LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

Elana Fishman is the first-ever New York Post "Page Six" Style Editor. In her role there, she covers everything in the world of celebrity beauty and fashion, from The Bachelorette to the Royal Family. Before joining the New York Post in 2018, she was the entertainment editor at Vox's now-shuttered shopping website, Racked, and worked at Lucky Magazine as deputy digital editor from 2011 to 2015. The New York University graduate also worked at Teen Vogue, Marie Claire, Fashionista.com, and People Magazine's StyleWatch. As a "shameless Swiftie," Elana takes her role as a hardcore Taylor Swift fan seriously. In this episode, Elana dishes on the style coverage secrets behind awards season, how she uses social media to convey her personal brand, why you need to offer to work across departments, and so much more. 

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This is my episode! My Sister, Ilana Yunis, Interviews me on all the things and we get super personal. This episode was so special. My sister Ilana and I are incredibly close and always have been. She's an attorney and also the founder of her fashion side hustle, @Splatterazzi. We are alike in many ways but also very different. Ilana is a fantastic host who asks all the right questions. I'm not going to lie; it was sort of like an interrogation. You may think you know my professional life, but you probably don't know my private one. From being pre-med in college to living The Devil Wears Prada Life, to becoming an entrepreneur, and back to corporate life again, there's so much that I share, and I hope you enjoy it!

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Elizabeth, aka Lizzy, Savetsky lives her life out loud. As a digital fashion influencer, she uses her platform to express her style, share her adorable family, and educate her community on her deep-rooted beliefs. As the hilarious host of her new Instagram show, Bashert, she's setting out to help Jewish singles find love. On a more serious note, Lizzy is also a Jewish Activist, taking on complex and often polarizing issues with a strong emphasis on education and combating antisemitism. As Lizzy says, we all have the ability to wield influence, whether big or small, and she's using her platform to lend her voice to important issues close to her heart. In this episode, Lizzy shares the inner workings of her life as an influencer, being a working mom whose kids are part of the content strategy, and why you need to keep some of your creative energy for yourself. She'll share how she handles the heat when the comments get hot and why she will never stop standing up for what she believes in. 

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Dorie Clark on Why The Biggest Mistake You Can Make is Assuming People Know Your Story and How Looking for the Subtle "Raindrops" of Success Will Help You Play The Long Game:

Dorie Clark wants you to know that everyone is too busy to think about you.  Named the #1 Communication Coach in the world at the Marshall Goldsmith Coaching Awards, she preaches that if you don't take control of your narrative, no one will ever know your story. Her new book, The Long Game: How to Be a Long-Term Thinker in a Short-Term World, is a Wall Street Journal bestseller and rejects the relentless pressure in our culture that pushes us toward doing what's easy, what's guaranteed, or what looks glamorous in the moment. In The Long Game, she argues for a different path. It's about doing small things over time to achieve our goals. After all, everyone is allotted the same 24 hours—but with the right strategies, you can leverage those hours in more efficient and powerful ways than you ever imagined. In this episode, Dorie shares her tried and true tactics, how playing the long game can yield success, and why 20% of your time should be spent on speculative projects that have nothing to do with your day job. As Dorie says, when you're working toward something, you will not always see results right away. Sometimes it takes months or even years. You might think that it's not working, but the truth is it's just not visible. That's when Dorie advises looking for the raindrops--- the subtle signs of progress. Just like when you see the clouds forming and feel the first drop of rain, you know the rainstorm is coming. 

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Everyone gets stuck sometimes. Many people are unsure where to take their next steps, whether it's a personal loss, an aimless career, or a difficult breakup. In her new book, If It's Not Right, Go Left: Practical and Inspirational Lessons to Move You in a Positive Direction, Kristen Glosserman — goal-setting strategist, life coach, and mother of four — offers inspiring and realistic guidance and direction, using examples culled from her own inspiring life.

In light of her own family tragedy and personal struggles, Kristen formulated a plan to regain sight of her goals. In this episode, Kristen takes us through the daily path she follows. A series of life lessons, including Begin, Focus, Commit; Love is a Choice; and Stay in Your Lane, guide this inspirational episode about the attainability of happiness. If It's Not Right, Go Left teaches that connection, communication, and collaboration bring the change needed to pivot towards one's achievable goals. 

