Into The Wild

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Hey you wild women!

My next guest is an 18-year hospitality professional, Master Sommelier candidate, and e-commerce entrepreneur who co-founded the digital wine service, Palate Club. Beyond leading the international wine buying for the team, Aubrey used her experience of tasting 100s of wines each year to identify over 200 wine traits—the core data that Palate Club uses to expertly match wines to your taste.

Aubrey Terrazas is a wine educator and journalist that champions sustainability and up-and-coming regions for publications such as SommJournal and GuildSomm. Her ideas and disruption to the classic "wine club" model positioned her as one of America's top sommeliers and wine entrepreneurs. Aubrey lives between Florida and Lyon, France where she frequents vineyards and is an avid runner.

In this episode you will learn about:

• Where Aubrey is from
• The best piece of business advice she has received
• What her biggest business mistake has been
• Why knowing your ideal customer is so key
• The importance of finding the product/market fit first
• Why she saw the market need for Palate Club
• How Palate Club works
• How gender bias affects her daily work
• How gender bias has evolved in her industry through the years
• How gender diversity in her industry is addressed
• The importance of her morning and evening routines
• How the support from her relationships helps her stay grounded
• Why boundaries are integral to running her business and personal life

HIGHLIGHTS

(13:35) What inspired you to start Palate Club?

(18:50) The wine industry is largely dominated by middle-aged men. What extra challenges did you face to bring your business to life and to become such a successful entrepreneur?

(25:11) How do you see gender bias generally affecting women from leaning into their super power and what can women do to get past that struggle?

(33:20) Do you have any rituals or routines that help you stay focused in running your businesses?

(35:55) How do you balance running your businesses and your personal life?

Public Shoutouts:

• Book: The E-Myth Revisited by Michael E. Gerber
• Book: The Five MInute Journal

Resources:

• Website: www.palateclub.com
• Instagram: @aubreypopsbottles
• Twitter: @Aubrye_terrazas
• LinkedIn: @aubrey-terrazas

What it means to be a wild woman:

• "Not sticking to the box of what we're supposed to be doing, it's about breaking away from authority and norms and discovering your potential." - Aubrey Terrazas

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Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.

She's a mom to Irish Twins (not planned), a published author, and a drummer.

Rate, review, and subscribe on Apple Podcast

"I love Into The Wild, and think it's the best thing since sliced bread." <-- If that sounds like something you might say, then leave a rating and review for my show today!

By having a good rating, it helps me reach more ambitious women who want to start their dream business. Click here, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts!

Don't forget to SUBSCRIBE.

Follow me on social media @renee_warren + @we.wild.women and check out www.wewildwomen.com.

Hey you wild women!

My next guest is an ex-community college professor who accidentally started a business while on the tenure track. Now, as the CEO and co-founder of the Hello Audio software, which takes your content and creates private audio feeds to make learning on the go much easier for your people, Dr. Lindsay Padilla challenges online industry norms of unfinished courses and unconsumed content with her product.

All of her business ideas were born out of her tenure-track years teaching adults online at a community college, the ridiculous amount of learning she's done in all things education, and the years spent growing her course creation business online.

In this episode you will learn about:

• Where Lindsay is from (and why we think she is an honorary Canadian)
• Her favorite quote
• Why her mission is twofold: to create an amazing software company but also to be a badass female in tech
• What she considers to be her biggest business mistake
• The conversation that started her on her journey
• Why she originally didn't want to be in tech
• Some of the common challenges in tech, especially for women
• How every step in her journey has lead her to where she is today
• How she applies her past learning to her present day business

HIGHLIGHTS

(19:00) What inspired you to start Hello Audio?

(22:36) Where did the courage come from to go from having a safe career to doing something completely different?

(28:49) What are some of the common challenges you still see with women in tech?

Public Shoutouts:

• Public Figure: Todd Herman
• Public Figure: Dan Martell
• Book: The Founder's Dilemmas by Noam Wasserman
• Public Figure: Greg Smith, Thinkific
• Public Figure: Stu McLaren

Resources:

• Website: Hello Audio
• Facebook: @helloaudio.community
• Instagram: @drlindsaypadilla
• Course: Oncoursesocial.com

What it means to be a wild woman:

• "Being courageous and taking risks and being outside of the institution confines." - Dr. Lindsay Padilla

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Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.

She's a mom to Irish Twins (not planned), a published author, and a drummer.

