Marketing Your Practice

Reels, Reels…REELS.  Yes, Instagram Reels are hot right now, everyone is talking about them and you’d be forgiven for thinking that the only strategy you need to CRUSH social media is make more Reels.

Right now Instagram Reels are getting tons of views but trust me, they’re NOT the Holy Grail. 

I’m hearing from loads of Chiropractors who are getting loads of views with their Reels but no new patients.

In todays episode I’ll tell you why and I’ll show you what you need to do to turn those Instagram Reels in patient attracting machines.

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

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Trust is the commodity that you MUST be building in your community right now.

The equations is simple… the more your community trusts you, the better you’ll be able to lead them and inspire them to take action.

Dan Sullivan is my guest on the podcast this week and he’s an expert and helping Chiropractors craft stories that build trust!

In this episode you’ll discover WHAT your story is and WHERE, WHEN and HOW you should be sharing it.

Enjoy the show.

Thanks for all you do, keep saving lives

Angus

Links:

Instagram: dr_dan_sullivan

Website: https://chiropracticadvocate.com

Facebook: Conquering Pain with Dr. Dan Sullivan

Bio:

Dan Sullivan is a Doctor of Chiropractic, International Speaker, Author, Professor, Husband and Father of 3. After graduating from chiropractic college in 2004, he built one of the the largest chiropractic practices in the world.  Dan has a passion for educating patients and physicians, and travels the world speaking about neurology and the latest advances in natural healthcare.

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One of the greatest assets for you to be building in your community right now is influence. 

I recently came across this quote from Jae Baer, “True influence drives action, not just awareness”.

If you’re not seeing results from your social media then chances are you don’t have influence.

In today’s episode I’m going to share with what a Community Influencer is, why you need to be one and I’ll share the 10 characteristics of a Community Influencer.

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

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What do you think the most valuable characteristic is to have in practice right now?

My answer might surprise you.  I think it’s being really amazing at coping with change!

Practice and life as we know it, is changing so rapidly right now that at times it’s hard to keep up.

What used to work yesterday, doesn’t today.

If you don’t like change or if you’re stubborn in your ways and like to do things the way they always used be done then I’m guessing that life is probably quite tricky for you at the moment.

My guest on the podcast today is Yoda of change.  His name is Miguel Cruz and he’s in his 40th year as a chiropractor and he’s continuing to break practice records…amazing!

When most of us are thinking about slowly down Miguel is just getting started.

In todays episode I talk with Miguel about what’s allowed him to have such tremendous success and enjoyment in his life.

This episode is a keeper.

Enjoy the show

Thanks for all you do.

Keep saving lives

Angus

Links

https://cruzlifecenter.com
Facebook:  https://www.facebook.com/cruzlifecenter

Bio

Dr Miguel Cruz is a chiropractor practicing in Burnsville NC.  Dr. Cruz also is very active in his community, having served on the board and as Chair of the Mitchell-Yancey Mountain Friends Program, Healthy Yancey, Centro De Enlace in Yancey and Centro Latino in Mitchell County. He was recognized as the Family Practice Chiropractor of the Year in 2007 and has served on the board of the North Carolina Chiropractic Association and on the North Carolina Board of Chiropractic Examiners. Dr. & Mrs. Cruz have together coached youth league baseball and softball and have served as elders in their church

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In todays episode we’re going to be talking all about Live Streaming Video.  If the thought of live video terrifies you or if you’re just a little confused about the how, what and when of live video then todays episode is for you.

In fact…I’m naming todays episode The Ultimate Guide to Live Streaming Video.

So…why am I so excited about live video and why do I think that more chiropractors should be making live videos?

Here’s why…the biggest challenges that many of you are having with regards to video marketing can be solved by making more live videos.

Let me explain…here’s what I hear from are the biggest challenges with making videos.

In todays episode I’ll show you how live streaming video can help you overcome all of those challenges.

Listen now.

Thanks for all you do. Keep saving lives

Angus

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In todays episode communication expert and chiropractor Martin Harvey walks you through a framework that will help you increase your patient retention.

Martin has spent the past decade trawling the “influence” literature to find out what REALLY works when it comes to patient communication.

If you’re looking for a heart centred evidence approach to increasing patient retention then this episode is for you!

Enjoy the show.

