Marketing Your Practice

In todays episode I want to share a story about a guy who’s lost the password to his $220 million dollar fortune, I’m going to give you a movie recommendation and finally we’ll lighten things up and I’ll walk you through 6 Instagram Reel ideas that you should be implementing into your practice.

If you’re not sure what Instagram Reels are, they are a new type of content (late 2020) on Instagram. Probably created to compete with TikTok. Reels are basically short, fun, engaging videos, up to 30 seconds long and at the moment Instagram is promoting them like crazy!

If you’re wanting more people in your community to know you, like you and trust you then give Instagram Reels a go!

Thanks for all you do,

keep savings lives.

Angus

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Todays guest is Angela Carroll you might remember her from episode 138

Angela is a qualified Naturopath, Acupuncturist, Natural Fertility Management Counsellor, certified and experienced coach, educator, mentor, writer, podcaster and event and training developer. She has been working in the Natural Medicine industry for nearly three decades, run her own successful Practice and, over the past 16 years has educated over 10,000 Practitioners

Over the past 12 months Angela has established her own coaching business and I’ve worked with a few on Angela’s clients and they rave about her.

In todays episode we talk about one of the biggest challenges that practitioners have in practice and that’s trading their time for money

I’ll be the first admit that we get paid well for what we do however for us to make an income it requires that we’re seeing patients and unfortunately the better we get, the busier we get the more likely we are end up burnt out

In todays episode Angela talks about the ascension model she’s been teaching her clients that bridges the gap between an online business and our brick and mortar practices.

She shares how she moves interested people from a Facebook page, to a private Facebook group to challenges to paid courses all the way through to working with them one on one.

This model fascinates me, if you’re looking for a new way to build a hybrid style of practice  you’ll love this interview.

Links:
Web: www.angelacarrollcoaching.com.au

Email: [email protected]

FB:  Angela Carroll

Insta: @angelacarrollcoaching

Bio:
Life has so much to offer!

That is Angela Carroll’s philosophy. We have all been given tremendous opportunities and we all have incredible potential. But, without consistent good health, energy, clarity and focus we can miss these opportunities and never reach our full potential.

Angela is a qualified Naturopath, Acupuncturist, Natural Fertility Management Counsellor, certified and experienced coach, educator, mentor, writer, podcaster and event and training developer. She has been working in the Natural Medicine industry for nearly three decades, run her own successful Practice and, over the past 16 years has educated over 10,000 Practitioners on evidence-based Natural Medicine, clinical practice and the creation of successful, rewarding Practices.

For the past ten years, as a Metagenics senior Presenter, Angela has educated, coached and mentored Natural Health Care Practitioners on business systems and methods that will increase the growth and efficiency of their practices with reduced likelihood of burnout; common to small business owners. Practitioners who adopt and apply these systems to their Practice see increased success and reduction in stress.

In the past 12 months Angela has stepped up and taken the challenge of establishing her own online coaching business and is excited to realise this new opportunity to be able to serve more people and help make great things happen.

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Todays guest is Dr Robert Delgado he’s a chiropractor but he spends lots of his time now helping health practitioner use the expertise they already have to launch an online coaching or digital course business.

In this interview we talked about the growing trend of brick and mortar business moving online…this is often particular attractive for “mission and vision” based health practitioners because it’s a fantastic way for us to reach more people. 

Don’t be fooled though, starting an online business is not the secret to instant and easy wealth. 

Here’s the 3 key take homes you’ll get from this interview. 
1. You’ll discover what expertise you already have that people would actually pay for.
2. We’ll simplify the technology overwhelm and you’ll share the basics you’ll need to master. 
3. Finally we talk about how to deal with the imposter syndrome that inevitably comes we expand our vision.  

If you’ve listened to this podcast for anytime you know that Have a level of skepticism around all things woo woo but in this episode Rob shared a story that floored me in a way that no other story ever has before hand and let me say I may well be coming around to being a convert of the woo

Enjoy the interview

Links:
Website - www.chirofreedom.online

Learn the Exact 5 Steps I Recently took to Create a 6 figure Online Income Stream while still in Full Time Practice – www.chirofreedom.online/webinar
Facebook Group – www.facebook.com/groups/chiropracticfreedomprojectplus

Bio:
Dr Robert Delgado,DC Chiropractor, Speaker and Business coach After running a high-volume Practice for 15 years, Dr Delgado was exhausted and felt trapped by his “hamster wheel” appointment book. He decided to create time and money freedom by offering online coaching services to his Practice members and 2 years later, after an incredible journey, he earns an extra 6 figures per year online while still in full time Practice. The extra income is great but more importantly he now gets to take his two kids to school every morning. He is the Founder of The Chiropractic Freedom Project, a team of online business experts, who help mission driven Chiropractors share their gift online so they can unhook themselves from the time for money trap and experience real freedom. His greatest joy is seeing Chiropractors increase their income and impact by creating and launching online coaching and digital products, selling their expertise. 

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Last Tuesday on the drive up to my sisters wedding we stopped off in a small country town for a coffee. When walking back the car I noticed a guy who appeared to be talking to himself. My first thought was that he was a crazy person, but upon closer inspection, I realised he was preaching. 

Regardless your thoughts on religion I think most of you would be supportive of the message he was sharing. 

