Marketing Your Practice

Ever had someone tell you that social media doesn’t work for attracting new patients?

Yep I’ve heard it too!

Today you’re in for a treat.  This week on the Marketing Your Practice Podcast I interview a Melbourne based physiotherapist who has had in excess of 1000 new patients come directly from instagram in the past 24 months…and he hasn’t spent 1cent on paid advertising.

His strategy is as simple as it is brilliant.

You can begin implementing this today!

Want to find out how he did it?

Listen in now.

Thanks for all you do.

Keep saving lives.

Angus

Need New Patients?

Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!

Links Mentioned In The Show

https://www.humphrishealth.com.au/home

https://www.instagram.com/ben.humphris.physiotherapy/

Subscribe To The Marketing Your Practice Podcast

iTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2

Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEo

Stitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice

Ben Humphris is a Melbourne based physiotherapist and owner ofHumphrisHealth. Humphris Health originally began with one practitioner and knowledgegaps to fill. It was quickly realised that the personal journey to becominghealthy and fit is unique and requires a tailored collaboration of experts toachieve an outcome. Brothers, Josh, Ben and Jacob Humphris (specialists inPersonal Training and Physiotherapy) came togetherto form a growing teamof practitioners under the Humphris Health umbrella.

Ben Humphris  //  www.humphrishealth.com.au

Ever had someone tell you that social media doesn’t work for attracting new patients?Yep I’ve heard it too!Today you’re in for a treat.  This week on the Marketing Your Practice Podcast I interview a Melbourne based physiotherapist who has had in excess of 1000 new patients come directly from instagram in the past 24 months…and […]

COVID 19 is not the only thing that’s contagious at the moment…so is the the fear, anxiety and overwhelm that’s permeating our communities.

In this episode I share exactly what I’m focusing on in these times of uncertainty.   I’m committed to staying centred during this chaos and being responsible for my own emotional tone rather than letting the media set it for me.

Here’s how I’m doing it:

Staying Informed

Staying In Service

Upping My Selfceare

Perspective

Gratitude

Thanks for all you do.

Keep saving lives

Angus

Need New Patients?

Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!

Subscribe To The Marketing Your Practice Podcast

iTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2

Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEo

Stitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice

COVID 19 is not the only thing that’s contagious at the moment…so is the the fear, anxiety and overwhelm that’s permeating our communities.In this episode I share exactly what I’m focusing on in these times of uncertainty.   I’m committed to staying centred during this chaos and being responsible for my own emotional tone rather than […]

Over the next couple of weeks I am going to be releasing some extra episodes of the MYP podcast to help serve anyone who might be feeling a little overwhelmed, anxious, stressed or who would just appreciate to hear my thoughts throughout these tricky times.

What our communities are begging for right now is leadership, compassion and direction and I think that we as natural health practitioners….chiropractors, naturopaths, Chinese Med practitioners, wellness experts… I want to remind you that we all have a very important role to play.

As always friends, thanks for all that you do.

Keep saving lives.. here’s some of my thoughts….

There’s a lot of information going around about Corona virus, some of it true, almost all of it terrifying but there seems to be one VITAL piece of information that almost no one is talking about and in this episode I want to share it with you.

Our community is constantly being told that they have little to no control over their health. They're told that health comes from a pill, a potion and a healthy dose of good luck...

...and this simply is not true.

This level of powerless is what is underpinning a significant amount of the fear that is rapidly growing in our communities.

It's time to step up.

In this episode I share a stunning piece of research that you and your patients need to know about.

Our communities need to be reminded that they're more in control of their health than they've been led to believe.

Now is the time for you to step up as the "health thought leader" that you've always wanted to be .

What your community is begging for now more than ever is leadership, direction and clear action steps.

Friends it's time to serve.

Thanks for all you do.

Keep saving lives.

Angus

Need New Patients?

Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!

Subscribe To The Marketing Your Practice Podcast

iTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2

Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEo

Stitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice

Over the next couple of weeks I am going to be releasing some extra episodes of the MYP podcast to help serve anyone who might be feeling a little overwhelmed, anxious, stressed or who would just appreciate to hear my thoughts throughout these tricky times.What our communities are begging for right now is leadership, compassion […]

Today folks we’re going to be talking all about Chat Bots and Messenger Bots with Jamie Buttigieg.

