10th March 2018, I attended the Resistance Exercise Conference in Minneapolis, Minnesota, US. I had one of the best weekends of my life.

I had the opportunity to meet some of my personal heroes, podcast guests and listeners, learn from amazing minds and network with a great strength training community. I came away from the event feeling incredibly inspired and connected to a great group of individuals passionate about strength training and motivated to make the world a healthier place.

If you are passionate about high intensity training, becoming a great personal trainer or want to start and/or grow your strength training business, this is the place to be.

I will be looking to attend every single year.

In this episode, I provide four short (~15-30min) interviews with some of the speakers at the conference.

You will be hearing from Arthur Jones's former right hand man, Jim Flanagan (see Part 1 and Part 2), motivation scientist & author, Michelle Segar (No Sweat: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness), Lower Back strengthening expert, Dr. Ted Dreisinger, and PhD candidate, Rob Morton (Understanding Skeletal Muscle Hypertrophy: Protein Metabolism and Resistance Training).

Together, we cover:

• The importance of working 'on' the business rather than 'in' the business
• How to effectively sell exercise machines
• Arthur Jones's controversial final trade show appearance
• How decision fatigue affects exercise compliance
• How to get more people strength training
• How to sell high intensity training
• Removing lower back pain
• The most effective ways to strengthen the lower back
• Should you workout fasted?
• How much muscle hypertrophy is derived from resistance training vs protein
• How to keep hold of muscle when you're trying to lose fat
• ... and much more!

This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr. Doug McGuff, Dr James Fisher and Luke Carlson. Course contributors include world-class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. If you want to become an excellent HIT Personal Trainer, create a great team of trainers, build a successful strength training business or just significantly improve your knowledge of high intensity training, use CW10 to get 10% off courses below:

• Master Personal Trainer Course - Order Here
• Personal Trainer Course - Order Here
• CPD HIT Course - Order Here
• Do-it-yourself Course - Order Here

This episode is brought to you by the Corporate Warrior Membership, the best online resource to help you get optimal results from your high intensity training and/or start and grow your strength training business with exclusive high quality content, a best-in-class forum community, 1-on-1 coaching, exclusive savings on HIT products like courses, exercise equipment, workout gear, events and more. To learn more, please to go HERE

FREE HIT workout progress sheet and 20 podcast transcripts with guests like Dr. Doug McGuff, Drew Baye, and Bill DeSimone – Click Here

For all of the show notes, links and resources - Click Here

Jim Flanagan is one of the most knowledgable and effective strength trainers in the world, and served alongside Arthur Jones during the Nautilus and MedX founding era for 36 years. In 2017, Jim Flanagan was inducted into the National Fitness Hall of Fame.

In this podcast episode, Jim Flanagan joins me for a Part 2. This was even better than the first episode and Jim and I cover a lot of interesting topics within high intensity training, body building, and the fitness business.

Contact Jim:

• Email - jjflanagan [@] centurylink.net
• The Real HIT Experience Official Website
• The Real HIT Experience on Facebook
• Jim Flanagan's Resistance Solutions, Inc. on Linkedin
• Jim Flanagan on Linkedin
• Jim Flanagan at the National Fitness Hall of Fame Museum & Institute

We cover:

• The exercise machine industry and the challenges exercise machine manufacturers face today
• The history of Arthur Jones
• Casey Viator and The Colorado Experiment
• Freak athletes
• Jim's personal workout
• What to focus on when starting a strength training business
• How to find/cultivate personal training talent
• The importance of sticking to your business strengths
• And much more ….

This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr. Doug McGuff, Dr James Fisher and Luke Carlson. Course contributors include world-class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. If you want to become an excellent HIT Personal Trainer, create a great team of trainers, build a successful fitness business or just significantly improve your knowledge of high intensity training, use CW10 to get 10% off courses – HERE

This episode is also brought to you by the Corporate Warrior Membership, an online service designed to help you get the best results from your high intensity training and/or start and grow your strength training business with exclusive high quality podcast and digital content, a best-in-class forum community, 1-on-1 coaching, exclusive discounts on HIT products and services like courses, exercise equipment, workout gear, events and more. To learn more, please to go HERE

FREE HIT workout progress sheet and 20 podcast transcripts with guests like Dr. Doug McGuff, Drew Baye, and Bill DeSimone – Click Here

For all of the show notes, links and resources - Click Here