2023 is the summer of Barbenheimer! The Barbie Movie Marketing gave us a masterclass in theatrical marketing, this summer! From Barbie memes to Barbie photo ops, to Barbie pride parade floats - you couldn't open your phone without seeing the quintessential Barbie Pink, these last few months.

So why is the Barbie movie so popular? ...Because of the marketing!

In this episode, we'll break down some of the strategies the Barbie movie marketing team used, particularly on social media... And how you can embed those same strategies into your own business's marketing!


Sources:
BBC
Hollywood Reporter
Digiday

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Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine