Marketing Your Practice

What’s the difference between price and value? 

Understanding the difference between value and price is the foundation for you making a lot of money and having a very busy and fulfilling practice. 

Price is the objective, concrete dollar that is assigned to an item, i.e the price of an adjustment is $75.

Value, however,  is a measure of the benefit provided by a good or service to an economic agent, in our case the patient.Here’s the key distinction... People buy and continue to buy when they think the value is greater than the price. 

In todays episdoe I’ll share framework I recently learnt that simplifies how to massively increase value.  This will blow your mind.

Enjoy the show.

Thanks for all you do.  Keep saving lives.

Angus

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I’m thinking about upgrading my iPhone at the moment.  My excuse is that the camera will take better photos of Sonny…LOL

I’ve spent the last couple of days watching Youtube clips and reading reviews on different forums from people who have tested the camera.

The results of these reviews have been pivotal in guiding my choice (I’m buying it!).

Your patients do exactly the same thing before coming to see you.

They read reviews, check out your social networks, ask their friends and visit your website. 

This kind of research was coined the “zero moment of truth” (ZMOT) from a Google exec about 10 years ago.

On the podcast this week I’ve got ZMOT expert Paul Mackiewicz.

Paul and I talk about the evolution of marketing and the key considerations that chiropractors need to make to win the ZMOT battle.

Here’s a sneak peak at what we cover:

- the importance of voice search

- best tips for google my business

- how to maximise your website

- social media growth strategies

- and what to look for in a digital agency

Enjoy the show.

Thanks for all you do, keep saving lives

Angus

Links:

Email: [email protected]

Web: zmotexpert.com

Ph 716)861-6982


LinkdIn in: ZmotExpert

Twitter @HshtgSmart


FaceBook: HashtagSmartMarketing

Instagram @HashtagSmartMarketing

Bio:

Paul Mackiewicz is an Army Veteran and experienced marketing professional. He opened his digital marketing agency to
provide professional service businesses with a trustworthy and knowledgeable team in their corner who live up to the values he learned in the military. Paul truly enjoys offering up actionable tips that can be put into place right away to help small businesses grow. He specializes in helping medical professionals, lawyers/ attorneys, accountants and others within the professional services space get their digital marketing efforts off the ground.

Before starting his company, Paul served in an executive role at two different INC 5000 fastest growing companies in the digital marketing industry. He was once a Golf Professional and small business owner, fueling his passion for fellow entrepreneurs and the struggles they face marketing their businesses today.

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How are you feeling at the moment?  Really…how are you feeling?

Let me give you a moment to check in with yourself.  Take a deep breath.  How are you feeling? 

The answer to that question is dependent on one thing and it’s probably not what you think…and in today's episode I’ll explain more.

Understanding why you feel the way you do will bring you enormous power and freedom.

The distinction I share in today’s episode, when you grasp it, could be one of the most important concepts you ever get for your emotional, physical and business health.  

This distinction is literally worth a million dollars to you.

Listen now.

Thanks for all you do, keep saving lives.

Angus

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Recently, I’ve found myself asking… “what’s the point?”

It seems like the walls of society are breaking down.  The increases in hatred and judgment coupled with the decreases in freedom and love, have, at times, brought me to tears.

If you’ve felt the same way, then please listen to this week’s episode of the Marketing your practice podcast. 

On the show this week is a good friend and author, Marcus Pearce.  Marcus has just finished writing a stunning new book, it’s titled Your Exceptional Life.

In today’s show we talk about the importance that purpose and spirituality play in helping to navigate us through these increasingly challenging times.

I’ll share with you the key distinction that keeps me hopeful, energetic and inspired (even during these whacky times). Lol


This episode is a beauty!

Check it out now.

Thanks for all you do, keep saving lives.

Angus

Links:

FB @marcusdpearce

Insta @marcusdpearce

Email: [email protected]

Bio:

Marcus Pearce is magnificently obsessed with helping people create their exceptional life.
A former journalist, radio and television producer, Marcus has interviewed hundreds of the world’s most graceful agers, high achievers and interesting people, many of them on his podcast 100 Not Out: Mastering The Art of Ageing Well.
He is the creator of the Exceptional Life Blueprint and director of The Wellness Couch podcast network. A keynote speaker on exceptional life design, Marcus has delivered training to companies as big as NAB down to local communities. Sectors including banking, health, wellness and real estate trust Marcus to help their teams perform to exceptional standards. Marcus grew up in Melbourne and today lives in northern New South Wales with his wife Sarah and children Maya, Darby, Tommy and Spencer.

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This episode is a must listen if you want to up your social media game.

Making videos is the BEST and FASTEST way for you to build a community of raving fans.

Think for a moment about any brand, individual or business that you follow online…now, how many of them are using video as an integral part of that brand?

The answer is probably almost all of them!

But, it’s not just as simple as turning on the camera and speaking into it. 

Video is NOT new anymore and your community has expectations, but, don’t worry, they’re not unreasonable and today I’ll show you how to meet and EXCEED those expectations.

In today’s episode I’ll teach you the 3 essential ingredients your videos must have if you want to build a community of raving fans.

Enjoy the show.

Thanks for all you do, keep saving lives

Angus

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Want to know what it takes to make your message stick? 

Imagine how different your practice (and chiropractic ) would be if your message of health went “viral” (pun intended) like the latest internet craze.

This week on the podcast my dear friend Martin Harvey and I are going to share with you our take home learnings from a brilliant book called “Made to Stick. Why Some Ideas Survive and Others Die”.

This book is a roadmap to creating “sticky” easily remember and actionable messages.

We’ll walk you through the 6 parts of a sticky message and share with you exactly how to implement them into your practice.

