Holistic Marketing Simplified

There are so many benefits to search engine optimization, but so many online service providers and coaches struggle to optimize theirs since they serve a broad market. In today's episode, Laura Jawad joins us to explore strategies you may not have thought of, including optimizing for local search even if you're a virtual business! You'll walk away from this conversation with specific examples and ways to improve your SEO as well!

Review full show notes and resources at http://mollycahill.com/podcast

Get access to my Marketing Roadmap Private Audio Training: https://mollycahill.com/privatetraining

Mentioned in this Episode

Ep 61: Marketing for Life Coaches, Health Coaches, and Functional Medicine Providers Who Want to Attract More Ideal Clients

Connect with Laura

https://www.laurajawadmarketing.com/

https://www.instagram.com/laurajawadfitness

https://www.laurajawadmarketing.com/seo-kickstart-kit/

Blog Post: https://www.laurajawadmarketing.com/blog/how-to-repurpose-your-instagram-captions-for-your-blog/

Is your website attracting and converting your ideal customers? In today's episode, Lauren of Perfect Patients joins us to share how you can personalize some of the most important elements of your website and what you should be optimizing. Lauren has evaluated thousands of chiropractic websites and worked with countless practices to improve their websites and digital marketing strategies.

Review full show notes and resources at http://mollycahill.com/podcast

Get access to my Marketing Roadmap Private Audio Training: https://mollycahill.com/privatetraining

Connect with Lauren

https://perfectpatients.com/mollycahill

https://www.instagram.com/perfect.patients

https://www.facebook.com/Perfect.Patients

You may not realize it, but mosts of us are using old-school journalism tactics in our website and social media copy. In today's episode, Emily Conley of Emily Writes Well joins us to discuss the importance of copywriting, along with the foundations that many journalists use in their work that also work for businesses. Listen in as we highlight a few old school terms you should know and how they can help you with your copy on your website, social media, and email!

Review full show notes and resources at http://mollycahill.com/podcast

Get access to my Marketing Roadmap Private Audio Training: https://mollycahill.com/privatetraining

Mentioned in this Episode

Content Ecosystem

Ep 61: Marketing for Life Coaches, Health Coaches, and Functional Medicine Providers Who Want to Attract More Ideal Clients

Ep 53: Lessons Learned from Quadrupling an Instagram Management Client’s Inquiries: Nailing Your Core Message

ChatGPT Guide

Flodesk

Connect with Emily

emilywriteswell.com

youtube.com/@emilywriteswell

Take the Brand Voice Quiz

Are you battling a toxic relationship with Instagram? This can often lead to low performance on the platform or even a hesitation to use it. In today's episode, I'm sharing 9 tips to overcome your toxic relationship with Instagram!

This episode originally aired as episode 3 of the Holistic Marketing Simplified Podcast!

Review full show notes and resources at http://mollycahill.com/podcast

Get access to my Marketing Roadmap Private Audio Training: https://mollycahill.com/privatetraining

Mentioned In This Episode:

Free Engagement Checklist

Holistic Marketing Roadmap

May healthcare providers get their start within a brick and mortar setting, yet you may be interested in exploring the role of being an online health and life coach or a funtional medicine provider. In today's episode, I'm breaking down a few approaches and marketing strategies you can implement to attract your ideal clients online!

Disclaimer: Please check the laws of your individual state for what you can use in your marketing.

Review full show notes and resources at http://mollycahill.com/podcast

Get access to my Marketing Roadmap Private Audio Training: https://mollycahill.com/privatetraining

Mentioned in this Episode

April Adams

Orpheus Mind Tech

Content Ecosystem Freebie

Email Marketing Episode

Allison Hardy Episode

Alessandra of TLC "Crack Addicts"

Calendly

We've all seen the fear-based marketing and scaare tactics out there that brands use to get you to buy into them—we're not about that over here. In today's episode, Marion Tan joins us to share how you can create a human-centered brand that becomes the based of your brand strategy, messaging, and design. 

Review full show notes and resources at http://mollycahill.com/podcast

Get access to my Marketing Roadmap Private Audio Training: https://mollycahill.com/privatetraining

Mentioned in this Episode:

Episode 22: How to Use the DiSC Assessment to Improve Your Marketing

Brené Brown Quote Mentioned: "We are emotional, feeling beings; who, on rare occasions, think."

Connect with Marion

https://heartenandhone.com/

https://heartenandhone.com/resources/

https://www.instagram.com/heartenandhone/

There are so many considerations and things to learn when it comes to Instagram. Let’s do a round of 20 rapid-fire Instagram tips to help optimize your profile and increase engagement!

This episode originally aired as episode 5 and 6 of the Holistic Marketing Simplified Podcast!

Review full show notes and resources at http://mollycahill.com/podcast

Get access to my Marketing Roadmap Private Audio Training: https://mollycahill.com/privatetraining

Mentioned In This Episode:

Holistic Marketing Roadmap

Freebie: Engagement Checklist

Freebie: Copy/Past Email Scripts

Blog: Instagram Hashtags for Business

Linktree

InShot

Planoly

Women Chiropractors

Instagram Story Highlights Youtube Video

Canva Brand Board blog

Scrappy Checklist

In any market you'll be competing with other practices, so how can you ensure that you become a booked out chiro? In today's episode, Dr. Karly Abel Kantarevic joins us to share the importance of finding your zone of genius that allows you to stand out from others. Listen in as she highlights the importance of client care, systems and strategy, and prioritizing yourself with boundaries. Don't forget though, the magic lies in what you love.

Review full show notes and resources at http://mollycahill.com/podcast

Get access to my Marketing Roadmap Private Audio Training: https://mollycahill.com/privatetraining

Connect with Dr. Karly

Website: abelchiropractic.net

Instagram: instagram.com/drkarly

Website: bookedoutchiro.com

Mastermind: bookedoutchiro.com/thrive-in-practice-mastermind

Instagram: instagram.com/thebookedoutchiro

What's grabbing your ideal audience's attention? From your copywriting and the visuals you're sharing to what you say and how you say it, hooks are meant to help you reel in your audience! Listen in as we walk through everything you should be considering when creating content on social media—specifically when it comes to creating hooks!

The Holistic Marketing Simplified Podcast is brought to you by Holistic Marketing Hub, our hybrid program that supports you with personalized coaching, caption templates, and virtual classrooms. In this program, we teach health and wellness professionals how to fish, but also bait their hook! Head to holisticmarketinghub.com to learn more and use code PODCAST for $100 off!

This episode originally aired as episode 24 of the Holistic Marketing Simplified Podcast!

Review full show notes and resources at http://mollycahill.com/podcast

Instagram stories are one of the most underrated features on social media if you ask me. In today's episode, Instagram Strategist and Business Coach, Emily Schwalbach joins us to share practical tips for using Instagram stories that take the overwhelm out of your social media marketing plan!

This episode originally aired as episode 27 of the Holistic Marketing Simplified Podcast!

The Holistic Marketing Simplified Podcast is brought to you by Holistic Marketing Hub, our hybrid program that supports you with personalized coaching, caption templates, and virtual classrooms. In this program, we teach health and wellness professionals how to fish, but also bait their hook! Head to holisticmarketinghub.com to learn more and use code PODCAST for $100 off!

Review full show notes and resources at http://mollycahill.com/podcast

Connect with Emily:

besocialconsulting.net

socialsquadsociety.com

instagram.com/emily_schwalbach

instagram.com/socialsquadsociety