Rate, review, and subscribe on Apple Podcast

"I love Into The Wild, and think it's the best thing since sliced bread." <-- If that sounds like something you might say, then leave a rating and review for my show today!

By having a good rating, it helps me reach more ambitious women who want to start their dream business. Click here, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts!

Don't forget to SUBSCRIBE.

Follow me on social media @renee_warren + @we.wild.women and check out www.wewildwomen.com.

Grab your FREE DIY Media Kit >> http://bit.ly/DIY-media-kit

----------

Hey you wild women!

My next guest is the founder and CEO of Startup Parent and the host of The Startup Parent Podcast, an award-winning podcast featuring women in entrepreneurship, business, and parenting. Sarah Peck runs The Wise Women's Council, an annual leadership program for women to come together honestly while navigating the challenges of working and parenting.

In 2011, Sarah began consulting with Y-Combinator backed startups, and launched her own consultancy in 2013. Today, her company focuses on the narratives we share (and the ones we don't share) about work, parenting, and motherhood.

Sarah is also a 20-time NCAA All-American swimmer and has successfully swum the Escape from Alcatraz nine separate times, once doing the swim totally naked as a way to raise $33k for charity. Her writing and work has been featured on Forbes, Inc, Fast Company, The New York Times, Harvard Business Review, and more. She lives in New York City with her family.

In this episode you will learn about:

• Sarah's swimming background and how it has impacted her life today
• How we should be questioning what society deems as 'normal' for parents
• Sarah's values as a parent and how they challenge traditional ideas
• What she considers to be her biggest business mistake
• How she gets over the voice in her head that says 'it's not possible'
• How Sarah feels about cancel culture
• How society and the media encourages the conversations around cancel culture
• What inspired her to start her company
• Why she changed the name of her company
• Sarah's views on how the workplace should adapt to support pregnant and nursing mothers
• Why employers should be more supportive of women who take maternity leave
• How policy and leadership affect public relations
• What she wishes people understood about parenting
• Why she feels we are all responsible for each other and our children, even if you don't have children of your own
• Why she feels 'good enough' is good enough when it comes to parenting
• How she integrates time with her family and her business

HIGHLIGHTS

(25:28) What inspired you to start Startup Parent?

(38:58) What do you wish more people understood about parenting?

(40:55) What do you wish were different in society?

(43:17) What's one message you really wish women could take to heart?

(48:00) How do you balance running your businesses and your personal life?

Public Shoutouts:

• Book: Angel by Jason Calacanis
• Book: The Big Leap by Gay Hendricks
• Public Figure: Philip McKernan
• Book: Drop the Ball by Tiffany Dufu
• Book: Fair Play by Eve Rodsky

Resources:

• Website: Startup Parent
• Podcast: Startup Parent Podcast
• Instagram: @startup_parent

What it means to be a wild woman:

• "Free on your own terms. Freedom to follow your joy." - Sarah Peck

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Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.

She's a mom to Irish Twins (not planned), a published author, and a drummer.

Rate, review, and subscribe on Apple Podcast

"I love Into The Wild, and think it's the best thing since sliced bread." <-- If that sounds like something you might say, then leave a rating and review for my show today!

By having a good rating, it helps me reach more ambitious women who want to start their dream business. Click here, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts!

Don't forget to SUBSCRIBE.

Follow me on social media @renee_warren + @we.wild.women and check out www.wewildwomen.com.

Grab your FREE DIY Media Kit >> http://bit.ly/DIY-media-kit

----------

Hey you wild women!

My next guest is a Productivity Strategist for creative entrepreneurs and founder of Your Most Profitable Quarter Yet. A recovering procrastinator herself, Alyssa Coleman became obsessed with figuring out how the Oprahs, the Beyoncés, and the Marie Forleos of the world were running empires, staying creative, and making it all look easy. As soon as she figured this out, her business did a complete 180. She mastered the exact process to take entrepreneurs from over-worked and under-slept to productive, profitable and FREE, and, from that, the Freedom Rebellion was born.

In this episode you will learn about:

• What Alyssa's mission in life is
• Why she feels 'failure' is essential
• What her biggest business mistake was
• What inspired Alyssa to start her business
• The secrets of her routine that keep her on track
• How using your calendar effectively will help you honor your tasks
• The importance of remembering your bigger business goals
• How mindset affects productivity and can keep you stuck in procrastination
• Bad business habits will directly affect your bank account
• How self-awareness is critical to running your business successfully
• How journaling can help you work through procrastination and fears
• The 4 things you can do every day to help you be more productive and move your business forward
• The importance of repeating your message and being known for one thing
• The first 90-100 days are critical in establishing good business habits

HIGHLIGHTS

(14:23) What inspired you to start your business?

