High Intensity Business

Danny Lennon is the founder of Sigma Nutrition, a provider of high-quality, evidence-based information and coaching on nutrition, performance & exercise. He's also the host and founder of Sigma Nutrition Radio, which has become one of the most popular science-based podcasts on nutrition and exercise.

With the constant innovation in voice technology such as Amazon's Alexa and Google Home, the market for voice content continues to grow. A podcast can be an excellent way to educate your audience and grow your business. Podcasts can be used to provide valuable content to your growing niche audience and promote products and services to drive more sales.

Owen Dockham and I talked about how he and other fitness business owners could use a podcast to address frequently asked questions about high-intensity training. Existing clients can then share this content with friends and this can bring referrals to your business.

Regardless if you have a fitness business, online shop, online coaching, or starting a podcast for it's own sake, podcasts are a great strategy for building an audience, generating more traffic and getting more customers.

In this episode, Danny describes how he created one of the most popular nutrition and exercise podcasts in the world.

We cover:

• How Sigma Nutrition started
• Interview preparation
• The Sigma Nutrition Radio business plan
• Time Management
• ... and much more!

This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr. Doug McGuff, Dr James Fisher and Luke Carlson. Course contributors include world-class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. If you want to become an excellent HIT Personal Trainer, create a great team of trainers, build a successful fitness business or just significantly improve your knowledge of high intensity training, use CW10 to get 10% off courses – HERE

This episode is also brought to you by Health IQ: A life insurance company that helps health conscious people like runners, cyclists, weight lifters, HIT participants and more, get a lower rate on their life insurance.

Go to healthiq.com/cwarrior to support the show and see if you qualify. If you take care of yourself, do smart strength training, eat well, and you're life insurance company doesn't seem like they care, there's an answer for you: Health IQ actually gives savings to people who take care of themselves. About 56% of Health IQ customers save between 4-33% on their life insurance. Health IQ customers can save up to a third because physically active people have a 56% lower risk of heart disease, 20% lower risk of cancer and a 58% lower risk of diabetes compared to people who are inactive, but your life insurance company probably just doesn't care, you care, and there are companies out there that care.

To see if you qualify, get your free quote today at healthiq.com/cwarrior or mention the promo code CWarrior when you talk to a health IQ agent.

FREE HIT workout progress sheet and 20 podcast transcripts with guests like Dr. Doug McGuff, Drew Baye, and Bill DeSimone – Click Here

For all of the show notes, links and resources - Click Here

In this episode, I am interviewed by Bill Choi of the Anchors of Health Podcast. Bill is a great host and his podcast is 5-stars with 100+ reviews!

This is a really fun conversation and a comprehensive introduction to high intensity training. This is an ideal episode for you if you're a beginner to HIT or looking to brush up on your HIT fundamentals.

In this episode, we cover:

• How HIT can save you tons of time in the gym
• Examples of HIT using machines, bodyweight and free weights
• Repetition speed
• How to measure TUL (time-under-load) and total workout time
• How to determine the correct weight to use for each exercise
• Best practices for warming up
• How to train safely
• How to improve your cardiovascular system
• … and much more

This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr. Doug McGuff, Dr James Fisher and Luke Carlson. Course contributors include world-class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. If you want to become an excellent HIT Personal Trainer, create a great team of trainers, build a successful fitness business or just significantly improve your knowledge of high intensity training, use CW10 to get 10% off courses – HERE

This episode is also brought to you by Health IQ: A life insurance company that helps health conscious people like runners, cyclists, weight lifters, HIT participants and more, get a lower rate on their life insurance.

Go to healthiq.com/cwarrior to support the show and see if you qualify. If you take care of yourself, do smart strength training, eat well, and you're life insurance company doesn't seem like they care, there's an answer for you: Health IQ actually gives savings to people who take care of themselves. About 56% of Health IQ customers save between 4-33% on their life insurance. Health IQ customers can save up to a third because physically active people have a 56% lower risk of heart disease, 20% lower risk of cancer and a 58% lower risk of diabetes compared to people who are inactive, but your life insurance company probably just doesn't care, you care, and there are companies out there that care.

