Marketing Your Practice

In todays episode I’m talking about the 2 mistakes that practitioners make when trying to grow their practice and increase their income and then I’ll share the solution to these mistakes and the foundation for sustained practice and income growth.

Enjoy the show.

Thanks for all you do. Keep saving lives

Angus

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I LOVE this time of year.  I love the sense of newness, opportunity and possibility that comes with the beginning of a new year.

I wanted to put an episode together for you chatting all about how to turn your IDEAS into REALITY (i.e get stuff done in 2021).

And I thought who better to have on the podcast that Tony Ebel.  Tony is a master of making things happen.

In this episode Tony shares exactly how is able to produce such massive results in all areas of his life.

Here’s some of what we spoke about

- the importance of having yearly theme

- why you should NOT be planning too far ahead at the moment

- how to engage your team in your goals (this was profound!)

- why you should be offering more invitations and creating more partnerships for 2021

Tony always OVER delivers.  Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

Links:

Website: www.premierwellnesschiro.com

Facebook: Premier.Wellness.Chiropractic

Instagram: drt.pxkidchiro

Bio:

Dr. Tony Ebel is a Pediatric and Wellness Certified Chiropractor who specializes in and has extensive education, experience, and passion in neuro-developmental disorders and other special needs cases, as well as general pediatric, pregnancy, and family wellness care. Dr. Tony truly runs and operates his dream practice (one of the largest pediatric practices in the county) or what he also now terms “the practice of the future” for chiropractic.

Partnering with Dr. David Jackson, Dr. Tony co-created the first ever online pediatric training program, Epic Pediatrics. He again joined with Dr. Jackson and his incredible practice-building and training program, Epic Accelerators, as an Epic Coach. Having himself benefited tremendously from his 3 years as an Epic Accelerator Client, it was time for him to simply turn around and “lend a hand up” to as many chiropractors as possible in this area as well.

Tony’s amazing wife Kristina keeps his craziness in check, three incredibly beautiful and gifted daughters Addison, Alaina, and Emilia, and an amazing little boy Oliver who himself went through “the perfect storm” spending 6 weeks in the NICU with a very grave prognosis of seizures and severe neurological damage and delays, only to come through that with zero seizures or developmental delays thanks to the early application of Pediatric Chiropractic. He is a health and wellness “junkie” who loves CrossFit, reading and learning, spending time with his family, and sports.

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My guest today is Jenna Quentin and today we’re taking all about how to create great content without going crazy.

Jenna has her own digital agency  where teaches chiropractors social media skills or she for those that want to delegate it she does it all for them.

She's a Kansas girl (with a great accent) and describes herself as a crunchy mom of 4, who believes deeply in telling stories, building relationships and empowering people to take action.

Today we talking about

Enjoy the show.

Thanks for all you do.  Keep saving lives.

Angus

Links:

Website: www.jennaquentin.com

Instagram: https://www.instagram.com/adjustyourmedia/

Website: www.jennaquentin.com

Instagram: https://www.instagram.com/adjustyourmedia/

Facebook group: https://www.facebook.com/groups/184312512951191 

Bio:

With Adjust Your Media Agency, Jenna Quentin serves busy chiropractors who either need to learn content creation and social media skills OR need to delegate it. She's a Kansas girl and crunchy mom of 4, who believes deeply in telling stories, building relationships and empowering people to take action. She's helped dozens of chiropractors do just that online, increasing their impact and revenue.

Outline: Managing Your Content Creation In-House (without going crazy!) 1) Gathering content ideas. 2) Making a plan you can deliver. 3) Images and video. 4) 3 Secrets to Writing Captions/Emails/Blog posts. 5) Repurposing. Let me know if this sounds like it would be valuable to your audience or if you'd like to focus on something different.      

Bio:
With Adjust Your Media Agency, Jenna Quentin serves busy chiropractors who either need to learn content creation and social media skills OR need to delegate it. She's a Kansas girl and crunchy mom of 4, who believes deeply in telling stories, building relationships and empowering people to take action. She's helped dozens of chiropractors do just that online, increasing their impact and revenue.

Outline: Managing Your Content Creation In-House (without going crazy!)
1) Gathering content ideas.
2) Making a plan you can deliver.
3) Images and video.
4) 3 Secrets to Writing Captions/Emails/Blog posts.
5) Repurposing.
Let me know if this sounds like it would be valuable to your audience or if you'd like to focus on something different.      

See omnystudio.com/listener for privacy information.

When I started back in practice on Tuesday 12th I was in the biggest funk of my career. 

Normally this time of year I can’t wait to get back to work, I’m usually painfully excited.  This year was different though. 

Like many of you  I was hoping that 2021 would be different to 2020…but it wasn’t. In fact a lot of things seemed worse!

In this episode I share exactly what I did to get my Mojo back and why I’m more excited, passionate and enthusiastic about my work than ever before.

IF you’re feeling in a funk, overwhelmed or a little anxious heading into 2021 then this episode is for you.

Enjoy the show.

Thanks for listening and for all that you do.

Keep saving lives

Angus

See omnystudio.com/listener for privacy information.

I remember the relief I felt what I first started adopting the mindset of “challenges happen FOR ME rather than TOO ME.”

Instead of feeling like a victim this mindset put me back in control of my emotions and actions.

My guest on the podcast this week is chiropractor Erin Purtle and she’s a living example of this mindset.

When Erin was confronted with months of potential shut downs last year she realised that she needed to develop some new skills (one of which was marketing).  It was then that she reached to me and joined Community Influencer.

