Marketing Your Practice

This episode is a masterclass in what it takes to be a great student, communicator, leader and marketer.  My guest on the show today is Dr Matt Hill.

Matt has been working with Tony Ebel for the past 6 years and Tony told me leading up to this interview that on many days Matt is his favourite person in the world.

In this episode we talk about what it takes to form strong and lasting relationships between a principle and an associate.

We talk about the importance of listening in communication and Matt shares the marketing strategy that’s helping them to reach more families right now.

Links:

Website: www.thepediatricexperience.com

               https://pxdocs.com

Instagram: https://www.instagram.com/drmatt_px

Bio:

Dr Matt and his wife Crystal just celebrated 14 years of marriage and with 4 boys between the ages of 3 and 12 life is busy, loud and fun! Originally from the great state of Arizona, Dr Matt found his calling into Chiropractic after his son, Micah, was born with Agenesis of the Corpus Callosum. After 6 months of struggle and going to specialist after specialist, Matt and Crystal found a pediatric chiropractor who changed their life and Micah’s long term health trajectory! 

3 years later Dr Matt made a bold decision and left a position in the corporate world to attend Chiropractic school at Palmer in Davenport, Iowa.

Getting into Chiropractic for the pediatric and special needs population specifically, made Dr Matt’s decision on where and how to practice simple. He has practiced for the last 5+ year in Crystal Lake, IL at PWC Chiropractic with a team specifically focused on helping the toughest pediatric cases not only locally, but helping families that travel to for care from across the US. 

In 2020, Dr Matt joined Dr Tony Ebel, who he practices alongside, as a lead clinical guide for The Pediatric Experience. A training community with the sole purpose of training and equipping 1000’s of certain, skilled and wildly impactful Pediatric, Prenatal and Family Chiropractors and teams. 

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In today’s episode I’m sharing with you how to get what you really want!

I’ve been doing some 1:1 coaching over the past 6 months and I LOVE it.  I love it because it’s given me an opportunity to help many wonderful chiropractors see their minds, to see what’s holding them back and identify what they really need to get them to the practice of their dreams.

The solution (at first), is often not what chiropractors think they need.

Enjoy the episode.

Thanks for all you do. Keep saving lives.

Angus

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Today's episode of the Marketing Your Practice podcast has the potential to revolutionise your practice and change your relationship with Chiropractic.

I know that's a big statement, but hang with me.

What’s the number one factor that determines whether a chiropractor will have success in practice?

I get asked this question all the time and my answer is simple…CERTAINTY!

A rock solid certainty in what you do and the value that it delivers to your patients and the wider community will make up for just about every other short coming in practice.

For many chiropractors though, the journey towards developing certainty is akin to Frodo’s journey in Lord Of The Rings… it’s full of dragons, failure and unclimbable mountains.

The good news is, it doesn’t have to be that way.

Martin Harvey is back on the podcast this week and he shares a brilliant framework that helps chiropractors navigate through this journey in a predictable manner.

Following Martin's process will improve your certainty in chiropractic and in what you do!

Enjoy the show.

Thanks for all you do. Keep saving lives

Links:

Website: https://insideoutpractices.com

The Certainty Workshop 2.0

Bio:

Dr Martin Harvey is inspired by the potential that chiropractic care has to transform the health of our communities. He is the immediate Past President of the Australian Spinal Research Foundation, is a sought after speaker and leads a multi-doctor family practice in Melbourne, Australia. Martin was awarded the Chiropractors Association of Australia (Vic) “Chiropractor of the Year” Award for 2012, Parker Seminars “2010 International Chiropractor of the Year”, and was honored as an inaugural Member of the Australasian College of Chiropractors.

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Today's episode of the Marketing Your Practice Podcast is a ripper!

My guest is Dr Scherina Alli and I asked Scherina on to the show because she’s knocking it out of the park with her branding and social media marketing.

