Marketing Your Practice

In todays episode I’m going to talking to you about why you should NOT be pivoting into an online business right now.  I’ll share with you the cold hard reality of an online business and I’ll reveal a few trade secrets that the online guru’s don’t want you to know. The last couple of weeks I’ve been releasing extra episodes with a focus on leadership, in these coming weeks I am going to transition and start speaking more about how we should be serving and communicating to our patients and community at the moment with content creation.  We’re going to be talking about websites, videos, microphones, blogging, emails, online course…in fact we’ll be doing a deep dive into digital marketing for health professionals.The challenge that many of us are having right now is that in order for us to run our business we need face to face contact with our patients/clients.    For just about all of us that has either become very difficult because pope are self isolating or if you’re in lock down…impossible.  Enter the lure of the online business!I’m sure that your news feed like mine is full of advertisements from coaches and online gurus telling you that now is the time to take your business online and to start living the laptop lifestyle.  There’s images of people living in exotic locations, working remotely, sitting on the beach with an apparent endless supply of cash flowing into their bank accounts.  The promise of no staff, not having to deal with patients face to face all while never having to swap your time to money is damn attractive!Now I don’t want to be a dream crasher but let’s look at the statistics….90% of online businesses fail in the first 120 days.Let me put that in perspective…20% of small business fail in the first year and about 50% in the first five years…so from a probability point of view …your chances of success are much higher in your brick and mortar business than they are online.And the reason they fail is because running an online business isn’t as easy as the gurus would have you believe and it’s getting harder every year.Yes the technology is some areas is getting easy but the competition also continues to grow rapidly.Unfortunately it’s NOT as simple as putting together an online course and the beating back the masses as they fight to throw their money at you.Building an online business requires an entirely new set of skills…yes these are all learnable but unless you have a real passion for marketing (because that’s where most of your time will be spent), content creation and learning new skills, then an online business may not be for you.Telling yourself that you’re going to create a little side hustle is misleading too…I don’t know of a successful online entrepreneur who was able to build their business as a side hustle. It took 10-12 hour days for years before they were able to have a sustainable business.For the vast majority of you listening right now your time is better spent working on your existing business and preparing for when things return to normal.  For many of us The CV pandemic has exposed a lot of hidden cracks in our businesses and finances but rather than throwing out the baby with the bathwater NOW is the perfect time to look at these vulnerabilities and go to work of correcting those.In fact I’m going to go as far as saying if you’re having difficulty making a success of your regular business then you’re likely to find it just as difficult if not more so with an online business.Now is not the time to be diluting your focus, it’s the time to be doubling down.I’m not saying that an online business is not a good strategy for some of you but you must

Ok…so let me tell you why this episode of the Marketing Your Practice Podcast is a must listen:you’ll learn exactly what a personal brand is and why it’s essential for the growth of your practice.you’ll discover the important difference between strategy and tactics.you’ll find out why using social media without strategy is a waste of time and effort.we’ll share what to do to make your social media a successand if you’re confused and overwhelmed about the entire concept of choosing a “niche” audience, we’ll provide clarity and show you exactly where to start.Today’s guest is John Meese, the Dean of Platform University. John leads a team focused on simplifying online marketing for professionals and runs three successful businesses (including a coworking space that is walking distance from his house). John’s passion is teaching entrepreneurs and busy professionals like you how to systemise their business and build an engaged online audience.Go and check it out now!Thanks for all you do.Keep saving lives AngusNeed New Patients?Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!Links Mentioned In The Showhttps://platformuniversity.com/myp/[email protected]/platformuniversityhttps://twitter.com/PlatformUhttps://johnmeese.comSubscribe To The Marketing Your Practice PodcastiTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEoStitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practiceJohn Meese is on a mission to eradicate poverty, and views entrepreneurs as the most effective vehicle for world-wide change. As a result, he’s made it his personal mission to systemize success for entrepreneurs so they can’t help but succeed! John leads a team focused on simplifying online marketing for professionals as the Dean of Platform University, a multimillion-dollar online community started by Michael Hyatt in 2013. John lives in Columbia,

Ok…so let me tell you why this episode of the Marketing Your Practice Podcast is a must listen:you’ll learn exactly what a personal brand is and why it’s essential for the growth of your practice.you’ll discover the important difference between strategy and tactics.you’ll find out why using social media without strategy is a waste of […]

Hey there gang…first of all, how the heck are you?Since I can remember I’ve always had really vivid dreams.  Not only are my dreams vivid but they’re also incredibly instructional for me.  Last week I had dream about a huge black wolf coming to my window…I’ll tell you all about it in this episode.Also I share a quote from my favourite book and I talk about the power of the word temporary.Stay well friends.Thanks for all you do.Keep saving lives.AngusNeed New Patients?Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!Subscribe To The Marketing Your Practice PodcastiTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEoStitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice

