Keys To The Shop : Equipping Coffee Shop Leaders

Whether it is a trade show, local business event, online or in-person summit, or a local throw down, coffee events are a way to connect and offer a lot of opportunities to grow and gain value for your career and business. That opportunity is there, but only if you know how to really take advantage of it.

Today on Shift Break we will be talking about how you can really get the most from a coffee event, and how to avoid the pitfalls of leaving a ton of value on the table due to a lack of planning and forethought.

Related episodes:

• 250 : Planning better Events w/ Steven Moloney of The Barista League
• 395: Connecting Roasters and Producers w/ Henry Wilson of Perfect Daily Grind and The Producer Roaster Forum!
• 324 : Encore Episode! Organizing the Community w/ Espresso State of Mind Founders, Javier Alvarez and Joseph Gonzalez
• 146 : How to Host a Throwdown w/ Justin Shepherd of Spencers Coffee, Bowling Green, KY
• 100! Why YOU are the Key

ATTENTION CAFE OWNERS w/ 2+ Years of running your brick and mortar....

-

LOOKING FOR A COMMUNITY OF SUPPORT, ACCOUNTABILITY, INSIGHT, AND ENCOURAGEMENT?

-

The Key Holder Coaching Group master-mind are now taking new applicants for our 4th cohort launching in march!

Click below to fill out your application now!

KEY HOLDER COACHING APPLICATION

INTERESTED IN CONSULTING AND COACHING?

If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email

[email protected]

of book a free call now:

https://calendly.com/chrisdeferio/30min

Thank you to out sponsors!

Everything you need for back of the house operations https://rattleware.qualitybystainless.com/

The best and most revered espresso machines on the planet: www.lamarzoccousa.com

Coffee has always been about connection. The coffee shop brings people together inspiring conversations and playing a role in developing relationships that promote growth in a community.

Within the industry we have events and we also have various forms of media that also bring us together around ideas and inspire conversations around topic both directly and indirectly related to coffee. Among the many publications and sources facilitating these conversations there is one that has consistently endeavored to challenge, enlighten, and enhance the life of the reader through their print only magazine.

I am thrilled to welcome back to the show, Luke Adams, Editor-in-Chief of the award-winning print-only Standart Magazine. In this conversation we will be talking with Luke about the recent book Standart produced looking back on 10 years of coffee journalism and what themes, lessons, and insights are the most salient for us in today's coffee community.

I love the depth Standart brings and the format that together promotes a thoughtful dialogue around issues that deserve our best attention.

We discuss:

• Balancing Challenge and Comfort in Content
• How Coffee Communication has Evolved
• Empowering Producers
• The Role of Baristas
• Optimism in the Coffee Industry
• Maturation of Perspectives
• Diversity and Transparency
• Fair Compensation in Coffee
• The Ripple Effect of Thoughtful Journalism

Related Episodes:

• 041 : Standing for the Art of Coffee w/ Luke Adams, Standart Magazine
• 376: Career, Coffee Quality, and Advancing the Industry w/ Mat North, of Raw Material
• 008 : Finding Joy in Coffee w/ Nathanael May
• 451: Business Growth, Integrity, and Coffee Farmer Equity w/ Martin Mayorga of Mayorga Coffee
• 394 : Happy Coffee People w/ Wendelien van Bunnik

ATTENTION CAFE OWNERS w/ 2+ Years of running your brick and mortar....

-

LOOKING FOR A COMMUNITY OF SUPPORT, ACCOUNTABILITY, INSIGHT, AND ENCOURAGEMENT?

-

The Key Holder Coaching Group master-mind are now taking new applicants for our 4th cohort launching in march!

Click below to fill out your application now!

KEY HOLDER COACHING APPLICATION

INTERESTED IN 1:1 CONSULTING AND COACHING?

If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email

[email protected]

of book a free call now:

https://calendly.com/chrisdeferio/30min

Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs!

www.arto.com

Visit @artobrick

The world loves plant based beverages and baristas love the Barista Series!

www.pacificfoodservice.com

At a certain point a manager or owner will need to have a difficult conversation with a staff member that ultimately is about accountability. This conversation is often done with a lot of pent up emotion and the stard being applied may or may not have been very well communicated or trained. On top of this we rarely see a structure put in place AND followed that helps guide the process.

Today on Shift Break we will be talking about why you need an accountability process, how it should be approached and thought of vs how it is usually conceived, and why it is a useful tool to help both parties succeed in the cafe.

Related episodes:

• Why You Need to Back up Your Policies
• 528 : Growing Yourself and Your Cafe Through Delegation
• SHIFT BREAK : Setting and meeting Standards in the Coffee Shop
• 355: Baristas! 6 Essential Qualities to Get Yourself Hired
• 291 : What to do if Your Baristas Wont Listen to You
• Reasonable Expectations
• SHIFT BREAK: Evil Owners and Lazy Baristas

ATTENTION CAFE OWNERS w/ 2+ Years of running your brick and mortar....

