How to Sell Online

Increasing my margins is always on the back of my mind. And who would blame me? 

If you have your own business, then you probably know what I mean! You always want to put more of that hard-earned money in your pockets, because that's where it belongs!

But how can you do that? 

Many business owners find themselves scratching their heads when they have to come up with the answer to that question.

Yes, there are many ways to maximize your profit margins, but how many of them are actually applicable, especially if you're a small business owner?

Well, this is why I'm here, and today, I share with you a strategy I used for my own business that helped me maximize my margin without spending a ton!

So, if you want to learn more, tune in now!

Key Takeaways

- Intro (00:00)

- The stock market (02:52)

- The golden formula (05:03)

- Some examples (07:38)

- The 5 steps of the buyer's journey (09:38)

- My own experience (14:01)

- How you can do it (21:35)

- The top takeaways (24:27)

Additional Resources 

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If you're always looking for a way to increase the margins in your business, then this is the episode for you!

We all want to make more money because whoever said money didn't buy happiness was a liar. 

We all need money to pursue our dreams. So whether your dream is to start a charity or live on a beach somewhere tropical, increasing your bottom line and growing your business will help you get a little bit closer to it, especially if you're selling physical products.

Today's guest expert, Dean Graziosi, is all about following his dreams. 

Dean is a veteran in the business world. With 30 years of experience under his belt, he’s one of the most successful investors and entrepreneurs right now. And in this episode, he will be explaining how one simple method can help you make more money. You don't need anything fancy for it, so anyone can do it.

So, if you want to learn more about how to use digital products to make more money, tune in now!

Key Takeaways

• Intro (00:00)
• Introducing Dean Graziosi (04:30)
• A bit about Dean's background (08:27)
• Knowledge is the new currency (17:04)
• Why you should sell both physical and digital products (20:55)
• Examples of digital products (22:52)
• Being confident in yourself (27:54)
• What's in the future for Dean (33:56)
• This week's top takeaways (37:37)

Additional Resources 

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How do you get your customers to come back again and again and purchase your products more than once? Well, this week, I'm interviewing Kati and Vern Evans, and they’ll be answering this question for us!

Kati has turned her business into a successful venture in a pretty short time, and one of the many ways she was able to achieve that was her brilliant use of emails!

We know, we know... most people think emails are outdated or boring or inefficient, but that's only because they're not using them right! 

Emails are a great way to keep in touch with your customers, keep them in the loop about everything new in your business, and make them come back for more again and again.

If you want to learn more about Kati and Vern's story (and Kati's adventure with selling lingerie), how Kati grew her business, and how she's using Email Marketing to create repeat customers, then this episode is perfect for you, so tune in now!

Key Takeaways

• Intro (00:00)
• Introducing Kati and Vern (01:41)
• Growing the brand (09:35)
• Growing a business during COVID (24:15)
• The power of emails (29:24)
• Growing the email list (35:19)
• The importance of being ok with a C+ (40:03)
• The top 10 takeaways (43:42)

Additional Resources 

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We're getting a lot of messages from you about Puerto Rico, and today, we are finally answering your questions!

Almost two years ago, my husband Jared and I decided to move to Puerto Rico. We didn't know much about it, but still, six weeks later, we took the plunge and moved there with our children. 

And that was probably one of the best decisions we've ever made. Saying it’s an adventure would be an understatement!

This is why today's episode is nothing about business and all about Puerto Rico, from why we moved there, to what we love about it (the food is only one of the reasons we’ve stayed here longer than we first planned), to what you should absolutely put on your bucket list and what you should a hundred percent avoid (for us, it’s iguanas and bugs)!

So, if you want to learn about our move, our adventures along the way, and why we made the jump, tune in now!

Key Takeaways

• Intro (00:00)
• How we took the decision (01:41)
• Our new home in Puerto Rico (04:42)
• Our favorite places in Puerto Rico (08:53)
• Our favorite food in Puerto Rico (15:36)
• Puerto Rico's real estate boom (19:04)
• Our "non-favorite" things about Puerto Rico (20:36)

Additional Resources 

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This week, I interview Natasha Hazlett, mother, recovering lawyer, author, and owner of Unstoppable Influence!

I've known Natasha for about four years now, and I've watched as she's become an absolute phenomenon of a woman. And so, of course, I had to have her as a guest in my podcast!

In this episode, she walks us through her career move, how she started her own business with her husband Richard, and the obstacles she met along the way. 

She also shares with us how she gets her clients to find clarity in three steps, and challenges you to do the same! 

Key Takeaways

• A little bit about Natasha Hazlett (03:35)
• The clarity roadmap (07:02)
• From lawyer to being her own boss (11:16)
• Understanding your fear (22:25)
• The clarity challenge (27:27)
• Natasha's top 10 takeaways (32:18)

Additional Resources 

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This week, I talked to Alexis Stoniea of Everyday Cozy Living on reaching her first $100K in under a year while raising a family AND working a full-time job!

I've been following Alexis for a little over a year, and I've just watched her business explode. I knew I needed to bring her on the show and pick her brain. We talked about choosing that first product, pivoting a business when initial plans don't work, and driving traffic. 

Alexis shares why she started her business in the first place and offers some great advice to all of you new entrepreneurs out there. Our conversation was inspiring and filled with great ideas that I think you'll find helpful in reaching your first $100K!

