Marketing Your Practice

Did you know there’s 9 different post types you can use in Instagram and by utilising all the post types you increase you visibility and likelihood of attracting new patients?

In this episode I’ll dive into 9 different types of Instagram posts, providing examples and tips for what to share on each.

I’ll also discuss the best types of posts to create right now, and offer weekly recommendations for busy chiropractors looking to increase their online presence. Join me as I help you take your chiropractic practice to the next level with effective social media strategies.

Thanks for all you do. Keep saving lives.

Angus

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In this episode, we dive into the importance of developing a clear niche and target audience for your chiropractic. I explore how this can help you attract more qualified patients, save you time, and increase your revenue.

You'll learn how to create relevant and personalised content and messaging that will help you build stronger relationships with your customers. And I’lll discuss how understanding your niche and target audience can help you stay competitive in your market.

Listen now as we explore the power of niche and target audience in growing your chiropractic practice.

Thanks for all you do.

Keep saving lives.

Angus

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Get ready to have your mind blown by Chat GPT (Generative Pre-trained Transformer), a type of artificial intelligence that can generate human-like text. In this podcast, we'll delve into the exciting (and occasionally terrifying) world of AI and how it is poised to revolutionise the field of chiropractic. From helping with diagnosis and care planning to providing personalised care, predicting patient outcomes, and even transforming how you market your chiropractic practice. The possibilities are endless.

But what exactly is AI and how will it be used by chiropractors in the future?

Join me I discuss the potential of this technology and the ethical considerations that chiropractors will need to keep in mind as they integrate it into their practices. Whether you're a chiropractor looking to stay up-to-date on the latest developments in AI or just curious about the future of healthcare, this podcast has something for you.

Enjoy the show.

Thanks for all you do. Keep saving lives

Angus

See omnystudio.com/listener for privacy information.

In today’s episode, we'll be discussing strategies for growing your chiropractic practice. We'll cover key topics such as developing a clear niche and target audience, building a strong online presence, networking and building relationships, offering high-quality services, investing in ongoing education and professional development, partnering with other health care providers, offering free resources and content, developing a system for marketing and promoting your services, and using data and metrics to track your progress and make informed decisions.

We'll also discuss the importance of being patient and consistent in your efforts to grow your practice, as it can take time to build a successful practice.

Whether you're just starting out in your chiropractic career or looking to take your practice to the next level, this podcast has valuable insights and tips for you.

Enjoy the show.

Thanks for all you do. Keep saving lives

Angus

See omnystudio.com/listener for privacy information.

On the podcast today I’m chatting with the best selling author of The One Page Marketing Plan, Allan Dib.   This is one of my favourite marketing books and one that I recommend more than any other.

This is the second time I’ve had Allan on the show.  There are many gold nuggets in this episode, but the one that has really stuck with me was when Allan answered the question of “why do so many businesses struggle with marketing?” He said “the market place is not a meritocracy, the most deserving businesses don’t get paid the most, the best marketers get paid the most.”

In essence..thinking that you can grow your practice just by being good is a recipe for disaster.  Let me be clear, I’m not suggesting for a moment that you don’t need to be amazing, I’m just suggesting that is not enough to build a thriving practice.

If you’d like to learn a simple but highly effective marketing strategy, then listen in.

Thanks for all you do. Keep saving lives

Angus

Links:

Free resource for your audience: The 1-Page Marketing Plan Canvas: successwise.com “Download The 1-Page Marketing Plan Canvas for Free”

If you want to acquire new leads and grow your business consistently, you need marketing. And if you're a small-to-medium-sized business with a limited budget, you need to be implementing direct response marketing. It's key to your business success.

Create your very own sophisticated marketing plan in 9 steps. We've even included five examples to get you started.

Amazon link to Buy the Book: http://successwi.se/book

Allan’s LinkedIn: https://www.linkedin.com/in/allandib/

Successwise Facebook: https://www.facebook.com/successwise/ 

Successwise Instagram: https://www.instagram.com/successwise/ 

Bio:

Allan Dib is a serial entrepreneur, rebellious marketer, and #1 bestselling author. His book The 1-Page Marketing Plan has been an international bestseller for the last four years. Allan helps businesses all over the world develop and improve their marketing capabilities using the 1-Page Marketing Plan (1PMP) framework.

In the past, Allan has started, grown, and successfully exited multiple businesses in various industries. Allan grew his previous business from a startup to four years later named by Business Review Weekly (BRW) as one of Australia’s fastest-growing companies.

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What is it that makes your practice different?

