How to Sell Online

Maybe you’ve seen IT Cosmetics at your local Sephora or even consider it a holy grail in your makeup kit, but I’ll guess you had no idea this mega-brand started as a passion project in one woman’s living room!

This week, I talked to Jamie Kern Lima about how she turned her business into a BILLION dollar company. She is such an exciting guest because of her accomplishment and because she embodies everything we love about the Because I Can mindset.

Jamie faced rejection after rejection. She had no experience or connections in the beauty industry, and it seemed that every step forward was like pushing a boulder uphill. And she didn’t let any of it stop her.

She took those rejections and held on to her vision and listened to her gut, and the results have been nothing short of amazing. Jamie shares some of the lessons she’s learned along the way and what to expect in her newly released book. Tune into this week’s episode to here where some self-belief and authentic living can get you!

Key Takeaways

• What she thought was her dream job (04:00)
• The “setback” that ended up being the birth of her company (06:10)
• Knowing when to let go of a dream (11:50)
• Breaking into the beauty industry (18:00)
• Her real story (19:30)
• When the rejection feels personal (23:20)
• The first big YES (31:50)
• The power of showing up authentically (38:40)
• Where to connect with Jamie (43:50)
• Top Takeaways (47:10)

Additional Resources 

To Purchase a copy of Jamie’s book “Believe It” head here
Follow Jamie Kern Lima IG: @Jamiekernlima
Follow Jamie Kern Lima on FB @JamieKernLimaPage

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This week, I had the opportunity to talk to Grace Burby, one of our students from the Next Level program, about growing her sales from $600 a year to over $35,000.

I love hearing from our students because they are such a great reminder and inspiration of what’s possible when we’re willing to commit to our goals and finally put our fears and doubts in the backseat. 

Grace started her business with ZERO resources. She didn’t have a great idea of what she wanted her product to be or know what direction she wanted to go, but she moved forward anyway. 

We chatted about her background in entrepreneurship, how she chose her product, and what she did to get traffic to her store. Grace offers her advice to those who may just be starting out and explains why she loves the Next Level program so much.

The Next Level program is currently exclusive to those in the $1-100K group, and seats are filling up fast. Shoot me an email at [email protected] if you’re interested in being a part of the fun! 

And enjoy my conversation with Grace!

Key Takeaways

• Grace’s background (04:40)
• Starting with zero resources (06:45)
• Trying to choose a product (12:30)
• How she gets traffic to her store (17:15)
• Tips for new entrepreneurs (22:15)
• Training your brain (26:30)
• What she loved about the Next Level group (27:30)
• Advice to remember (33:50)
• Top Takeaways (35:15)

Additional Resources 

Check out Twirl In Pink here and use code: BecauseICanLife for 30% off! 

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I hope you guys are crushing your goals this month. I'm revved up this February because I know how slow it can be for sales, and I don't want you to let that be an excuse to not succeed in the ways that I know you CAN. 

It's all about moving forward, setting new records, and getting out of our comfort zones. And today, I'm bringing in a guest who had every excuse not to start her business. She didn't know what she wanted to do. She didn't have the clarity. She wasn't given this big aha vision, but she committed to moving forward, and the product that birthed from that action turned out to be so incredibly important I just can't wait for you to hear her story. 

Jen Roth is the owner and founder of Birds and Bees Tea, an herbal tea brand aimed at encouraging and helping the well-being of moms, moms-to-be, and their families. Each and every one of her products is crafted with love and intention, and it all started because she took that first step.

Today, we're discussing her background, how she found her product, the importance of taking imperfect action, and how she generates all of that great traffic. Yes, even in a month like February. 

Key Takeaways

• Why i’m so excited about today’s guest (01:15)
• Jen’s background (06:15)
• How she found her herbs (10:50)
• The importance of taking imperfect action (15:00)
• Switching her focus to sales (18:30)
• Where she sells her products (22:15)
• How she generates traffic (23:26)
• Her biggest regret on this journey (27:00)
• Her biggest success so far (29:30)
• Top Takeaways (33:22)

Additional Resources 

Order some tea directly from her website here

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This week, I talked to professional photographer Natalie Napoleon about taking great product photos that convert into sales.  

