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Imogen Callister: World-class social media strategy
This episode of the Elevate podcast is brought to you by Connect Now
After a career that has spanned journalism and included working at the REA, Imogen Callister started The Media Coach earlier this year.
Her new business embraces a passion for both storytelling and real estate, and sees her working with agents to build a personal brand and campaigns that people want to connect with.
In this episode Imogen shares her top tips on creating a world-class social media presence and strategy.
Want more from this episode?
Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber
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BECOME A SUBSCRIBER
In this podcast, Samantha and Imogen also discuss:
- Why agents need to start acting like media companies
- The difference between paid, earned, and owned media
- Which platform to use
- Doing a digital health check
- The biggest mistakes agents make
- Why marketing is all about being ‘a world-class bottle of water’
- Finding your point of difference
- It’s not about being liked, it’s about being seen
- Handling negative reviews
- Social media trends ahead
Resources and links mentioned:
Imogen at Elite Agent
- Handling negative social media reviews
Connect with Imogen Callister
- Website
The post Imogen Callister: World-class social media strategy appeared first on Elite Agent.
View all episodes
By Elite Agent
4.5
44 ratings
This episode of the Elevate podcast is brought to you by Connect Now
After a career that has spanned journalism and included working at the REA, Imogen Callister started The Media Coach earlier this year.
Her new business embraces a passion for both storytelling and real estate, and sees her working with agents to build a personal brand and campaigns that people want to connect with.
In this episode Imogen shares her top tips on creating a world-class social media presence and strategy.
Want more from this episode?
Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber
JOIN COMMUNITY (FREE!)
BECOME A SUBSCRIBER
In this podcast, Samantha and Imogen also discuss:
- Why agents need to start acting like media companies
- The difference between paid, earned, and owned media
- Which platform to use
- Doing a digital health check
- The biggest mistakes agents make
- Why marketing is all about being ‘a world-class bottle of water’
- Finding your point of difference
- It’s not about being liked, it’s about being seen
- Handling negative reviews
- Social media trends ahead
Resources and links mentioned:
Imogen at Elite Agent
- Handling negative social media reviews
Connect with Imogen Callister
- Website
The post Imogen Callister: World-class social media strategy appeared first on Elite Agent.
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