Marketing Your Practice

Why do you market?  When I ask this question, I typically get one of two answers…I want to get my name out there (i.e get some social media presence) orI really need some new patients.These are both valid reasons to market and if you do your marketing right they will be the result but they are not the foundations of an effective marketing strategy.Here’s why…what both of those reasons have in common is they’re about YOU and…when you make your marketing about you, you’re likely to end up looking needy, pushy or like a jerk!In this episode of the Marketing Your Practice Podcast I’ll share with you the RIGHT place to begin your marketing…this strategy will help you look cool and helpful!Listen now.Thanks for all you do.Keep saving livesAngusNeed New Patients?Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!Subscribe To The Marketing Your Practice PodcastiTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEoStitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice

Why do you market?  When I ask this question, I typically get one of two answers…I want to get my name out there (i.e get some social media presence) orI really need some new patients.These are both valid reasons to market and if you do your marketing right they will be the result but they […]

A couple weekends ago Lauren and I spent the night at our friends place.  When I woke in the morning…there on the bedside table was a book calling out to me.  I know this might sound strange but it was almost impossible for me to not pick this book up and read it!  Have you ever had an experience like this?

The cover was bright yellow and the title was simple, strong and bold.. BELIEVE.

As I thumbed through the book I was drawn to this paragraph… “When you uncover what you really believe about money, about your competitors and about your customers, you’ll see why your business is as it is”

There seemed to be a simple truth about this statement.  It explained why I could teach 10 practitioners the exact same marketing strategies and I could get 10 different results.  As important as the right strategies are, I realised that you cannot seperate the strategy from the person implementing the strategy.

Beliefs are the hidden operating systems that we use to navigate through the world and the tricky thing about beliefs is that

They’re mostly invisible and 

We often don’t consciously choose them.

So…I want to invite you to consider that maybe what’s standing between you and the practice of your dreams is not the latest marketing strategy but perhaps it’s a faulty belief system.

If you’re prepared to try that on for a 30 minutes then I want to invite you to listen to this weeks episode of the Marketing Your Practice Podcast because I’m interviewing the author of the irresistible little yellow book, Gaynor Lawton.

Gaynor and I talked about where our beliefs come from, how we can identify them and mostly importantly how to get rid of the beliefs that are standing in the way of the life you want to live.

I’m fascinated by this topic and LOVED this discussion and I think you will too.

After you’ve finished listening please reach out and let me know your thoughts.

Thanks for all you do.

Keep saving lives

Angus

Need New Patients?

Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!

Links Mentioned In The Show

Instagram: www.instagram.com/believeaustralia

Website: www.believeinyourbusiness.info

Subscribe To The Marketing Your Practice Podcast

iTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2

Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEo

Stitcher |

A couple weekends ago Lauren and I spent the night at our friends place.  When I woke in the morning…there on the bedside table was a book calling out to me.  I know this might sound strange but it was almost impossible for me to not pick this book up and read it!  Have you […]

I’ve got a question for you…Who’s making the rules in your business?Let me expand a little…Why did you decide to charge the fee you charge?Why do you work the days and hours your work?Why did you decide to spend the amount of time that you do with each client?For many of us when we’re asked these decisions the answer is one of eitherI don’t know, or…I’m kinda copying what other people are doing.Copying other people is not a bad strategy if you’re happy to get the same result that they get. However, where this strategy falls short is often the person you’re copying from has put the same amount of thought into their business that you did into yours…i.e NONE.In this episode I touch on the importance of consciously making decisions about your practice.Thanks for all you do.Keep saving lives. AngusNeed New Patients?Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!Links Mentioned In The ShowWant 100 patient attracting video ideas  to help you build goodwill, expertise and authority in your community. Click here. Check out Video Influence 3.0. Click here.Subscribe To The Marketing Your Practice PodcastiTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEoStitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice

I’ve got a question for you…Who’s making the rules in your business?Let me expand a little…Why did you decide to charge the fee you charge?Why do you work the days and hours your work?Why did you decide to spend the amount of time that you do with each client?For many of us when we’re asked […]

When the world went into shut down earlier this year I was recommending to all my clients that they double down on their community outreach…share more content, create more videos and step up and be a leader in these uncertain times.One of my coaching clients, Chris Cameron did just that and his results have been nothing short of extraordinary.In this episode of the Marketing Your Practice podcast I spoke with Chris about the steps he’s taken to build massive amounts of goodwill, trust and how he’s become 5 mile famous in his community.I think you’ll love this show.If you’d like to hear more case studies just like Chris’s then reach out to me on the socials and let me know.Thanks for all you do.Keep saving livesAngusNeed New Patients?Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!Links Mentioned In The Showhttps://cameronchiro.comSubscribe To The Marketing Your Practice PodcastiTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEoStitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice

When the world went into shut down earlier this year I was recommending to all my clients that they double down on their community outreach…share more content, create more videos and step up and be a leader in these uncertain times.One of my coaching clients, Chris Cameron did just that and his results have been […]

In todays episode we go back to basics and I share a powerful 4 step framework for helping you to improve the profitability of your practice/studio without you having to see more people!Yep…you can ethically make more money without doing more work.  Listen in and I’ll tell you how.Thanks for all you do.Keep saving lives.AngusNeed New Patients?Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!Subscribe To The Marketing Your Practice PodcastiTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEoStitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice

In todays episode we go back to basics and I share a powerful 4 step framework for helping you to improve the profitability of your practice/studio without you having to see more people!Yep…you can ethically make more money without doing more work.  Listen in and I’ll tell you how.Thanks for all you do.Keep saving lives.Angus […]