Is affiliation worth it—or is it just another unnecessary expense?

In this episode of “Run a Profitable Gym,” Chris Cooper breaks down how to measure the true value of an affiliation or licensing agreement, using clear steps and real-world examples from brands such as CrossFit, Hyrox, CNU Stretch and Parisi Speed School.

You’ll learn what affiliation actually gives you (and what it doesn’t), how it compares to franchising and where a brand fits into your gym’s business structure.

Coop introduces a simple ROI formula to help you determine whether affiliation is helping you attract clients, generate revenue and improve retention—or just adding complexity without a clear return.

Whether you’re considering affiliation or questioning the value of your current brand, this episode will help you make a data-driven decision instead of guessing.

Links

Affiliation Comparison Chart

Affiliation Value Formula

Gym Owners United

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0:01 - Intro

0:49 - What does affiliation buy?

5:13 - Where a brand fits in your gym

9:01 - How to measure affiliation value

11:07 - Other revenue from affiliation