(20:30) Tell me about your routine and how this keeps up your momentum.

(24:49) How does mindset affect productivity and how can women become more productive?

(32:43) What are the 4 distilled daily business habits of high earners + high achievers?

Public Shoutouts:

• Book: Angel by Jason Calacanis
• Public FIgure: Angie Lee
• Public Figure: Stu McLaren
• Book: Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days by Joey Coleman
• Podcast: The Not For Lazy Marketers Podcast with Emily Hirsh

Resources:

• Website: Alyssa Coleman
• Instagram: @alyssacoleman.ca
• Her program: The Productive Entrepreneur (Launching July 13, 2021!)
• Daily Non-Negotiables: FREE Download

What it means to be a wild woman:

• "A lot of it is about unlearning and coming back to who you were before you learned all the ways of who you 'should' be." - Alyssa Coleman

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Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.

She's a mom to Irish Twins (not planned), a published author, and a drummer.

Rate, review, and subscribe on Apple Podcast

"I love Into The Wild, and think it's the best thing since sliced bread." <-- If that sounds like something you might say, then leave a rating and review for my show today!

By having a good rating, it helps me reach more ambitious women who want to start their dream business. Click here, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts!

Don't forget to SUBSCRIBE.

Follow me on social media @renee_warren + @we.wild.women and check out www.wewildwomen.com.

Hey you wild women!

My next guest is the founder of Qyral who applied her biochemistry background, gerontology expertise, and experience in growing multimillion-dollar companies from the ground-up to produce an innovative range of powerful products, backed by rigorous science and marketed through networks of trust.

Hanieh Sigari spent 2 years formulating and refining the ultimate biocompatible age-well solution. Using a proprietary algorithm, Qyral matches you with personalized, clinically-formulated cellular wellness and skincare products. Each regimen is 100% unique and delivers exactly what your skin and body need to age well.

She knows what it takes to build a brand: as an entrepreneur, Hanieh oversaw 600% YoY growth with her healthcare startup. At the same time, as a partner in an ecommerce startup, she drove business revenue from zero to over $20M+ in just five years.

In this episode you will learn about:

• What Hanieh's mission is
• Why she started her company and what the word 'Qyral' means
• How her mother's harrowing story of running a factory in Iran inspired her to teach skills to women
• Why she chose the business model of network marketing
• Why she loves the network marketing model
• How her business is essentially two different businesses
• Why her skincare products are a better alternative to others
• Packaging considerations
• Why she didn't want outside investors
• The importance of eliminating outside 'noise' in order to keep the right mindset
• Knowing your 'why' and how it keeps you motivated
• Why she prefers to practice work/life 'integration' instead of thinking of it as balance
• How she prioritizes time with her children

HIGHLIGHTS

(13:42) What inspired you to start Qyral?

(20:17) Why did you choose your business model?

(29:12) How did you get over the voice in your head telling you 'it's not possible?"

(34:00) How do you balance running your businesses and your personal life?

What it means to be a wild woman:

• "A wild woman is unstoppable. Nothing can get in her way. She dreams big and sticks with it." - Hanieh Sigari

Public Shoutouts:

• Podcast: The Tim Ferriss Show
• Book: The 5am Club by Robin Sharma
• Book: Brief Answers to the Big Questions by Stephen Hawking

Resources:

• Website: Qyral.com
• Instagram: @hsigari
• Twitter: @HaniehSigari
• Email: [email protected]

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Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.

She's a mom to Irish Twins (not planned), a published author, and a drummer.

Rate, review, and subscribe on Apple Podcast

"I love Into The Wild, and think it's the best thing since sliced bread." <-- If that sounds like something you might say, then leave a rating and review for my show today!

By having a good rating, it helps me reach more ambitious women who want to start their dream business. Click here, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts!

Don't forget to SUBSCRIBE.

Follow me on social media @renee_warren + @we.wild.women and check out www.wewildwomen.com.

Hey you wild women!

