Homeward: The Sovereign Business Podcast

Many of us have created our own businesses to give us freedom from the lifestyle we were formerly living…

But there is a key to creating a business that offers you that freedom- and it's all in our mindset.

Today's guest, Emily Williams is a success coach, entrepreneur, and author with a seven-figure business who, at one point, couldn't get a job at Starbucks.

After experiencing a quarter life crisis, she moved from Ohio to London (where she knew no one!) and in 2014 launched her business, I Heart My Life. She made $442 in her first month—and then went on to hit six figures in six months, before her 30th birthday. She grew it to seven figures in under 18 months.

Today, she works with female entrepreneurs all over the world, helping them bust through the obstacles that hold their dreams and goals hostage so they can free themselves to live the lives they want, build their own online business and hit their money goals. She's been featured in Money, Entrepreneur, Business Insider, Forbes and Success Magazine.

I can't wait to share this inspiring + impactful conversation with you and the massive takeaways you get as a result!

In This Episode You'll Learn:

• Today's guest, Emily Williams [ 0:45 ]

• Emily's story and what lead her to where she is today [ 4:19 ]

• How Emily learned how to trust her intuition [ 8:05 ]

• What Emily's mindset was like when she had first decided to moved to London [ 9:55 ]

• How Emily went to nannying, matchmaking and working as a VA to becoming a coach.

[ 14:25 ]

• How Emily decided to name her business "I Heart My Life" [ 17:45 ]

• How branding has made a difference in her business [ 19:50 ]

• Emily's new book, I Heart My Life [ 23:00 ]

• Why we should take advantage of the opportunities in front of us [ 26:00 ]

• The importance of giving yourself "The Millionaire Weekend" and how to create space in your own life for creativity [ 29:15 ]

• Where Emily is currently working on her mindset [ 32:20 ]

• How to leave the scarcity mindset behind [ 34:55 ]

• What Emily's relationship with money is like today [ 42:30 ]

• Emily's favorite encounter on her journey thus far [ 48:50 ]

• What's on Emily's nightstand (and why it matters) [ 51:07 ]

• The most soul-shifting book Emily has read [ 52:20 ]

• What Emily would say to a former version of herself [ 53:27 ]

Soul-Shifting Quotes:

• "I realized I was keeping myself stuck because I was so focused on what wasn't working- and I was getting more of that."

• "Jealousy is an indication of what it is that you desire."

• "Focus on what lights you up first and foremost."

• "If my brand is not conveying my story and conveying possibility to other women, then I am failing."

• "I don't believe in perfection, but I do believe in a high standard."

• "I believe that your desires are dropped in, and you don't even need to question it- they're meant for you."

• "Your current reality is not an indication of what's possible for you."

• "I've transformed my life, but the next level for me is to be able to give back on a grander scale."

Links Mentioned:

• Pre-order your copy of I Heart My Life before it hits bookstores on June 4th!

• Learn my 7 Secrets to Uplevel Your Brand & Land Your Dream Clients

• Book your Breakthrough Call today!

Find our more about Emily on her website: www.iheartmylife.com and be sure to follow her on Instagram: @iheartmylifenow

Tag me in your big shifts + takeaways: @amberlilyestrom

Did you hear something you loved here today?!

Leave a Review + Subscribe via iTunes

Listen on Spotify

Do you ever feel like you are your own worst critic?

In this week's Focus Friday, I am preaching and teaching about the thing that slows us down most in our lives and businesses...and what we can do to stop it.

It's about our inner skeptic (we all have one), and in this episode I am going to share with you exactly why I believe we should set them free.

In This Episode You'll Learn:

• What it means to free ourselves from the skeptic [ 3:20 ]

• Why doubt is what silently takes all of the air from our sails [ 5:15 ]

• Why we should not try and convince a skeptic otherwise [ 7:50 ]

• How to give ourselves the gift of our own excitement [ 12:20 ]

Soul Shifting Quotes:

• "A skeptic is known to stir up the pot and infuse doubt."