Key Takeaways

• One year anniversary of starting her business (03:11)
• Hitting her first six figures (06:50)
• How she chose a product (10:00)
• How she drives traffic (15:45)
• Advice for new entrepreneurs (21:00)
• Why she started her business (24:00)
• Top Takeaways (30:30)

Additional Resources 

Head over to Everyday Cozy Living and use the code I Can for 15% off a plush throw AND a free gift!

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Sometimes it seems like the list of distractions is never-ending. Whether it’s the kids interrupting zoom calls or the growing mountain of laundry, there is just always something begging for your attention. Not to mention that cute and fluffy ball of fur that is quite literally begging for that oh-so-precious attention. 

Kathy Santo is an incredibly talented dog trainer and has been instrumental to our family and helped Goose grow into the wonderful and well-behaved puppy he is! Seriously, her training has been life-changing, and the results had me begging for her to be a part of the podcast so you all could experience some of her magic. 

Today, she’s sharing how to pick the best puppy for your home and lifestyle and what the heck to do with him or her when you get them home. I ask her some of the burning questions you’ve probably been wondering, such as preventing dogs from barking whenever someone comes to the front door and how to share a workspace with a needy puppy. 

I think we all deserve a treat once in a while, and I hope this episode is one for you.

Be sure to tune in!

Key Takeaways

• Our new dog, Goose (03:25)
• How Kathy found her love for dog training (06:50)
• How to choose the right dog for your family (10:35)
• Kathy’s test for choosing a puppy from a litter (14:37)
• How do we control our puppy once he or she is home (17:25)
• My puppy cries in the crate...what now!? (19:50)
• Preventing puppy from barking at the door (25:25)
• Other recommendations for business owners looking to stay focused (30:25)
• Top Takeaways (37:00)

Additional Resources:

• Kathy's Puppy Course

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This week, I’m joined by the owner of Downtown Dandy, Leisa Graham. Leisa is an empty nester who decided to take her newly founded free time and start the business of her dreams!

She’s always loved fashion and knew she could fill a void in the market by offering cute clothes in a wide variety of sizes. The mother of five, Downtown Dandy is certainly a family business. Her kids help with photography and offer their creative opinions to keep her store feeling fresh and fun!

Today, we discussed the unique ways she’s been able to drive sales, how she organizes all of her inventory, and advice she would give to other new shop owners.

Hint: Don’t be afraid to reach out and make those connections!!

Finally, Leisa shares her “why” and reveals why it’s the most important piece of information to meditate on when it comes to success in business...and life!

Key Takeaways

• How Leisa came up with the name for her business (03:23)
• Why she chose clothing as her business (06:50)
• How she organizes her inventory (12:00)
• How Leisa used her anniversary to drive traffic (14:15)
• Advice to new shop owners (21:05)
• Building the confidence to connect with influencers (26:50)
• The importance of remembering your why (30:00)

Additional Resources 

Check out Downtown Dandy here

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What I love about e-commerce is how well it showcases our individuality as people! There is a business for pretty much ANYTHING you can think of. Whether it be jewelry, apparel, or even the knowledge industry that is booming as of late, there is something for everyone.

But amidst all of that, diversity is a common goal that we all hold. Financial freedom. Maybe that looks like having extra grocery money at the end of the week or being able to work from home, so you have more time with your family. 

The road to that freedom isn’t easy, and unfortunately, it’s not always laid out perfectly. But it’s all about choosing your hard, and the truth is there are some common things you can implement in your life today that will result in uncommon successes!

Today, I had the opportunity to chat with John Lee Dumas about finding financial freedom and becoming the AMAZING entrepreneur I know you’re capable of becoming. John is the host of the popular podcast, Entrepreneurs On Fire and author of the new book “The Common Path To Uncommon Success.”

Our conversation was so uplifting, and I can’t wait for you to take part in it!

Key Takeaways

• John’s background (04:00)
• Surrounding himself with the right influences (05:15)
• What interviews really have stuck with him (09:00)
• Pottery class story (13:45)
• Theme of the different entrepreneurs featured in his book (14:48)
• The message behind the title of his book (20:32)
• Why your content production plan stinks (27:00)
• Where to find John (29:38)

Additional Resources 

Connect with John here

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Selena Soo is a true connector. She is a marketing and publicity strategist for entrepreneurs, experts, and authors and helps them feature their brands and products in big publications like Forbes and The Oprah Magazine.

She is so passionate about sharing other people’s messages and making sure they get the recognition they deserve. We talked about the different places her clients have been featured and how new business owners can get started in the process. 

Selena shares how to approach local media and find people to cover your brand even when you don’t have any contacts. She offers advice on becoming confident enough to pitch yourself and three essential tips you don’t want to miss out on!

I can’t wait for you to listen to this episode and hear your business story through the lens of many of the amazing publications out there!

Key Takeaways

• Selena getting passionate about sharing people’s messages (03:30)
• Where her clients have been featured (06:50)
• How a brand new store gets featured (10:15)
• The best way to approach local media (11:40)
• How to find people without any contacts (14:00)
• How to feel confident enough to pitch your product (16:11)
• About Selena’s business (21:15)
• Three tips that she has to share (22:30)
• Top Takeaways (28:30)

Additional Resources 

Get Selena’s publicity calendar here

Learn more about Selena Soo here

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