Marketing Your Practice

The challenges over the past 10 months have exposed a lot of cracks in health care practices around the globe.

For many of us we’ve become acutely aware of just how big our practice overheads are (rent, staff, utilities etc)

These vulnerabilities are made even worse for those of you who run single practitioners only businesses.

In this episode I’m speaking with Chiropractic royalty Dr Mark Postles about the new and emerging businesses models that practitioners around the globe are implementing to help them decrease their overheads, increase their impact and expand their practice mission and vision.

I loved this conversation and hope you do to.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus.

Links

In8model quiz: https://www.thein8model.com/free-questionnaire/

Website https:www.questchiropracticcoaching.com

Book a 30 min chat with Mark: https://questcoaching.as.me/adpschat

Instagram. https://www.instagram.com/markpostles/

Bio

Mark graduated in 1975 from Palmer College of Chiropractic. As a practitioner he has operated a number of successful family lifestyle focused practices. He currently conducts a multi-doctor practice in Australia.

As a facilitator of improved professional standards Mark coaches and speaks with audiences around the world. He is passionate about facilitating change in practices that results in transformation of teams and practice members.

Mark believes there is much to be done to ensure that chiropractic assumes its rightful role as an integral component of every person’s healthy lifestyle. He is committed to equipping chiropractors philosophically, scientifically, technically and politically in order to attain this position. 

See omnystudio.com/listener for privacy information.

We often focus lots of our marketing on new patients attraction.  However that’s just one of the goals of effective marketing.

Marketing is also about KEEPING the attention of our existing patients.

In todays episode we’re going talk about how we can use video to improve the patient experience, create more raving fans, stimulate referrals and increase your patient retention

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

Last year for Christmas my wife bought me the reMarkable. It’s marketed as the next generation in paper tablet (kinda like an iPad). 

I’m an avid journal user and go through heaps of notebooks every year and I love gadgets so it only made sense that I would love this gift.

The packaging was beautiful and visually it looked and felt spectacular (definitely passed the Apple test) but it’s usability was a NIGHTMARE.  I lasted less than a week before I put it back in the box never to be used again.

Here’s the lesson…beauty is important but it must never come at the expense of function.

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I see this all the time with health practitioners websites.  They look like they’ve been designed by an artist.  Stunning pictures, great colours but they totally fail the usability test.

If I was given 5 seconds to look at most practitioners websites I wouldn’t be able to tell who they were and how they could help me, let alone what their phone number is or how I could make an appointment.

This week on the podcast my guest and I are going to solve that problem for you.

Wayne Mullins is the founder of Ugly Mug Marketing (interesting name that we’ll explain in the show, he’s actually a handsome fella!).   Wayne helps peeps like us get better results through marketing, branding and web site design.

Here’s what we cover

Wayne is the real deal and has won praise from of some of the leading influencers in the business world, such as, Chris Voss (New York Times Best Selling Author of Never Split the Difference), Neil Patel (Founder of QuickSprout & Kissmetrics), and Ari Weinzweig (Co-Founder of Zingerman’s)

Enjoy the show

Thanks for all you do, keep saving lives.

Angus

Links

Email: [email protected]

Website www.uglymugmarketing.com

Phone:  318-290-3430

Facebook: uglymugmarketing

Instagram : uglymugmarketing

Bio

Wayne Mullins is the founder and CEO of Ugly Mug Marketing. Over the past 20 years, he has scaled multiple companies and helped hundreds entrepreneurs do the same with their companies..

Ugly Mug Marketing has won the praises of some of the leading influencers in the business world, such as, Chris Voss (New York Times Best Selling Author of Never Split the Difference), Neil Patel (Founder of QuickSprout & Kissmetrics), and Ari Weinzweig (Co-Founder of Zingerman’s). Wayne’s work directly influences more than one hundred thousand entrepreneurs annually through his blog, books, and training programs. Wayne has personally worked with clients in over 100 industries - from every corner of the globe. And through his books and training programs, Wayne directly influences more than quarter million entrepreneurs each year.

See omnystudio.com/listener for privacy information.

In this episode I’m talking all about how to build an email list of peeps who want to know more about what you do and how you can help them.

I’ve said it before…and I’ll say it again…one of the most under utilised, cost effective and easy to implement marketing strategies is email marketing.

