Marketing Your Practice

In this episode I dive deep into the world of social media engagement for chiropractors. I'll share valuable insights on how understanding your target audience can lead to more effective content creation and ultimately result in increased client attraction. Learn about real-life success stories from other brands that have implemented similar strategies, and discover practical tips for boosting your practice's social media presence. Join me as I guide you through the process of creating shareable, valuable content that resonates with your audience, helping you transform your chiropractic practice and foster stronger connections with existing and potential clients.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

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In the fast-paced world of social media, capturing your audience's attention in the first few seconds of your chiropractic videos is crucial for success. In this episode, we break down the art of creating captivating hooks, the importance of personalizing content, and how to build anticipation in your videos. With practical tips, strategies, and examples designed specifically for chiropractors, you'll learn how to make the most of the first 10 seconds and transform your video content into a powerful marketing tool for your practice.

Thanks for all you do. Keep saving lives.

Angus

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In today's episode, we're going to tackle one of the most common challenges that chiropractors face when it comes to marketing: execution.

You may have all the information and strategies you need to succeed, but actually executing those plans can be a real challenge. We'll explore the reasons why execution can be so difficult and discuss some practical tips and strategies for overcoming those barriers.

To help you identify YOUR barrier to executing, I’ve developed a questionnaire called “what’s your barrier to executing?”  During this episode I’ll walk you through this questionnaire and then share a personalised action plan based on your results.

Whether you're a seasoned chiropractor or just starting out, this episode will give you the tools you need to turn your marketing plans into action and achieve your goals. So sit back, grab a notebook, and get ready to take your chiropractic marketing to the next level.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

Click here to go to the Execution Roadmap Questionnaire

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Hey there! Have you ever found yourself constantly planning and preparing but never actually taking action? Maybe you're held back by the fear of failure or perfectionism? If so, this episode of the Marketing Your Practice podcast is for you! We'll be diving into the concept of imperfect action and why it's essential to achieving growth and success.

We'll even share some examples of successful people who have embraced imperfect action, and discuss some common barriers that can prevent us from taking action. Plus, we'll provide you with some practical tips for overcoming these barriers, including fear, perfectionism, lack of confidence, and analysis paralysis. So, make sure to tune in and discover how to prioritize progress over perfection, and take your practice to the next level!

Thanks for all you do, keep saving lives.

Angus

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My guest on the show today has a personal mission to help chiropractors become world class adjustors and astute business people so they can achieve outrageous success in the practice and personal life, while changing lives with chiropractic.  His name is Tom Waller he’s one of Europes most exciting and dynamic chiropractors and after chatting with him for 40 minutes I’m here to say that  he’s the real deal.  Tom and I had a fantastic chat about  the foundations of success in practice, we spoke about why some practitioners fail regardless of what they do and how to make lasting change in your practice, life and community.

 Enjoy the show.

Thanks for all you do. Keep saving lives

Angus

Links:

Business Website: 
ascchiro.com

Special pre release rate for your Australian listeners for Tom’s adjusting skills and certainty seminar.

Social media links:
Instagram - https://www.instagram.com/drtomwaller
https://www.instagram.com/alignedpodcast/

Bio:

Dr Tom is one of Europe’s most exciting and dynamic chiropractors with a purpose to Inspire, Educate and Serve. He does this through his busy full-time practice, as well as through his other businesses as a sought-after entrepreneur. He is the co-host of the The Aligned Podcast and founder of Adjusting Skills and Certainty (ASC). An in person and online training community for chiropractors, designed to help them become world class adjustors and astute business people so they can achieve outrageous success in the practice and personal life, while changing lives with chiropractic. A regular guest expert on radio, an international and TEDx speaker, and property investor. It is his mission to inspire you to bring your unique gifts and talents to the world and create a life of health, abundance and happiness.


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Hey, fellow chiropractors! Are you ready to make 2023 your best year ever? On this episode of the Marketing Your Practice podcast, I’m diving into the steps you need to take to create a successful and fulfilling year in your practice.

The first step is getting clear on what you want, but we all know that can be easier said than done. With so many choices, it can be challenging to figure out what will make this year truly outstanding. I’ll explore some tips for gaining clarity, including examining your values, talking to your loved ones, and trying things out before committing fully.