To see if you qualify, get your free quote today at healthiq.com/cwarrior or mention the promo code CWarrior when you talk to a health IQ agent.

FREE HIT workout progress sheet and 20 podcast transcripts with guests like Dr. Doug McGuff, Drew Baye, and Bill DeSimone – Click Here

For all of the show notes, links and resources - Click Here

Blair Wilson is the co-founder of MedX Precision Fitness (@Medxfitness), a fast growing strength training facility in Toronto, Canada. Prior to starting MedX Precision Fitness, Blair was a professional water skier and long time mentee to John Little. Blair has contributed to several influential studies on the mechanisms of fitness and weight loss – two of which have been published in international publications – and he is also a founding member of the Canadian Sarcopenia Foundation.

Check out the MedX Precision Fitness Bod Pod Service - HERE

In this episode, Blair and I mostly focus on his recent findings from data on himself and his own clients. Blair has noticed that many of his trained clients have noticed significant lean gains following periods of extending rest from regular training. This is an ideal episode for you if you're a trained individual who is looking to optimise muscle gain over the long-term or a business owner looking to do the same for your clients.

Client data - pending

We also cover:

• How periodic lay-offs from training can increase muscle gain in trained individuals
• How this has informed training programming
• Higher frequency vs lower frequency
• Bod Pod vs DEXA vs electric sales
• … and much more

This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr. Doug McGuff, Dr James Fisher and Luke Carlson. Course contributors include world-class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. If you want to become an excellent HIT Personal Trainer, create a great team of trainers, build a successful fitness business or significantly improve your knowledge of high intensity training, I highly recommend you use CW10 to get 10% off courses – HERE

This episode is also brought to you by Health IQ: A life insurance company that helps health conscious people like runners, cyclists, weight lifters, HIT participants and more, get a lower rate on their life insurance.

Go to healthiq.com/cwarrior to support the show and see if you qualify. If you take care of yourself, do smart strength training, eat well, and you're life insurance company doesn't seem like they care, there's an answer for you: Health IQ actually gives savings to people who take care of themselves. About 56% of Health IQ customers save between 4-33% on their life insurance. Health IQ customers can save up to a third because physically active people have a 56% lower risk of heart disease, 20% lower risk of cancer and a 58% lower risk of diabetes compared to people who are inactive, but your life insurance company probably just doesn't care, you care, and there are companies out there that care.

To see if you qualify, get your free quote today at healthiq.com/cwarrior or mention the promo code CWarrior when you talk to a health IQ agent.

FREE HIT workout progress sheet and 20 podcast transcripts with guests like Dr. Doug McGuff, Drew Baye, and Bill DeSimone – Click Here

For all of the show notes, links and resources - Click Here

James Schramko is the Founder and CEO of business coaching services SuperFastbusiness.com and SilverCircle.com. He's considered by many as the top online business coach on the planet. James is the author of the Amazon Best Seller, Work Less, Make More ( Amazon US / Amazon UK ). This book is excellent. I devoured it in 2 days and started implementing immediately.

In his 8 years as a business coach, he's helped over 2,000 students create and maintain six, seven and eight-figure businesses. 78.5% of his community make more than $100k per year. Members of James's select group (Silver Circle) report multi-million dollar gains within short periods of working with James. His podcast, SuperFast Business Online Business Coaching, gets 65,000 downloads each month and has been downloaded a total of 2.8 million times!

Regardless of what business you're in, James can add an enormous amount of value.

We cover:

• Why it took James 9-months to make his first online sale
• How to find your "converting offer"
• The importance of focusing on the customer
• Productivity
• Pareto Law
• The importance of curtailing social media consumption
• The Law of Category
• Podcasting opportunities
• … and much more

This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr. Doug McGuff, Dr James Fisher and Luke Carlson. Course contributors include world-class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. If you want to become an excellent HIT Personal Trainer, create a great team of trainers or build a successful fitness business, I highly recommend you use CW10 to get 10% off any course – HERE

This episode is also brought to you by Health IQ: A life insurance company that helps health conscious people like runners, cyclists, weight lifters, HIT participants and more, get a lower rate on their life insurance.