If you want to grow your practice, change more lives and increase your revenue then get a pen and paper ready.  This will be a game changer.

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

Links:

Website: www.insideoutpractices.com

Under The Influence Podcast

Facebook: martin.harvey

Bio: 

Dr Martin Harvey is inspired by the potential that chiropractic care has to transform the health of our communities. He is the immediate Past President of the Australian Spinal Research Foundation, is a sought after speaker and leads a multi-doctor family practice in Melbourne, Australia. Martin was awarded the Chiropractors Association of Australia (Vic) “Chiropractor of the Year” Award for 2012, Parker Seminars “2010 International Chiropractor of the Year”, and was honored as an inaugural Member of the Australasian College of Chiropractors.

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8 weeks ago I finished up in practice, I’m not sure for how long.

The calling for me to transition from practice in to full time coaching had become too loud for me to ignore.

This hadn’t been an easy transition for me though, in fact, I have been wrestling with it for almost 5 years.

There seemed to be so many hurdles…selling the practice, training the replacement doc and biggest of all for me was saying goodbye to my patients.

In my mind, the idea of selling and moving on from the practice was unsurmountable and that’s why I didn’t take action.

The remarkable and somewhat magical thing that happened though was that once I started to take action, everything fell into place with a grace that I could not have imagined.

5 years of worry, stress and anxiety for nothing.

The lesson for me was inescapable…what else have I been putting off because I was imagining that it was going to be more difficult than it need to be?

In today’s episode I want to share the biggest learnings that I’ve had along this journey.  Perhaps the biggest of them all was one that I learnt in the final 2 hours of practice (this really blew my mind).

I hope you enjoy this little walk down memory lane.

Thanks for all you do, keep saving lives.

Angus

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I’m joined on the podcast today by Physiotherapist friend of mine Paul Wright. Paul is the best selling author of the book…How to run a one minute practice.  And he’s also the founder of a program called Practiceology where he’s all about helping allied health practitioners earn more, work less and enjoy their lives. 

Todays chat centred all around how to add more choice back into your practice. In particular, we speak about how do you decrease the number of hours that you NEED to work in your practice…please note this doesn’t mean you decrease the hours you WANT to have in practice.

Here’s some of what we cover

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

Links:

Check out Paul’s live monthly Practiceology trainings at  https://www.mypracticeology.com/webinar.php?f=pyke

In this live demonstration, you will see how 197 (and counting) health business owners from 54 countries are using the PRACTICEOLOGY™ program to ... Increase Cash-Flow by More than 30%, Regain Control of their Business and Teams, and have their Practice Running Profitably and Predictably, Even if They are Not There (all in less than 90 days, without wasting money on expensive advertising, and during the pandemic)

Get Paul’s Book "How to Run a One Minute Practice - for just $4.95 AUD  at www.oneminutepractice.com/booksales    

Use code - ANGUSOS  - for non Australian – take $15 off

Use code ANGUSAUST – for Australians takes $5 off  - so pay $4.95

Linkedin https://www.linkedin.com/in/paulwrightphysioprofessor/

Website PhysioProfessor.com

Bio:

Paul Wright is a Physiotherapist and former owner of multiple allied health clinics in Australia (which he rarely visited). He is the author of the Amazon Best Seller "How to Run a One Minute Practice", founder of the Practiceology™ health business freedom program and has helped thousands of allied health business owners across 57 countries, earn more, work less and enjoy their lives.

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Want more people to know about your chiropractic practice?

Here’s the good news, there’s only 7 tools you need to put together a professional and effective  marketing campaign.

And…it get’s better, 5 of them are FREE.

In today’s episode I’ll share exactly what they are and how to use them to help you reach the masses.

Enjoy the show.

Thanks for all you do, keep saving lives

Angus

See omnystudio.com/listener for privacy information.

Today’s guest has revolutionised his practice (and life) by making short helpful videos.  His videos have been viewed well over 300 Million times and he has over 300 thousand followers.

His name is Dr Anis Khalaf, he’s the CEO of Acupuncture Fit & VirtualTCM.com

In this episode you’ll learn the EXACT steps that Anis uses to create, film and distribute his videos.

There are many things I love about Anis, right up there at the top though is his story of struggle. 

Anis was not an overnight success, in fact, after 9 months on social media he still only had 26 followers.

Listen now and discover the strategy that allowed Anis to continue despite the struggle. 

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

Links:
Website: http://www.acupuncturefit.com/

Facebook: Dr. Anis Khalaf

Instagram: draniskhalaf

Tiktok:  acupuncturefit

Bio:
Dr. Anis Khalaf, OMD, AP trained as a Primary Care Provider in Orlando, Florida. He is a licensed Acupuncture Physician and received his degree, Oriental Medical Doctor from The University of Science Art and Technology, and his Master’s in Acupuncture and Oriental Medicine from the Florida College of Integrative Medicine. He is currently an MD/PhD candidate. With two locations, one in Downtown and one in South Orlando, he owns his own practice, Acupuncture Fit. His background started where he held his clinical rotation’s with world renowned Acupuncture Physician and Orthopedic Surgeon, Dr. Zhi Liang Huo. Under Dr. Huo’s guidance Dr. Anis mastered his famous five needle scalp acupuncture technique. His main areas of research interest are in sports acupuncture, integrative medicine, scalp acupuncture, and acupuncture injection therapy. Dr. Anis works with a various number of local professional sports athletes, is a member of the Florida Holistic Physician’s Alliance, Food for the Poor, and is developing free alternative health screening programs for philanthropic use locally, nationally and internationally. His other areas of specialty are herbal medicine, infertility, addiction, weight loss, homeopathy, and food therapy. Dr. Anis Khalaf’s primary goal is to help his patients become fit in all aspects of health.

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