As I mentioned last week, February tends to be a slower month in eCommerce sales, but I don't want that to stop you from making it your best month yet! I've noticed that my photos' quality in my businesses has a direct impact on my sales numbers. So much so that I now make it a big priority to produce excellent content to drive sales.

Natalie has been in the photography business for two decades, so I knew she'd be the perfect brain to pick. We talked a bit about her background, and then I dove into my list of questions.

She shared how to take better photos overall, the difference between regular and lifestyle pictures, what equipment you need to get started, and how to edit it all! We also covered how you tell a story through your photos and her top pieces of advice for new entrepreneurs looking to improve their photography skills.

Tune in!

Key Takeaways

• How she got started in photography (03:50)
• How to take better photos (08:35)
• Taking lifestyle photos (10:30)
• Using an Iphone to take photos (16:10)
• Natalie’s favorite editing apps (18:00)
• Setting up your lighting (19:20)
• Are you taking good pictures? (22:00)
• How to tell a story with a picture (25:10)
• Advice for entrepreneurs (27:50)

Additional Resources 

Connect with Natalie here

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Happy February! Yes, can you believe it? We’ve already completed the first month of 2021. I hope you’re still feeling excited and encouraged for the year to come because you have SO much to do and lots of money to make.

For me, February has historically been a slower month for sales. I’ve been in the e-commerce game for coming up on a decade, and year after year, this has stayed consistent.

 It can be easy to get complacent around the “slower” months and just accept that you won’t make as many sales, but if there’s anything I’ve learned throughout the years, this is the exact time to push against that mentality. YOU get to decide how successful you are!

To help push past the sluggishness of this time of year, I brought on Bryan Bowman to reenergize our resolve and make more money this month. He shares the top 11 apps you must have on your Shopify store to grow your numbers. 

Grab your pen and paper and tune in!

Key Takeaways

• Factors that influence buyers (08:00)
• What triggered him to go into e-commerce (11:05)
• The four ways to grow your business (18:40)
• Starting with the number one thing (20:02)
• How to turn leads into buyers (28:11)
• Consider your page load time (36:10)
• How to upsell (44:40)
• Somethings you might want to try! (51:20)
• Top Takeaways(1:01:20)

Additional Resources 

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This week, I talked to Alison Begor, an Executive and Leadership Coach who specializes in helping entrepreneurs implement the best Human Resource strategies to build effective teams. 

If you’ve been itching for some time to yourself but are apprehensive about hiring help, then this episode is for you. Maybe you’ve found yourself overwhelmed and wishing you could clone yourself. You love your business, but there are just constantly a thousand and one things to do. 

And the thought of adding anyone to the madness fills you with anxiety instead of relief. Well, I’m here to tell you that those are the exact symptoms of it being due time to hire, and it doesn’t have to be an overwhelming process in the least.

Alison shares where to find your next employee, how to keep them happy and motivated once you have them, and even offers advice on what to do if you need to fire them!

Don’t be afraid of investing in a new hire because it’s really an investment in yourself at the end of the day. 

Key Takeaways

• Alison’s background (05:00)
• When should people start hiring (07:05)
• Where to find a VA (11:30)
• How to ensure employee retention (15:50)
• How to keep staff motivated (19:00)
• At what point do you let people go (21:15)
• Why hire today (24:30)
• Where to connect with Alison (30:50)

Additional Resources 

Connect with Alison here

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This week, I had an exciting conversation with Anna Macfarlane about turning your Instagram follower into buyers on your online store. She shares some great tips that you can start implementing today!

It all starts with chips and salsa...

Really! Anna connects how something as seemingly simple as offering chips and salsa can be a game-changer for a business (You’ll have to tune in for that story). 

We talk about how so many of your business owners out there aren’t utilizing that precious following you’ve been building. And it’s all because you’re not embracing the wonderful opportunity for connection that’s right in front of you. 

The key is setting the tone for your audience. You want to wine and dine them so that they feel seen and appreciated. I know how thankful you are for your customers, but it’s time you SHOW THEM just how valued they are.