A quick look at her website and instagram and it’s immediately obvious that Scherina is different. 

However, instead of hiding her differences (like many of us do), she celebrates them and that is what makes her stand out.

Shouting out to the world and telling them what makes you different can be scary and instead of doing this, many chiropractors end up just copying what they see other chiropractors doing.

Sadly, this strategy rarely works, because it’s missing one of the vital ingredients of a successful social media strategy and that is, authenticity!

In today’s episode, I spoke with Scherina about how to bring more authenticity into your marketing.

Enjoy the show.

Thanks for all you do. Keep saving lives

Links:

https://www.integratewellnesscenter.com/

https://m.facebook.com/IntegrateWellnessCenter/

https://www.instagram.com/iwcfamchiropractic/?hl=en

https://m.youtube.com/channel/UC5wKSI2hnVXEOJfd5i-xikA

Bio:

Dr. Scherina is originally from Burnsville, MN and relocated to Florida in 2005 where she completed her first Bachelor’s degree in Interdisciplinary Studies with a focus in Microbiology and Molecular Biology. Her second Bachelor’s degree was completed in pre-clinical Health Sciences, both obtained at the University of Central Florida. 

Dr. Scherina graduated from Palmer College of Chiropractic in December of 2016 where she has completed her advanced training in practice member focused care and diagnosis. Throughout her studies, Dr. Scherina focused not only on the physical presentation and pains her practice members were experiencing but also the physical and emotional stresses. Before attending Chiropractic College, Dr. Scherina served as a Somato-Respiratory Integration practitioner which quickly became her passion within this field. She went on to become certified in Network Spinal Analysis throughout her time in college and still continues to learn and grow from this dynamic technique and approach to care which she is committed to sharing with her community.

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In today’s episode, I’m going to be talking about how you can be more valuable to your patients and community.

The more valuable your practice is, the more irresistible it is. Simple!

If you’re having a tough time in practice right now, then what that tells me is that your community doesn’t see you as valuable…that might be tough to hear, but the good news is that it’s SOLVABLE.

Firstly, value is comprised of 3 key elements and they are quality, price and convenience.

[important] There is no hierarchy in these key elements, there are billion dollar businesses in each of these categories and you could have an incredibly successful practice by going deep into any one of them.

Typically, where you’ll run into trouble, is by trying to focus on all three.

Success in your practice will come from you going deep on one.

Check out today’s episode and I’ll explain more.

Thanks for all you do. Keep saving lives.

Angus

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In today’s episode, I’m going to take you through a process that will transform you into a video-making machine.

Yep…after today's episode, you’ll be making more videos with less effort!

Here’s what I cover:

Enjoy the show.

Thanks for all you do.  Keep saving lives.

Angus

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One of the biggest challenges that chiropractors have with marketing is that they don’t want to talk about symptoms.

I totally understand this and I used to feel the same way!

For 25 years, I’ve been a vitalistic family wellness-based chiropractor.  As my years have progressed, I’ve developed a new understanding of where “symptoms” fit into chiropractic and how I communicate with my patients without having to “bait and switch”.


But the fact remains…marketing wellness is difficult. 

Here’s what we’re going to chat about in today’s episode.

I hope you enjoy the show.

Thanks for all you do.  Keep saving lives.

Angus

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If you’re lacking passion, connection or purpose in your practice (or life) then today’s episode is for you.

20 years ago I came across a chiropractor called Stu Bittman and he changed my life as a chiropractor.  He embodied what it was like to live and practice chiropractic with HEART.

His calm and soothing voice emanated love, certainty and a presence that I have aspired to emulate ever since.

Today, he’s my guest on the podcast. Stu and I talked about most important ingredient that’s allowed him to have a tremendous career in chiropractic.

Stu shares stories of the old days and gives his thoughts on why chiropractors don’t see the miracles that they used to. 

This conversations was a real privilege for me and I hope you enjoy it too.