-

LOOKING FOR A COMMUNITY OF SUPPORT, ACCOUNTABILITY, INSIGHT, AND ENCOURAGEMENT?

-

The Key Holder Coaching Group master-mind are now taking new applicants for our 4th cohort launching in march!

Click below to fill out your application now!

KEY HOLDER COACHING APPLICATION

INTERESTED IN CONSULTING AND COACHING?

If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email

[email protected]

of book a free call now:

https://calendly.com/chrisdeferio/30min

Thank you to out sponsors!

Everything you need for back of the house operations https://rattleware.qualitybystainless.com/

The best and most revered espresso machines on the planet: www.lamarzoccousa.com

When you start a coffee shop you find yourself doing a lot of the jobs yourself. Scheduling, inventory, event management, training and onboarding, meetings, shift coverage, developing SOPs, hiring etc.

Initially these tasks and others like them are things you want to be involved with, but as time goes on, instead of delegating, we keep the same tasks year after year, and in so doing hold back ourselves, others, and the business from growing the way it needs to.

Today we are going to be chatting about the need for delegation in the cafe and how to overcome the hesitation and fear that keeps many owners on the hamster wheel of endless tasks, too many hats, and inevitable burn out.

Related Episodes:

• Don't Just Do it: Shift break on Delegation
• 267 : The Power of Delegation
• 362: How to Handle Growth in Your Coffee Shop
• 261 : The Basics of Managing Managers
• 475: Essential Tools for Cafe Management

THERE IS STILL TIME!!!

ATTENTION CAFE OWNERS w/ 2+ Years of running your brick and mortar....

-

LOOKING FOR A COMMUNITY OF SUPPORT, ACCOUNTABILITY, INSIGHT, AND ENCOURAGEMENT?

-

The Key Holder Coaching Group master-mind are now taking new applicants for our 4th cohort launching in march!

Click below to fill out your application now!

KEY HOLDER COACHING APPLICATION

INTERESTED IN 1:1 CONSULTING AND COACHING?

If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email

[email protected]

of book a free call now:

https://calendly.com/chrisdeferio/30min

Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs!

www.arto.com

Visit @artobrick

The world loves plant based beverages and baristas love the Barista Series!

www.pacificfoodservice.com

These days a lot of coffee shop owners are thinking about how they can add value for the customer. Of course this is a question that should be asked and right now with costs and competition the desire to add value is at an all time high as we seek to attract and retain customers.

But are we going about it the right way?

Today on Shift Break we will be talking about why you might not need to add any more value than you already offer, and then if you decide you want to add something to your program, what approach should you take to delight your guests.

Related episodes:

• BLOG: Soul Searching in the New Landscape of Retail
• 432 : How to Win in Specialty Retail Coffee
• 173 : 5 Areas of Focus for Retailers
• 433: Winning Staff and Customer Loyalty
• 340 : Encore Episode of "10 Reasons to Love the Customer"!
• 443: Want Impactful Messaging? Keep it Simple! w/ Author Ben Guttmann
• 282 : How to Listen to your Customers
• 016: Raising the Bar on your Customer Experience w/ Michael Butterworth
• 453 : The Craft of Operations

ATTENTION CAFE OWNERS w/ 2+ Years of running your brick and mortar....

-

LOOKING FOR A COMMUNITY OF SUPPORT, ACCOUNTABILITY, INSIGHT, AND ENCOURAGEMENT?

-

The Key Holder Coaching Group master-mind are now taking new applicants for our 4th cohort launching in march!

Click below to fill out your application now!

KEY HOLDER COACHING APPLICATION

INTERESTED IN CONSULTING AND COACHING?

If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email

[email protected]

of book a free call now:

https://calendly.com/chrisdeferio/30min

Thank you to out sponsors!

Everything you need for back of the house operations https://rattleware.qualitybystainless.com/

The best and most revered espresso machines on the planet: www.lamarzoccousa.com

Besides hiring the right person for the role in your coffee shop, onboarding and training is the most important thing to get right so those you bring on and the customers who trust you brand, are set up for success. It is therefore little wonder why, when training and on-barding are skimped on, the hospitality, quality, and then sales go down as customers lose trust.

Today we are going to be discussing how to approach the development and execution of onboarding and training in a way that creates the best chance for success. I would emphasis that this episode is one among many listed below that I feel need to be listened to in order to bring about an understanding of what tips, steps, and insight make sense to apply to your cafe.

When it comes to operations and building these kinds of programs and systems, the engagement of leadership in curating them to serve their people is a never ending task. It helps to embrace the "always" nature of this part of running a cafe just as much as a barista will always be expected and hopefully take joy in, making and serving drinks.

Related Episodes:

• 339 : What Good Barista Training Produces
• 235 : 4 Tips for Training your Staff
• 191 : Retraining your Staff on new Standards
• 424: Developing Menu and Hospitality Guides
• 330 : Establishing Systems in Your Coffee Shop
• 248 : The 5 Elements of Resourcing your Team
• 296: Holistic Barista Training w/ David Castillo of Go Get Em Tiger , Los Angeles
• 271 : Why the Cash Register Controls Everything

THERE IS STILL TIME!!!

ATTENTION CAFE OWNERS w/ 2+ Years of running your brick and mortar....

-

LOOKING FOR A COMMUNITY OF SUPPORT, ACCOUNTABILITY, INSIGHT, AND ENCOURAGEMENT?

-

The Key Holder Coaching Group master-mind are now taking new applicants for our 4th cohort launching in march!

Click below to fill out your application now!

KEY HOLDER COACHING APPLICATION

INTERESTED IN 1:1 CONSULTING AND COACHING?

If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email

[email protected]

of book a free call now:

https://calendly.com/chrisdeferio/30min

Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs!

www.arto.com

Visit @artobrick

The world loves plant based beverages and baristas love the Barista Series!

www.pacificfoodservice.com

When we talk about the virtues of hospitality, one of the ones that comes up a lot is kindness. The extension of this grace to others in spite of our mood is a discipline that requires us to find motivation beyond receiving thanks.

Today on Shift Break we will be talking about why, if we are serious about kindness becoming what we are known for amongst other hospitality virtues, we need to support those intentions with consistent and excellent work supported by systems to make that work something people can count on.

Related episodes:

• 430 : Embracing "Unreasonable Hospitality" w/ Will Guidara | Thank You NYC + The Welcome Conference
• 424: Developing Menu and Hospitality Guides
• 330 : Establishing Systems in Your Coffee Shop
• 293 : Thoughts on Defining Professionalism

ATTENTION CAFE OWNERS w/ 2+ Years of running your brick and mortar....

-

LOOKING FOR A COMMUNITY OF SUPPORT, ACCOUNTABILITY, INSIGHT, AND ENCOURAGEMENT?

-

The Key Holder Coaching Group master-mind are now taking new applicants for our 4th cohort launching in march!

Click below to fill out your application now!

KEY HOLDER COACHING APPLICATION

INTERESTED IN CONSULTING AND COACHING?

If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email

[email protected]

of book a free call now:

https://calendly.com/chrisdeferio/30min

Thank you to out sponsors!

Everything you need for back of the house operations https://rattleware.qualitybystainless.com/

The best and most revered espresso machines on the planet: www.lamarzoccousa.com

Creating and maintaining an elevated standard of hospitality is no easy task. It not only requires strategies and systems, but it requires that those providing the hospitality also experience it themselves. That people-first focus on employee satisfaction and sustainability matched with a high standard of training and a structure of operations to support and nurture the culture is exactly what today's guests have created in their cafe.

Today we get to talk with the owners of Fount Coffee and Kitchen in Morrisville, NC!

Fount Coffee + Kitchen is owned by two husband and wife teams in Morrisville, North Carolina: Shawn and Kristen Preissner and George and Katie Kilgore. They are two local families that came together with a shared vision and passion for great coffee, food, and hospitality. They initially met in 2015, became great friends, put together a business plan, and opened the doors of Fount in December of 2018. Recognizing the need that existed in the Morrisville/Research Triangle Park community for both specialty coffee and a community gathering space, they sought to meet this need with premium menu offerings, elevated guest experience, and intentional workplace culture on the forefront of their mission.

We discuss:

• The Founding Story of Fount
• Integration of corporate strategies that benefit small biz
• Why feedback from team members is crucial for continuous improvement.
• Fount Coffee's mission: to serve intentionally, excellently, and joyfully.
• Why the owners hold each other accountable to maintain discipline in operations.
• Prioritizing team morale and sustainability in the workplace.
• Celebrating team members' contributions.
• Why you should focus on financial health to allow for team investments.
• Efficient scheduling as a key to staff satisfaction.
• Barista work is more demanding than perceived.
• Why future growth must align with your values.

Links:

www.fountcoffee.com

Instagram : @fountcoffee

Related episodes:

• 391 : Founder Friday! w/ Megan Wilson of Spuds Coffee in Ft. Lauderdale, Florida
• 343 : Founder Friday! "Curated Edition" | Hospitality + Meeting People Where They Are
• 194 : Encore Episode! Leadership in the Cafe: 10 Steps to being a People First Leader | Aired January 17 2017
• 446: Building a People-First Coffee Tech Culture w/ Jason "Double J" Johnson, Black Rabbit Service Co.
• 472: Why Technical Skill as a Leader is Not Enough w/ Jonathan Raymond, Refound, Author: Good Authority

ATTENTION CAFE OWNERS w/ 2+ Years of running your brick and mortar....

