Marketing Your Practice

There’s no better new patients than referred new patients.  Walking into the consultation room with the confidence that the patient has already begun on the journey to knowing you, liking you and trusting you is a welcome relief.

The challenge, however, with referrals is unpredictability!

Well…my guest on the Marketing Your Practice Podcast is here to solve that problem for you.  Craig Foot is the founder and coach with Chiropractic Flight School and he’s an expert in the field of building a referral-driven practice.

Craig shares the 2 essential ingredients of stimulating referrals.  We talk about the importance of actioning the referral opportunity immediately and Craig will walk you through how he involves his C.A is the process.

When it comes to generating referrals,  Craig is a master.

Enjoy the episode.

Thanks for all you do, keep saving lives

Angus

Links:

Art of Inspiring Referrals Workshop Melbourne

August 20

information and register at:

www.chiropracticflightschool.com.au/events

Bio

Dr. Craig Foote is a chiropractor of over 24 years practice and lives in Perth Western Australia. He is a co-founder of the Nervana Chiropractic Group and has a high-volume family practice, frequently attracting patients from up to 500 miles away. He has run multiple practices, trained successful teams, and been awarded for service to his city.

Craig is the immediate Past-President of the Australian Spinal Research Foundation and served on the board for 9 years. During his service he helped direct more than $800,000 into chiropractic research.

Craig is founder and coach with Chiropractic Flight School, he has over 15 years’ experience coaching and is a frequent guest lecturer at the New Zealand College. He received the award for “Preserving the Sacred Trust” from the In8 Summit in 2021.

He is a sought-after and highly entertaining presenter and has been chiropractor and trusted health advisor to the famous children’s entertainment group “The Wiggles” for over 22 years.

See omnystudio.com/listener for privacy information.

Here we go again. It seems that the “media” needs more attention and the best way to get it is by spreading more stories about DOOM and GLOOM.

Rising inflation, fuel prices, interest rates skyrocketing and talks of imminent recession are enough to make the most optimistic among us a little nervous.

The media has a saying…if it bleeds, it leads.  What this means is that nothing attracts the attention of readers and viewers like BAD NEWS.

In today’s episode of The Marketing Your Practice Podcast I want to share how Tony Robbins has helped me to navigate difficult times like these.

Tony teaches that there are 3 decisions that we make every day that control the direction of our entire life.   

I’ll share with you what these decisions are and how you can restore control of your life rather than allowing yourself to be subconsciously manipulated  by the media.

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In today’s episode Tony shares the 3 step process that has allowed him to constantly stay ahead in the social media game.

Here’s what we covered in this content rich conversion

And heaps heaps more.

Enjoy the episode.

Thanks for all you do. Keep saving lives.

Angus

Links:

Website: www.premierwellnesschiro.com

Facebook: Premier.Wellness.Chiropractic

Join our Facebook Group: Pediatric Chiropractic Today

Instagram: drt.pxkidchiro

Bio:

Dr. Tony Ebel is a Pediatric and Wellness Certified Chiropractor who specializes in and has extensive education, experience, and passion in neuro-developmental disorders and other special needs cases, as well as general pediatric, pregnancy, and family wellness care. Dr. Tony truly runs and operates his dream practice (one of the largest pediatric practices in the county) or what he also now terms “the practice of the future” for chiropractic.

Partnering with Dr. David Jackson, Dr. Tony co-created the first ever online pediatric training program, Epic Pediatrics. He again joined with Dr. Jackson and his incredible practice-building and training program, Epic Accelerators, as an Epic Coach. Having himself benefited tremendously from his 3 years as an Epic Accelerator Client, it was time for him to simply turn around and “lend a hand up” to as many chiropractors as possible in this area as well.

Tony’s amazing wife Kristina keeps his craziness in check, three incredibly beautiful and gifted daughters Addison, Alaina, and Emilia, and an amazing little boy Oliver who himself went through “the perfect storm” spending 6 weeks in the NICU with a very grave prognosis of seizures and severe neurological damage and delays, only to come through that with zero seizures or developmental delays thanks to the early application of Pediatric Chiropractic. He is a health and wellness “junkie” who loves CrossFit, reading and learning, spending time with his family, and sports.

See omnystudio.com/listener for privacy information.

In today’s episode I’m going to show you how to make more money. 

In order to do this, you need to first understand what money is, you’ll need to uncover what your beliefs are about money and then you’ll need to see if they’re aligned. I’ll help you to do that.

There are few topics that have the depth of emotion linked to them, like money.

In this episode I’ll remove that emotion and share with you a simple plan to increase the amount of money you make.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

What does your office design, decor and layout say about you and the quality of services that you offer?

Sadly, many chiropractors' offices are outdated, run down and poorly maintained and they wonder why patients don’t follow through with care.

Think about it for a moment. Would you trust someone to maintain your spine if they couldn’t even maintain their practice?

Probably not.

In today's episode I’m talking to interior designer Carolyn Boldt about how you can use design to improve patient flow, attract new patients and save you time and money.

Carolyn and her husband Scott are the only architectural, interior, construction and consulting firm that specialises in helping chiropractors with the design and layout of their offices.

Carolyn shares the impact that light, colour, sound, artwork and more have on the profitability of our practices.

This episode is a must listen. 

After you’ve finished this episode be sure to head over to https://www.chiropracticofficedesign.com/adio and be sure to download the great resources that Carolyn and her team have put together for marketing your practice listeners.

Also have a look at the amazing portfolio of the work they’ve done.  These offices are nothing short of stunning.

Enjoy the show.

Thanks for all you do.  Keep saving lives.