Thanks for all you do, keep saving lives

Angus

Links
Website: www.insideoutpractices.com

Under The Influence Podcast

Facebook: martin.harvey

Bio:

Dr Martin Harvey is inspired by the potential that chiropractic care has to transform the health of our communities. He is the immediate Past President of the Australian Spinal Research Foundation, is a sought after speaker and leads a multi-doctor family practice in Melbourne, Australia. Martin was awarded the Chiropractors Association of Australia (Vic) “Chiropractor of the Year” Award for 2012, Parker Seminars “2010 International Chiropractor of the Year”, and was honored as an inaugural Member of the Australasian College of Chiropractors.

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This episode is for all of you who feel like you’ve missed an opportunity in some aspect of your life, maybe you feel like it’s too late to get onto social media,  maybe you feel like you’re too old to achieve a health goal or maybe you feel like you’re too old to find the relationship you’ve always dreamed of or too old to leave the unhappy relationship you’re in.

Regardless of what opportunity you feel like has passed you by, todays episode will help to give you a new perspective and a sense of hope.

Enjoy the show.

Thanks for all you do, keep saving lives

Angus

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Marketing and business expert Jay Abraham once said there’s only 3 ways to increase business income:

In todays episode I’m talking with Chad Woolner exactly about how to do all three of these things in your chiropractic practice.

Making small changes to any of these strategies can drastically increase practice income and when you change all 3 three practice incomes increases exponentially.

IMPORTANT:  All 3 of these need to be done in the context of “serving your patients more” or your practice will fail.  We explain more in this episode.

Enjoy the show.

Thanks for all you do.  Keep saving lives.

Angus

Links:
www.SimplifiedFunctionalMedicine.com

https://simplifiedfunctionalmedicine.libsyn.com/website

Bio:

Dr. Chad Woolner is a man on a mission. His mission is simple: To put an end to one of the greatest hypocrisies within the Chiropractic profession. He poses the question to all chiropractors: If we understand the inherent truth that health comes from within and not from some external source, then why would it be any different for the health of our practice? Why do so many Chiropractors simply seek to throw money at some external source hoping that like some “magic pill” it will somehow save their practice? It won’t. Dr. Woolner’s passion is helping to awaken within every chiropractor their innate ability to create successful practices. He does this by teaching effective marketing strategies through using online funnels. He creates action taking, dream making, never faking, limit breaking Chirofunnel Experts! He is the go to guy for creating funnels that effectively attract & convert high quality new patients. He started building online funnels several years ago. He was the first chiropractor to use Clickfunnels for marketing his Chiropractic practice back when it was only in beta! In fact he was probably one of the first 10 people ever to use Clickfunnels! Since then, he has been able to effectively crack the code, so to speak, on how to create effective funnels that actually work in the real world. Having struggled early on in practice he is acutely aware of the need for effective marketing strategies for Chiropractors. In 2016, Dr. Woolner launched his ChiroFunnel Secrets program that teaches Chiropractors his 3 core funnels that he has tested and proven in practice. These funnels help reactivate old patients as well as acquire new, paying patients. In February 2018 he launched his first in person event called the Chirofunnel M.A.P. (massive action plan) Weekend which is a high-ticket immersive experience for chiropractors to come out to his office in Meridian Idaho and learn the fundamentals of effective funnels for their practices. He has made it a goal to base his business around his lifestyle so that he can spend more time with his family and building funnels has done just that. He strives to help other doctors do the same and since launching, he has helped doctors all throughout the country change both their practice and their lives. Dr. Woolner lives in Meridian, Idaho with his beautiful wife, Amber, and three kids, Sam, Noelle and Ruby. He loves fishing, playing guitar, doing Brazilian Jiu Jitsu and spending time with his family.

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In Ep183 I introduced you to the 7 brand messages that build influence and impact. 

In brand message No3. I spoke about the importance of sharing your “Creation Story”

When you share your “creation story” it brings context and meaning to your brand.

You can do this by letting your community know:

In this episode I’ll share the essential ingredients of an effective “creation story”.  You’ll learn where to tell your story and how long it should be….and loads more.

Nailing your creation story will super charge your marketing!

Enjoy the show.

Thanks for all you do.  Keep saving lives.

Angus

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The social media feeds and our lives in general are SO busy it’s easy for our videos to get lost. 

Regardless of how life changing the content of your video is, if no one see’s it then all you’ve done is waste a bunch of time. 

To Stop The Scroll your video must stand out. 

In todays episode I’ll introduce you to The 7 key visual elements that will make your video stand out.

Enjoy the show.

Thanks for all you do.  Keep saving lives

See omnystudio.com/listener for privacy information.