Thanks for all you do, keep saving lives.

Angus

Links:

Podcast: https://stewonthis.buzzsprout.com

Website: www.bittmanbliss.com

Facebook: https://www.facebook.com/stew.bittman

Instagram: https://www.instagram.com/bittmanbliss/

Bio:

Stew and Hillary Bittman are published authors, international public speakers and workshop leaders, healers, coaches, spiritual leaders and peaceful warriors. Coming from an eclectic and extensive background of healing and spiritual traditions, they have inspired people all over the world with their practical message of hope and healing.

For almost 30 years, The Bittmans have lived their mission: to awaken the awareness of oneness between the spiritual and the physical.

They operated Safe Haven Chiropractic, a healing center based on donations only, for 23 years. Thousands of individuals and families were given the opportunity to embrace their gifts, pursue their dreams and find the peace and wholeness that reside within all of us.

Stew and Hillary travel the world teaching the principles of life and have participated in 6 chiropractic missions in Central America, bringing those principles to manifestation for literally hundreds of thousands of people.

The Bittmans are ordained Interfaith Ministers, and were the spiritual leaders of Unity at the Lake, a positive, trans-denominational, spiritual community in South Lake Tahoe, CA. They recently retired after 12 years in that ministry, and are eager to continue to carry their mission forward in new and exciting ways.

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I used to have a really hard time making decisions.

I often felt paralysed and frequently obsessed over not wanting to make the wrong decision. 

This robbed me of an enormous amount of energy, time, joy and money.

A few years ago, I learnt a new way to approach decision making and it's changed my life...literally!

In today’s episode I'll share with you how to make important decisions and how to get more of what you want this year. 

This episode will be particularly helpful for those of you who are feeling stuck in an area in your life or feel like you don’t know what to do next.

Enjoy the show.

Thanks for all you do.  Keep saving lives.

Angus

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Tony Ebel is back again!!  He’s my most  interviewed guest and still has the most download episode of all time.

Not only is Tony a brilliant chiropractor but he also has one of the best business minds going around. If practice growth is what you’re looking for in 2022 then grab a pen and paper because this episode is one you’ll want to study.

In today’s episode we’re talking all about FAST GROWTH…yep, you’ll learn the same 3 step process that Tony used to create a 7 figure business in less than 12 months.

Let me be clear, this is not about working harder, being busier or grinding. 

It is about good planning, being smart and strategic.

Enjoy the show.

Thanks for all you do. Keep saving lives

Angus

Links:

Website: www.premierwellnesschiro.com

Facebook: Premier.Wellness.Chiropractic

Instagram: drt.pxkidchiro

Bio:

Dr. Tony Ebel is a Pediatric and Wellness Certified Chiropractor who specializes in and has extensive education, experience, and passion in neuro-developmental disorders and other special needs cases, as well as general pediatric, pregnancy, and family wellness care. Dr. Tony truly runs and operates his dream practice (one of the largest pediatric practices in the county) or what he also now terms “the practice of the future” for chiropractic.

Partnering with Dr. David Jackson, Dr. Tony co-created the first ever online pediatric training program, Epic Pediatrics. He again joined with Dr. Jackson and his incredible practice-building and training program, Epic Accelerators, as an Epic Coach. Having himself benefited tremendously from his 3 years as an Epic Accelerator Client, it was time for him to simply turn around and “lend a hand up” to as many chiropractors as possible in this area as well.

Tony’s amazing wife Kristina keeps his craziness in check, three incredibly beautiful and gifted daughters Addison, Alaina, and Emilia, and an amazing little boy Oliver who himself went through “the perfect storm” spending 6 weeks in the NICU with a very grave prognosis of seizures and severe neurological damage and delays, only to come through that with zero seizures or developmental delays thanks to the early application of Pediatric Chiropractic. He is a health and wellness “junkie” who loves CrossFit, reading and learning, spending time with his family, and sports.

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