Andy Manteit joins the show to talk about the rise of Turf Games — from 30 people in London back in 2017 to 5,400 athletes at this year's events. We get into how it all started, what makes Turf Games different from CrossFit and HYROX, and what's next for the brand in places like the U.S., Dubai, and beyond.

We also talk about: • Why Turf Games was built for people who don't fit the CrossFit mold • The shift from high-skill fitness to more accessible formats • Creating a festival experience, not just a competition • Balancing family and event life • Marketing, social media, and building FOMO • Launching new formats like Turf Engine • Expansion plans for the U.S.

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