Go to healthiq.com/cwarrior to support the show and see if you qualify. If you take care of yourself: do smart strength training, eat well, and you're life insurance company doesn't seem like they care, there's an answer for you: Health IQ actually gives savings to people who take care of themselves. About 56% of Health IQ customers save between 4-33% on their life insurance. Health IQ customers can save up to a third because physically active people have a 56% lower risk of heart disease, 20% lower risk of cancer and a 58% lower risk of diabetes compared to people who are inactive, but your life insurance company probably just doesn't care, you care, and there are companies out there that care.

To see if you qualify, get your free quote today at healthiq.com/cwarrior or mention the promo code CWarrior when you talk to a health IQ agent.

FREE HIT workout progress sheet and 20 podcast transcripts with guests like Dr. Doug McGuff, Drew Baye, and Bill DeSimone – Click Here

For all of the show notes, links and resources - Click Here

Owen Dockham started Live Oak Strength and Nutrition to offer a rational, safe, and effective approach to exercise not found anywhere else in the eastern bay area. Having supervised over 7000 one-on-one personal training sessions, with individuals ranging from ages 13-87, Owen has found that everyone has something positive to gain from their unique, evidence based approach to exercise.

Through his career in the health and wellness industry, Owen has learned how to help guide people accomplish meaningful results; effectively, without hurting them and without wasting their time doing dangerous or inefficient movements. Owen believes exercise should enhance life and not consume it, and should never under any circumstances cause injury. That's why Owen and his team adhere to the principles of high-intensity training, supervising brief and intense workouts, on a one-on-one basis, in a beautiful facility free of distractions.

Like many health practitioners, Owen's passion for what he does stems from his own personal obstacles that were overcome by implementing the modality he's now deeply invested in teaching. Many wasted hours at the gym following genetically gifted fitness marketer's advice, left Owen constantly frustrated and feeling like a failure. He learned, studied and implemented the principles of high-intensity training into his workouts and started to gain muscle, energy, and feel more confident and experience less regular aches and pains. He knew he had to share this amazing work with as many people as possible, and nothing was going to stop him.

Outside of Live Oak, Owen enjoys playing classical and jazz piano, the outdoors, the company of his beautiful fiancée Lucy, two pit bulls, Luna and Sophie and their cat Darwin. It is his dream that everyone has the strength, courage and patience to pursue their dreams like he has. Owen is honoured to help anyone willing to go for it.

Contact Owen:

• Email - owen@everstrongsf [dot] com
• Everstrong Instagram
• Instagram
• Live Oak Strength & Nutrition

Owen and his business partner, Abe, are offering Corporate Warrior listeners an exclusive offer: get a free introductory workout + 2 additional workouts at Everstrong (San Francisco) for just $100 (save $50) by mentioning Corporate Warrior when you arrange your free workout - SCHEDULE HERE

In this episode, Owen shared some excellent tactics for growing your strength training business. Owen has had a lot of success acquiring many new customers through networking (BNI). Joining a networking group is a very effective way to improve your networking skills, perfect your business pitch (value statement), improve public speaking skills, and build life-changing relationships. Owen and I go deep on the benefits of networking and how to leverage it for maximum benefit in your business.

• How to leverage Instagram and influence marketing to grow your business
• How to acquire more customers through networking
• How to create resources to address frequently asked questions
• Strength training business opportunities
• The meditative qualities of HIT
• The many benefits of HIT beyond the obvious (strength)
• The pros and cons of going solo vs a business partnership
• How to run a business with your spouse
• How to secure investment for your business
• Time management strategies and tactics
• ... and much more

This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr. Doug McGuff, Dr James Fisher and Luke Carlson. Course contributors include world-class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. If you want to become an excellent HIT Personal Trainer, create a great team of trainers or build a successful fitness business, I highly recommend you use CW10 to get 10% off any course – HERE

This episode is also brought to you by Health IQ: A life insurance company that helps health conscious people like runners, cyclists, weight lifters, HIT participants and more, get a lower rate on their life insurance.