I’ve always been a bit skeptical about the practical application of Chat Bots, especially when it comes to helping us attract more high quality new patients. My experience with them had always been impersonal and frustrating, however Jamie has me 100% converted.

You might remember Jamie from ep97 where we talked all about websites.  Jamie is the founder of Results & Co, a marketing agency that focuses on Brand Communication and Marketing. He’s just the best when it comes to things like Websites/copywriting/conversion/funnels/messenger bots) Jamie is also a Certified StoryBrand Guide.

Here’s a test of what we covered:

What is a Chat Bot?

Facebook Messenger Bot Vs. Regular Chat Bots.

Why would our listeners use a Facebook Messenger Bot? What are some of the benefits?

Tell me about the uses, what are some of the practical applications?

My business is very human centred… People like dealing with people, should I use messenger bots? Is there a risk?

Enjoy the show

Angus

Need New Patients?

Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!

Links Mentioned In The Show

https://www.resultsandco.com.au Website Speed Upgrade. Instagram: https://www.instagram.com/results_andco/

Subscribe To The Marketing Your Practice Podcast

iTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2 Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEo Stitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice Over the past 20 Years, Jamie has held the roles of Project Manager, Retail General Manager and most recently, National Sales Manager for ASX listed Thorn Group (Consumer Finance). Whilst with the Thorn Group, Jamie led the organisation to achieve many sales records, the likes of which had not been seen in the company’s 80-year history. Jamie is the founder of Results & Co, a marketing agency that focuses on Brand Communication and Marketing. (Websites/copywriting/conversion/funnels/messenger bots) Jamie is a Certified StoryBrand Guide. Jamie believes that most brands are wasting an enormous amount of money on marketing, he is on a mission to stop the waste, improve ROI and simplify marketing for his clients. Some of Jamie’s include:

Australian Sports Foundation

Australia & NZ Mental Health Association

Mimecast (Market Cap $2.69

Today folks we’re going to be talking all about Chat Bots and Messenger Bots with Jamie Buttigieg.I’ve always been a bit skeptical about the practical application of Chat Bots, especially when it comes to helping us attract more high quality new patients. My experience with them had always been impersonal and frustrating, however Jamie has […]

Have you ever heard of the Branding Law of Differentiation? In essence it says this…it’s better to be different than it is better to be better.  That statement is probably worth reading twice……it’s better to be different than it is better to be better.Now, I’m not suggesting that you don’t need to be fantastic at what you do, what I am suggesting is that being fantastic is just NOT ENOUGH.To be successful in 2020 and beyond you also need to be marketing you and your practice as DIFFERENT.The good news is…positioning yourself as different isn’t a tricky thing to do (when you know how)!This weeks guest on The Marketing Your Practice Podcast is Dr Dave Fletcher and we spoke all about exactly what it takes to differentiate your practice, helping you to stand out in our very noisy world.Enjoy the show.Thanks for all you do.Keep saving livesAngusNeed New Patients?Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!Links Mentioned In The Showhttps://insightcla.comSubscribe To The Marketing Your Practice PodcastiTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEoStitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practiceAs chiropractic moves further into the neuroAge, Dr. David Fletcher is recognized as one of the leading champions of this transitional shift. His role as the innovator of the INSiGHT scanning technologies places him at the intersection between today’s technologies and the timeless principles of healing. An accomplished communicator, Fellow in the Chiropractic Sport Sciences and owner/President of CLA, Dr. Fletcher’s message helps bridge the widening gap within the profession by blending the neurosciences with practical solutions for every day practitioners. His passion for teaching success-based, principled strategies coupled with the certainty that experience brings is a potent and inspiring message for today’s chiropractic.David Fletcher  //  President, Chiropractic Leadership Alliance

Have you ever heard of the Branding Law of Differentiation? In essence it says this…it’s better to be different than it is better to be better.  That statement is probably worth reading twice……it’s better to be different than it is better to be better.Now, I’m not suggesting that you don’t need to be fantastic at what […]