-

LOOKING FOR A COMMUNITY OF SUPPORT, ACCOUNTABILITY, INSIGHT, AND ENCOURAGEMENT?

-

The Key Holder Coaching Group master-mind are now taking new applicants for our 4th cohort launching in march!

Click below to fill out your application now!

KEY HOLDER COACHING APPLICATION

INTERESTED IN 1:1 CONSULTING AND COACHING?

If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email

[email protected]

of book a free call now:

https://calendly.com/chrisdeferio/30min

Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs!

www.arto.com

Visit @artobrick

The world loves plant based beverages and baristas love the Barista Series!

www.pacificfoodservice.com

As we continue to navigate costs and the increasing competitive landscape of running a coffee shop, focusing on what is essential in your business has never been more crucial. Few guests have given us as salient and focused a treatment on how to prioritize than when we interviewed author and speaker Greg McKeown on his best selling book Essentialism.

Greg is the CEO of McKeown Inc. His writing has appeared or been covered by The New York Times, Fast Company, Fortune, HuffPost, Politico, and Inc. Magazine. He is among the most popular bloggers for the Harvard Business Review and he has been interviewed on numerous television and radio shows including NPR, NBC, FOX, and as a regular guest on The Steve Harvey Show. Entrepreneur voted his interview at Stanford University the #1 Must-See Video on Business, Creativity and Success.

McKeown is an world renowned public speaker and hosts "The Essentialism Podcast" where he interviews amazing people from all over the world about their experiences practicing essentialism in work and in life.

In today's conversation we will be discovering how we can take the first steps in spending our time on the vital few -vs- the trivial many.

www.gregmckeown.com

Related Episodes:

• 436: Stop Burn Out! and Make Work Effortless w/ Greg McKeown | Best Selling Author "Effortless"
• 318 : Why Your Shop is Key to the Success of Coffee
• 018: Hiring, Culture, and the Future of your Shop
• 414: Secret Ingredients for a Successful Coffee Shop
• 329 : How to Teach Company Values to Your Staff

ATTENTION CAFE OWNERS w/ 2+ Years of running your brick and mortar....

-

LOOKING FOR A COMMUNITY OF SUPPORT, ACCOUNTABILITY, INSIGHT, AND ENCOURAGEMENT?

-

The Key Holder Coaching Group master-mind are now taking new applicants for our 4th cohort launching in march!

Click below to fill out your application now!

KEY HOLDER COACHING APPLICATION

INTERESTED IN 1:1 CONSULTING AND COACHING?

If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email

[email protected]

of book a free call now:

https://calendly.com/chrisdeferio/30min

Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs!

www.arto.com

Visit @artobrick

The world loves plant based beverages and baristas love the Barista Series!

www.pacificfoodservice.com

Feedback. It is all too common to use this word. But do many of us actively pursue it as if it is foundational to the success of our businesses? Chances are not really. And in so doing we lose out on connection, relevancy , and have a harder time delivering value that creates momentum with our coffee. All because when we talk about relationship coffee, we tend to leave out the consumer.

Today on this 32nd episode of Rate of Rise, brought to you by our friends at Mill City Roasters, we are sitting down with cofounder of Mirror Coffee Roasters in Bellingham Washington, Mark Kutrovski!

Over the last 10 years, Mark has been running a small creative agency out of Bellingham, WA that helps clients grow their online presence on social media through engaging video and photo content. During that time, he had his coffee enlightenment that peaked my interest in coffee. He picked up a few part time jobs ranging from working at a local roastery to working behind bar just to learn more about the craft. His growing curiosity in coffee paired with his brother's experience in managing several cafes, they decided to join forces to start Mirror Coffee Roasters.

In today's episode we explore the need for all roasters to pursue feedback in how they source, roast, and communicate value to their customers and why it is of particular importance right now!

Links:

https://mirrorcoffeeroasters.com/

Instagram: @mirrorcoffeeroasters

Related episodes:

• RoR #25 : Training Up the Next Generation of Roasters w/ Steve Lee of Pocket Knife Consulting + Linea Caffe
• ROR #23 : How to Close the Industry-Consumer Flavor Gap w/ Phil Beattie, Dillanos Coffee Roasters
• RoR #1: A Conversation w/ Anne Cooper of Equilibrium Master Roasters
• 433: Winning Staff and Customer Loyalty
• 340 : Encore Episode of "10 Reasons to Love the Customer"!

Our Sponsor for Rate of Rise!

www.millcityroasters.com