How to Sell Online

This week, I’m continuing the theme of reflecting on the past year and am sharing the marketing techniques that worked in 2020.

Because of the crazy year 2020 has been, we knew that the world of e-commerce was going to look pretty different than in years past. I’m comparing sales from Cyber Monday from past years and highlighting what that means for your business going forward. 

I also discuss what we need to do to make the best of our marketing efforts and what it actually takes to grow your business. I’ll let you in on a secret: your email list matters! And I’m telling you exactly why!

I’m also sharing some goals that I’ll be taking into the new year and what I’m looking forward to in 2021. Be sure to tune in!

Key Takeaways

• Comparing sales from Cyber Monday to previous years (03:30)
• Think about the problem your product is going to solve (08:15)
• What to do when growing your business (12:10)
• Why you need a strong email list (15:00)
• Some goals I’m taking into the new year (18:23)
• Top Takeaways (23:30)

Additional Resources 

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This week, Jared and I are taking a moment to reflect on our business's highs and lows in 2020. 

As we continue into the holiday season and round out the rest of the year, we thought it would be great to spend some time in gratitude. We are so thankful for the lessons learned throughout the year and wanted to share them all with you!

This year, we had some incredible highs, including our virtual conference and successfully selling a business this year. Some of our lows include losing our Amazon business account, which taught us the importance of making sure our businesses are diversified. 

Maybe this week's episode will inspire you to take a look at all the great work you've done this year. You should be so proud of yourself! I sure am. Be sure to tune in this week as we get the mental gears going for next year. See you there!

Key Takeaways

• Reflecting on the highs and lows of 2020 (03:30)
• One of our all time highs (04:00)
• Keeping everyone engaged throughout our virtual conference (10:20)
• Talking about our five day sprint (17:15)
• Selling a business this year (22:30)
• One of the hardest moments of the year (29:30)
• A lesson learned this year (35:20)
• A big goal for 2021 (42:30)

Additional Resources 

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If you're anything like me, then your mind is always spinning with new and exciting business ideas. I just love entrepreneurship. It allows me to exercise my creativity while also providing for my family. Talk about a win-win situation.

Well, because I'm just one human, I've learned along the way that to move onto the next exciting project, sometimes I have to let go. This week, I'm diving into all of the nitty-gritty pieces of selling a business.

We're covering how to prep, how to price your business, and how you can get over the fear of being a one-hit-wonder and successfully transition into a new business venture.

If you've been curious about any of the above, then be sure to tune into this week's episode!

Key Takeaways

• Feeling like a one-hit-wonder (04:30)
• What kind of business do you want(10:50)
• How to prep a business for sale (12:30)
• Where to sell your business (18:40)
• How to price your business to sell it (21:45)
• What you need to do to maximize your offer (26:05)
• The three things you need with every business sale (28:40)

Additional Resources 

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This week, I enjoyed chatting with Ruth, owner of the online boutique, Leina Shine. We discuss why it’s essential to stay true to yourself when building a business and make massive sales through Instagram, even with a smaller following!

Ruth got into the e-commerce game five years ago, helping her sister run her business. After that business stopped its operations, she took a break from her entrepreneurial drive and went back to helping build private practices.

The business bug finally got her again, and Ruth decided to dive all in with a clothing brand aimed towards other moms in her community. She quickly discovered that her business was so much more than just selling clothes--she was selling confidence!. 

Along the way, Ruth has uplifted so many people around her and has discovered so much about herself. Tune in to hear about all she’s learned about empowering her community through her brand and some excellent advice for new shop owners looking to break into e-commerce. 

Key Takeaways

• How Ruth jumped into building a business (05:45)
• Where she sold her first product (09:15)
• What inspired her to start a clothing business (12:00)
• The decision to only use her and her sisters as models (20:50)
• Her Instagram story strategy (28:12)
• Advice for brand new shop owners (36:20)
• Top takeaways from this episode (44:10)

Additional Resources 

Check out Leina Shine here

*For listeners of BIC use coupon code Shine40 for 40% anything in the entire store!

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In this episode, I spoke to my friend Savanah Poulson about how she's been able to grow a mega-successful business in a very saturated market. 

