In this episode, Isaac French, a pioneer in the short-term rental industry, shares the story behind Live Oak Lake, his unique short-term rental resort. Isaac delves into his upbringing in a farmer's family, finding his passion for design and construction, breaking into the short-term rental industry with creative projects, and the importance of creating an unforgettable guest experience. He also talks about his experience selling Live Oak Lake for $7 million, which amounted to a 6.5x revenue multiple, highlighting the importance of creating multifaceted, commercial entities to maximize investment returns. Moreover, Isaac discusses the significance of social media in marketing rental properties, automation of operational processes to achieve efficiency, and his upcoming projects and initiatives.