Marketing Your Practice

In today's episode I'm going to be talking with you all about marketing budgets and I’ll share with you some simple frameworks that will help you understand how much you should be spending on marketing every year.  The good news is that it’s probably less than what you think.Trying to reach potential patients in your community through organic reach alone is a recipe for failure.  In our modern world you need to be prepared to pay to play.Paid advertising is often frowned upon by many practitioners. It’s seen as something that only practitioners who don’t get good result need to do.  The truth is the BEST businesses in the world invest in paid advertising.  Apple invests 7% and Google invests 12% and unless you’re prepared to be left behind then you need to start investing too!I’ll also explain to you why it’s important to understand the customer journey and the difference between cold and warm audiences.Ok, that’s enough from me.  It’s time now for you to get listening!As always. Thanks for all you do.Keep saving livesAngusNeed New Patients?Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!Subscribe To The Marketing Your Practice PodcastiTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEoStitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice

In today's episode I'm going to be talking with you all about marketing budgets and I’ll share with you some simple frameworks that will help you understand how much you should be spending on marketing every year.  The good news is that it’s probably less than what you think.Trying to reach potential patients in your […]

Sadly, about the only constant in marketing these days is change!Think about it:having an ad in the yellow pages used to workjust having a website used to be a big dealonce upon a time screenings at the local shopping centres were a hitand now making videos are all the rageAs sure as the sun rises tomorrow you can expect that there’s something new around the corner.While I’m still bullish on the impact that video can have to position you as the expert in your community the truth is that even video is changing. What used to work no longer does.In this weeks episode of the Marketing Your Practice Podcast I brought my good friend Brandon Lucero back to talk about how video is evolving.Brandon shares why making “how to videos” isn’t enough if we want to get patients online.Way back in Ep25. Brandon introduced us to concept of a Thought Reversal Video.  In this interview Brandon shares how this idea has evolved and what he’s learnt from making videos with some of the internets biggest influencers.Here’s a sneak peak of what we chat about:learn the 3 categories of video that you need to make if you wan’t to break through the noisehow to stand out in the busy news feed and “stop the scroll”the importance of being polarising and what do so you don’t feel the wrath of the “haters”and the importance of seeing your videos as a vehicle to end sufferingI really think you’ll love this interview.  Brandon truly is a wealth of knowledge and in this episode he lays out an  effective road map that will help you break through the noise and reach more potential patients in your community.Be sure to watch it now.Thanks for all you do.Keep saving livesAngusP.S  Brandon is also super “woo woo” and he tells a story about how he was almost able to manifest winning the $150K on Powerball.  This story is NUTS!  Listen now.Need New Patients?Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!Links Mentioned In The Show​​Video 4X Training Series.​​​ccBusiness website: soldwithvideo.comSocial links:-IG: @soldwithvideo-IG: @BrandonMLuceroSubscribe To The Marketing Your Practice PodcastiTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEoStitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice

Sadly, about the only constant in marketing these days is change!Think about it:having an ad in the yellow pages used to workjust having a website used to be a big dealonce upon a time screenings at the local shopping centres were a hitand now making videos are all the rageAs sure as the sun rises […]

5 years ago I read a paragraph in a book that had a profound impact on my life.  It changed the way that I thought about my happiness, my goals and my purpose.

 Yep…one paragraph…one moment and things haven’t been the same for me since.

The book was called Clarity and here is that paragraph…”the hidden hamster wheel is the mistaken idea that our “core states” such as security, confidence, peace, love, happiness and success can be provided or threatened by our circumstances;”

The “hidden hamster” wheel as it’s referred to in this book is often described as the “I’ll be happy when trap”. 

Think about for a moment…how much of your life is focused on trying to get or achieve certain goals so you can allow yourself to feel things:

…I’ll finally feel worthy when I see 100 pt visits a week

…Everything would be way less stressful in my practice if I just had more new patients.

…I’ll be happy when I meet the person of my dreams

…My life will be fulfilled when I finally have children

The truth is you could feel worthy, less stressed, happy and fulfilled right now if you just knew how!

This week on the podcast I talk with the author of Clarity Jamie Smart.