Over the past 6 months Erin has gone from strength to strength. Her practice and income have continued to grow and she now has a 4 week waiting list of new patients.

In this episode we talk about exact marketing strategies Erin implemented and what makes her a great student.

Enjoy the show.

Angus

Bio

Erin Purtle is an Aussie Chiropractor who’s been practices abroad for the past 15+ years. She’s the current owner of ONA Quiropractica and was one of the founders of the Barcelona Chiropractic College (was on the BOG from 2009-2014).

When she’s not in practice you’ll find her chasing her 2 year old around or playing paddle tennis.

Links

www.onaquiropractica.com
@onaquiropractica 
@ona_descans
@barcelonachiropracticcollege

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He’s back for a 3rd instalment, my “brother from another mother”, Dr Tony Rose!

It’s been 14months since Tony opened the doors to Auburn South Chiropractic and we thought it was time to update you with how things are progressing for Tony so far.

Here’s some of what we discussed:

I hope you enjoy the show.

Thanks for all you do.

Keep saving lives

Angus

Links

Website  https://www.aschiro.com

Facebook https://www.facebook.com/auburnsouthchiro

Instagram  https://www.instagram.com/auburnsouthchiro/

Bio

Hi, I’m Tony – a little bit about me…

You see, we are meant to be thriving, feeling great with lots of energy, strong immune systems and performing at our best.

Why is this generally not the case?

We live in such an artificial world – we don’t eat naturally, move naturally or even think naturally – we are constantly being bombarded with life’s stresses and often left overwhelmed. This why I love being a Chiropractor, to unwind the stress patterns, promote healing and address the underlying cause to people’s health concerns.

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My guest today has had his videos viewed 290.8 million times this year, he has 2.5 million follows of Tik Tok and 250K follows on Instagram.

His videos are mostly less than 30 seconds long, there’s no fancy editing, filming or sound tracks. 

He simply films his patients getting adjusted and then shows the delight on their face afterwards.

All of this has resulted in his practice being busier than ever. 

Throughout the difficulties of COVID his practice is busier than ever and he currently gets 20-25 new patients every week because of social media.

My guest is chiropractor, Dr Cody Hanish.

I’ll be the first to admit that when I started watching Cody’s videos I had second thoughts…he talks lots about cracking spines. 

In a way I felt like he over simplified and cheapened chiropractic but after watching more of his videos and listening to interviews with Cody he completely changed my mind.

Cody has possibly exposed more people to chiropractic than almost anyone alive.

In this episode Cody shares where it all started..what equipment he uses, how he ask his patient to be on video and how he deals with the haters that invariably come with such extraordinary success.

There’s so much to LOVE about Cody.  I loved this chat and I hope you will too!

Thanks for all you do. Keep saving lives

Angus

Links:

Webpage: www.combinedclinics.com.au

Facebook: www.facebook.com/combinedclinics

Instagram: www.instagram.com/drcody_dc

YouTube: Dr Cody

Tiktok: @drcody_dc

Bio.

Dr. Cody is an Australian chiropractor who has clicked, popped and adjusted his way to a popular social media account. Watch a video or two and you’ll instantly get chills in the worst and best ways. Dr. Cody uploads various patients getting their back, neck, hips and any other body part possible cracked, allowing listeners to hear each individual "pop" sound with an ASMR-like quality. Dr. Cody has become a runaway hit on TikTok, enjoying 2M+ followers to go along with his 250K+ Instagram followers. This is the account you didn’t know you needed to follow, just make sure the sound is turned all the way up to get the full effect.

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When most practitioners think of branding they think of logo’s, colours, fonts and signage.

These are all important components of your brand but they’re NOT the most important part (not even close).

Patrick Hanlon in his book Primal Branding says…”there are seven brand messages that have to be delivered to create preferential brand appeal.”

In todays episode of the podcast I’ll share with you exactly what those seven brand messages are I’ll show you how to implement them into your practice so you can create more impact and influence in your community.

Enjoy the show.

Thanks for all you do.

Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In this episode I’m going to share my thoughts on stress, overwhelm and generally living a happier and more productive live.

This morning I was talking to a coaching client…an amazing, caring and compassionate chiropractor.

We were chatting about overwhelm, she was sharing just how stressed she was because of all of the things that she NEEDED to be doing at the moment.

Her to do list seemed endless and I felt slightly overwhelmed just hearing all the things that she NEEDED to do.

Here’s something I want you to think about…

The language we use to describe our lives has a huge impact on whether we end up stressed and overwhelmed or happy and productive. 

Our brain doesn’t know the difference between an emotional/imagined stress and a physical “real” stress like being chased by a mugger or stalked by a tiger.

So…if you want to feel less stress and overwhelmed then perhaps start looking closer at the language you’re using.

Want to learn more?

Listen now.

Thanks for all you do.  Keep saving lives

Angus

See omnystudio.com/listener for privacy information.

Have you ever wondered why it’s so damn difficult to do the things that you know you should be doing (like getting more sleep, exercising more and finally starting that marketing campaign)

On the podcast this week I’ll introduce you to the Motivational Triad.  Psychologists use this to explain human behaviour.  I think you’ll find it really helpful.  Especially as we move closer to the new year.

Thanks for all you do.  Keep saving lives.

Angus

P.S. I also share a fabulous story about a client of mine (Lisa) and how she became famous in her community because of the simple little videos she creates.  You’ll want to model this for sure!

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