As a star of Million Dollar Listing New York, he has carved out a niche in the toughest real estate market on the planet, and is now going global with his newly-established brokerage Serhant.

So, what does it take to build a brand that is instantly recognisable, anywhere? And what drives Ryan to continually build his business with a self-professed aim of ‘utter world domination’?

In this exclusive Elevate podcast with Elite Agent managing editor Samantha McLean, Ryan explains the catalyst for his success, offering an insight into endurance, his refusal to settle for less, and his relentless ambition to win.

In addition to providing an insight into the man who is one of the world’s most recognisable agents, Ryan offers key tips on how to build your personal brand, the current trends in real estate, and why Serhant. is far more than a brokerage, but instead a content-to-commerce real estate platform.

He also takes a deep dive into how he selects the agents he works with, and why real estate success is all about ‘following up, following through, and following back’.

He notes when he started in the industry 13 years ago, he had little idea of the success he would achieve. But behind the scenes there has been a dedicated brand building strategy that involves understanding his core identity, creating consistent content, and building on previous success to develop a brand name that is recognised globally.

“Your brand is a lot more than just what you sell. Your brand has a lot to do with who you are as a person. And most of us are so ignorant to who we are. As humans we go our whole life thinking we’re somebody that we’re not,” Ryan Serhant 

The post Just start: Ryan Serhant on seizing the moment, global ambition, and the three pillars of building a real estate brand appeared first on Elite Agent.