Many of us are experiencing lot’s of “firsts” at the moment…wearing face masks, self isolating, closing practices and a future full of uncertainty.So…it was time for a MYP podcast first also…my first multi person interview (yep..we had a threesome!)For this episode I chatted with two of my dearest friends who also happen to be two of the most bright, deep thinking, compassionate and clear thinking individuals I know.  I’m talking about the amazing Tony Croke and Martin Harvey.  We spoke candidly about how the Corona Virus is impacting our lives and practices and how we navigating these unusual times.Here’s some of the questions I asked:What downturns are you noticing in practice?What are you saying to patients?How are you dealing with potential staff lay offs?How are you coping with the philosophical dilemmas of turning patients away.If you end up shutting down what will you do?What are your post Corona Virus practice building strategies?Enjoy the show.Thanks for all you do.Keep saving livesAngus

Need New Patients?Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!

Find Out More!

Links Mentioned In The ShowHere is the link to the video on bridging re Covid-19.Here is the link to the original in-depth webinar about Bridging that I did a week before Covid-19 ramped up here.Subscribe To The Marketing Your Practice PodcastiTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEoStitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice

Tony graduated from RMIT in 1992 and moved to Gisborne with his wife Tiffani after a stint in a great practice group in Gippsland. He and Tiff have three children, two of whom have gone on to become chiropractors.Tony has studied deeply what it takes to earn the right to be called somebody’s chiropractor. It’s an honour he doesn’t take lightly.He has served the profession in a number of roles and was named Victorian Chiropractor of the Year in 2010.When he’s out of the office, Tony is an unskilled but enthusiastic surfer and skier.Dr Martin Harvey is inspired by the potential that chiropractic care has to transform the health of our communities. He is the immediate Past President of the Australian Spinal Research Foundation, is a sought after speaker and leads a multi-doctor family practice in Melbourne, Australia. Martin was awarded the Chiropractors Association of Australia (Vic) “Chiropractor of the Year” Award for 2012, Parker Seminars “2010 International Chiropractor of the Year”, and was honored as an inaugural Member of the Australasian College of Chiropractors.

Tony Croke  //  www.liberty-health.com.auMartin Harvey  //  www.insideoutpractices.com

Many of us are experiencing lot’s of “firsts” at the moment…wearing face masks, self isolating, closing practices and a future full of uncertainty.So…it was time for a MYP podcast first also…my first multi person interview (yep..we had a threesome!)For this episode I chatted with two of my dearest friends who also happen to be two […]

In this episode I talk about the 3 different kinds of fears, the importance of focus and the best ways to move through the chaos of the Corona virus.Understanding fear can be the first step to moving through it.  Brendon Burchard breaks fears down into 3 categories.Fear of lossFear of hardship/changeFear of outcomeIn this episode I’ll talk a little deeper about each of these and I’ll encourage you to ask yourself different questions and shift your focus. I’ll also give you some strategies to navigate through the learned helplessness that many of us experience in times of stress and chaos.Sending love to you all.Thanks for all you do.Keep saving livesAngusNeed New Patients?Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!Subscribe To The Marketing Your Practice PodcastiTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEoStitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice

In this episode I talk about the 3 different kinds of fears, the importance of focus and the best ways to move through the chaos of the Corona virus.Understanding fear can be the first step to moving through it.  Brendon Burchard breaks fears down into 3 categories.Fear of lossFear of hardship/changeFear of outcomeIn this episode I’ll talk a little deeper about each of these and I’ll encourage you to ask yourself different questions and shift your focus. I’ll also give you some strategies to navigate through the learned helplessness that many of us experience in times of stress and chaos.Sending love to you all.Thanks for all you do.Keep saving livesAngus

Need New Patients?Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!

Find Out More!

Subscribe To The Marketing Your Practice PodcastiTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEoStitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice

Earlier on in the year my wife and I went along to spend a day with Gabrielle Bernstein…maybe you’ve read her books??  She had a best seller recently called The Universe Has Your Back.  If you’re into Woo Woo you’ll love her.My biggest take away from that weekend was the importance of patience. Not so long ago I had my patience tested when a dog took a huge dump on my front lawn ( I hate it when people don’t pick up after their dogs)…listen in to find out what happened next.This event had a profound impact on my life and is really helping me navigate through these tricky times.Thanks for all you do.Keep saving lives.AngusNeed New Patients?Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!Subscribe To The Marketing Your Practice PodcastiTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEoStitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice

Earlier on in the year my wife and I went along to spend a day with Gabrielle Bernstein…maybe you’ve read her books??  She had a best seller recently called The Universe Has Your Back.  If you’re into Woo Woo you’ll love her.My biggest take away from that weekend was the importance of patience. Not so long […]