Marketing Your Practice

As our communities start to emerge from isolation NOW is the time for you to be stepping up your community outreach.If you’re wanting your practice to be different…if you’re wanting to step up your game then things will need to change!Now…I’ll be the first to admit that change is HARD!!!It’s even harder though when you’re […]

Overwhelm….arghh…it’s what’s holding so many of you back from implementing a successful digital marketing strategy. 

Technology overwhelm…it all seems so damn complicated.

Time overwhelm…I don’t have the time to be implementing all this “stuff”.

Right…I get it…I used to feel that way too.

So…let’s see if we can ease a bit of that overwhelm and get you moving forwards. 

Sound good?

Today guest has given over 730 professional speeches and has flown over 5 million miles and he’s been responsible for driving leads and sales for clients like the Golden State Warriors, Nike, and Rosetta Stone.

And as impressive as that is…what moves me even more is his ENORMOUS mission is to provide education at no cost to young adults to become certified digital marketers

On the podcast today we tackle the mountainous challenge of how should practitioners GET STARTED with their digital marketing.

Here’s a little taste of what spoke about.

the 3 kinds of videos you should be making

how long your videos should be

why you shouldn’t be “over producing” your videos

the $1 a day Facebook funnel to get you famous in your community

Make sure you have a pen and paper handy for this one because you’re going to want to take notes.

Enjoy the show

Thanks for all you do.

Keep saving lives

Angus

Need New Patients?

Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!

Links Mentioned In The Show

Instagram  https://www.instagram.com/dennis.yu/

Website https://blitzmetrics.com

Linkedin. https://www.linkedin.com/in/dennisyu/

Subscribe To The Marketing Your Practice Podcast

iTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2

Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEo

Stitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice

Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. Dennis’ program mentors students to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone. He’s spoken in 17 countries as an international lecturer on Facebook Marketing. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, Fox News, and a co-author of Facebook Nation - a textbook taught in 700+ colleges and universities.

Dennis Yu  //  www.

Overwhelm….arghh…it’s what’s holding so many of you back from implementing a successful digital marketing strategy. Technology overwhelm…it all seems so damn complicated.Time overwhelm…I don’t have the time to be implementing all this “stuff”.Right…I get it…I used to feel that way too.So…let’s see if we can ease a bit of that overwhelm and get you moving forwards. Sound […]

As things begin to slowly return to normal over the coming months, many in your community will be cautiously returning to previous lives.As they resume life, you will see an increased focus on health and wellbeing from many in your community. Many families will be looking for new ways to look after themselves but understandably they will be cautious.One of the considerations that consumers will be taking into account is the commodity of trust...i.e how much do they trust you? Does your website build trust?Does your social media build trust?Does the way that you answer the phone build trust?If you want to be the one that helps to guide and support your community towards great health then RIGHT NOW is the time that you should consciously be building/fostering massive amounts of trust.In today’s episode I will walk you through a 7 step plan to help you build more trust.  Here’s what we’ll cover:Be GenerousBe VulnerableBe ValuableBe Focused (Stay In Your Lane)Be ConsistentBe in Integrity (Do what you say you’ll do)Be AuthenticIgnore these factors and you’ll risk irrelevance and failure.Nail these and your practice will not only bounce back to normal but it will likely surpass your pre-COVID impact and profitability.Thanks for all you do.Keep saving livesAngusNeed New Patients?Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!Subscribe To The Marketing Your Practice PodcastiTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEoStitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice

As things begin to slowly return to normal over the coming months, many in your community will be cautiously returning to previous lives.As they resume life, you will see an increased focus on health and wellbeing from many in your community. Many families will be looking for new ways to look after themselves but understandably […]

In todays episode we’re going to be talking all about the power of story and why you should be sharing more stories in your marketing, in your communication and in your patient educationOur guest today is story telling and story listening expert Mark Schenk, Mark and his team at  Anecdote help businesses tell better stories.Mark is passionate about using stories to help leaders be more engaging, inspiring and influential and in help organisations make their strategies stick.Here’s a sneak peak into what you’ll learn:what is a story (hint…most people get this wrong!)why you should never say…”let me tell you a story”how to come up with great story ideasthe 4 ingredients of an influential storyThanks for all you do.Keep saving livesAngusNeed New Patients?Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!Links Mentioned In The ShowHere is the link to the Spotting Stories Framework https://www.anecdote.com/2014/09/story-framework-infographic/Subscribe To The Marketing Your Practice PodcastiTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEoStitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practiceMark is the Managing Director of Anecdote International Pty Ltd. He left the Air Force in 1998 after a 20-year career as a logistics officer. His foray into the consulting world took a surprising twist when he stumbled across the incredible natural power of stories. This led to a major change of career to focus on discovering how organisations and leaders can tap into this power.Mark doesn’t consider himself a good storyteller…he just knows the power of using simple narrative patterns to achieve outstanding business results.Anecdote was formed in 2004. The company is focussed on putting stories to work and helping restore humanity to the workplace. Being in such a niche market has provided many lessons in business, especially surviving two major market downturns and has required considerable experimentation with business models. Mark’s time is divided between growing Anecdote’s international Partner network which now includes over 50 Partners in 25 countries and delivering Anecdote’s workshops and consulting projects. He is passionate about using stories to help leaders be more engaging, inspiring and influential and in help organisations make

In todays episode we’re going to be talking all about the power of story and why you should be sharing more stories in your marketing, in your communication and in your patient educationOur guest today is story telling and story listening expert Mark Schenk, Mark and his team at  Anecdote help businesses tell better stories.Mark […]

Every week I have the opportunity to run strategy sessions with practitioners from around the globe.  We talk about their struggles with marketing, that challenges in practice, what’s working for them and what’s not.In over 90% of cases there’s one thing that has been missing for them and in todays episode I want to share a story with you that identifies what’s missing and how you go about fixing it.Enjoy the show.Thanks for all you do.Keep saving lives.AngusNeed New Patients?Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!Subscribe To The Marketing Your Practice PodcastiTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEoStitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice

Every week I have the opportunity to run strategy sessions with practitioners from around the globe.  We talk about their struggles with marketing, that challenges in practice, what’s working for them and what’s not.In over 90% of cases there’s one thing that has been missing for them and in todays episode I want to share […]

Have you ever wondered why a Tiffany’s diamond is twice the price as the exact same diamond sold from the local jeweller down the road or why Louis Vuitton is able to charge 5000% more for hand bag than Target?…Premium branding is the answer.In todays episode of the Marketing Your Practice Podcast I spoke in depth with Jamie Richards about the fundamentals of premium branding…and, the good news is, it’s easier than you think.Jamie shares why he thinks it’s important that we be positioning our practices as a premium (luxury) as apposed to positioning it as an essential service for everyone.Here’s 3 simple reasons why he thinks you should consider premium branding:higher profit margins,more financial stabilitybetter quality clients (less stress)I loved what Jamie had to share in this interview and it was PACKED with gems.This should be mandatory listening for all practitioners.Go listen now.Thanks for all you do.Keep saving livesAngusNeed New Patients?Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!Links Mentioned In The Showhttps://www.lifebydesignforchiropractors.com/lite promo code GIFT -- free access for 45 dayshttps://www.lifebydesignforchiropractors.com/Facebook: www.facebook.com/lifebydesignforchiropractorsInstagram: www.instagram.com/lifebydesignforchiropractorsSubscribe To The Marketing Your Practice PodcastiTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEoStitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice