In this episode, Kenny sits down with Mark Mullett, the co-founder of obé Fitness, to discuss his inspiring journey from the entertainment industry to launching one of the most successful online fitness platforms. They explore the highs and lows of transitioning into the digital fitness space, the evolving trends in the industry, and how Mark has shaped a positive corporate culture and strong team dynamic.

Tune in for a dynamic conversation about the future of fitness, the influence of social media, and the power of authenticity in building a lasting brand. Don’t miss this deep dive into entrepreneurship, health, and the business of fitness!

00:00 Welcome to the Strongest Podcast

00:16 Introducing Special Guest Mark

00:41 Mark's Journey from Entertainment to Fitness

01:41 Starting at the Bottom: Lessons from the Mailroom

04:32 Building a Strong Corporate Culture

06:58 Handling Team Accountability

12:35 Transitioning to Obey Fitness

15:59 The Impact of Social Media and the Pandemic on Fitness

22:12 The Future of Online Fitness

24:44 The Importance of Variety in Fitness

26:00 Engagement and Content Quality

26:58 Community and Boutique Gyms

28:11 Brand Aesthetics and Experience

30:27 AI and Personalization in Fitness

34:00 Challenges in the Fitness Market

34:39 Understanding the Female Demographic

37:36 Personal Hygiene and Grooming

42:56 Health and Aging Concerns

45:12 Conclusion and Farewell

Mark is the Co-Founder and Co-CEO of obé, a premium at-home fitness platform that offers live and on-demand workouts and lifestyle programming through a proprietary technical experience.

 An entertainment industry veteran, Mark spent the first 15 years of his career representing television’s top talent and content creators across various platforms. Mark began his foray into entertainment at the William Morris Agency on their television and lifestyle teams, before accepting a position at Creative Artists Agency (CAA) in 2014. Mark has worked with household names and brands across media and television as well as culture-informing creators and production companies, all while working closely with content providers such as Bravo, Food Network, Fox, NBC, HGTV, Netflix, Amazon Prime, Discovery, and many others.

Mark focused the greater part of his career developing and selling programming to a millennial-minded consumer and fostering a deep understanding of what they value. As a lover of wellness and the broader lifestyle sector, he quickly realized a large portion of this demographic was being underserved in the fitness category. This consumer wanted access to varied, premium fitness experiences led by the best talent in the business that didn’t also only come with a Park Avenue zip code or price tag. Mark left CAA in 2017, setting out to democratize the boutique fitness experience for a captive audience, while emphasizing accountability and community as key elements for a workout routine and healthy lifestyle. obé launched in March 2018 and has since merged premium content with a unique technical experience and technicolor brand, catering to one of the most engaged demographics in the category today. 

Mark was named one of Goldman Sachs’ “100 Most Intriguing Entrepreneurs” and obé has received numerous accolades including Fast Company’s “Most Innovative Companies, a Webby for Best Health & Wellness App, as well as Glamour Magazines’ Changemaker award.

Learn more about Mark at @themarkmullet - https://www.instagram.com/themarkmullett/
Learn more about obé Fitness - https://obefitness.com/