Go to healthiq.com/cwarrior to support the show and see if you qualify. If you take care of yourself: do smart strength training, eat well, and you're life insurance company doesn't seem like they care, there's an answer for you: Health IQ actually gives savings to people who take care of themselves. About 56% of Health IQ customers save between 4-33% on their life insurance. Health IQ customers can save up to a third because physically active people have a 56% lower risk of heart disease, 20% lower risk of cancer and a 58% lower risk of diabetes compared to people who are inactive, but your life insurance company probably just doesn't care, you care, and there are companies out there that care.

To see if you qualify, get your free quote today at healthiq.com/cwarrior or mention the promo code CWarrior when you talk to a health IQ agent.

This episode is also brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I've ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $1,000 OFF software licensing fees, please go to ARXfit.com and mention Corporate Warrior in the how did you hear about us field - ORDER HERE

FREE HIT workout progress sheet and 20 podcast transcripts with guests like Dr. Doug McGuff, Drew Baye, and Bill DeSimone – Click Here

QUESTION(S) OF THE DAY: What is the most effective tactic you've used to grow your strength training business? Let me know in the comments below.

Fahad Ahmad is a serial entrepreneur and founder of KetoGeek: Energy Pods and science-based information on health, food and nutrition. Check out the KetoGeek Podcast, Blog, and YouTube Channel.

Here's my interview on KetoGeek - HERE

• The Ketogenic diet
• The Carnivore diet
• Intermittent feasting
• The genesis and grand mission of KetoGeek
• Why sometimes it's smarter to start a service business before a product business
• The importance of building businesses based on your strengths and passion
• How one tweet from Tim Ferriss made KetoGeek explode
• How KetoGeek developed their Energy Pods.
• New KetoGeek products
• How to manage information overwhelm
• Dogmatism
• How to build and promote a successful podcast
• … and much more

This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr. Doug McGuff, Dr James Fisher and Luke Carlson. Course contributors include world-class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. If you want to become an excellent HIT Personal Trainer, create a great team of trainers or build a successful fitness business, I highly recommend you use CW10 to get 10% off a PT Course – HERE

This episode is also brought to you by Health IQ: A life insurance company that helps health conscious people like runners, cyclists, weight lifters, HIT participants and more, get a lower rate on their life insurance.

Go to healthiq.com/cwarrior to support the show and see if you qualify. If you take care of yourself: do smart strength training, eat well, and you're life insurance company doesn't seem like they care, there's an answer for you: Health IQ actually gives savings to people who take care of themselves. About 56% of Health IQ customers save between 4-33% on their life insurance. Health IQ customers can save up to a third because physically active people have a 56% lower risk of heart disease, 20% lower risk of cancer and a 58% lower risk of diabetes compared to people who are inactive, but your life insurance company probably just doesn't care, you care, and there are companies out there that care.

To see if you qualify, get your free quote today at healthiq.com/cwarrior or mention the promo code CWarrior when you talk to a health IQ agent.

FREE HIT workout progress sheet and 20 podcast transcripts with guests like Dr. Doug McGuff, Drew Baye, and Bill DeSimone – Click Here

QUESTION(S) OF THE DAY: How do you deal with information overwhelm? Let me know in the comments below.

For all of the show notes, links and resources - Click Here

A certified personal trainer since 1997, and a Licensed Kinesitherapist since 2002, Craig started his career in the fitness industry after being mesmerised watching his own ACL surgery. He started seeing clients in small gyms and private studios before embarking on his own to run a successful in-home training business that would eventually offer in-home High Intensity Training. He finally opened his first studio in a 600 sq/ft office space in 2011, and now operates in his own 1400 sq/ft space in Quebec, Canada - Book Here

Email Craig - craig@gethit [dot] ca

This episode is a master class on how to start, deliver and grow a mobile in-home HIT business. A mobile HIT business can be a cost effective (low entry) and high-profit business. On it's own or with online coaching (distance training) it can become a great way to make a living and help people doing something you love. Also, if desired, it can become a great stepping stone to starting a strength training facility further down the line.

