As things begin to slowly return to normal over the coming months, many in your community will be cautiously returning to previous lives.As they resume life, you will see an increased focus on health and wellbeing from many in your community. Many families will be looking for new ways to look after themselves but understandably they will be cautious.One of the considerations that consumers will be taking into account is the commodity of trust...i.e how much do they trust you? Does your website build trust?Does your social media build trust?Does the way that you answer the phone build trust?If you want to be the one that helps to guide and support your community towards great health then RIGHT NOW is the time that you should consciously be building/fostering massive amounts of trust.In today’s episode I will walk you through a 7 step plan to help you build more trust.  Here’s what we’ll cover:Be GenerousBe VulnerableBe ValuableBe Focused (Stay In Your Lane)Be ConsistentBe in Integrity (Do what you say you’ll do)Be AuthenticIgnore these factors and you’ll risk irrelevance and failure.Nail these and your practice will not only bounce back to normal but it will likely surpass your pre-COVID impact and profitability.Thanks for all you do.Keep saving livesAngusNeed New Patients?Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!Subscribe To The Marketing Your Practice PodcastiTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEoStitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice

As things begin to slowly return to normal over the coming months, many in your community will be cautiously returning to previous lives.As they resume life, you will see an increased focus on health and wellbeing from many in your community. Many families will be looking for new ways to look after themselves but understandably […]

In todays episode we’re going to be talking all about the power of story and why you should be sharing more stories in your marketing, in your communication and in your patient educationOur guest today is story telling and story listening expert Mark Schenk, Mark and his team at  Anecdote help businesses tell better stories.Mark is passionate about using stories to help leaders be more engaging, inspiring and influential and in help organisations make their strategies stick.Here’s a sneak peak into what you’ll learn:what is a story (hint…most people get this wrong!)why you should never say…”let me tell you a story”how to come up with great story ideasthe 4 ingredients of an influential storyThanks for all you do.Keep saving livesAngusNeed New Patients?Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!Links Mentioned In The ShowHere is the link to the Spotting Stories Framework https://www.anecdote.com/2014/09/story-framework-infographic/Subscribe To The Marketing Your Practice PodcastiTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEoStitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practiceMark is the Managing Director of Anecdote International Pty Ltd. He left the Air Force in 1998 after a 20-year career as a logistics officer. His foray into the consulting world took a surprising twist when he stumbled across the incredible natural power of stories. This led to a major change of career to focus on discovering how organisations and leaders can tap into this power.Mark doesn’t consider himself a good storyteller…he just knows the power of using simple narrative patterns to achieve outstanding business results.Anecdote was formed in 2004. The company is focussed on putting stories to work and helping restore humanity to the workplace. Being in such a niche market has provided many lessons in business, especially surviving two major market downturns and has required considerable experimentation with business models. Mark’s time is divided between growing Anecdote’s international Partner network which now includes over 50 Partners in 25 countries and delivering Anecdote’s workshops and consulting projects. He is passionate about using stories to help leaders be more engaging, inspiring and influential and in help organisations make

In todays episode we’re going to be talking all about the power of story and why you should be sharing more stories in your marketing, in your communication and in your patient educationOur guest today is story telling and story listening expert Mark Schenk, Mark and his team at  Anecdote help businesses tell better stories.Mark […]

Every week I have the opportunity to run strategy sessions with practitioners from around the globe.  We talk about their struggles with marketing, that challenges in practice, what’s working for them and what’s not.In over 90% of cases there’s one thing that has been missing for them and in todays episode I want to share a story with you that identifies what’s missing and how you go about fixing it.Enjoy the show.Thanks for all you do.Keep saving lives.AngusNeed New Patients?Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!Subscribe To The Marketing Your Practice PodcastiTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEoStitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice

Every week I have the opportunity to run strategy sessions with practitioners from around the globe.  We talk about their struggles with marketing, that challenges in practice, what’s working for them and what’s not.In over 90% of cases there’s one thing that has been missing for them and in todays episode I want to share […]

Have you ever wondered why a Tiffany’s diamond is twice the price as the exact same diamond sold from the local jeweller down the road or why Louis Vuitton is able to charge 5000% more for hand bag than Target?…Premium branding is the answer.In todays episode of the Marketing Your Practice Podcast I spoke in depth with Jamie Richards about the fundamentals of premium branding…and, the good news is, it’s easier than you think.Jamie shares why he thinks it’s important that we be positioning our practices as a premium (luxury) as apposed to positioning it as an essential service for everyone.Here’s 3 simple reasons why he thinks you should consider premium branding:higher profit margins,more financial stabilitybetter quality clients (less stress)I loved what Jamie had to share in this interview and it was PACKED with gems.This should be mandatory listening for all practitioners.Go listen now.Thanks for all you do.Keep saving livesAngusNeed New Patients?Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!Links Mentioned In The Showhttps://www.lifebydesignforchiropractors.com/lite promo code GIFT -- free access for 45 dayshttps://www.lifebydesignforchiropractors.com/Facebook: www.facebook.com/lifebydesignforchiropractorsInstagram: www.instagram.com/lifebydesignforchiropractorsSubscribe To The Marketing Your Practice PodcastiTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEoStitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice

Have you ever wondered why a Tiffany’s diamond is twice the price as the exact same diamond sold from the local jeweller down the road or why Louis Vuitton is able to charge 5000% more for hand bag than Target?…Premium branding is the answer.In todays episode of the Marketing Your Practice Podcast I spoke in […]

One of the biggest challenges that practitioners have with their social media marketing is coming up with useful, valuable and engaging content.In this episode I share with you a really simple but incredibly powerful framework for identifying the kind of content that your patients and potential patients are wanting to see.Listen now.Thanks for all you do.Keep saving livesAngusNeed New Patients?Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!Subscribe To The Marketing Your Practice PodcastiTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEoStitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice

One of the biggest challenges that practitioners have with their social media marketing is coming up with useful, valuable and engaging content.In this episode I share with you a really simple but incredibly powerful framework for identifying the kind of content that your patients and potential patients are wanting to see.Listen now.Thanks for all you […]