Marketing Your Practice

Are you using social media to serve your community or are you using it to serve your needs? 

The answer to this question will have a significant impact on the results that you’ll achieve.

If you’re being needy, obsessive, inconsistent and paralysed by fear these emotions will slam on the breaks of your social media marketing.

In this episode  I’ll share a simple 6 part framework that will help to point you in the right direction and have you be the talk of the town (for all the right reasons.)

Enjoy the show.

Thanks for all you do.  Keep saving lives

Angus

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Right now there are potential new patients around you EVERYWHERE, but you’re not seeing them.

The other night when I was picking up my dinner and the local Thai restaurant, I booked a new patient. This happens to me all time. 

But it wasn’t always that way. 

In my early days in practice all I would worry about was new patients.  Morning, noon and night I would obsess about where was the next new patient going to come from.

The big shift came for me when I heard Dr Patrick Gentempo say… “you don’t need new patients, they need you”.

In todays episode I’m sharing the key mindset shift that allows me to attract new patients from everywhere. 

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In todays episode we’re going to be talking about the primary goal of your marketing and then I’ll walk you step by step through the tactics you can deploy to make that happen.

Grab a pen and paper and listen now.

Enjoy the show.

Thanks for all you do. Keep saving lives

Angus

See omnystudio.com/listener for privacy information.

In ep206 I introduced you to the concept of what’s possible and the dangers that come from looking to your past for guidance.

If the past had the solution to what’s possible for your future then you’d probably already be there…all the past is useful for is getting you to where you are NOW.

In todays episode I want to dive a little deeper into that concept and I want to introduce you to the importance of being able to differentiate facts from stories.

I’ll share the stories of 2 chiropractors I coach who live in the same town, with the same circumstances and yet are both having very different results.   One of them is blaming COVID for their difficulties and the other is crediting COVID for their success.

Same circumstances…different stories.

So…what does this mean to you?

Simple…what is it that you want in your life?

Why are you telling yourself that you cannot have it?

Is it a fact or is it a story?

Listen now to learn more.

Thanks for all you do.  Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

Practice can be complicated…I get it.  So, let’s simplify it.

This week on the podcast I speak with Sam Carlson, He’s an online traffic and conversion specialist with a narrowed focus on new patient marketing.

Sam and I have a fascinating conversation about the one 2 numbers you need to be focusing on if you’re wanting your practice to double in the next 2-5 months.

The simplicity of what Sam shares will help restore focus, melt away overwhelm and help you get back on the path to growing your practice.

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

Links:


Website: www.mypatientstream.com

Book: www.mypatientstream.com/book

Case Study: https://www.facebook.com/business/success/bremerton-wellness

YouTube: https://www.youtube.com/channel/UCCGQ_BJfGrmiJbqvpJeV-7Ahttps://www.youtube.com/channel/UCCGQ_BJfGrmiJbqvpJeV-7A

Sam Carlson Bio:

Sam Carlson is an online traffic and conversion specialist with a narrowed focus in new patient marketing. His software company, Patient Stream offers a DIY approach for clinics who wish to run their own lead generation campaigns without requiring an expertise in digital marketing. He’s had featured case studies in Facebook Business™ for exceptional new patient marketing campaigns that showed outstanding results without sacrificing brand perception.

Sam also author the book New Patient School | The Guide For Converting More Leads Into Patients, which helps private practice owners maximize their results and gain more revenue from lead generation efforts.

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What’s possible for you?

This is such a fun thing to think about…stop for a moment and fantasise.  What would be possible for you if you removed your limitations.

Today I’m going to talk about the biggest mistake that chiropractors  are making when they are wanting to live a bigger, more fulfilling and more meaningful life.

Once we’ve solved that problem…LOL,  I’ll share a powerful tactic that will help you reach and attract more patients from social media.

Enjoy the show.

Thanks for all you do, keep saving lives

Angus

See omnystudio.com/listener for privacy information.

Last week I finished running the 5 Day Social Media Made Simple Challenge for Chiropractors and it was a BLAST!

If you missed this one then be sure to register for the next (coming soon!)

We got into the “weeds” with regards to what holds us back from creating content on social media and one of the most common answers was a fear around it not being good enough.

This type of fear is really a version of perfectionism and perfectionism is HOLDING YOU BACK!

In todays episode I talk about the importance of creating B minus work rather than focusing on A plus work.

If perfectionism is holding you back then listen now.

Enjoy the show.