• "Doubt is the killer of all dreams."

• "Get curious about when our skeptics show up."

Links Mentioned:

• Learn my 7 Secrets to Uplevel Your Brand & Land Your Dream Clients

• Book your Breakthrough Call today!

Tag me in your big shifts + takeaways: @amberlilyestrom Did you hear something you loved here today?!

Leave a Review + Subscribe via iTunes

Listen on Spotify

In all of my work with entrepreneurs, I've come to find that so many of us begin on our journey wanting freedom, but wind up being attached to our businesses almost 24/7.

Today's guest, Ninke Van Der Leck has created a business DESIGNED for freedom- and is living the life she has always dreamed of while simultaneously running a million dollar company.

Ninke van der Leck is a business coach for entrepreneurs who allow themselves a comfortable life.

She was a socio-student on boxes and became a single mother at the age of 27. She went from unemployed and a chronic illness to happily married with 3 sons and a 5 Star Business with more than 1 million turnover per year.

Ninke and I talk about why less is more in our businesses, how to create more freedom in them... and why your belief in your success is the absolute key ingredient to achieving it.

In This Episode You'll Learn:

• Today's guest, Ninke Van Der Leck [ :45 ]

• Ninke's story and what lead her to her work today [ 6:15 ]

• Why your story is relevant and matters no matter what it is [ 12:25 ]

• How her business evolved to teaching other entrepreneurs [ 16:15 ]

• Navigating having an autoimmune disease, having children and running a business all at once [ 17:35 ]

• Why less is more in your business [ 23:00 ]

• How to get comfortable with being held accountable and change our behaviors [ 31:52 ]

• The major challenges Ninke's clients face that keep them from growing [ 35:25 ]

• Where Ninke's confidence comes from and how it impacts her success [ 41:50 ]

• What to do when everything in your business feels really hard [ 44:35 ]

• What Ninke would say to a former version of herself [ 48:30 ]

Soul- Shifting Quotes:

• "A lot of entrepreneurs just think and think and think some more- and I just DID."

• "You have to stand up, raise your voice, and save the lives of others if you feel confident enough to do it."

• "Successful entrepreneurship is not hard, but you have to know the steps- and you have to implement them."

• "The moment I stop pushing and forcing, the magic happens."

• "How do I want to work? But more importantly, how do I want to live?"

• "We, as entrepreneurs, are chasing a lot that lies in the future; but what we have now is really the most important."

  "I'm not attached to the results in the moment, I'm focused on creating a working system."

Links Mentioned:

• Learn my 7 Secrets to Uplevel Your Brand & Land Your Dream Clients

• Book your Breakthrough Call today!

Learn more about Ninke on her website: www.ninkevanderleck.nl and follow her over on Instagram: @ninkevanderleck

Tag me in your big shifts + takeaways: @amberlilyestrom

Did you hear something you loved here today?!

Leave a Review + Subscribe via iTunes

Listen on Spotify

Have you ever found yourself following someone else's ideas in an attempt to replicate their success?

In this week's Focus Friday, the topic weighs heavy + hot on my heart; our obsession with getting it "right". We find ourselves making sure we follow the right steps, that we study the people who are doing it well and we try to do it the exact same way they did.

By trying to replicate others, we are missing valuable + brilliant insights that belong solely to us. The framework for our success is the same for everyone; however, what we show and what we say gets to be ours, and ours alone.

In This Episode You'll Learn:

• Why most entrepreneurs feel massively frustrated [ 3:20 ]

• Why we must pave our own paths [ 6:00 ]

• It's okay to look to others for inspiration [ 8:50 ]

• How to connect through touch [ 12:30 ]

• That we are all growing at our own pace [ 15:20 ]

Soul Shifting Quotes:

• "Have the courage to do you."

• "Every business has a soul if you let it."

• "Create from the inside out."