By highlighting the unique aspects of your practice, such as the use of a particular technique or the offering of specialised services, your chiropractic practice can differentiate itself from competitors and appeal to a specific target audience.

Additionally, marketing your practice as different can help to build trust and credibility with potential patients by showcasing your expertise and unique qualifications.

If you’re confused about what’s different about your practice, then today’s episode is for you.

Listen in as I share with you the 4 pillars of practice differentiation.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

Have you ever stopped to think about the language you use with patients?  The words we use have the potential to improve the results of our patients or, alternatively, keep them locked in a paradigm of sickness and victimhood.

Put simply, the words you use can improve the patients' results.

Wild right!

My guest on the show today is Katie Godden.  Katie is one of Australia’s leading language and communication experts. Her passion is working with health care practitioners to help them build relationships with their patients where both sides have their messages heard, recited and connected for better health outcomes.

You’ll love this highly practical and fascinating episode.

Thanks for all you do.  Keep saving lives

Angus

Links:

Website: www.katiegodden.com

Social Media:

INSTA: https://www.instagram.com/katie.godden/

FB: https://www.facebook.com/katie.law.5059

Bio:

Katie Godden, known to many as Australia’s Leading Female Language & Communication Expert. Regularly brought in to speak on stages, facilitate or hold training with international reach.

Katie’s teachings run deep across many industries; from the Health Sector to the general public. Inclusive of high level communication & language patterns with industries supporting patients and support teams to amplify the way they interact with themselves and others.

As a patient with 36 years of experience of T1D, 13 years of research and implementation in the Holistic Health Science and 17+ years in education and training. Because of this personal experience, Katie is committed to training with passion & purpose to transform the relationships between patient and practitioner.

Communication is complex and well worth the time investing for better outcomes.

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Imagine this scenario…over the past 24 months, 5 new chiropractors have moved into your town and all of them are flooding social media with Facebook ads offering a special introductory offer.  As a result you’ve noticed a significant decrease in new patients and a steady decline in weekly patient visits.

What would you do and how would you deal with this scenario?

In today’s episode I’ll share with you exactly what I would do and how I would manage this situation.

Enjoy the show,

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

Today’s episode was a real treat for me. I got to speak to my favourite instagrammer, Dr Lauryn Brunclik.  If you’re not following Lauryn already, then as soon as you finish this episode go and do it!

I constantly laugh out loud at her reels and I marvel at her insight and wisdom.

Lauryn Brunclik is a chiropractor of 12 yrs, mom, podcaster, wife, superhost on Airbnb, chiropractic coach, course creator, runner, Christian, and pizza enthusiast…yep she’s super busy! 

Today Lauryn and I talked about her creative processes. She shared how she comes up with content, where she films her videos, what works and what doesn’t and she gives me a sneak peak into her fantastic new project that she’s releasing shortly. 

Spoiler alert, if you’ve already grown a successful practice and you’re looking for the next creative outlet or just wondering what’s next, then be sure to listen.

That’s enough from me. 

Let’s go talk with Lauryn.

Thanks for all you do.  Keep saving lives.

Angus

Links:

Lauryn's new course: https://sheslaystheday.mykajabi.com/multipassionate-chiro

Instagram: https://www.instagram.com/sheslayspodcast/

Facebook: https://www.facebook.com/sheslayspodcast

Bio:

Dr. Lauryn Brunclik is a chiropractor of 12 yrs, mom, podcaster, wife, Superhost on Airbnb, chiropractic coach, course creator, runner, Christian, and pizza enthusiast. 

Never short on ideas or inspiration, Lauryn takes constant action to make her dreams a reality, all while attempting to keep mental, physical health, and the relationships in her life a priority. Don't ask her how that's working out- it depends on the day. But she wants you to know she started therapy, so she's fine. 

In 2019 she started the podcast She Slays the Day as a way to help other chiropractors succeed, and as an outlet for her sarcasm and humorous approach to life's hurdles. To date, She Slays the Day has over 250,000 downloads, and has a committed following lovingly termed 'She Slayers'. 

Her newest passion project is her life's work poured into a 10 wk program. In the Multipassionate Chiropreneur, Dr. Lauryn will walk like minded chiropractors who have grown a successful practice, but wonder "what's next" in securing up their practice so it requires less of their time and energy, gaining back freedom to pursue their next adventure. 

If you're easily offended, she apologizes in advance. 

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As the year comes to a close, many of us are tempted to start to wind down, but, I want to encourage you to finish the year strong so you can set yourself up for success in the new year. 

In this episode I’ll share what gets in the way of productivity and the most important question to ask yourself when your setting big scary goals.

Enjoy the episode.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.