Join Anna and me as she drops some serious tips on translating all those lovey feels into actual sales! 

Key Takeaways

• Anna’s restaurant story (02:10)
• Why people like Chik-Fil-A (11:50)
• Your name matters (13:50)
• How to make people feel welcome on social media (15:30)
• Make people feel important (18:25)
• Go the extra mile (22:20)
• Use your time to make better connections (25:00)
• Top Takeaways (26:20)

Additional Resources 

Follow Anna on Instagram

Check out the 5-day sprint here

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This week, I’m crushing any excuses you may have about starting an online business and offering twelve success stories to show you how it can impact you and your community.

The truth is, overcoming our doubts and fears and stepping into dreams of running an online business has the potential to completely change your life! As we start this new year, I wanted to make sure you aren’t letting any of those pesky excuses hold you back from living your best life. 

We’ll be diving into the top twelve excuses I see and offering you a story of success to prove that those fears you have are really only true in your brain. So if you’ve ever told yourself that you don’t have enough time, are worried about having a small social media following, or have no idea what to sell, then be sure to tune into this episode.

Because we are going to kick those fears to the curb!

Key Takeaways

• Diving into those excuses (02:10)
• Not knowing what to sell (06:00)
• Turning wax into cash  (10:00)
• Step into who you are (12:30)
• You don’t have to make homemade products (13:30)
• Being an introvert doesn’t have to stop you (15:00)
• Why you shouldn’t let your location stop you (17:05)
• Do you feel like you don’t have enough time? (17:50)
• You don’t need a big social media following (18:30)
• Don’t worry about being perfect (19:45)
• Why you don’t have to get a second job (21:00)
• You don’t have to sell expensive products (21:50)
• The products you sell impact lives (23:50)

Additional Resources 

Check out the 5-day sprint here

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Catch, Cancel, and Correct. 

This is one of those episodes that is just going to BLOW YOUR MIND. I am so glad to have my good friend, Jill Stanton, on the show today. She recently moved to Puerto Rico, and we’ve started hiking together and let me tell you...those hikes are some of the most empowering moments of my day.

I wanted to share that goodness with you all, so today, Jill is sharing her advice on what it takes to become a massively successful entrepreneur. Her input has been massively life-changing for me, and I know you guys will love her as much as I do. 

On one of our recent hikes, we talked about the top three things stopping people from making their first 100k in their business and how to get over those mental roadblocks. 

Because if there is anything I’ve learned from Jill, it’s that we can do anything. Yep, even those dreams you have tucked in the back of your mind are within the realm of possibility. You just have to dig it out and believe it. 

Don’t miss this episode because I promise it will be one of the best ways to start out your new year!

Key Takeaways

• What Jill Stanton is up to (08:00)
• The world we’re all thrown into (11:30)
• Why failure is amazing (15:00)
• Three steps to break through to that first 100k (21:10)
• Do you thought stack? (28:30)
• Money is a tool (35:25)
• How abundance flows into your life (41:20)

Additional Resources 

Find Jill over at Millionaire Girls Club

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First of all, let me say congratulations! If you haven’t already, I encourage you to give yourself a big ol’ pat on the back. You made it through the holiday rush and served your customers. That is a significant accomplishment, and I hope you feel proud of yourself and can take some time to rest and relax as the year comes to a close. 

As we start to think about 2021 and all of the great things that will happen in your business, I wanted to help you start on the right foot with some great money-saving tips! This is a topic that is probably at the forefront of your mind anyway, so I came up with a list of nine different things that you may not have even considered. I just found out about some of these tricks!

Grab your pen and notepad because you’re going to want to jot some of these great ideas down!

Key Takeaways

• The Five Day Sprint (04:15)
• Why you need a credit card (06:00)
• Do you know about the Amazon second chance? (09:50)
• You don’t need to squirrel things away! (11:40)
• Why you shouldn’t DIY (14:45)
• Don’t pay for storage (20:20)
• Why audiobooks should be your new best friend (22:30)

Additional Resources 

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