Marketing Your Practice

Attracting patients to your practice is the first job of marketing.  The next job however, is converting and inspiring those patients into raving lifetime fans and this is the topic of todays episode of The Marketing Your Practice Podcast.Todays guest is Dr Brad Glowaki… AKA The New Patient Maven.   Brad and I talk about how to deliver massive value in your initial consultation so patients naturally want to start and continue care with you.You’ll learn simple phrases that help your patients feel heard, build trust and reinforces to them that they’re in the right place.We discuss the biggest mistakes that practitioners make in their first visits and Brad shares the one statement that you must say to your patients that virtually guarantees they’ll  feel great about working with you.If you find that patients are dropping out of care early, if they’re not staying long enough to get results or if you’re struggling to inspire patients to long term wellness care then todays episode is a must listen for you.Brad is widely recognised as one of the best communicators going around and in this episode he doesn’t hold back.List now and start to implement these practice expanding strategies.As always, thanks for all you do.Keep saving lives.AngusLinks Mentioned In The ShowDr Brad’s Elements Workshop DatesDr James Chestnut Gives Praise For The Elements WorkshopBrad Glowaki is one of the most sought after speakers in the profession because he is still in practice, at the MOST elite level, in so many different categories. His practice is high volume, high profile, highly profitable, & it’s all run with vitalistic communication procedures. Those procedures from his office are then shared with other chiropractors at his various trainings.In practice, his patients include current Stanley cup winners, Olympic gold medalists, Rock-N-Roll Hall of Famers, Superbowl champions, and perhaps most exciting: he takes care of those athletes’ children too. However, he’s in a VERY high-volume office, so most of the patients are not high profile. They are highly educated on chiropractic care for so much more beyond pain & symptoms. Many patients stay on for wellness visits at a weekly frequency for life and it’s independent of insurance payments or coverage. True value is conveyed through his procedures.As a speaker, Brad teaches with a unique perspective that he calls: “from in the TReNch”. The reason he has that point of view is that he has practice experience from yesterday! His content is relevant, cutting edge, and his signature feedback forms always state: “You over-deliver!”What transitions his big stage philosophy to your office procedures is the unique and original communication strategies that he teaches. We always emphasize that this info is created, developed, tested, and then packaged simplistically before being taught. With bruises and scars from making mistakes, Dr. Glow always delivers refined content that is battle-tested and simplified for use on Monday. A passionate speaker, husband & father of four ch

Attracting patients to your practice is the first job of marketing.  The next job however, is converting and inspiring those patients into raving lifetime fans and this is the topic of todays episode of The Marketing Your Practice Podcast. Todays guest is Dr Brad Glowaki… AKA The New Patient Maven.   Brad and I talk about how […]

Have you ever considered how a virtual assistant (V.A) might be able to help you with your marketing (and life)?  Perhaps you’ve fantasised about how helpful it would be to have your very own video editor, social media manager or maybe even someone to help take all those boring repetitive tasks of your plate so you focus on doing the things with the greatest impact.

Too often I see practitioners getting “stuck in the weeds” doing things they shouldn’t be doing!

If you’re wanting more time, impact, profitability and enjoyment in practice then a V.A might be the missing link.

The incredible skill sets and cost effectiveness of the right V.A can’t be ignored.

Todays guest, Charley Valher is an expert at helping small businesses like us find virtual assistants so we can spend more time doing what’s important (including taking a break!).  You might remember Charley from episode 77 where we talked all about how a podcast can be an unfair advantage for your practice.  Charley is also a whiz when it comes virtual assistants.  In fact he has own company that helps to match V.A’s to businesses.

In this episode Charley walks us through the minefield of hiring your first V.A.

Here’s a preview of what you’ll learn:

What kind of things can a V.A help with?

How much should you pay them?

How do you choose a V.A?

Best practices for communication?

Common mistakes with V.A’s?

This episode was profoundly helpful to me personally and I hope it is for you too.

As always, thanks for all you do.

Keep saving lives.

Angus

Links Mentioned In The Show

https://outsourcingangel.com/

https://www.valhermedia.com

https://charleyvalher.com

https://www.rescuetime.com

Books Mentioned In The Show

Traction. Get a Grip on Your Business. Gino Wickman

Scaling Up. Harnish Verne

The Road Less Stupid. Keith Cunningham

Charley Valher is a serial business owner and educator from Melbourne, Australia, best known for his unique approach to business and developing companies in a way that creates more time and leverage for the business owner. Having experience in a variety of businesses, he has picked up and developed a strong skill set in:

Scaling a business past the business owner

Business Automation

Have you ever considered how a virtual assistant (V.A) might be able to help you with your marketing (and life)?  Perhaps you’ve fantasised about how helpful it would be to have your very own video editor, social media manager or maybe even someone to help take all those boring repetitive tasks of your plate so […]