Angus

Links

https://www.facebook.com/CrossFields/

https://www.instagram.com/crossfields_chiro_design/

Head on over to https://www.chiropracticofficedesign.com/adio to receive  your megabundle offer:

Bio

Thirty years ago, Carolyn was faced with a hard decision: doctors wanted to remove her daughter's tonsils, but she was hesitant to have her two-year-old daughter undergo surgery at such a young age. Today, thanks to chiropractic care, Carolyn’s daughter still has her tonsils. The impact of that care on her daughter’s life would make Carolyn a lifelong advocate of holistic healthcare.

In 2004, Carolyn and her husband co-founded CrossFields as a design-build firm in Atlanta, and in 2011 they changed their focus to improving the public’s perception of alternative medicine, and highlighting the power of holistic healthcare. CrossFields has helped hundreds of practitioners across the country expand their practices and reach higher levels of success by maximizing space, attracting and retaining patients, and saving money.

See omnystudio.com/listener for privacy information.

In today’s episode I share 5 reasons why your C.A is perfectly positioned to manage all of your social media marketing.

I then layout the exact step by step plan that I go through to train my C.A’s to manage our social media marketing (you should copy this!) 😂

If you like the idea of having your C.A run your social media but don’t have the time or desire to train them, then I can help.

Starting from July 11th, I'm going to be teaching 20 C.A's how to implement a world class social media marketing strategy for their chiropractic practice.

If you would like me to train your C.A so you can have your own inhouse Social Media rock star, then go to www.anguspyke.com/ca to find out more. 

I'm only offering 20 spots and almost half of them are gone already.

If you want to be part of it, don't wait, head to www.anguspyke.com/ca and check out what’s involved.

Angus

P.S Imagine for a moment, Angus, that you had your own in house Social Media Manager. One who truly understands your business, mission and purpose.  One who brought in new patients and helped to position your practice as the go to place in your community. All this in less than 2 hours a week.  Sound too good to be true?  I used to think so too.  Head over to www.anguspyke.com/ca and I’ll show you how to make this dream a reality.

Links

Find out more about Social Media for C.A’s

www.anguspyke.com/ca

See omnystudio.com/listener for privacy information.

Ten years ago, my good friend and mentor Dr Russ Rosen introduced me to the work of Byron Katie and her “4 questions”.  

He helped me work through the challenges I was having in practice by asking me 4 questions

To say that these questions changed my life would be an understatement. 

In today’s episode I’ll share with you how I used these questions recently to help me get over a disagreement with Lauren (my wife) and how I used them to help a chiropractor get more clarity around her patient communication. 

Enjoy the show.

Thanks for all you do. Keep saving lives

Angus

See omnystudio.com/listener for privacy information.

In today’s episode I am going to teach you a 4 step process that will change the way you think about goal setting and drastically improve the results you get with goal setting.

There’s a simple, yet profound mistake that most chiropractors make when setting goals and this ultimately ends up with them HATING goal setting.  I’ll show you what this mistake is then I’ll show you how to fall back in love with goal setting.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

After the success of Ep257, we’re back with another instalment in the new practice series.  This time, with a friend of the show, Tony Ebel.

I asked Tony how he would build a practice from scratch in a community where no one knew him and he only had $20K to invest.

Tony shared the exact strategy he would use to attract new patients, what he would spend his money on and when he would hire his first staff member.

After knocking it out of the park, I threw another “curly” question at him.  This time, imagine that you had to start a practice on the other side of the country, you were never allowed to visit in person and you couldn’t deliver any of the services.  What would you do and how would you make this a success?

This is where Tony excelled and his answers were dripping with wisdom.

Tony explained how we would hire staff, what he would look for in associate chiropractors (this surprised me) and how he would accelerate the growth of his team members.  Brilliant!

If you’re considering buying a second practice or wanting to start one from scratch, then stop what you’re doing and listen to this episode NOW!

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

Links:

Website: www.premierwellnesschiro.com

Facebook: Premier.Wellness.Chiropractic

Join our Facebook Group: Pediatric Chiropractic Today

Instagram: drt.pxkidchiro

Bio:

Dr. Tony Ebel is a Pediatric and Wellness Certified Chiropractor who specializes in and has extensive education, experience, and passion in neuro-developmental disorders and other special needs cases, as well as general pediatric, pregnancy, and family wellness care. Dr. Tony truly runs and operates his dream practice (one of the largest pediatric practices in the county) or what he also now terms “the practice of the future” for chiropractic.

Partnering with Dr. David Jackson, Dr. Tony co-created the first ever online pediatric training program, Epic Pediatrics. He again joined with Dr. Jackson and his incredible practice-building and training program, Epic Accelerators, as an Epic Coach. Having himself benefited tremendously from his 3 years as an Epic Accelerator Client, it was time for him to simply turn around and “lend a hand up” to as many chiropractors as possible in this area as well.

Tony’s amazing wife Kristina keeps his craziness in check, three incredibly beautiful and gifted daughters Addison, Alaina, and Emilia, and an amazing little boy Oliver who himself went through “the perfect storm” spending 6 weeks in the NICU with a very grave prognosis of seizures and severe neurological damage and delays, only to come through that with zero seizures or developmental delays thanks to the early application of Pediatric Chiropractic. He is a health and wellness “junkie” who loves CrossFit, reading and learning, spending time with his family, and sports.

See omnystudio.com/listener for privacy information.

Let me start with this.  Social Media can be a fabulous tool at helping chiropractors build authority, expertise and attract in new business.  But, like any tool, the results depend on the user.

In today’s episode you’ll discover 9 bad habits that could be potentially be a road block to your social media success.

If you’re ready to reach more peeps, increase your impact and improve practice profitability then you need to listen to this episode. It’s super actionable, ready for you to implement today and start seeing results tomorrow.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.