Thanks for all you do, keep saving lives

Angus

See omnystudio.com/listener for privacy information.

My guest on the show today is  Dr. Lauryn Brunclik and she’s just fabulous. 

She’ a chiropractor in her 11th year in practice, and she juggles 2 pediatric cash clinics, a non-profit, momming, and her successful podcast "She Slays the Day" for female chiropractors, thought leaders, and entrepreneurs.

In today episode we speak talk about the importance of authenticity in our marketing,

Lauren shares the different roles that different platforms like Instagram, TIkTok and Facebook can have in our marketing

And Lauren amongst her many gifts is also the Queen of Instagram Reels.

So if you’re new to Instagram Reels, Confused by Instagram reels or just want to up your Instagram Reels game then todays episode is for you.

Enjoy the show.

Angus

Links:
Website: https://sheslayspodcast.com
Facebook: https://www.facebook.com/sheslayspodcast
Instagram: https://www.instagram.com/drlaurynbrunclikdc

Bio:
Dr. Lauryn Brunclik, DC is a walking talking example of the messiness and dichotomy of life. She loves Jesus, but will definitely drop an F bomb or two.

She was determined to build a large chiropractic business, but moved to town of 2500 people in the Northwoods of Wisconsin right out of school, by choice

She built two high volume clinics on an insurance model, then went out of network with all insurance.

She is actively working on not needing the approval of others but can tell you exactly how many Instagram followers she has. She has worked her way up to the inner circle of 2 chiropractic organizations, both of which she is no longer a part of.

She has one stupid tattoo and one awesome one.

She runs half marathons but regularly eats pizza.

She loves her husband and 2 daughters dearly but can’t sit still on a weekend with them.  She loves avocados, but who doesn’t.

She recently left an organization she was climbing the ladder of to just “be still”… & then 12 hours later she started a podcast.

She’s direct, but rooted in kindness and communication.

She freaking loves chiropractic and helping women find how to create their ideal work & life balance.

See omnystudio.com/listener for privacy information.

Todays guest is Mia Hewett, she’s the Founder and CEO of Aligned Intelligence®,
the best selling author of Meant For More, and an expert on the topic of human potential.

If you know that there’s more out there for you, if you feel like something is holding you back but you can’t quite work out what it is then LISTEN to this episode because that’s the exact area that Mia is an expert in.

Every week Mia helps entrepreneurs  stop secretly struggling so they can make more money, have more impact and just flat out enjoy life more.

Enjoy the show.

Thanks for all you do, keep saving lives

Angus

Links:
Website: https://www.miahewett.com

LinkedIn: in/miahewett 

Facebook: MiaHewettOfficial 

Instagram: mia.hewett

5 Day Social Media Made Simple Challenge for Chiropractors.

Bio:

Mia Hewett, is the Founder and CEO of Aligned Intelligence®,
the best selling author of Meant For More, and an expert on the topic of human potential. Mia helps entrepreneurs and aspiring entrepreneurs who know
they are “Meant for More” stop secretly struggling and make six and seven- figure leaps in their business using her Aligned Intelligence Method®. This methodology works consistently and predictably to allow her clients the ability to coach themselves through any obstacle, build their dream businesses, and feel fulfilled in their purposes. Mia is passionate about empowering purpose- driven entrepreneurs to live the lives they have always known they were meant to be living.

See omnystudio.com/listener for privacy information.

In this episode I share some extraordinary results that practitioners are seeing with video and I talk about the dangers of delegating your social media marketing.

You’ll also hear about the 5 day Social Media Challenge For Chiropractors that I’m launching on Monday 19th (registration link below).

If you know that you should be "doing social media" (I don't even know what that means...LOL) and you're like me and you didn't grow up with the internet, let alone Facebook and Instagram, then I want to invite you to join me for my FREE 5 Day Social Media Made Simple Challenge for Chiropractors. 

😄😄I'm so damn excited about this challenge!

In this live and highly interactive learning experience, I'll teach you how to finally "do" social media. You’ll no longer feel overwhelmed and you’ll know exactly what you need to do to build a community and start filling your appointment book with high quality new patients (yep the goal is to set you up for appointments NOT likes).

Do not get left behind my friend.  As chiropractors we have such an important message to share and if you don't have an effective social media strategy then you're risking becoming invisible or worse being irrelevant.

Registration link is below.

Thanks for all you do, keep saving lives

Angus

Links:
5 Day Social Media Challenge For Chiropractors.

See omnystudio.com/listener for privacy information.