• How to get started from scratch with no qualifications or personal training experience
• How to deliver and instruct an in-home HIT workout step-by-step
• The importance of centralising and finding a high-profit area
• Finding the right clientele
• How to market
• How to figure out pricing
• Scaling and online coaching
• How to transition to opening a HIT facility
• ... and much more

Below is a blog post from Craig on how to start a mobile in-home HIT business. The blog post is very entertaining and useful. I've added my own notes with "[LN: ....]"

The fitness industry is an interesting place, kind of one big contradiction. On one end, it represents the picture of what we all strive to be, vibrant, active, strong, agile, sporting a lean physique, with perfect blood markers from cholesterol to sugars. Yet on the other end, the industry is littered with bad information, dangerous training techniques, questionable diets, and looks more like one large, incredibly bad, infomercial.

Below are my suggestions to get you started in the industry, as well as how to go about starting your own in-home HIT centered training business.

Most people getting involved in personal training think they'll be doing 40+ sessions per week making $100/ session. The reality is, for most, getting to a solid income takes work - if you want the gold, ya gotta dig.

1. Get certified. This is a no brainer. As most people will start in a big box gym, a certification is required. ACSM, NSCA, ACE are the more well known, but if HIT is your goal, HITUNI is a solid program - Use CW10 to get 10% off - LINK
2. Immerse yourself! Read everything, In HIT, this includes the Nautilus bulletins, books by McGuff, Little, Darden, Westcott, to name a few. Read books from authors outside HIT, Poliquin, Pavel, Dan John for example. And attend seminars - lots of 'em. The good ones will teach you things no university can. I heard there's a pretty good one each year in Minnesota ... [LN: Craig is referring to the Resistance Exercise Conference, use CorporateWarrior10 to get 10% off - LINK ]
3. You need to work with people, so to Globo Gym you go! The benefit to working in a large gym is not the pay, it generally sucks, but you get to work with a ton of people, with different shapes and sizes, interests and abilities. This is where you learn the craft. You'll also be highly entertained by dumb shit.... Oh yes, stupidity is rampant in the big box gyms.
4. Find a mentor. This is key IMO, find that person doing what you want to do and reach out - everybody is different, so do your homework and approach them in a courteous, respectful manner.

A HIT centered In-home business fit together like OJ's glove (wait, no... they actually fit... ) so maybe more like Taylor Swift and Kanye West (wait...nope) any ways, it works. [LN: I'm British and don't understand this reference ... ]

1. Define your market. Who will be your primary client? Seniors, Executives, Housewives? (it doesn't mean you can't train all walks of life, but in my experience, referrals are key, and like refer like). Once defined then...
2. Tailor your message - HIT has plenty of benefits, but not everybody cares about the same things. A retired senior might not care that a sessions is 20-30 minutes, as time may not be an issue. However the emphasis on safety may resonate to there failing ears (me being funny, not offensive).
3. Pick your area to work based on your target market, and do not leave it. In-home training does not work well if you're spending all of your time driving out of your way from one client to the next.
4. Schedule for traffic and road condition issues. Have to cross train tracks to get to aclient? Leave yourself some extra time to accommodate a possible wait for passing trains. Nothing will stress you out more than falling behind early in your day, causing you to be late for most clients.
5. Add about 15-20% over the standard price for a training session in a gym. This is a soft number, as your experience as well as your model will influence your price points.

1. Get your house in order first - Try to start debt free, there is nothing worse than making business decisions based on short term personal financial needs that will negatively impact the long term vision of your business. This can be as simple as setting your pricing too low to make the quick buck now, but makes raising your rates much harder in the future (people get very accustomed to a low price, and tend to be very resistant to increases.)
2. Bootstrap - It's easy to think that borrowing money will help you out, but please try to avoid both banks and private lenders. I know lots of people borrow successfully, I just feel that when it's all on you, you'll think smarter, and be way more creative. It's easy to throw money at problems, being creative to find work arounds is what creates lasting businesses. [LN: this is huge and important to underscore. Low budgets force you to do the hard thinking and pick the RIGHT things to do with the highest impact].
3. Keep distractions to a minimum - It is way easier to think big, doing the things necessary to grow a large business (if that's the goal) when you don't have a family or a serious relationship that can potentially draw your attention away from the big picture - it's a harsh statement, but something I've experienced first hand. My decisions don't just affect me, they can have lasting consequences on my family, as such, I second guess more, and riskier plays that had large potential upsides tend to get shelved. I'm not saying that it can't be done, just that the emotional strain is much harder.

