Marketing Your Practice

Want to know how often you should post on social media for the best results? In this episode, I'm going to break it down for you and show you the best times to post as well.

Frustratingly there’s no one right answer to this questions.  So, instead I’ll share my 3 level framework that will help to guide you and I’ll also show you how to get information that will help identify what might work for your patients.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

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As video becomes more and more popular, it's important to understand the trends that will matter most to your business. In this episode, I explore six video trends that will be key for chiropractors in 2023.

If you're looking to stay ahead of the curve in the world of video and social media marketing marketing, then you don't want to miss this episode!

Thanks for all you do.  Keep saving lives

Angus

See omnystudio.com/listener for privacy information.

Today’s guest is Jessica Mercer, she’s known as the Chiropractic Content Creator and she knows what works … and what doesn’t … when it comes to writing content for chiropractors.

In this episode you’re going to learn how to create social media content that connects with your ideal patients on a deep and emotional level that ultimately inspires them to take action.

You’ll learn how often you should be posting and what types of content to post.

We talk about what photos you should be using and how you can be getting these FREE of charge.

This is a social media content creating masterclass for chiropractors!

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

Links:

https://jmercermarketing.com

Facebook: https://www.facebook.com/jmercermarketing

Instagram: https://www.instagram.com/jmercermarketing

Bio:

Growing up, you could find Jessica Mercer nose-deep in a Ripley’s Believe It or Not book, running science experiments with anything she could get her hands on and making presentations to teach everyone around her all the things she discovered. At the time, she had no idea that her love for learning and ability to translate complex concepts would become the cornerstone of her business. Now, Jessica uses her passion to help chiropractors communicate and connect with their current or potential patients to increase patient conversion and build a practice community. Jessica drives website traffic and content engagement for chiropractors by creating chiropractic content that goes far beyond sore backs and necks. Jessica’s done-for-you wellness focused blogs, newsletters, and social media content explain chiropractic care in a way that patients actually understand and relate to. As a mother to a brilliant toddler, Jessica understands the impact that chiropractic care has on development and wellness of children and her own brain is fueled by her routine chiropractic adjustments. When Jessica isn’t lost in a science journal, you’ll find her playing outside with her daughter or planning her next adventure with her husband.

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There’s a lot I cover in today’s episode.  Here’s a sneak peak

• I’ll share my thoughts on the economy right now.
• why I don’t believe in destiny and what I believe instead
• the need to be constantly developing and expanding your self identity
• are you a thermometer or a thermostat.
• and the importance of being a creator NOT a consumer.

I’ll also share some new beliefs that I think might helpful if you’re wanting growth.

Enjoy the episode.

Thanks for all you do.  Keep savings lives.

Angus

See omnystudio.com/listener for privacy information.

Over the 25 years I was in practice, there were only a few key things that I did to help to really grow my practice.

One of them was being regularly featured on television, radio and newspaper (all for free).  The implied endorsement that comes from this type of media drove a steady flow of super high-quality new patients my way.

My guest on the podcast this week is Mickie Kennedy and he’s an expert at helping small businesses  increase their visibility and credibility by getting free exposure in local media outlets.

Mickie shows you how to use press releases to drive a steady flow of new patients to your practice.

Here’s what we cover:

- What is a press release?

- The ingredients of an effective press release.

- How to come up with topics for your press releases.

- and how to reach out to local media outlets.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Link: 

Website: https://www.ereleases.com

Linkedin: https://www.linkedin.com/in/publicity

Twitter: https://twitter.com/ereleases

Facebook: https://www.facebook.com/ereleases.press.release.distribution

Bio:

Mickie Kennedy is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 22 years in business. He is an expert at helping small businesses increase their visibility and credibility and he’s here today to share some valuable insights.

Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. 22 years ago, Mickie founded eReleases after realizing that small businesses desperately need a press release service they can afford. While working in PR. Mickie came face to face with customers that wanted to use press releases due to their effectiveness at bringing in business, but could not afford to pay the extremely high startup fees that most agencies charged. Mickie saw an opportunity to help — and eReleases was born.

Mickie created eReleases to give small businesses access to the media and to a national newswire – all with a personal touch. eReleases has grown since then and even works with big names now, but the spirit of Mickie’s original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point.

Mickie lives in Baltimore County with his family and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda. Mickie holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. He still writes poetry most Monday nights with a group of fellow misfits in Brunswick, Maryland.

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In this episode, I’ll take you step by step through a 90-day social media plan.  I’ll show you how often to post, what to post and I’ll share what equipment and technology you’ll need.

If you’ve ever felt overwhelmed by social media, then this is the episode for you, my friend.

Enjoy.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

The end social media frustration.

Let me ask you a question (4 questions actually)

- do you struggle to come up with social media content?

- do you find it difficult to create a consistent posting schedule?

- are you overwhelmed with the time it takes to manage social media?

- and are you failing to get tangible results from your social media?

If you answered YES to any of these questions, then today’s episode is for you. 

My guest is Russell Pearson.  He’s  known as the brand design guy and when he’s not blacksmithing (yep you read that right), you’ll find him helping businesses get more customers.

For over 25 years, Russel has been working with passionate yet frustrated business people to transform the way they grow their organisations.

Today, Russell and I talk about his four step process that helps businesses transform their social media.

Listen now.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus 

Links: 

Website: https://russellpearson.com

Linkedin: https://www.linkedin.com/in/russell-pearson

Twitter: https://twitter.com/russell_pearson

Facebook: https://www.facebook.com/russellpearsonspeaker

YouTube: Russell Pearson

Bio: 

Russell Pearson has been called the Brand Design Guy, the Business
Blacksmith and a Competitive Business Strategist. When it’s time to shake
things up, they call him direct.

Russell’s fun and engaging style has impacted thousands of business people
around the world. He brings decades of experience and practical application to
every discussion. Powerful observations, captivating storytelling and a strong
grasp of online technology enable Russell to connect audiences with the future
of business.

With a catalogue of clients, including TOYOTA, Fulton Hogan, CPA Australia,
Santa Fe, Wridgways and Ticketmaster, Russell has worked behind the scenes
of amazing brands for over two decades. These connections allow him to bring
massive value to business audiences.

Russell is an award winning founder of the Crimson Fox Creative Studios and
the Past National President of Professional Speakers Australia. In addition
to his professional career, Russell is also co-founder of the Awesome Show
Leadership podcast, the Marketing Report podcast and is a father of three
feisty children that continue to challenge his passion to learn more every day.

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In today’s episode I’ll share with you why being prepared to feel disappointment will help you live a more fulfilling life.

Despite what you’ve been told, negative emotions are not the enemy. In fact, when you understand them, they can be the missing ingredient that can help to catapult you towards your goals.

Enjoy the episode.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

I spent 15 years really struggling to find my life’s purpose. 

I knew it was important, but, I was never able to get clarity around what my heart (soul) was calling off me.

6 years ago, I had a breakthrough and in todays episode I’ll share that breakthrough with you.

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In today’s episode I’m sharing a 6 part process that will help you win at the game of social media.

This episode is packed with actionable

And highly tactical information.

Here’s an overview of what I cover

- [ ] Why you need to begin with a commitment to delivering value (this doesn’t mean fancy equipment).

- [ ] I’ll share the goal of content creation and how to make sure you get seen.

- [ ] The importance of social media cadence and how it builds trust.

- [ ] I’ll introduce you to the key analytics you need to be measuring

- [ ] And lots lots more.

Enjoy the episode.

Thanks for all you do, keep saving lives.

Angus.

See omnystudio.com/listener for privacy information.