Welcome back to another episode of Foot Traffic! Today I am excited because I have a special guest joining me on the podcast who I actually discovered on Instagram! Now, I would like to introduce you to Ralphie Jacobs. Ralphie lives in Austin, TX with her husband and 4 daughters and as an early childhood education expert she quickly learned that the best way to impact a child’s life for good is to teach parents, which is what led her to found @simplyonpurpose. 

Upon discovering her Instagram account, I was immediately intrigued! Intrigued by her mission and teachings of course...but also intrigued by her thriving business. Her live events were selling out in under an hour and she had no website. Not only that, in about 2 years she has grown to a following of over 180k! I can’t wait for you to hear how she has gone back to the basics and used simple techniques and strategies to skyrocket her business.

"I started teaching on Instagram stories and giving content..." At minute 2:47, hear how Ralphie started, her story and how Simply On Purpose came to be. Did she know this was going to turn into a business or did she think it would stay a passion?

"One of the big struggles for me is to remind myself that I'm in charge..." At 10:00, hear the moment Ralphie thought this could really be something and realized it was no longer a hobby. Ralphie gives us insight into how many events she is doing and what her model looks like for setting up her events.

"People just want to be a part of something that's good..." At minute 16:45, hear one of the greatest pieces of advice she has received. I ask Ralphie if her buyers and people that attend her events are asking for her to create more products...do they want more?

"They'll love you for it if you're generous..." At 22:11, Ralphie shares what her business strengths are that have been a key factor in her success. I ask her what her work schedule looks like and how far out she plans her events. PLUS, hear the on things that I've learned from Ralphie that I apply to my own family.

If you are looking to connect more with Ralphie, you can find her on Instagram @simplyonpurpose!

P.S. Are you ready to go the next level? Here are some ways I can help:

• Take the Foot Traffic Business Growth Assessment! Figure Out Where You Are, To Plan Where You Can Go. Click here to learn more.
• Join the FTF Community! Did you know we have TWO free Facebook groups?! Join the local small business group here or the online business group here.