In-Home Training can be very lucrative, at $50/ 30 minute session price tag, doing a reasonable 40 sessions per week (amounts to 20 hours of actual work) brings in $2000/week. Which is good money in many areas of the world. Keeping in mind that your price reflects the market you're in - NYC would most likely be closer to $100 or more per session.

Treat you In-Home business like you would any other, with professionalism and integrity, and the sky's the limit.

This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr. Doug McGuff, Dr James Fisher and Luke Carlson. Course contributors include world-class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. If you want to become an excellent HIT Personal Trainer, create a great team of trainers or build a successful fitness business, I highly recommend you use CW10 to get 10% off a PT Course – HERE

This episode is also brought to you by Health IQ: A life insurance company that helps health conscious people like runners, cyclists, weight lifters, HIT participants and more, get a lower rate on their life insurance.

Go to healthiq.com/cwarrior to support the show and see if you qualify. If you take care of yourself: do smart strength training, eat well, and you're life insurance company doesn't seem like they care, there's an answer for you: Health IQ actually gives savings to people who take care of themselves. About 56% of Health IQ customers save between 4-33% on their life insurance. Health IQ customers can save up to a third because physically active people have a 56% lower risk of heart disease, 20% lower risk of cancer and a 58% lower risk of diabetes compared to people who are inactive, but your life insurance company probably just doesn't care, you care, and there are companies out there that care.

To see if you qualify, get your free quote today at healthiq.com/cwarrior or mention the promo code CWarrior when you talk to a health IQ agent.

FREE HIT workout progress sheet and 20 podcast transcripts with guests like Dr. Doug McGuff, Drew Baye, and Bill DeSimone – Click Here

For all of the show notes, links and resources - Click Here

In this episode, I am interviewed by the host of the Addicted To Fitness Podcast (website), Nick Burch. This was a really fun conversation where I got the opportunity to describe my fitness story, how I stumbled across HIT and how it changed everything!

Check out the Elemental Training Tampa blog post for this episode - HERE

In this episode, we cover:

• How high-intensity training changed my life
• My favourite Corporate Warrior podcast episodes
• How I got more ripped effortlessly
• What is HIT?
• TUL vs repetitions
• … and much more

This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr. Doug McGuff, Dr James Fisher and Luke Carlson. Course contributors include world-class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. If you want to become an excellent HIT Personal Trainer, create a great team of trainers or build a successful fitness business, I highly recommend you use CW10 to get 10% off the Master PT Course - HERE

This episode is brought to you by Health IQ: A life insurance company that helps health conscious people like runners, cyclists, weight lifters, HIT participants and more, get a lower rate on their life insurance.

Go to healthiq.com/cwarrior to support the show and see if you qualify. If you take care of yourself: do smart strength training, eat well, and you're life insurance company doesn't seem like they care, there's an answer for you: Health IQ actually gives savings to people who take care of themselves. About 56% of Health IQ customers save between 4-33% on their life insurance. Health IQ customers can save up to a third because physically active people have a 56% lower risk of heart disease, 20% lower risk of cancer and a 58% lower risk of diabetes compared to people who are inactive, but your life insurance company probably just doesn't care, you care, and there are companies out there that care.

To see if you qualify, get your free quote today at healthiq.com/cwarrior or mention the promo code CWarrior when you talk to a health IQ agent.

FREE HIT workout progress sheet and 20 podcast transcripts with guests like Dr. Doug McGuff, Drew Baye, and Bill DeSimone – Click Here

For all of the show notes, links and resources - Click Here

Mark Houghton is a pro bodybuilder, BNBF (British National Bodybuilding Federation) British Over-40s and Overall Masters Champion. Mark made his professional debut at the DFAC (Natural Bodybuilding) world finals and placed 3rd in the Masters Class.