Links Mentioned:

• Learn my 7 Secrets to Uplevel Your Brand & Land Your Dream Clients

• Book your Breakthrough Call today!

Tag me in your big shifts + takeaways: @amberlilyestrom

Did you hear something you loved here today?! Leave a Review + Subscribe via iTunes

Listen on Spotify

Are your insecurities screaming loud and clear, while your confidence is just a whisper?

For today's guest, Jessica Todd, confidence and success are a journey – and an amazing one at that! Through her 13 years in the beauty industry, Jessica has discovered a fierce determination to perfect her craft fueled by her innate passion for the industry. Jessica's eponymous salon is the beauty destination in Portsmouth, New Hampshire not only because she is driven by excellence but also because she surrounds herself with the international leaders of her industry.

Jessica is an expert at the art of Balayage, the most classical yet modern form of hair coloring. She has become a master at sexy, natural-looking, low maintenance hair color that thrills her clients and fulfills her passion for creating wearable, breathtaking art. As a Balayage Artist for L'Orèal Professionnel, Jessica has taken her skills from beyond the walls of her salon to educating, inspiring and leading hairdressers around the country allowing them to tap into their own artistry and passion.

In this episode, Jessica and I go into the depths of her story, talking about her experience with dyslexia back in high school, which lead her to dropping out and eventually receiving a GED. Ultimately, Jessica switched gears and became an expert stylist, then was offered the opportunity to make her own brand at the age of the twenty-six.

Standing in front of a mirror all day has forced Jessica to do work on her self-care. Finding the tenderness + compassion within herself has allowed Jessica to focus on making others see their own beauty… and she's surpassed expert status on that as well!

In This Episode You'll Learn:

• The inspiration behind the Jessica Todd salon [ 5:50 ]

• Jessica's greatest mentors + teachers [ 9:30 ]

• About Jess' experience consulting on beauty [ 15:20 ]

• Jess' struggles in high school [ 25:30 ]

• What it means to feel like a fraud [ 34:50 ]

• Advice for aspiring business owners [ 43:15 ]

• Why it's always important to serve ourselves first [ 46:55 ]

• Jessica's advice to her high school self [ 51:40 ]

Soul Shifting Quotes:

• "I wanted to create a beauty destination."

• "You can tell when someone feels confident in their skin because it shines from the inside out."

• "The way that we show up for ourselves is the way we show up for our guests."

• "I can't fail if I continue to lead from my heart."

• "We cannot serve others if we are not serving ourselves first."

• "Give yourself ten minutes in the morning to sit down and get quiet."

Links Mentioned:

• Learn my 7 Secrets to Uplevel Your Brand & Land Your Dream Clients

• Learn more about L'Oreal Professionnel

Learn more about Jess at her website: www.jessicatodd.com and be sure to follow her on Instagram: @freshicatodd

Tag me in your big shifts + takeaways: @amberllyestrom

Did you hear something you loved here today?!

Leave a Review + Subscribe via iTunes

Listen on Spotify

Have you ever felt guilty about changing your mind after you've already committed to doing something? In this week's Focus Friday, we are speaking to our pivots + honoring what is real for our families. It's about giving ourselves permission to accept what is real for us now; because we do not need permission from anyone else to live the lives we are meant for.

In This Episode We Discuss:

• Why we are allowed to change our minds [ 2:45 ]

• Our family's decision to start homeschooling [ 3:50 ]

• Why we stopped homeschooling [ 9:00 ]

• What it means to change our declarations [ 15:30 ]

Soul Shifting Quotes:

• "We can change our minds a million times because our lives belong to us, and no one else."

• "My number one motivation is to be present for the life that I am living and the people that are in it."

• "There is nothing wrong with changing our minds."

• "The world needs us to blaze our own trail."

Links Mentioned:

• Learn my 7 Secrets to Uplevel Your Brand & Land Your Dream Clients

• Schedule your Breakthrough call today!

Tag me in your big shifts + takeaways: @amberlilyestrom

Did you hear something you loved here today?!

