Marketing Your Practice

Today’s episode is going to be super tactical. 

I’m talking about how to make better videos so you can attract more patients.

I’ll share 11 super simple tips to help your videos look better and also show you how to add more substance, depth and meaning to your videos.

If you’re not using videos to reach new patients and if you’re not using video to continually engage with your existing patients, then now's the time to start and this is the episode to listen to!

Giddy up!

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

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Have you ever wanted to write a book?

I’m often surprised by how many chiropractors have a book “in them” that they want to share with the world.

Scott Vatcher is my guest on the podcast this week and he was one such person.  Scott not only recently wrote a book but he’s also managed to get it to Amazon best seller status. Not bad, hey!

In today’s episode, Scott shares the process he went through to write his book and how he’s using the book to build authority, expertise and attract new patients.  This is really cool.

Scott also shares a process that will help you write a book (or co-write at least) in record time.  I love this strategy.

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

Links:

www.drscottvatcher.com

Bio:

Canadian born, Scott is a well travelled international speaker and author, chiropractor, entrepreneur and part – time podcaster. He is married to his wife Maia and they have a lovely daughter, Aurora

In his spare time, Scott likes keeping fit himself through mountain biking, trail running and interval training. He has competed in numerous CrossFit competitions and triathlons.

Dr Vatcher currently still runs a very successful practice in the Gold Coast of Australia. His clients have included Motley Crue lead singer Vince Neil, country music star Adam Brand, actor and former European soccer star Vinnie Jones, and the Adelaide Crows AFL team.

Dr Scott Vatcher’s main focus now is to leverage his experience as a certified posture coach to empower his patients to improve themselves physically, mentally and even socially using the why, how and what of creating ideal posture patterns with his newly released amazon best seller book “Move it or lose it” and the courses and programs derived from it.

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In today’s episode, I pull back the curtains to share with you the exact end of year review that I do. 

Here’s why this is important. Many of you will be thinking about your goals for 2022, however, before doing that I’ve found it helpful to do a thorough review on the year that’s just past.

This review helps me to identity, what went right, what went wrong and directs me where to focus in the year ahead.

It means I set the right goals!

You can see the exact questions that I ask myself over on my website. https://www.anguspyke.com/239/

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

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If you’re looking for easily actionable and effective strategies to explain chiropractic and better connect with your patients, then today's episode is for you.


My guest today is Dr Don MacDonald.

Don and his wife Brandi are known around the world for helping to bring chiropractic communication and practice models into the 21st century.

In today's episode, Don shares what he’s learnt from setting up his brand new practice and why he thinks right now, in the middle of a pandemic, is the BEST time for you to be doing this.

Don shares how he uses posture, function and stress to communicate the chiropractic message and we have a chat about how the developing PolyVagal theories are helping to explain the chiropractic model.

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

Links:

Website

www.thevitalityshift.com

www.drdonmacdonald.com

Social media links

https://www.facebook.com/thevitalityshift 

https://www.instagram.com/drdonmacdonald/.

Bio:

Referred to as, “Dr. Don” by his patients, Dr. MacDonald loves chiropractic education and practice.

Dr. MacDonald graduated from Palmer College of Chiropractic in 1997, and has since been in active practice in Edmonton, Alberta, Canada.

He was the President of the Edmonton Chiropractic Society from 2004 until 2011.  He co-authored ‘Tired of Being Sick and Tired’, co-created “Conversations with Dr. Michael Hall” to help Chiropractors increase their knowledge about the benefits of Chiropractic care and is author of the best-selling book “The Underdog Curse” available on Amazon.

Dr. Don and his wife Brandi MacDonald have a Chiropractic Seminar Series that have been providing Wellness-based continuing education to Chiropractors around the world since 2007 called True Concepts Seminars, the co-creator the Vitality Shift at www.thevitalityshift.com, and hosts the podcast “The Vitality Shift Podcast for Chiropractors” at www.drdonmacdonald.com . 

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In today’s episode I’ll take you through a 12 step scientific process that will help you grow your practice. The process that I’ll teach you is the same scientific process used in physics, chemistry and biology.

This process has stood the test of time because it gets results and removes the guess work.

I get it, growing your chiropractic practices can be daunting, there’s a lot of moving pieces and what worked yesterday often doesn’t work today.

It doesn't have to be that way though. 