Early on in his training, Mark was introduced to the work of Arthur Jones and Mike Mentzer. Throughout his training career, Mark has utilised heavy duty split routines, high and low volume/frequency and zone training (J-Reps) using mostly Nautilus and MedX equipment.

In this episode, we discuss:

• Mark's most productive routines
• How Mark's routines have changed throughout his training career
• Mark's training inspirations
• How to use HIT to prepare for bodybuilding contests
• How some stuff just doesn't matter (and how to relax about it)
• High-Carb diets
• ... and much more

This episode is brought to you by Health IQ: A life insurance company that helps health conscious people like runners, cyclists, weight lifters, HIT participants and more, get a lower rate on their life insurance.

Go to healthiq.com/cwarrior to support the show and see if you qualify. If you take care of yourself: do smart strength training, eat well, and you're life insurance company doesn't seem like they care, there's an answer for you: Health IQ actually gives savings to people who take care of themselves. About 56% of Health IQ customers save between 4-33% on their life insurance. Health IQ customers can save up to a third because physically active people have a 56% lower risk of heart disease, 20% lower risk of cancer and a 58% lower risk of diabetes compared to people who are inactive, but your life insurance company probably just doesn't care, you care, and there are companies out there that care.

To see if you qualify, get your free quote today at healthiq.com/cwarrior or mention the promo code CWarrior when you talk to a health IQ agent.

Are you interested in optimising your HIT results or starting a HIT personal training business? Support the podcast and get 10% off HITuni.com HIT courses with coupon code CW10 – Click Here

FREE HIT workout progress sheet and 20 podcast transcripts with guests like Dr. Doug McGuff, Drew Baye, and Bill DeSimone – Click Here

For all of the show notes, links and resources - Click Here

Menno Henselmans (Instagram and Facebook) is an online physique coach, fitness model, scientific author and the creator and director of Bayesian Bodybuilding.

Menno has also worked with multiple pro card winning clients and international prize winners in physique sports and powerlifting and is an international speaker for BodyPower, the Norwegian Academy for Personal Training (AFPT), Paleo f(x), Intelligent Strength and the Oxford and Cambridge Alumni Association.

You'll notice Menno and I discuss minimalism and his lifestyle as a digital nomad for the first 20-minutes of the interview. If you're here for the muscle-building talk, feel free to skip this part. Sometimes it's better to warm up on a lighter topic before debating training philosophies ;-)

In this episode, we discuss:

• Minimalism
• A day in the life of Menno
• Recommendations for beginner, intermediate and advanced hard-gainers on how to optimise muscle gain in terms of training volume, frequency, and intensity and diet.
• Training nihilism
• How to interpret exercise science and the inherent problems
• Menno's current diet protocol
• ... and much more

This episode is brought to you by Health IQ: A life insurance company that helps health conscious people like runners, cyclists, weight lifters, HIT participants and more, get a lower rate on their life insurance.

Go to healthiq.com/cwarrior to support the show and see if you qualify. If you take care of yourself: do smart strength training, eat well, and you're life insurance company doesn't seem like they care, there's an answer for you: Health IQ actually gives savings to people who take care of themselves. About 56% of Health IQ customers save between 4-33% on their life insurance. Health IQ customers can save up to a third because physically active people have a 56% lower risk of heart disease, 20% lower risk of cancer and a 58% lower risk of diabetes compared to people who are inactive, but your life insurance company probably just doesn't care, you care, and there are companies out there that care.

To see if you qualify, get your free quote today at healthiq.com/cwarrior or mention the promo code CWarrior when you talk to a health IQ agent.

Are you interested in optimising muscle gain, fat loss and overall health or starting a HIT personal training business? Get 10% off HITuni.com HIT courses with coupon code CW10 – Click Here

FREE HIT workout progress sheet and 20 podcast transcripts with guests like Dr. Doug McGuff, Drew Baye, and Bill DeSimone – Click Here

For all of the show notes, links and resources - Click Here