Ed and Ron will interview Accounting Profession Thought Leader Joe Woodard. Joe and his company has adopted a powerful vision: “To transform small business through small business advisors.” Its purpose is an extension of its vision – a single statement that shapes every task Woodard performs to achieve its vision: “We empower small business advisors.” We will discuss the current and future state of the accounting profession, innovation Joe sees taking place, Value Pricing diffusion, why the timesheet refuses to die, and the Richard and Daniel Susskind book, The Future of the Professions and particularly its implications for the accounting profession.