Last Tuesday on the drive up to my sisters wedding we stopped off in a small country town for a coffee. When walking back the car I noticed a guy who appeared to be talking to himself. My first thought was that he was a crazy person, but upon closer inspection, I realised he was preaching. 

Regardless your thoughts on religion I think most of you would be supportive of the message he was sharing. 

He was preaching the importance of love and compassion and understanding.

Three things immediately struck me about this gentleman:

This type of communication (marketing) is often referred to as interruption marketing and it used to work really well (when we as the consumer had little to no choice).

In this episode I share with you the evolution from interruption marketing to value marketing and I walk you through the basic competencies that health practitioners need to have to make a success of value marketing.

Enjoy the show.

Thanks for all you do, keep saving lives

Angus

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In todays episode I’m going to give you my take on question of… should you discount your services?

I’m sure many of you have seen the Facebook ads that offer $27 initial consultation, x-rays and first adjustment. 

This tends to be one of the sacred topics that is SOO decisive amongst practitioners with 2 very strong camps for and against. 

There’s numerous downsides of discounting our services but the fact remains discounting your services can really create a surge in business.

In this episode I’ll let you know when I think it’s OK to discount your services and when I think it’s NOT.

Enjoy the show.

Thanks for all you do.  Keep saving lives

Angus

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In Ep195 of the podcast I’m going to do a review of The 6 Practice Multipliers.  We’ll talk in depth about the strategy needed for you to increase your impact, income and influence this year.

If you’re feeling a little frustrated with how practice is progressing or if you’re wanting to ramp things up this year you’ll love this episode.

Enjoy the show.

Thanks for all you do

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In todays episode I’m sharing my thoughts on what’s stranding in the way of you having more impact, influence and income!

I’ll give you a hint…you need to focus on being a person of value.  

The more valuable you are to your community the busier you’ll be, the more you can charge…the more in demand you’ll be. 

In this episode I’ll share some concrete steps that will have you be perceived as more valuable and the biggest mistake I see practitioners make when trying to be more valuable!

Enjoy the show.

Thanks for all you do, keep saving lives

Angus

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Should you outsource your marketing to a digital agency? This is a question that I get asked all the time. 

Many of us get frustrated, overwhelmed and simply don’t have the time to implement a consistent and effective marketing strategy.

The thought of being able to hand this off to someone and then just sit back and serve your patients sure is an attractive one!

Beware though!

Every week I’m hearing horror stories from practitioners who’ve wasted thousands with agencies for little to no result.

Like any relationship you need know what you’re looking for.

On the podcast this week I’m interviewing Mike Krass from MKG Marketing and we’re speaking all about how to choose the RIGHT agency to help you with your marketing goals.

If you’ve been contemplating outsourcing your marketing then this episode is a must listen for you!

Enjoy the show.

Thanks for all you do, keep saving lives

Angus

Links:
Website: www.mkgmarketinginc.com

Linkedin: Mkg Marketing

Facebook: MKG Marketing

Instagram: mkgmarketinginc

Bio

Mike Krass is the CEO of MKG Marketing, a digital marketing agency that gets tech and healthcare brands found online through transparent, measurable digital marketing. Over the last ten years, Mike has grown MKG Marketing into a 7 figure business not only by specializing in data and analytics, but by embracing a “people first” philosophy that promotes a strong work-life balance while systematically holding employees as well as clients accountable. Mike takes this philosophy with him as he sits on the Board of Directors of the global Entrepreneur’s Organization, as well as mentoring other businesses through organizations such as Idea Village and General Assembly.

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This year on the podcast we’re going to be having a lot more headspace conversations.  An in todays episode I want to share with you one of the foundational beliefs that is holding you back. 

Now you might be thinking Angus…this is a Marketing Podcast I just want to learn about Marketing and yes you’re right it is a marketing podcast. 

However let me remind you that I’ve released more than 200 episodes with enough marketing strategies and tactics in there that if you followed them you’d have more new patients than you’d know what to do with.

The reason though, that you don’t have this result yet, is all the belief systems, stories and thoughts that you have about marketing, about money and about what it means to have the practice and the life of your dream.

So what is this foundational belief that is holding you back…well, thank you for asking.

Listen to the episode now and I tell you all about it.

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I’ve had a love hate relationship with systems over the year and because of this my implementation has been a little hit and miss. 

That’s why I was super excited to have David Jenyns on the show.

David recently wrote a book called SYSTEMology: Create Time, Reduce Errors And Scale Your Profits With Proven Business Systems’, where he lays out how small business owners can implement the right systems in their businesses.

Here’s what we covered in our chat:

This episode is a GOLD MINE of implementable strategies..  I think you’ll love it.

Thanks for all you do, keep saving lives

Angus

Links Mentioned:

Website: www.systemology.com/book
Youtube: systemHUB
Instagram: systemhub
Facebook: www.facebook.com/davidjenyns

Bio

David’s entrepreneurial journey began in his early twenties when he sold Australia’s most beloved sporting venue, the Melbourne Cricket Ground. Since then, his business experience has spanned from franchising retail clothing stores to founding one of Australia’s most trusted digital agencies, Melbourne SEO Services.

