This week world-renowned Physiotherapist Dr. Andrew Lock makes his Industrial Strength Show debut! Andrew is widely regarded as "the guy you go to when nobody else in the world can figure out what's wrong with you." He's worked with athletes and lifters from all walks of life - from the Australian Cricket Team, to Major League Baseball players, to bodybuilders & powerlifters, BJJ competitors, and many more. On today's show you'll hear Andrew speak on a variety of topics including: The foundation of developing strong/healthy knees; Should coaches cue their athletes to "push their knees IN" when squatting/deadlifting [to prepare their bodies for the similar positions they may encounter on the athletic field]?; Poor posture - Is it all genetic or can it be fixed?; How/Why Andrew came up with the "Lock 3 Shoulder Routine"; Why Andrew prefers doing the Lock 3 on the ground as opposed to a bench; The simplicity & brilliance behind McGill's "Big 3"; The rationale behind Andrew's "Base 5 Low Back solution"; Joe shares some of his "low back history" with Dr. Lock; How to better understand low back pain...and Much MORE! *For a full list of Show Notes + Timestamps goto www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• Dr. Andrew Lock (@andrew_lock_strength)
• United Health Education
• Elitefts SWIS Symposium 2023
• Business of Strength - Annual Gym Business Retreat

Joe starts this week's show by informing his audience that TWO new companies have been added to his infamous "SH*T LIST"! After exposing both companies, Joe switches gears to a more upbeat topic - The launch of the new "STACKED34" program [on the Team Forever Strong app!] The remainder of the podcast is spent walking the audience through a "typical Thursday" in Joe's life. He discusses morning & nighttime routines, traveling, training sessions, daddy/daughter time, food prep (including a new, delicious overnight oats recipe) and more! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• Team Forever Strong [*Use code: STACKED34]
• The DeFranco Whey
• Coregeous Ball
• EP #12 - A Day in the Life of Joe D. (2015 edition)

Joe kicks off this week's show by giving away some free stuff! He then shares some details about a brand new program he's been working on before answering 4 listener questions. TOPICS INCLUDE: 1) Benefits of programming bilateral vs unilateral exercises for athletes 2) Sneaky tricks for mobilizing tight hips [without stretching] 3) How to self-diagnose a meniscus tear 4) Is "handcuffing" your wrists [with a theraband] beneficial or counterproductive for teaching proper deadlift technique... And More! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• Team Forever Strong
• CPPS certification
• Tyrofeine 
• Dean Somerset (@dsomerset1)
• Joe D's delicious scrambled egg hack
• EP #237 - A New (Brilliant) Approach To Programming Unilateral Exercises...w/ Cam Josse

Joe and his family are back from vacation and he [and Ashley] are excited to tell the audience all about it! The first 36 minutes of this week's show includes a full vacation recap, Myrtle Beach food reviews, funny stories, and more! Joe then spends the remaining 55 minutes of the podcast giving a detailed review of his "100 band pull-aparts a day for 30 days experiment". His results and observations may surprise you...so make sure you listen until the end! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• DeFranco's Nutritional Supplements [*Use code: MuscleUpAugust]
• HandxBand.com [*Use code: JOED]
• Ashley DeFranco (@ashleydefranco)

Joe opens this week's show with a 30-minute intro that includes DeFranco family updates, vacation news, a new addition to Joe's SH*T LIST, and praise for this week's sponsor. Joe then gets into the "training portion" of the show. TOPICS INCLUDE: 1) Overrated/Underrated segment where Joe shares his opinion on Sissy Squats, Sprinting Year-Round & Foam Rolling. 2) The 3 exercises that Joe plans on doing for the rest of his life (This answer includes a "mini Master Class" describing how to get the absolute best results out of 3 basic exercises!) *For a full list of Show Notes + Timestamps goto www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• Joe D's Instagram (@defrancosgym)
• Glute-focussed vs Quad-focussed Bulgarian Split Squats
• Team Forever Strong
• Caldera + Lab