In this episode I’ll guide you through creating your ethical bribe (lead magnet) to share in exchange for an email address.

Here’s some of what I share:

If you’re wanting to have more impact and influence in your community then this episode is for YOU!

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In todays episode  we’ll talk about the 7 best practices for writing patient attracting emails.

Here’s an overview of what I cover.

 One of the most under utilised, cost effective and easy to implement marketing strategies is email marketing.   If you’ve not considered upping your email game let me tell you why this is important:

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

One of the most under utilised, cost effective and easy to implement marketing strategies is email marketing.  In this next series of podcasts we are going to go to school on how you can implement a heart centred email marketing strategy into your practice.

Here’s what I cover in this episode;

Strap your self in folks!

Enjoy the show.

Thanks for all you do, keep saving lives

Angus

See omnystudio.com/listener for privacy information.

In todays episode I’m going to talk to you about a form of marketing that gets a 4 times better return on investment than social media marketing…and virtually NO practitioners are doing it.

More about that shortly…

At the moment here in Melbourne Australia we’re just finishing the Spring Racing Carnival.   It’s one of the largest horse racing carnivals in the world.

The entire spring racing carnival reminds me of a story/metaphor that my old coach James Schramko used to share.  He’d say if you want to make money on horse racing there’s only one guaranteed way to do it.

The only person who wins all the time is the person who owns the racecourse.

When James was telling this story what he was referring to was the importance of us owning the relationships with our customers.

Over the past decade we’ve seen the rise and fall of many social media platforms.  However things are changing and the ability for us to effortless use the social media as a marketing platform is starting to decline for 2 main reasons.

So what should you do?  Diversification is one of the solutions. 

One of the most under utilised, cost effective and easy to implement marketing strategies is email marketing.  This episode will be the first in a series of podcasts we are going to go to school on how you can implement a heart centred email marketing strategy into your practice.

Listen now.

Thanks for all you do, keep saving lives

Angus

See omnystudio.com/listener for privacy information.

The first 10 seconds of your video are the most important.  Muck this up and your video will be ignored!  Get these right and you then have the opportunity to add value and build trust (the first steps to getting the phone to ring!).

In todays episode I’ll share with you the 7 key visual elements you need to be considering if you want to stand out on the social media feeds.

Here’s a summary of what I cover:

IMPORTANT. If you’re new to video then just start with 1 or 2 of these!  Don’t get overwhelmed.

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

Ok…let me start with a question.  Where’s the first place you look or focus on when your revenue or client numbers are down?

For many of us, the only thing we think about in this situation is how do we bring in more new patients.

My guest on the show this week will tell you that’s only one of three things that you should be focusing on if you want to increase revenue and patient visits. 

This week I’m talking to return guest Dr Billy Chow.   Billy is chiropractor and a mentor who is passionate about helping health practitioners and service professionals grow and sustain a profitable business. Since graduating he has had a varied and enriching career as an owner of both healthcare and finance businesses as well as working on boards.

As Billy explains, revenue and patient visits are made up of three important components:

All 3 of these have a multiplying effect of increasing revenue and patient visits.  When we focus on just one of them our results often suffer.

In this episode you’ll lean the biggest mistakes Billy see’s practitioners making in each of these areas.

Enjoy the show.

Thanks for all you do. Keep saving lives

Angus

Links

Website: www.blackdiamondclub.com

Facebook: www.facebook.com/drbillychow

Instagram: www.instagram.com/thebillychow

Bio

Dr. Billy Chow is a chiropractor and a mentor who is passionate about helping health practitioners and service professionals grow and sustain a profitable business. Since graduating he has had a varied and enriching career as an owner of both healthcare and finance businesses as well as working on boards. He is currently a Board Governor of the Australian Spinal Research Foundation. Billy’s also the Director of The Black Diamond Club - Australia, where he helps motivated and ambitious service professionals who are committed to growing their businesses and improving their lives.

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Video is the most powerful form of media on the planet, ignore it at your peril!  If you’re wanting to have more impact, influence and income then video should be one of your go to tools.

However…video can be scary and a lot of you tell me just how much you hate being on camera.

In todays episode I’ll share 5 things to think about that just might help you move beyond this.

Here’s a summary of what I cover.

Listen in now.

Thanks for all you do, keep saving lives.

Angus

See omnystudio.com/listener for privacy information.