It’s the most wonderful time of the year: Baking season. You’re in for a sweet treat today, because I spoke with one of the internet’s favourite bakers, Sarah Fennel of Broma Bakery (you might know her as the recipe developer who put the viral single-serve cookies on the map.)

Most of us have a thing that we love and are good at, that’s currently just a hobby or dream. If you’re listening to this and you WISH that thing you’re passionate about could be your career, this episode is for you. Sarah and I dive deep on overcoming impostor syndrome, how to know when it’s time to take the leap and go all in, figuring out how to monetize what you’re good at, and how she pivoted multiple times throughout her career.

And if you’re here for the sweet treats… we got you. Whether baking is your whole personality, or you’re a newbie who’s a little overwhelmed by a stand mixer, Sarah makes baking fun and accessible. We cover everything from the biggest mistakes people make with baking, to hot insider tips that will make your desserts that much better.

If you’re starting to get into the holiday spirit, make sure you listen till the end for Sarah’s go-to recipe recommendations for holiday entertaining.

Sarah Fennel is a recipe developer, photographer, and the creator of Broma Bakery, a wildly popular baking site with millions of followers across instagram and TikTok. Her debut cookbook, Sweet Tooth: 100 Desserts to Save Room For, came out this October and was an instant New York Times, and Amazon bestseller.

Tune in to hear more about:

• How Sarah pivoted her education and career path, and overcoming “sunken cost fallacy” 
• The nuts and bolts of monetizing your passion and skills
• Overcoming impostor syndrome and the fear that we're not “good enough” 
• How to know when to take the leap and go all in on your passion 
• The need for full immersion for a project to succeed 
• Tapping back into the passions and hobbies you had in childhood
• Why baking is an act of love (and nostalgia!)
• How baking can help women push back against disordered eating and food fears
• Go-to dessert recipes for the holiday season 
• Sarah's hot tips that will seriously level up your baking (from tools to use, to the ingredients you should double down on)

Follow Sarah on Instagram, TikTok, and on her website.

Order Sarah's book, Sweet Tooth

This show is produced by:

• Gillian Berner, Host, Producer & Editor
• Olivia Nashmi, Audio Engineer
• Carolyn Schissler , Designer & Web Producer

For advertising and sponsorship inquiries, please contact Frequency Podcast Network.

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