My next guest started her career in technology after securing an MBA from Loyola University of Maryland back in the early nineties. Elizabeth Dodson climbed the career ladder at an early-stage start-up in the commercial construction technology industry to Director of Business Development and demonstrated success driving multi-million-dollar sales growth while providing award-winning sales leadership.

After a personal challenge managing her home, Elizabeth decided to build the very solution she needed to save money, save time, and reduce her stress. Now she is the Co-Founder of HomeZada, an online and mobile home management portal that helps homeowners manage their homes to save time and money and reduce stress. Specifically, HomeZada educates homeowners in the areas of home management, inventory, maintenance, remodeling projects, and finances. She recently won the 2019 Quesnay Female Founders in Fintech Pitch Competition and appeared on the NASDAQ channel. Elizabeth also offers her experience as an active mentor in programs offered by Stevenson and Loyola Universities and American Corporate Partners.

In this episode you will learn about:

• Why Elizabeth started her company
• Who their ideal customer is and why
• Why knowing more about your home can save you so much money and time
• How you need to have fortitude/resilience to be able to withstand the naysayers and the people who don't believe in you and how those people can help you refine your message
• The importance of being open to incorporating feedback but also being able to decipher between 'the noise' and what's real
• What keeps her going when she feels like the company's not progressing as quickly as she would like it to
• What it's like to work with your spouse and the boundaries she sets around her work relationship and why clarity is key
• How the 'rules' around working with your spouse can apply to working with business partners and senior management

HIGHLIGHTS

(7:45) What inspired you to start Homezada?

(25:30) What are the most important elements to operating and owning a business?

(32:20) What keeps you going when you feel like the company is not progressing as fast as you would like?

(35:48) Tell us, what's it like working with your spouse and what tips would you give others who consider working with their spouse?

Public Shoutouts:

• The Obstacle is the Way by Ryan Holiday
• Chasing The Brightside by Jess Ekstrom

Resources:

• Website: HomeZada.com
• LinkedIn: @edodson
• Instagram: @edodson2
• Twitter: @frankiezada

What it means to be a wild woman:

• "Someone who takes chances, someone who becomes almost fearless. There's still a touch of fear there because it can push you, but that you really want to make a difference and you really want to get yourself out there and get out of your comfort zone." - Elizabeth Dodson

-------------------------------

Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.

She's a mom to Irish Twins (not planned), a published author, and a drummer.

Rate, review, and subscribe on Apple Podcast

"I love Into The Wild, and think it's the best thing since sliced bread." <-- If that sounds like something you might say, then leave a rating and review for my show today!

By having a good rating, it helps me reach more ambitious women who want to start their dream business. Click here, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts!

Don't forget to SUBSCRIBE.

Follow me on social media @renee_warren + @we.wild.women and check out www.wewildwomen.com.

Hey you wild women!

My next guest is Co-founder of Mindvalley, the premier personal growth learning platform, and has been in the personal transformation industry for over 18 years. She is an incredibly talented international speaker, entrepreneur, artist, philanthropist, and a mother of 2 kids.

Kristina Mänd-Lakhiani is also the author of a transformational quest, "7 Days To Happiness" and "Live By Your Own Rules." She talks about personal transformation, authenticity, understanding and accepting oneself, and a path to happiness.

She was recognized as one of the Top 10 influential people online making a difference in the world today and was awarded the Influencers For Change (IFC) by the Global Impact Creators (GIC).

In this episode you will learn about:

• Where Kristina is from
• What her mission in life is
• How letting go of perfectionism can set you and your business free
• The importance of focusing on the tasks that only you can do and outsourcing the rest
• The advice she received from Richard Branson
• The value of making space for creativity
• Why she cites fear and indecision as her biggest business mistakes
• Why she believes that 'what doesn't kill you makes you stronger' is actually not true
• How context defines how we react to trauma
• What inspired her to co-found Mindvalley
• Kristina's leadership journey
• What her book is about and why she decided to write it
• How giving up perfectionism is still something she works at daily
• How she uses scheduling to keep her priorities organized but why she doesn't force work if she isn't in her flow state
• Why slowing down and listening to herself is key to keeping her aligned

HIGHLIGHTS

(26:41) What inspired you to co-found Mindvalley?

(30:18) Tell us about your leadership journey.

(40:51) Tell me about your book?

(44:18) How do you balance running your businesses and your personal life?