Leave a Review + Subscribe via iTunes

Listen on Spotify

Are you looking for loyalty + community in business and life?

Today's guest, Sadie Lincoln is the co-founder and CEO of barre3, a fitness company focused on teaching people to be balanced in body and empowered from within. Starting in 2008 with the flagship studio in Portland, Oregon, barre3 has grown to include more than 140 franchise studios powered by female entrepreneurs, plus an online-workout streaming-subscriber base in 98+ countries.

What started as a workout has blossomed into a full-blown movement made up of millions of people focused on body positivity, being empowered, and redefining what success in fitness means. Beyond running her company and being a global spokesperson, Sadie still enjoys teaching barre3 classes to many of her founding clients in her hometown of Portland, Oregon.

In this episode, Sadie and I discuss the intention behind her business model, barre3. Sadie reveals all her shortcomings as a business owner + how she has learned to allow her team to step up for her. Plus, Sadie explains how her unique childhood gave her the aspiration always to achieve. The secret to Sadie's success is the commitment to being authentic + upholding core values.

In This Episode You'll Learn:

• The impact of barre3 [ 4:30 ]

• The intention behind the business model [ 9:00 ]

• About the constant evolution of self-awareness [ 12:50 ]

• How to integrate communities into our lives [ 16:30 ]

• About Sadie's unique childhood [ 17:30 ]

• What is Enneagram type three [ 24:00 ]

• Sadie's own lack of a father figure growing up [ 28:00 ]

• How to bring respect + honor in relationships [ 32:30 ]

• Sadie's secret to success [ 38:15 ]

• How to navigate mid-life aging [ 42:00 ]

• How to create tribe connections [ 47:30 ]

• That we are our own best teachers [ 49:45 ]

Soul Shifting Quotes:

• "We need to serve our existing owners and make sure they are consistently growing their margins."

• "I have learned where I need to step back and trust, and empower the team where I fall short."

• "My family always celebrated mediocracy."

• "It is a practice to remember our core values."

• "Every CEO and founder feels like an imposter."

Links Mentioned:

• Get 15 DAYS OF BARRE3 TOTALLY FREE by clicking HERE!

• Learn my 7 Secrets to Uplevel Your Brand & Land Your Dream Clients

• Check out Sadie's interview on NPR

• Take your own Enneagram test!

Learn more about Sadie on the barre3 website: https://barre3.com/sadie and be sure to follow her on Instagram: @sadielincoln

Tag me in your big shifts + takeaways: @amberlilyestrom

Did you hear something you loved here today?! Leave a Review + Subscribe via iTunes

Listen on Spotify

Have you ever had that moment where you don't feel worthy of a conversation you have engaged yourself in?

It is Focus Friday, and we are diving into the silent self-sabotaging way that we are crushing our business growth.

Feeling like we are not good enough is keeping us from growth- period. If we weren't using our business as a leveraging tool to prove our worth, then we could get busy doing the stuff that makes it more fun + lights us up.

This week's episode is an invitation to make the decision to step forth on the path + take courageous action.

In This Episode You'll Learn:

• My own thoughts of unworthiness [ 3:10 ]

• What it means to mentally blacking out [ 4:40 ]

• Where are we not showing up fully present? [ 6:05 ]

• How to unearth the blocks + get in alignment [ 9:50 ]

Soul Shifting Quotes:

• "People don't come to the work healed. They come to work thinking this will fix them or save them."

• "That deeply seeded underling of unworthiness is keeping you from sharing your actual gifts with the world."

• "When you don't show up present, then you can't actually serve."

• "We unearth whatever has kept us stuck and release it."

• "Build the business that will make the biggest impact, income, and create the biggest influence."

• "We've got one shot, now is the time! Let's stop waiting for someone else to tell us our worth."

Links Mentioned:

• Learn my 7 Secrets to Uplevel Your Brand & Land Your Dream Clients

• Schedule your Breakthrough today!