Fashion & Beauty.

Savannah actually teaches makeup and hair and fashion...Now, how many people do you know that attempt to try that and don't make it? How many people quit because they think it's a crowded market.

I wanted to bring Savanah Polsen on today's podcast because I've watched her over the last few years explode by selling a product that feels impossible to sell in such a noisy world.

Now, Savannah and I have been friends for 5-6 years, and she actually was an author on the HDS blog that I co-own before she really dug into her own brand.

Today, she's sharing with you what took her from asking if she should even start her own thing to how she's getting millions of video views and growing her business to over 10,000 paying customers. 

Plus, she can serve that many customers 1-1, and she explains the technology she used to organize it all and get those orders coming in!

Key Takeaways

• How Savanah got started making content  (07:30)
• How she stands out in such a saturated market (09:45)
• Savannah’s recommendation for finding the things we’re most comfortable with (16:00)
• Why mindset is one of the most important things we can work on (20:00)
• What she does to sell products during a tutorial (30:10)
• Why she chooses to not outsource her color-matching (37:15)
• What she does to make sure she is serving first (41:20)
• Her advice for aspiring entrepreneurs (47:00)

Additional Resources 

Find Savanah on Instagram and her website

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Talking to Gina DeVee feels like that endorphin rush you get after a fantastic workout. She is the founder of Divine Living, a multimillion-dollar lifestyle brand and women’s empowerment company. And can I just say, after our conversation, I feel so incredibly uplifted and ready to conquer the day, and I know you will too.

We talked about Gina’s background and how she began creating money from nothing all by claiming her financial future. We also discussed why your dreams MATTER and the importance of keeping them close in everything you do. 

Gina also shares how to go from a scarcity to an abundance mindset and even gives some great selling tips through her explanation of the masculine and feminine way of selling. You are going to want to grab a notebook for this episode because it is filled with such great gems that you’ll want to reference again and again.

Stay tuned!

Key Takeaways

• Do you ever have any of these thoughts? (02:30)
• A little about Gina’s backstory (05:45)
• How she started creating money (10:50)
• Gina claiming her financial future (19:40)
• Why you want more (26:50)
• How to go from scarcity to abundance mindset (35:20)
• Why it’s so important to stay close to our dreams (41:50)
• Details about Gina’s new podcast and book (47:00)
• Difference between the masculine and feminine way of selling (48:15)

Additional Resources 

Connect with Gina through her website

Listen to the Divine Living Podcast

Get your copy of The Audacity to Be Queen

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This week’s interview brought a much-needed kick to my step, and I think it will do the same for you too! As entrepreneurs, we tend to normalize doing it all. There seems to be this cultural mindset that hustling means having all the balls in the air at once. And it’s such an easy trap to fall into because we not only love our business, but we love the value we add to people’s lives.

 We start to believe that the more we do, the more we are helping ourselves and others. Rebecca Miller of Munchkin Lane reminded me that often the pep in our step we’re looking for is actually taking the leap and doing less.

Rebecca became a student of mine and felt a bit stretched thin...not just in her business but in her home life as well. Her husband was away for medical school while she stayed home with FIVE kids between the ages of 2-7! And in COVID times where she’s now juggling mom, business owner, AND teacher.

She realized that she deserved to be present in her life and for her family, so she made the difficult decision to scale back on the products she offered, thinking it would mean a pay cut. 

Much to her surprise, she went from random orders with no consistency to just under 2,000 paying customers per month just by selling workbooks for kids. 

Tune in and find out how going from selling multiple things helped her feel more in control and resulted in massive gains in her business.

You will love her as much as I do. She is such a light, and it turns out we both fangirl over one book that you have to get. It has changed both of our lives forever!

Key Takeaways

• The start of Rebecca’s business (05:31)
• Her mindset behind growing her business (07:00)
• The first products she sold (09:05)
• Why it’s important for someone else to handle customer service (14:30)
• A wakeup call that she needed to make changes in her business (23:30)
• What she’s currently selling in her business (30:00)
• Three pieces of advice for those looking to start their own online store (35:10)
• How Rebecca gained clarity on her project (39:18)

Additional Resources 

Get a copy of  Essentialism: The Disciplined Pursuit of Less by Greg McKeown here

Find Rebecca on Instagram @munchkinlanellc

Get your own personalized busy book here

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Are you ready to take a deep sigh of relief? Because this episode is such a treat. I had the opportunity to talk to Allie Casazza, blogger, author, speaker, and life minimalist. And she shared SO MUCH wisdom that I can’t wait for you all to hear.