Once you know what you want, I’ll discuss the three key elements you need to embody to make it happen. These include planning, accountability, and emotional resilience. I share some of my favourite planning systems and tips for staying accountable to yourself, including doing what you say you're going to do.

I’ll also delve into emotional resilience and why it's essential to be prepared to feel all the emotions that come with trying to achieve something significant.

Finally, we touch on the importance of self-compassion and being kind to yourself as you work towards your goals.

So if you're ready to make 2023 your best year yet, join me as I explore the steps you need to take to create a fulfilling and successful year in your chiropractic practice.

Thanks for all you do. Keep saving lives.

Angus

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In today's episode, I’m joined by two email marketing experts, Jason Deitch and Jeff Langmaid from The Smart Chiropractor.

They're here to share their insights on how email marketing can be a powerful tool to promote your chiropractic practice. We'll cover a range of topics, including the basics of email marketing, why it's such a powerful marketing tactic, and how you can use it to communicate effectively with your patients.

We'll also discuss the types of emails you should be sending, how often to send them, and what kind of content you should include to maximise your ROI.

As you'll soon learn, email marketing is one of the most effective ways to reach your patients and continue to educate and build strong relationships. So, if you're ready to take your chiropractic practice to the next level, sit back, relax, and let's dive into today's episode.

Thanks for all you do. Keep saving lives.

Angus

Links:

Website : www.thesmartchiropractor.com

Free Resources (feel free to highlight any): https://thesmartchiropractor.com/resources/ 

Schedule a Demo: www.thesmartchiropractor.com/demo

Bio:

Jeff Langmaid founded The Evidence Based Chiropractor, which has become one of the most trusted media outlets in chiropractic. With previous experience in the leadership of a large multidisciplinary group which spent over $5 million per month on marketing; he knows what works, what doesn’t, and how to get results. Jeff lives in Tampa, FL.

Jason Deitch is a passionate chiropractor, founder, and investor. As the founder of AmpLIFEied, he has contributed to over 100 million impressions on Facebook promoting positive inspiration and organic healthcare. He has spoken around the world regarding marketing and communications for health professionals and manages an active portfolio of technology investments. Jason lives in the San Francisco/Silicon Valley area.

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In this episode of Marketing Your Practice Podcast, I dive into the art of crafting the perfect social media bio. Your bio is often the first impression that potential patients have of your practice, so it's crucial to make it count. I’ll be sharing a 4 part formula for writing a bio that accurately reflects your brand, highlights your unique selling points, and engages your target audience.

Whether you're just starting out on social media or looking to revamp your existing profiles, this episode is a must-listen for chiropractors looking to increase their online presence and grow their audience. Join me for this insightful episode on writing a social media bio that drives results!

Thanks for all you do, keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In this episode of The Marketing Your Practice podcast, join  returning guest Jessica Mercer as we explore the role of language in building relationships and connecting with patients through social media. We discuss the importance of understanding your target audience and using language that resonates with them, to build trust and establish a strong online community in chiropractic care.

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

Links:

https://jmercermarketing.com

Facebook: https://www.facebook.com/thechiropracticcontentcreator

Instagram: https://www.instagram.com/thechiropracticcontentcreator/

Bio:

Growing up, you could find Jessica Mercer nose-deep in a Ripley’s Believe It or Not book, running science experiments with anything she could get her hands on and making presentations to teach everyone around her all the things she discovered. At the time, she had no idea that her love for learning and ability to translate complex concepts would become the cornerstone of her business. Now, Jessica uses her passion to help chiropractors communicate and connect with their current or potential patients to increase patient conversion and build a practice community. Jessica drives website traffic and content engagement for chiropractors by creating chiropractic content that goes far beyond sore backs and necks. Jessica’s done-for-you wellness focused blogs, newsletters, and social media content explain chiropractic care in a way that patients actually understand and relate to. As a mother to a brilliant toddler, Jessica understands the impact that chiropractic care has on development and wellness of children and her own brain is fueled by her routine chiropractic adjustments. When Jessica isn’t lost in a science journal, you’ll find her playing outside with her daughter or planning her next adventure with her husband.

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Social media is a crucial aspect of any modern chiropractic practice, but captions are often an afterthought. In this podcast, I’ll show you how to craft captions that engage your audience, build your brand, and drive results for your practice.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.