Public Shoutouts:

• Book: Emotional Agility by Susan David
• Book: The Obstacle Is The Way by Ryan Holiday

Resources:

• Website: Kristina Mänd-Lakhiani
• YouTube Channel: Kristina Mand-Lakhiani
• Instagram: @kristinamand

What it means to be a wild woman:

• "I think 'wild' is one of the sides that most of us have and some of us embrace and some of us don't. It's a good quality to show from time to time and to practice being ok with what you are. I believe I have other sides as well, not just wild, but wild is the fun one." --Kristina Mänd-Lakhiani

------------------------

Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.

She's a mom to Irish Twins (not planned), a published author, and a drummer.

Rate, review, and subscribe on Apple Podcast

"I love Into The Wild, and think it's the best thing since sliced bread." <-- If that sounds like something you might say, then leave a rating and review for my show today!

By having a good rating, it helps me reach more ambitious women who want to start their dream business. Click here, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts!

Don't forget to SUBSCRIBE.

Follow me on social media @renee_warren + @we.wild.women and check out www.wewildwomen.com.

Grab your FREE DIY Media Kit >> http://bit.ly/DIY-media-kit

----------

Get 10% Off your purchase at Modern Match Lingerie.

Use code WILDWOMEN10

----------

Hey you wild women!

My next guest is the owner and social media strategist at Next Step Social Communications, a social media agency based out of Littleton, Colorado. Katie Brinkley has been helping small businesses, real estate agents, construction companies, and homebuilders with their social media for over 17 years. She specializes in coaching entrepreneurs on how social media can be an incredible tool to help find new leads, build community, grow sales, and bring the social back to their social media.

In this episode you will learn about:

• What Katie's mission is
• Why it's so important to focus on your own social media journey and not anyone else's
• How treating yourself as your best client can help skyrocket your business
• How a layoff at work and a pregnancy inspired her to start her own business
• The steps she took to start her business
• How cold outreach helped her find her first few clients
• Establishing social proof and the role it plays when establishing your business
• Knowing your ideal customer and where they are is key to starting your social strategy
• Different audiences are on different channels and going all-in on that one platform
• When you should be on every platform
• The biggest mistake you can make with your social media
• How to avoid 'posting and ghosting' and the role systems play in content creation
• Why creating conversations and then replying is essential
• How proactive engagement is a missed opportunity for many on social media
• What social audio is and why it's here to stay
• How to get started and participate on Clubhouse
• How Katie structures her work calendar to make time for family

HIGHLIGHTS

(7:16) What inspired you to start Next Step Social Communications?

(9:20) How did you get those first customers and how did you know how much to charge for your services?

(13:17) Which social media channels should a business be on? And how can a small business create a simple strategy to leverage that right channel(s)?

(21:24) What is a common mistake businesses do on social media?

(24:46) What is social audio and why should you care?

Public Shoutouts:

• Book: Expert Secrets by Russell Brunson
• Book: DOTCOM Secrets by Russell Brunson

Resources:

• Podcast: Rocky Mountain Marketing
• Website: Next Step Social Communications
• Instagram: @iamkatiebrinkley
• LinkedIn: Katie Brinkley
• Clubhouse - @katiebrinkley

What it means to be a wild woman:

• Being a wild woman means following your heart and just believing in yourself.

-----------------------

Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.

She's a mom to Irish Twins (not planned), a published author, and a drummer.

Rate, review, and subscribe on Apple Podcast

"I love Into The Wild, and think it's the best thing since sliced bread." <-- If that sounds like something you might say, then leave a rating and review for my show today!

By having a good rating, it helps me reach more ambitious women who want to start their dream business. Click here, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts!

Don't forget to SUBSCRIBE.

Follow me on social media @renee_warren + @we.wild.women and check out www.wewildwomen.com.

Hey you wild women!

My next guest is the founder of TechPixies and is on a mission to help thousands of women upskill with social media in order to return to work, change careers or start a business. Joy Foster has won several awards and was profiled in Forbes for raising £150,000 and Stella Magazine for breaking down barriers for women wanting to re-ignite their careers and in April 2019, TechNation named TechPixies 'one to watch' in the EdTech space.

In this episode you will learn about:

• Joy's mission in life
• Why she started TechPixies
• Her journey from the USA to the UK
• The framework and the neuro psychology she incorporates into her programs and why
• The six social media superpowers and the psychology behind the platforms
• Choosing the right social platforms
• Knowing where your customers are in social channels
• The most rewarding parts of her programs
• Discovering your confidence and taking off the 'invisibility cloak'
• How to create engaging content that your audience actually wants
• What happens when women are brave and have the confidence to show up and ask for what they want and need

HIGHLIGHTS

(09:38) What inspired you to start Tech Pixies?