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Tina Wells created her marketing agency at the age of 16 because, as a young girl, she didn't feel that brands were speaking to her and her friends. For over two decades, she led Buzz Marketing Group, a full-service marketing and research company working to help clients like Dell, The Oprah Winfrey Network, Apple, P+G, Johnson & Johnson, and American Eagle, build lucrative relationships with youth markets. But in 2019, Tina decided to make herself a client and take stock of her own business. She decided to dismantle her agency, opting to pursue the work that lights her up-- creating content that speaks to tween girls. The multimedia content venture RLVNT Media was born in 2020, serving entrepreneurs, tweens, and culturists with authentic representation. This venture houses her newsletter, Elevation Tribe, a community and quarterly publication created to help women launch, grow and lead their businesses focusing on women of color. Tina is also the author of seven books, including the best-selling tween fiction series Mackenzie Blue, its spinoff series, The Zee Files, and the marketing handbook, Chasing Youth Culture and Getting It Right. Her mission is to help tween girls that look like her feel seen.

In this episode, you'll learn how Tina made the hard decision to look at her own business and re-evaluate how she was spending her time, how to leave the things that don't work, outsource things you're not good at, and make sure that your vision and purpose guides the path no matter where it brings you.

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Gravitas, communication, and appearance are three areas that Alisa Cohn, the #1 Start-Up coach in the world, focuses on. And before you get up in arms about the idea of judging appearance, think of it from the perspective of "playing the part." Alisa coaches both founders and executives alike on how they show up as leaders. She has worked with C-suite executives at prominent start-ups (such as Venmo, Etsy, Draft Kings, The Wirecutter, Mack Weldon, and Tory Burch) and Fortune 500 companies (including Dell, IBM, and Microsoft). Google, Pfizer, and The New York Times to name a few.) With 20 years of experience, she's dumped all her wisdom into her new book, From Start-up to Grown-up.

Whether you're a founder, a corporate executive, or hope to be one day, this episode is full of insider advice on everything from Alisa's tactics on how she built her initial client base to how she coaches her clients on leadership. Alisa speaks to what they need to be effective and how to handle self-doubt, failure, and anxiety. She stresses the importance of grit and resilience and why building your track record as someone good to work with can open a host of opportunities.

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In her own words, Tiffany Dufu was placed on this earth to advance women and girls. As the CEO and founder of The Cru, Tiffany brings together small groups of women who help each other achieve personal and professional goals. Tiffany's book, Drop the Ball, encourages women to embrace imperfection and cultivate the ability to let go. As a mentee to many, counting even "Auntie" Gloria Steinem (who wrote the foreword to her book) as a mentor, Tiffany believes that the most crucial skill you can have is knowing how to ask for help. Tiffany shares powerful words of wisdom in this inspirational episode, including reminding people that when someone opens the door for you, run through it as if your life depends on it- and closing the loop on where that introduction led! She shares the importance of making sure you surround yourself with people who know your goals and will hold your feet to the fire, getting clear on what matters most, and recognizing that courage is feeling the fear and doing it anyway.

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Mark Herschberg has tracked criminals and terrorists on the dark web and created marketplaces and new authentication systems. With a long career as a CTO, he has launched and developed new ventures at startups and Fortune 500s. But one thing Mark realized along the way is that success doesn't just lie in being to find the right answer; it lies in being able to communicate it to others. His journey to master emotional intelligence in the workplace led him to help start MIT's "career success accelerator," the Undergraduate Practice Opportunities Program, where he teaches annually. In his book The Career Toolkit, Mark shares ten chapters that deliver the essential skills no one ever teaches you. From how to nurture relationships both inside and outside your company to successful negotiation and job interviews, Mark's lessons arm readers with top skills, professional advice, and an understanding of the modern workplace's— often overlooked— interpersonal dynamics— everything you need to be successful in your career. 

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How many people do you know who have had the opportunity to work for Phil Knight, Bill Gates, Howard Schultz, Larry Page, Sergey Brin, and more? 

This week I'm proud to share the 100th episode of the LEAVE YOUR MARK podcast. When I thought about who could possibly be my 100th guest, I looked no further than Corey duBrowa, Vice President of Global Communications and Public Affairs at Google. I first learned about Corey when he was SVP Global Communications at Starbucks (a role he held for almost eight years). As a former publicist myself, Corey has always been the gold standard for communications executives. With more than 20 years as a communicator of ideas, Corey has long been considered one of the top corporate communicators in the US. He just topped PRWeek's 2021 US Power List, ranking #7 out of the 50 communications leaders. In this episode, you'll learn how Corey has been able to radically shift between industries, the great learnings he has absorbed from the founders he has worked for, and why he wakes up every day excited to start again.

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