In 2016, he successfully systemised himself out of that business, hired a CEO and stepped back from the daily operations. Through this process, he became a systems devotee, founding SYSTEMology.

Today, his mission is to free all business owners worldwide from the daily operations of running their business. To achieve this, Jenyns spends most of his time supporting the growing community of certified SYSTEMologists as they help business owners implement SYSTEMology. He also delivers workshops, keynote addresses and hosts his own popular podcast – Business Processes Simplified.

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In todays episode I’m talking about the 2 mistakes that practitioners make when trying to grow their practice and increase their income and then I’ll share the solution to these mistakes and the foundation for sustained practice and income growth.

Enjoy the show.

Thanks for all you do. Keep saving lives

Angus

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I LOVE this time of year.  I love the sense of newness, opportunity and possibility that comes with the beginning of a new year.

I wanted to put an episode together for you chatting all about how to turn your IDEAS into REALITY (i.e get stuff done in 2021).

And I thought who better to have on the podcast that Tony Ebel.  Tony is a master of making things happen.

In this episode Tony shares exactly how is able to produce such massive results in all areas of his life.

Here’s some of what we spoke about

- the importance of having yearly theme

- why you should NOT be planning too far ahead at the moment

- how to engage your team in your goals (this was profound!)

- why you should be offering more invitations and creating more partnerships for 2021

Tony always OVER delivers.  Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

Links:

Website: www.premierwellnesschiro.com

Facebook: Premier.Wellness.Chiropractic

Instagram: drt.pxkidchiro

Bio:

Dr. Tony Ebel is a Pediatric and Wellness Certified Chiropractor who specializes in and has extensive education, experience, and passion in neuro-developmental disorders and other special needs cases, as well as general pediatric, pregnancy, and family wellness care. Dr. Tony truly runs and operates his dream practice (one of the largest pediatric practices in the county) or what he also now terms “the practice of the future” for chiropractic.

Partnering with Dr. David Jackson, Dr. Tony co-created the first ever online pediatric training program, Epic Pediatrics. He again joined with Dr. Jackson and his incredible practice-building and training program, Epic Accelerators, as an Epic Coach. Having himself benefited tremendously from his 3 years as an Epic Accelerator Client, it was time for him to simply turn around and “lend a hand up” to as many chiropractors as possible in this area as well.

Tony’s amazing wife Kristina keeps his craziness in check, three incredibly beautiful and gifted daughters Addison, Alaina, and Emilia, and an amazing little boy Oliver who himself went through “the perfect storm” spending 6 weeks in the NICU with a very grave prognosis of seizures and severe neurological damage and delays, only to come through that with zero seizures or developmental delays thanks to the early application of Pediatric Chiropractic. He is a health and wellness “junkie” who loves CrossFit, reading and learning, spending time with his family, and sports.

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My guest today is Jenna Quentin and today we’re taking all about how to create great content without going crazy.

Jenna has her own digital agency  where teaches chiropractors social media skills or she for those that want to delegate it she does it all for them.

She's a Kansas girl (with a great accent) and describes herself as a crunchy mom of 4, who believes deeply in telling stories, building relationships and empowering people to take action.

Today we talking about

Enjoy the show.

Thanks for all you do.  Keep saving lives.

Angus

Links:

Website: www.jennaquentin.com

Instagram: https://www.instagram.com/adjustyourmedia/

Website: www.jennaquentin.com

Instagram: https://www.instagram.com/adjustyourmedia/

Facebook group: https://www.facebook.com/groups/184312512951191 

Bio:

With Adjust Your Media Agency, Jenna Quentin serves busy chiropractors who either need to learn content creation and social media skills OR need to delegate it. She's a Kansas girl and crunchy mom of 4, who believes deeply in telling stories, building relationships and empowering people to take action. She's helped dozens of chiropractors do just that online, increasing their impact and revenue.

Outline: Managing Your Content Creation In-House (without going crazy!) 1) Gathering content ideas. 2) Making a plan you can deliver. 3) Images and video. 4) 3 Secrets to Writing Captions/Emails/Blog posts. 5) Repurposing. Let me know if this sounds like it would be valuable to your audience or if you'd like to focus on something different.      

Bio:
With Adjust Your Media Agency, Jenna Quentin serves busy chiropractors who either need to learn content creation and social media skills OR need to delegate it. She's a Kansas girl and crunchy mom of 4, who believes deeply in telling stories, building relationships and empowering people to take action. She's helped dozens of chiropractors do just that online, increasing their impact and revenue.

Outline: Managing Your Content Creation In-House (without going crazy!)
1) Gathering content ideas.
2) Making a plan you can deliver.
3) Images and video.
4) 3 Secrets to Writing Captions/Emails/Blog posts.
5) Repurposing.
Let me know if this sounds like it would be valuable to your audience or if you'd like to focus on something different.      

See omnystudio.com/listener for privacy information.