We talked about Allie’s journey into entrepreneurship, and I think so many of you will relate to her feelings surrounding it as well as what it means to declutter your life. She shares the first steps we have to take if we’re trying to minimize the distractions in our life and rewrite our life story to align with our hopes and vision for our lives. 

Allie also tells the story of how she woke up with 25k in her bank account (seriously! Turns out rewriting your story is truly powerful). She also offers some great advice for new business owners looking to quiet the noise and explains what she thinks is one of the biggest things holding entrepreneurs back from reaching their fullest potential. 

Pull out that face mask and those cucumber slices because this episode is like a massage for the soul!

Key Takeaways

• How Allie got started in her business  (05:00)
• Life before entrepreneurship was taking a massive toll on her life (10:30)
• Starting to declutter by getting rid of physical items (16:20)
• How we all overcomplicate things in business (22:21)
• What Allie did to rewrite her story (29:15)
• Waking up with $25k in her bank account (33:00)
• Minimalism tips for new business owners (39:12)
• Confront your unworthiness (50:30)

Additional Resources 

Get more of Allie here

Listen to The Purpose Show Podcast 

Find her on IG @ allie_thatsme

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This week, I talked to Wendy Kesl, founder of Glitter Luv Creations. She has been doing amazing things in her business, just selling glitter. 

That’s right! No other products or services offered other than that sparkly dust you find in all of the corners and crevices of your home after you clean up the kid’s craft projects! And she’s made over six-figures doing it. 

Wendy so kindly shares the story behind her success, how she turned a mistake into a moneymaker, and what she does to keep things exciting for her customers. She is truly a powerhouse, and I know you will find so much value from her experience. 

Tune into this week’s episode for some great takeaways to use in your own business!

Key Takeaways

• The time Wendy almost quit (07:30)
• How a mistake turned into a moneymaker (11:00)
• Figuring out she wanted to sell glitter (16:20)
• Wendy describes her subscription box (23:15)
• How Wendy has found her thousand dollar an hour job (31:28)
• The power of a single email (33:15)
• How she keeps things exciting for her customers (38:50)
• This is how you keep up with social media even if it isn’t your thing (45:00)
• Why you need a community for support (48:05)

Additional Resources 

Check out Glitter Luv Creations here 

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Today’s interview has me downright giddy because it is such a dose of hope and motivation! I know the uncertainty of COVID has left so many business owners at a complete loss on how to make their next move. The sense of unpredictability has permeated almost every area of our lives, and I see how difficult it’s been for business owners. 

In this episode, I had the chance to talk to Anne-Michelle Frances, co-owner of Ohana Board Shop. She and her husband fulfilled one of their dreams by opening a surf and skate shop. Their business was doing very well and was a huge asset to the community, eventually leading them to open a second location in their area. 

When COVID hit, everything came to a complete stop. They had to abandon their brick and mortar shop and figure out what to do next. With no end date in sight and no employees left, Anne-Michelle and her husband decided to lean back on their incredibly loyal following and transition to an online business model. 

I love the tenacity of these business owners! Their story is such a light in what otherwise has felt like a pretty bleak time for many other entrepreneurs. 

Check out this week’s episode to find out exactly how they could pull off this significant change in their business and where they are now! 

Key Takeaways

• Anne-Michelle’s entrepreneurial start with a skate and surf shop (02:28)
• Realizing that they would need to move the business online (06:00)
• How she drove customers to her online store (08:50)
• The best marketing tactic (12:10)
• How this shift introduced new dreams in their personal life (18:50)
• Running a business while they are traveling around the country (23:20)
• What Anne-Michelle has learned from this whole process (27:05)
• Top ten takeaways (33:20)

Additional Resources 

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Check out Ohana Board Shop here

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