This week Joe welcomes Jason Brown to the Industrial Strength Show. Jason is a Certified Special Strengths Coach with Westside Barbell and has a Master of Science degree in Exercise Science. He is the Founder of Jason Brown Coaching, where he helps his clients become stronger and better-conditioned, while also working with other coaches to create better training programs. On today's episode, you'll hear Jason discuss a variety of topics. Highlights include: Jason's training background and early influences; Jason's experience with Crossfit [What he liked & disliked]; Benefits of Zone 2 cardio [and how Jason recommends incorporating it into your program]; Training variability [Why Joe & Jason prefer 3-4 week training blocks]; One of the most overlooked traits of a great coach; How to grow your business organically...And Lots More! *For a full list of Show Notes w/ Timestamps goto: www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• Jason Brown (@jasonbrowncoaching)
• Jason Brown's website
• T-Nation
• Elitefts.com
• Joel Jamieson (@coachjoeljamieson)
• TrainHeroic
• Rhone

This week's show starts with some exciting news for Californians, along with July's supplement sale announcement! Joe then answers 4 listener questions. TOPICS INCLUDE: 1) Joe's cRaZzY medical history [Will science ever be able to save his "butchered" spine?] 2) Two non-surgical ways to relieve meniscus pain 3) The truth about high cholesterol [What SHOULD we be concerned with?] 4) The WORST program Joe has ever done... And More! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• DeFranco's Nutritional Supplements [*Use coupon: MuscleUpJuly]
• DeFranco's Pump-n-Prime
• DeFranco's Omega-D3
• "Banded Leg Extensions"
• Jason Brown (@jasonbrowncoaching)
• Caldera + Lab

Today is Joe & Ashley's 10-Year Wedding Anniversary! In honor of this special day, Joe [and his audience] convinced Ashley to hop back on the podcast! Together, they discuss a variety of topics including: Highlights from their wedding; The party at the DeFranco's that took place this past Tuesday night; Ashley's new turkey meatball recipe; Update on Ashley's health, hormonal changes, training & supplementation routine; Dating advice for the Industrial Strength Universe; A potential Ashley DeFranco podcast?!? And Lots More! *For a full list of Show Notes + Timestamps goto www.IndustrialStrengthShow.com

• IMPORTANT LINKS
• Ashley DeFranco (@ashleydefranco)
• DeFranco's Nutritional Supplements
• Team Forever Strong
• Just Feed Me (Jessie James Decker)
• Calvin Hartman (@calvinhartman)
• TODAY'S SPONSOR: Rhone 

This week Joe celebrates his 48th Birthday! He starts the show by telling the audience how he's spending his "special day"...Then he gives away a bunch of FREE STUFF! This includes merch, supplements, a FREE 1-hour ZOOM consult, and $500!?! (Make sure to listen to the full intro for details!) After the intro, Joe spends the remaining 85 minutes sharing his Top 48 Muscle-Building, Injury-Preventing, Longevity-Boosting Tips!! You don't want to miss this jam-packed Birthday Show Spectacular!! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• DeFranco's Nutritional Supplements
• ReBuilt 2.0
• Team Forever Strong
• Caldera + Lab
• Brian Pannuzzo (@brianpannuzzo)
• The Success Lift Podcast

Joe kicks off this week's show with some "small talk"...He then gives away some FREE STUFF before answering 4 listener questions. TOPICS INCLUDE: 1) Muscle building research for dummies - Practical application of "mechanical tension", "muscle damage" & "metabolic stress". 2) The Top 6 most effective ways to incorporate the sled into your program 3) How to close every potential client that walks into your gym 4) Three Farmer's Walk variations that'll help you build a bulletproof core... And More! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• Team Forever Strong
• DeFranco's Tyrofeine
• CPPS certification
• Manukora Honey