He was preaching the importance of love and compassion and understanding.

Three things immediately struck me about this gentleman:

This type of communication (marketing) is often referred to as interruption marketing and it used to work really well (when we as the consumer had little to no choice).

In this episode I share with you the evolution from interruption marketing to value marketing and I walk you through the basic competencies that health practitioners need to have to make a success of value marketing.

Enjoy the show.

Thanks for all you do, keep saving lives

Angus

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In todays episode I’m going to give you my take on question of… should you discount your services?

I’m sure many of you have seen the Facebook ads that offer $27 initial consultation, x-rays and first adjustment. 

This tends to be one of the sacred topics that is SOO decisive amongst practitioners with 2 very strong camps for and against. 

There’s numerous downsides of discounting our services but the fact remains discounting your services can really create a surge in business.

In this episode I’ll let you know when I think it’s OK to discount your services and when I think it’s NOT.

Enjoy the show.

Thanks for all you do.  Keep saving lives

Angus

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In Ep195 of the podcast I’m going to do a review of The 6 Practice Multipliers.  We’ll talk in depth about the strategy needed for you to increase your impact, income and influence this year.

If you’re feeling a little frustrated with how practice is progressing or if you’re wanting to ramp things up this year you’ll love this episode.

Enjoy the show.

Thanks for all you do

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In todays episode I’m sharing my thoughts on what’s stranding in the way of you having more impact, influence and income!

I’ll give you a hint…you need to focus on being a person of value.  

The more valuable you are to your community the busier you’ll be, the more you can charge…the more in demand you’ll be. 

In this episode I’ll share some concrete steps that will have you be perceived as more valuable and the biggest mistake I see practitioners make when trying to be more valuable!

Enjoy the show.

Thanks for all you do, keep saving lives

Angus

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Should you outsource your marketing to a digital agency? This is a question that I get asked all the time. 

Many of us get frustrated, overwhelmed and simply don’t have the time to implement a consistent and effective marketing strategy.

The thought of being able to hand this off to someone and then just sit back and serve your patients sure is an attractive one!

Beware though!

Every week I’m hearing horror stories from practitioners who’ve wasted thousands with agencies for little to no result.

Like any relationship you need know what you’re looking for.

On the podcast this week I’m interviewing Mike Krass from MKG Marketing and we’re speaking all about how to choose the RIGHT agency to help you with your marketing goals.

If you’ve been contemplating outsourcing your marketing then this episode is a must listen for you!

Enjoy the show.

Thanks for all you do, keep saving lives

Angus

Links:
Website: www.mkgmarketinginc.com

Linkedin: Mkg Marketing

Facebook: MKG Marketing

Instagram: mkgmarketinginc

Bio

Mike Krass is the CEO of MKG Marketing, a digital marketing agency that gets tech and healthcare brands found online through transparent, measurable digital marketing. Over the last ten years, Mike has grown MKG Marketing into a 7 figure business not only by specializing in data and analytics, but by embracing a “people first” philosophy that promotes a strong work-life balance while systematically holding employees as well as clients accountable. Mike takes this philosophy with him as he sits on the Board of Directors of the global Entrepreneur’s Organization, as well as mentoring other businesses through organizations such as Idea Village and General Assembly.

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This year on the podcast we’re going to be having a lot more headspace conversations.  An in todays episode I want to share with you one of the foundational beliefs that is holding you back. 

Now you might be thinking Angus…this is a Marketing Podcast I just want to learn about Marketing and yes you’re right it is a marketing podcast. 

However let me remind you that I’ve released more than 200 episodes with enough marketing strategies and tactics in there that if you followed them you’d have more new patients than you’d know what to do with.

The reason though, that you don’t have this result yet, is all the belief systems, stories and thoughts that you have about marketing, about money and about what it means to have the practice and the life of your dream.

So what is this foundational belief that is holding you back…well, thank you for asking.

Listen to the episode now and I tell you all about it.

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I’ve had a love hate relationship with systems over the year and because of this my implementation has been a little hit and miss. 

That’s why I was super excited to have David Jenyns on the show.

David recently wrote a book called SYSTEMology: Create Time, Reduce Errors And Scale Your Profits With Proven Business Systems’, where he lays out how small business owners can implement the right systems in their businesses.

Here’s what we covered in our chat:

This episode is a GOLD MINE of implementable strategies..  I think you’ll love it.

Thanks for all you do, keep saving lives

Angus

Links Mentioned:

Website: www.systemology.com/book
Youtube: systemHUB
Instagram: systemhub
Facebook: www.facebook.com/davidjenyns

Bio

David’s entrepreneurial journey began in his early twenties when he sold Australia’s most beloved sporting venue, the Melbourne Cricket Ground. Since then, his business experience has spanned from franchising retail clothing stores to founding one of Australia’s most trusted digital agencies, Melbourne SEO Services.

In 2016, he successfully systemised himself out of that business, hired a CEO and stepped back from the daily operations. Through this process, he became a systems devotee, founding SYSTEMology.

Today, his mission is to free all business owners worldwide from the daily operations of running their business. To achieve this, Jenyns spends most of his time supporting the growing community of certified SYSTEMologists as they help business owners implement SYSTEMology. He also delivers workshops, keynote addresses and hosts his own popular podcast – Business Processes Simplified.

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