If you’d like to say goodbye to the confusion and overwhelm, then follow these 12 steps.

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

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Strap yourself in friends…today’s episode is a BIG one. 

For many of us, the idea of running a million dollar practice seems IMPOSSIBLE, but imagine doing it practicing just 20 hours a week.

Wild, right!

Well…that’s exactly what my guest, Nona Djavid, was able to do.

After transforming her life and practice, Nona has now gone on to help thousands of other entrepreneurs create their own part time million dollar businesses.

So, how does she do it?

Listen now and find out.

Thanks for all you do. Keep saving lives.

Angus

Links:

Website: www.nonadjavid.com

Instagram: @nonadjavid

Facebook: https://www.facebook.com/drnonadjavid

Bio:

Dr Nona Djavid has helped thousands of entrepreneurs create Part Time Million Dollar businesses. She is the creator of Part Time Million Dollar Mastermind. In her groundbreaking book eLIVate Your Life foreword by Michael Beckwith, she breaks down personal transformation into 7 pillars and she uses these pillars to transform businesses.

After immigrating to the US at the age of 16, being faced with not fitting in, being bullied, and poverty, she knew her only way out was a profitable business. At 17 she started her first tutoring business which continued to put her through school at UCBerkeley and her doctorate program. Multiple million dollar businesses later, she now helps thousands of entrepreneurs build million dollar businesses part time for ultimate freedom. 

She has been featured in Forbes, Huffington Post, Orange Coast Magazine as a TOP Doctor, nominated as a Dynamic Women in Orange County, and featured on many media outlets. She has spoken on numerous stages around the world and is currently working on her Tedx talk. 

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Want to create a practice full of raving fans? Well, look no further than Apple.

Apple still remains the most valuable company in the world (not bad for a phone and computer company) and there’s lots we can learn from their dominance to apply directly to our chiropractic practices.

In today’s episode I’ll deconstruct 9 of Apple’s marketing strategies that will work perfectly to help you build your own community of raving fans.

Have a pen and paper ready, because this is an episode where you’ll want to take notes.

Thanks for all you do, keep saving lives

Angus

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My guest on the show today has quickly become on of my favourite people of 2021.  Her name is Carrie Marshall and she’s a certified master coach and instructor.

Her expertise is helping people take their goals from big dreams to their new realities.

In today’s episode we talk about where people go wrong with goal setting and how to set and achieve enormous goals.

This episode was loads of fun to record, I hope you enjoy it too!

Thanks for all you do, keep saving lives.

Angus

Links:

Website: https://driveyourthoughts.com

Facebook: driveyourthoughtscoaching

Instagram: driveyourthoughts

Bio:

Carrie Marshall is a certified master coach and instructor. For the past four years she has been helping people take their goals from big dreams to their new realities. Carrie specializes in coaching men and has a love of all things mindset. Since starting her coaching business her clients include CEO's, famous athletes, stay at home dads, and entrepreneurs. Carrie loves watching people believe new things about themselves, and get into action to create the life they have always wanted to live. 

You can follow Carrie at drive_your_thoughts_coaching on IG and find her at www.driveyourthoughts.com

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The results will surprise you.

We recently had an Instagram REEL go viral. It now has over 12million views.  Crazy!

In today's episode of The Marketing Your Practice Podcast I'll share the ingredients of this video that I think helped it go viral. You’ll want to copy these.

And, I’ll share what it's meant for the growth of our followers and practice.  
This will surprise you.

I also let you know  how we get the team involved in marketing our chiropractic practice. This has been a game changer.

Enjoy the show.

Thanks for all you do.  Keep saving lives.

Angus

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I'm going to start with a bold statement…most chiropractors should NOT own their own practice.  
Owning their practice costs them income, enjoyment and longevity in the workforce.

Here’s why I feel that way. Most docs chose chiropractic because they wanted to help people, very few tell me they also did it because they wanted to run a business.

While anyone can learn to run a business, the truth is, very few people do it well.

On the show today, I chat with Craig McLean about what’s wrong with the chiropractic business model and how our outdated employment structures are costing chiropractors thousands of dollars and ruining practice reputations around the globe.

Craig has been a chiropractor for 25 years, 20 of those practicing in London, UK. Driven by his desire to help more people than he could reach with just one set of hands, he founded chiro London, a group of now 6 clinics with 20 chiropractors on board.

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

See omnystudio.com/listener for privacy information.