Marketing Your Practice

By ADIO MediaBusiness

Marketing Your Practice episodes

October 28, 2020 Ep170. Make These 3 Kinds Of Videos. Tristan Parmley
My guest on the podcast this week is Tristan Parmley. Tristan has been referred to as one of the best in the world at helping natural health and wellness practitioners use video to fill their practice with new patients and create a community full of raving fans.
In todays episode Tristan introduces us to the Story, Service, Sales video framework. This framework is as brilliant as it is simple and Tristan and I go DEEP into exactly how to use video as a part of your heart centred marketing strategy.
Dive in now!
Thanks for all you do.
Keep saving lives
Angus
Links
To get access to Tristan’s free scripts then email [email protected] and put “I love Angus” in the subject line.
Chirorevenue.com
facebook.com/chirorevenue facebook.com
https://www.facebook.com/tristan.parmley
Linked in https://www.linkedin.com/in/tristan-parmley-4b359bb6/
Bio
Tristan Parmley is an athlete turned marketer after a ground breaking experience inside the office. During his internship, he negotiated with a chiropractor to do free marketing (social media ads), in exchange for writing off the hours he was required to be there. In the same year, his son was born, he set many records for the universities track & field team, and graduated college. The office felt like the only stress-free environment on earth. Even though he was in a "business," he watched people come in with unbearable pain, and leave happy. Not to mention, he saw the incredible relationships built with the community of clients. His marketing campaign paid off -- bringing in 50 new patients in the first month. From there he was hooked, believing chiropractors were superheroes and it is his mission to help them lead their communities to better health! Over the course of 2 years, Tristan & his partner Josh Matthews Co-Founded Chirorevenue, working inside of offices for free, helping them create content, ads, funnels, and campaigns that would actually make a difference. Now, he is the CEO of Chirorevenue, the fastest growing chiropractic agency in the U.S. and currently lives in Las Vegas, to work from the creator studio.
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1 hr 5 min
October 25, 2020 Ep169. Are You Making This Mistake With Your Social Media?
One of the pleasures that I have each week is reviewing and providing guidance on dozens of videos from Community Influencer members.
There’s one mistake that I’ve noticed that has been popping up a lot recently and in the podcast today I’m going to share with you what it is and how you go about fixing it.
It’s a really simple fix once you know what it is.
Listen in now.
Thanks for all you do.
Keep saving lives
Angus
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10 min
October 21, 2020 Ep168. How To Deal With The Haters. Angus Pyke
In todays episode I’m going to talk about 2 important issues:
1. How to deal with the haters! This seems to be an issue that worries a lot of you and is one of the leading reasons why many of you aren’t making videos.
Thankfully there’s not a lot of haters around. In fact, I can’t think of the last time I got a shitty message from a hater. However when I do get one, or my clients do, I have a very specific process I follow that puts an end to it immediately. I’ll share it with you on the podcast.
2. More and more of us are making videos using just our mobile devices. In todays episode I’ll share the workflow I suggest and the two apps that will help to sky rocket your engagement and professionalism.
Thanks for all you do.
Keep saving lives
Angus
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13 min
October 18, 2020 Ep167. Marketing Is Difficult. So Why Do It? Angus Pyke
Marketing can be difficult, time consuming, overwhelming, confusing and for many of us there’s a significant level of vulnerability that goes with it.
So why do it?
Often we’re told marketing is all about increasing our income, profit etc and I’m all for that. As a health practitioner you deserve to be wildly profitable, after all think about the value that you bring to the community.
Here’s the tricky thing though…income is rarely a good motivator (unless we’re on the poverty line).
On this episode I share a bigger reason for you to be marketing.
I think you’ll find this helpful.
Listen now.
Thanks for all you do.
Keep saving lives.
Angus
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12 min
October 14, 2020 Ep166. How To Get Better Marketing Results. Ben Carvosso
Many of you come to the podcast to learn what you need to DO to HAVE better results with your marketing.
However, what I often don’t talk about is who do you need to BE to DO the things that HAVE you get better marketing results (sorry if that’s confusing…hang with me).
If you’ve studied any personal development work in the past you’ve probably come across the concept of BE, DO, HAVE.
I’m often guilty of focusing too much on what I have to DO (the tactics and strategies) and not enough on who I need to BE. When I turn my attention to who I need to be things often flow so much more easily for me.
Think about for a moment…if you’re to get great results from your marketing there’s probably a few key characteristics that it would be worth while incorporating. Things like committed, courageous, and resilient a few that come to mind.
On the podcast this week I have best selling author and high performance coach Dr Ben Carvosso. Ben has 28 years experience working with entrepreneurs, small businesses and allied health practitioners.