In todays episode I share 5 ways you can improve the engagement of your videos so you can attract more attention. This year I’ve been talking a lot about the importance of creating ATTENTION in your community.  In fact, if you’re not actively creating attention in your community you’re risking becoming irrelevant and being left begin. When it comes to creating attention there’s no better tool than video!  However video has come a long way in the past few years and not any old video will create the attention you need. In this episode we’ll talk about how the following impacts engagement and attention. 1. Choosing the right background 2. Creating Movement 3. Using B-Roll 4. Adding a second camera/alternate angle. 5. Using background music Making these simple changes will sky rocket the engagement and watch rates of your video and get you a heap more attention. Get to work! Thanks for you do. Keep savings lives. Angus

Links Mentioned In The Show

- Free b roll footagePixabay https://pixabay.com/videos/Pexels https://videos.pexels.com/Coverr http://www.coverr.co/Videvo https://www.videvo.net/Videezy https://www.videezy.com/

- Paid b roll footageNimia: https://nimia.comPond5: https://www.pond5.comDissolve: https://dissolve.comFilmSupply: https://www.filmsupply.comShutterstuck: https://www.shutterstock.com

- Free musicSoundCloud: (Look for Creative Commons):

In todays episode I share 5 ways you can improve the engagement of your videos so you can attract more attention. This year I’ve been talking a lot about the importance of creating ATTENTION in your community.  In fact, if you’re not actively creating attention in your community you’re risking becoming irrelevant and being left begin. When […]

Welcome to 2020 and boy has this been a wild start for me.  In the past 10 days, I’ve celebrated Christmas, New Year, my birthday,  been evacuated from my summer vacation and had the scariest 90minute drive of my life, driving through thick smoke, on winding bush roads trying to get away from bushfire! (Listen in and I’ll tell you more).

In todays episode I’ll share my recent revelation and I’ll to talk with you about why I think in the next decade that the practitioners with the most ATTENTION are the ones that will win.

I share the important difference between attention and visibility and why merely being seen is not enough.

Finally I’ll leave you with a four step framework to help you get more attention.

I hope you’ll enjoy the show.

As alway…thanks for all you do.

Keep saving lives

Angus

Links Mentioned In The Show

If you’d like to donate to the bushfire appeal here’s a link 

https://www.salvationarmy.org.au

Welcome to 2020 and boy has this been a wild start for me.  In the past 10 days, I’ve celebrated Christmas, New Year, my birthday,  been evacuated from my summer vacation and had the scariest 90minute drive of my life, driving through thick smoke, on winding bush roads trying to get away from bushfire! (Listen […]

In todays episode you’re going to learn how to increase your internal referrals without having to be a douche bag!Be sure to have a note pad and pen ready for this episode because it’s full of gems. Internal referrals are important for several reasons but here’s 2 biggies- internal referrals tend to be great patients who are much easier to look after and- they’re a great reflection of how good a job you’re doing with your existing patients.When I ask practitioners where they get their new patients from, many tell me internal referrals and when i then ask them what steps they are taking to maximise those internal referrals they often look blankly at me. Building a practice based on internal referrals is a process much like building a practice from Facebook Ads, dinner talks and screenings etc.If your internal referral process is all about hope and prey or simply asking your patients to refer to you then you’re in luck because in todays episode I’m speaking with Dr Tony Croke (yep another Tony!) and when it comes to internal referrals he’s got a black belt.Tony and his team have spent the last 6+ years testing, tweaking and seeing exactly what it takes to create an environment where patients HAPPILY refer. His process is simple, however as you’ll learn, it takes a tremendous amount of courage, vulnerability and self reflection.If you’re wanting to increase the number of internal referrals that you get each month then listen in now!Thanks for all you do.Keep saving lives.AngusLinks Mentioned In The [email protected]​ https://www.facebook.com/dr.tony.crokeTony graduated from RMIT in 1992 and moved to Gisborne with his wife Tiffani after a stint in a great practice group in Gippsland. He and Tiff have three children, two of whom have gone on to become chiropractors.Tony has studied deeply what it takes to earn the right to be called somebody’s chiropractor. It’s an honour he doesn’t take lightly.He has served the profession in a number of roles and was named Victorian Chiropractor of the Year in 2010.When he’s out of the office, Tony is an unskilled but enthusiastic surfer and skier.Tony Croke  //  www.liberty-health.com.au

In todays episode you’re going to learn how to increase your internal referrals without having to be a douche bag! Be sure to have a note pad and pen ready for this episode because it’s full of gems.  Internal referrals are important for several reasons but here’s 2 biggies - internal referrals tend to be great patients who […]