Jamie is a Sunday Times bestselling author, speaker and coach.  Jamie presents regularly at major conferences worldwide, he’s passionate about working with coaches, consultants and other transformation professionals (just like you!)…and he loves to help them have a bigger impact with their clients and grow thriving practices.

Jamie and I talk about the “hidden hamster wheel” and what it takes to get off it.

You’ll learn where inner peace comes from, the importance of clarity and how to create a level of magnetism that will draw people to you (it’s like a mystical Facebook ad).

I loved this chat and I hope you will too.

Thanks for all you do.

Keep saving lives

Angus

Need New Patients?

Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!

Links Mentioned In The Show

Clarity Certification Training (CCT) https://jamiesmartltd.isrefer.com/go/ap1cct/ap1/

Thriving Coaches Blueprint (TCB): https://jamiesmartltd.isrefer.com/go/ap1tcb/ap1/

 

Business Website - www.JamieSmart.com 

7  Social media links -https://www.facebook.com/JamieMSmarthttps://www.facebook.com/JamieSmartComhttps://twitter.com/JamieSmartComhttps://www.linkedin.com/in/jamiesmartclarityhttps://www.youtube.com/channel/UCdvohEKOw8W55GP8RjhdqyQ

5 years ago I read a paragraph in a book that had a profound impact on my life.  It changed the way that I thought about my happiness, my goals and my purpose. Yep…one paragraph…one moment and things haven’t been the same for me since.The book was called Clarity and here is that paragraph…”the hidden hamster […]

Ok, so I know this might sound a little dramatic but this episode was a dream come true for me.  Todays guest is Dr David Jackson and David has had more impact on me as a chiropractor than any other person! 

Not only was David influential in helping me become a better chiropractor but he was also pivotal in helping me to fall in love with marketing.

One of the things I love about David is his continual ability to innovate and stay ahead of the crowd.  He was building websites, shooting videos and running webinars before most of us even knew they existed.

In this episode we talk about what holds people back from marketing, how to get over your fears and what he believes it takes to achieve wild amounts of success.

David also shares where he sees marketing going in the coming years and how you can set yourself apart from the competition.

This episode is FULL of wisdom, don’t delay any longer.  Go and listen now.

Thanks for all you do.

Keep saving lives.

Angus

Need New Patients?

Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!

Links Mentioned In The Show

https://myepicpractice.com

Dr Jackson’s Book:  The Truth Will Do.

Subscribe To The Marketing Your Practice Podcast

iTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2

Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEo

Stitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice

Dr. David is a committed father of 3 incredible girls and has shared an Epic Love Affair with his wife Nicole for 26 years. His commitment to creating impact for others along with an unparalleled personal life for himself and his family has led him to create 18 businesses. Having risen from the ashes of failing in practice 9 times, Dr. David has spoken on 6 continents to over 100K people. His passion is to help chiropractors solidify a success mindset and develop a superior ability to communicate their value and brand message with clarity. Dr. David is Founder and CEO of the largest online training company in the chiropractic profession, Epic Practice. With cutting edge success systems for business, pediatrics, team training and growth, Epic provides doctors proven tools, strategies and community to succeed at high levels through mentoring, training and coaching. Dr. David is committed to helping chiropractors create their Epic Life by openly s

Ok, so I know this might sound a little dramatic but this episode was a dream come true for me.  Todays guest is Dr David Jackson and David has had more impact on me as a chiropractor than any other person! Not only was David influential in helping me become a better chiropractor but he was […]

Ok, so you’ve just finishing making a video…what should you do next?

In this episode I’m going to show you the five things you need to be doing with every video so you can maximise the views, attention and audience engagement.

Making the video is only the first step.  If you don’t have a predictable strategy to get your video out to the masses then all your great work will be wasted.

In this episode I’ll give you the roadmap. I get very tactical, so have a pen and paper ready!

Thanks for all you do.

Keep saving lives

Angus

Need New Patients?

Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!

Subscribe To The Marketing Your Practice Podcast

iTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2

Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEo

Stitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice

Ok, so you’ve just finishing making a video…what should you do next?In this episode I’m going to show you the five things you need to be doing with every video so you can maximise the views, attention and audience engagement.Making the video is only the first step.  If you don’t have a predictable strategy to […]