(14:20) What is the core offering in Tech Pixies?

(18:39) Why is it important for women to take off this invisibility cloak?

(19:40) What are the 6 social media superpowers?

(26:40) What is possible for women that are brave?

(29:49) What other super brave moves have you made?

(34:00) How do you balance running your business and your personal life?

Public Shoutouts:

• Book: The Science of Getting Rich by Wallace D. Wattles
• Book: Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork by Reeves Wiedeman
• Book: The 5 Second Rule: Transform your Life, Work, and Confidence by Mel Robbins

Resources:

• Website: TechPixies
• Instagram: @TechPixies
• Book: http://techpixies.com/book
• Course: Social Media Superhero Bootcamp

What it means to be a wild woman:

• I'm the opposite of a wild woman. I think a wild woman is the one who will go cold water swimming. She is strong, fit, healthy, and can jump off a cliff into the water. She is more adventurous. She's Reese Witherspoon in the movie Wild.

-----------------------

Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.

She's a mom to Irish Twins (not planned), a published author, and a drummer.

Rate, review, and subscribe on Apple Podcast

"I love Into The Wild, and think it's the best thing since sliced bread." <-- If that sounds like something you might say, then leave a rating and review for my show today!

By having a good rating, it helps me reach more ambitious women who want to start their dream business. Click here, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts!

Don't forget to SUBSCRIBE.

Follow me on social media @renee_warren + @we.wild.women and check out www.wewildwomen.com.

Grab your FREE DIY Media Kit >> http://bit.ly/DIY-media-kit

----------

Get 10% Off your purchase at Modern Match Lingerie.

Use code WILDWOMEN10

----------

Hey you wild women!

My next guest is the Founder and CEO of Sohuis, an educational platform and digital membership community that provides marketing and branding educational resources to help early-stage female founders grow and market their businesses.

Jessica Korthuis is a powerhouse brand strategist and recognized senior marketing professional, and in her tenure, she has worked alongside many incredible brands including: Red Bull, TedxWomen, Girls Who Code, Stanford University, Bloomingdale's, and Florida Institute of Technology. Jessica is a 40 Under 40 Honoree, a "Women Who Mean Business" Honoree, and was most recently listed as a "Women to Watch in 2019 and Beyond" by the nationally-accredited publication, Bizwomen.

She has been featured all over the place and has welcomed over 300 women through her companies programs, membership model, and proudly contributes 10% of its educational and membership revenue to organizations that work to rehabilitate and rescue endangered African Elephants.

In this episode you will learn about:

• Jessica's background
• What inspired Jessica to start Sohuis
• Why elephants are so important to the brand
• What Sohuis is all about and who they serve
• Some of the most common mistakes entrepreneurs make when starting their business
• The importance of idea validation
• How to validate your idea
• The importance of product validation
• Why you need to know your ideal customer
• How to do the ideal customer research
• Why niching down is so critical to success
• Which marketing channels you should focus on
• The value of 'getting scrappy'
• Why collaborations are so important to business growth
• Mindset tricks to help you get through 'failure'

HIGHLIGHTS

(13:24) What are the top three most common mistakes early-stage entrepreneurs make when marketing their business?

(20:26) How does one go about validating an idea?

(35:42) How do we cut through ALL the noise out there today, it's a red ocean, to get in front of our ideal avatar over and over again?

(41:10) Mindset matters: what's a trick you teach that helps keep women motivated when they feel deflated in their marketing efforts?

Public Shoutouts:

• Podcast: Sunshine Parenting
• Book: Becoming by Michelle Obama
• Book: Leaders Eat Last: Why Some Teams Pull Together and Others Don't by Simon Sinek

Resources:

• Website: Sohuis
• Instagram: Jessica Korthuis
• LinkedIn: @JessicaKorthuis
• Website: The Lucy Lab
• Sohuis Membership

What it means to be a wild woman:

"Not having to apologize for wanting the things you want, no matter what those things are. Being brave and asking for the space that you need, and just being truthful about what your truth is and being confident and comfortable with that." - Jessica Korthuis

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Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.

She's a mom to Irish Twins (not planned), a published author, and a drummer.

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