I get asked this question more than almost any other: how do you actually know when you're ready to run ads? After 10 years and countless client launches, I finally broke down the real answer, and it's not about revenue or how long you've been in business. There's a specific sequence most people skip, and skipping it is exactly why their ads "don't work." I'm walking through the two things that have to happen before you ever spend a dollar on traffic, plus the exact number of conversations I tell every new client to have first. If you've been staring at the ads button wondering if now is the time, this one's for you.