Tag me in your big shifts + takeaways: @amberlilyestrom

Did you hear something you loved here today?! Leave a Review + Subscribe via iTunes

Listen on Spotify

Do you have a fire burning within? Well, most likely you are a Pitta according to Ayurveda healers. Not sure what that means? Listen to find out!

Today's guest, Sarah Kucera, DC, CAP, has been championing healthy practices professionally for over a decade, and personally for her whole life. A licensed chiropractor, certified Ayurvedic practitioner, registered yoga teacher and yoga therapist, and entrepreneur, she is the founder of Sage, a healing arts center and herbal apothecary in Kansas City, Missouri, where she combines these methods to help others find well-being.

In this episode, Sarah and I talk deeply about holistic health + healing. Ayurveda is a traditional Hindu system of medicine and one of the world's oldest holistic healing systems.

Sarah realizes the people who are the healthiest may not necessarily be eating right + exercising all the time; the healthiest people are ones with a consistent lifestyle.

Plus, we learn how to bring more meaning into our lives each day through rituals based on our dosha and Sarah explains how nature is continuously intertwining with our menstrual cycles.

In This Episode You'll Learn:

• All about today's guest, Sarah Kucera [ 4:20 ]

• What is Ayurveda? [ 6:30 ]

• Sarah's book, The Ayurvedic Self-Care Handbook [ 11:40 ]

• Pitta rituals [ 16:00 ]

• How to determine our dosha [ 25:35 ]

• That for every illness, there is a story [ 35:00 ]

• How to move through our chronic ailments [ 40:00 ]

• Menstrual cycles are transitional phases [ 43:20 ]

• How to begin understanding Ayurveda [ 48:50 ]

• Why Sarah wrote her book for herself [ 50:30 ]

• Sarah's dosha [ 54:50 ]

Soul Shifting Quotes:

• "We need to emphasize this idea of having a schedule for our lives."

• "Pittas love education; they want more! They have a hard time sitting still because it means they are not productive."

• "Look for your imbalance and consider that. How you feel in the now is the most important."

• "We are used to having illnesses be examined from a reductionist perspective."

• "When we look at food, we are looking at the digestive effects of the body."

• "I love coffee shops and bookstores because they provide solitude + inspiration."

Links Mentioned:

• Learn my 7 Secrets to Uplevel Your Brand & Land Your Dream Clients

• The Ayurvedic Self-Care Handbook: Holistic Healing Rituals for Every Day and Season

• Light on Life: The Yoga Journey to Wholeness, Inner Peace, and Ultimate Freedom

• The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are

Learn more about Sarah on her website: www.sarahkucera.com and be sure to follow her on Instagram: @sarah_kucera

Tag me in your big shifts + takeaways: @amberlilyestrom

Did you hear something you loved here today?!

Leave a Review + Subscribe via iTunes

Listen on Spotify

How do you believe in yourself in the face of overwhelming doubt? In this week's Focus Friday, and we are diving into the most fundamental and necessary value that we need on our journey, trust. We don't learn how to trust by following someone else's instructions; we get there by creating our own. In This Episode You'll Learn:

• Why building trust is a one-woman job [ 3:45 ]

• How to honor the pull of our gut [ 6:00 ]

• The real meaning of life [ 8:00 ]

Soul Shifting Quotes:

• "Open our palms + allow ourselves to receive all that remains unseen."

• "Trust comes from realizing spring is coming even though winter still feels bleak."

• "Our only job here is to love and be loved."

• "The key is this graceful reminder that trust comes from falling and getting back up again."

Links Mentioned:

• Learn my 7 Secrets to Uplevel Your Brand & Land Your Dream Clients

• Grab my free training, How to Call in Your Tribe + Create Content that Converts

Tag me in your big shifts + takeaways: @amberlilyestrom

Did you hear something you loved here today?!

Leave a Review + Subscribe via iTunes

Listen on Spotify