Live from STR Wealth in Nashville, Austin Palacios joins Jeremy to talk about how he scaled his short-term rental business by using strategies like cold outreach and organic funnels. He explains how he developed a system that allowed clients to find him organically as well as through targeted outreach to larger property managers. Austin’s methods included targeting properties managed by large firms like Vacasa and Evolve, teaching real estate agents how to use Airbnb effectively, and offering setup assistance and referral fees. Austin also discussed the importance of sales skills, confidence, and expertise in attracting and retaining clients. He gives his advice on becoming an expert in the field, practicing confidence, and expressing one's skills to be essential in attracting and retaining clients.