Ben and I talk about important foundations that must be laid before we embark on implementing a heart centred marketing strategy.
This episode will be important and helpful if you’re finding it difficult to follow through or you’re not getting the results in life or work that you want to.
Enjoy the show.
Thanks for all you do.
Keep saving lives
Angus
Links
https://drbencarvosso.com
https://www.facebook.com/YourOnButton/
https://drbencarvosso.com/about
Bio.
Dr. Ben Carvosso is a High Performance Coach with 28 years experience. Having started his personal development career at age 19, Dr. Ben has spent the last 28 years refining the art of helping to bring out the best in individuals and teams. Using a variety of coaching methodologies, mentoring and success strategies he inspires people for their ideal life to find and achieve their life's work.
Dr. Ben started off in business purchasing a Health Centre at age 23. He built that business up over 14 years to become one of Australia's largest Allied Health practices. About 12 years into his business career Ben also built a Radiology Company from scratch. Starting as Owner, HR Manager, Supply Manager, PR Manager, Marketing Manager, Sales Manager, Finance controller and at times Cleaner. Over 7 years, he built it to a company that had 4 Comprehensive Radiology sites throughout SE Melbourne employing over 34 staff and turning over $3.5M annually.
Dr. Ben now owns a company called The On Button. It provides bespoke health care across a range of services, including Chiropractic, Myotherapy, Natural Therapies as well as incorporating his High Performance Business Coaching.
In 2018 Dr Ben published what was to become an Amazon Bestseller, Life CEO - Take charge and start doing your life's work not your busy work. This book is a coaching manual designed to help business owners design their ideal life, so that they stopped the busy, the full and instead found fulfilment. That all aspects of their life became profitable, including their business.
The High Performance Business Coaching arm of The On Button provides tailored Personal and Business Coaching, Mentoring and Strategy specifically for...
Business Owner or Teams
Entrepreneurs
Businesses generating $500K to $5M in revenue
Ben believes that an extraordinary life is available to you, but first you must become the change, that you want to see in your business, relationships, team and the world around you.
You see, it’s all about you!
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1 hr
October 11, 2020 Ep165. How To Build A Bigger Audience. Angus Pyke
In todays episode I want to talk to you about a new and different spin for you to add to your videos ( or any message you’re sharing with your patients or community. This new spin will help you build more engagement, trust and ultimately have more people calling your practice.
What we’re going to be talking about today is how to gently change or guide the beliefs of the people in your community without pushing them away.
Often in our enthusiasm to help our communities live a healthier life we make them wrong for the choices that they’ve made in the past.
Making your audience wrong is definitely not a good strategy to “win friends and influence people”.
When we’re told we’re wrong we have 2 choices:
Admit we’re wrong, agree that you’re right and move forwards with the new advice
Disagree that they’re wrong and instead make you wrong!
What do you think your audience are most likely to do? Yep…they’re choosing option 2 almost every time. LOL
Luckily for us there’s a neurological hack we can use that helps us to bypass this.
Rather than tell people that they’re doing it wrong or have a wrong belief system tell them there’s a NEW and DIFFERENT way to manage their health.
Neuroscientist have now determined that the appeal of NEW is hardwired into our brains.
New is all about NOVELTY and novelty activates our brains reward centres.
So what does this mean for you? Whenever possible in your videos, on your websites and in your posts be careful NOT to be making your audience wrong and instead use the words new and or different.
Listen in to learn more.
Thanks for all you do.
Keep saving lives
Angus
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7 min
October 07, 2020 Ep164. How To Build Relationships Instead Of Transactions. Jeff Langmaid
Our family has this little cafe we go to. We’ve been going there for years. The entire staff know our names, what we order, our dogs name and over the years we’ve shared the ups and downs of our lives.
Every time I go in there it feels like seeing friends, it’s a relationship that I value and because of that I spend “A LOT” of money there and love telling all my friends about it. When I contrast the feeling I get going there versus going to my local supermarket, things couldn’t be more opposite.
At the supermarket, no one knows me and it seems like there’s a different pre pubescent teenager on the register every time I visit. My visits there are more transactional.
Great businesses foster strong relationships…NOT transactions (that’s important…you might want to read that again!).
I’ll be the first to admit that social media has it’s challenges (have you seen the Social Dilemma…it’s terrifying!) but one of the upsides is it ability to help us connect and build relationships with a large amount of people in our local community.
On the podcast this week my guest Jeff Langmaid lays out a content strategy that will help you build more relationships and less transactions.
Jeff’s a great guy and this episode is going to be one you’ll want to have a pen and paper handy. Jeff is a genius when it comes to content creating and he really knows how to simplify things!
I think you’ll love this episode.
Check it out now.
Thanks for all you do.
Keep saving lives
Angus
Links
Website : www.thesmartchiropractor.com
Facebook: The Smart Chiropractor
Youtube: The Smart Chiropractor
Instagram: The Smart Chiropractor
Bio
Jeff Langmaid founded The Evidence Based Chiropractor, which has become one of the most trusted media outlets in chiropractic. With previous experience in the leadership of a large multidisciplinary group which spent over $5 million per month on marketing; he knows what works, what doesn't, and how to get results. Jeff lives in Tampa, FL.
• Co-Founder of The Smart Chiropractor
• Founder of The Evidence Based Chiropractor
• Founder of ChiroOfficeCoverage (acquired by ChiroMatchMakers)
• Author of “Marketing Chiropractic to Medical Doctors"
• Investor in The Hustle, AOMSI Spinal Diagnostics
• Featured with ABC News, CBS News, Prevention Magazine
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51 min
October 04, 2020 Ep163. Get Your Marketing Done In Less Than 2 Hours A Week. Angus Pyke
There’s lots of different opinions about how much we should be involved in our marketing.
Some experts suggest, that as the practitioner, the only thing you should be doing is working with patients and you should be delegating the rest. While others are recommending that marketing is too important to delegate.
I sit somewhere in the middle.
So…If you are going to be involved in your marketing (and not have it take every waking hour) you need to have system.
In todays episode I’ll show you how you can effortlessly produce more highly quality marketing content in less time. There’s a 4 step process that I teach my coaching clients and in todays episode I’ll reveal all!
Listen now.
Thanks for all you do.
Keep saving lives
Angus
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16 min
September 30, 2020 Ep162. How To Get The Most Out Of Your Facebook Ads. David Touhill
Let’s start with this…Facebook ads should be a part of your community outreach. There is a totally cool, helpful and heart centered way to do it.
However, there’s one piece of feedback that I get more than any other though when it comes to Facebook ads and that is…”it’s easy to get leads but hard to get them to show up”.
In the podcast today we’re going to solve that problem for you.
My guest is David Touhill, Dave is a world leader in digital marketing space with a special focus on helping natural health and wellness experts…and, did I say he’s also a chiropractor!
The biggest mistake we make with our Facebook ads is that we treat these potential patients the same way we would treat a patient who has been referred to our practice.
Important…there’s one essential difference between the 2 groups…TRUST!
In this episode Dave shares his 2 step strategy for helping to build trust with these leads. It’s simple, powerful and you should do it!
Even if you’re not running Facebook ads but you’re looking for a way to build trust with your patients before they even come and see you then you need to listen to this episode.
Enjoy. Thanks for all you do.
Keep saving lives
Angus
Links
Website: www.meetwithdrdave.com
Email: [email protected]
Facebook: Dr.David Touhill
Instagram: drdavidmtouhill
Bio
Dr. David started out as a young marketing director in the greater New York City area, successfully acquiring wealth management clients with an average net worth of ten million dollars. His position there taught him the importance of having sound judgement and a robust business and marketing strategy when running a successful multi million-dollar business. While acquiring his doctorate degree, he built a private marketing firm that worked directly with CEO's of multi-million-dollar natural health and wellness centers to scale office systems, establish branding, and building effective Facebook and SEO marketing programs. During this time, Dr. David managed over $500,000 in marketing ad spend for over 40 separate businesses. He took this experience into the influencer marketing space in 2014, building health-based online educational programs, memberships and launch strategies specifically through website development, 8 figure sales funnels, social media and digital marketing processes.
Dr. David is an innovative product and marketing strategist, bridging the gap between the vision and the strategic plan, designing specific products and processes that are scalable, providing long term revenue and growth. He is passionate about working with brands that have a powerful purpose to help others, and creates strategies that help them go from good to great.
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44 min
September 27, 2020 Ep161. [Case Study] An Essential Ingredient For Practice Success. Angus Pyke
A number of years ago I did a weekend training with a group called The Landmark Forum. There were a number of distinctions that I gained from that weekend that have had a HUGE and lasting impact on me (and some things that sucked. LOL).
One of those distinctions was the concept of are you living life “in the stands” or “on the court”.
In this episode I talk about the difference I see in my coaching clients who are living life “on the court”.
I think this simple but profound distinction might be valuable to you.
Enjoy the show.
Thanks for all you do.
Keep saving lives.
Angus
See omnystudio.com/listener for privacy information.
7 min

About Marketing Your Practice

From the publisher's feed

Hi I'm Angus and welcome to the Marketing Your Practice Podcast where I help natural health and wellness practitioners with their branding and marketing. Each week I share simple, effective, easily…