Marketing Your Practice

Boom…we made it to episode 100.  Thank you to everyone that has been here with me along the way.  Mostly…thank you to my dearest friend Dr Tony Rose for beginning this journey with me almost 2 years ago.

So…who better to have on the podcast for the 100th episode than our most downloaded guest ever…Dr Tony Ebel! 

In true Tony style, this interview was EPIC.

If you haven’t heard of Tony before then 1. What have you been doing? and 2. You’re in for a treat!

Tony is one of my absolute favourite people and he’s also one of the busiest. 

We began this episode by talking about how Tony get so much done!  Tony shares openly about where his energy and passion come from and the secrets behind his epic output.   You’ll learn the importance of stillness and the dangers of chasing what makes other people happy.

We then talked about a new marketing project that  Tony and the Epic team have been working on.

They’ve recently released a “software” program with will revolutionise they way we reach and communicate with our communities, it’s called the Epic Smart System. I really believe that this has the potential to be a game changer!

The biggest challenge that so many of us have is overwhelm and implementation, the Epic Smart System will help to remove those barriers.

This episode is FULL of gems and actionable take aways none BIGGER than when Tony shared the 2 most common mistakes that practitioners are making with their marketing!

As always friends, thanks for all that you do!

Thank you for all your support over the past 100 episodes.  I’m excited to bring you 100 more!

Keep saving lives

Angus

Links Mentioned In The Show

https://www.facebook.com/groups/pediatricchiropracticetoday/

https://myepicpractice.com

 

Dr. Tony Ebel is a Pediatric and Wellness Certified Chiropractor who specializes in and has extensive education, experience, and passion in neuro-developmental disorders and other special needs cases, as well as general pediatric, pregnancy, and family wellness care. Dr. Tony truly runs and operates his dream practice (one of the largest pediatric practices in the county) or what he also now terms “the practice of the future” for chiropractic.

Partnering with Dr. David Jackson, Dr. Tony co-created the first ever online pediatric training program, Epic Pediatrics. He again joined with Dr. Jackson and his incredible practice-building and training program, Epic Accelerators, as an Epic Coach. Having himself benefited tremendously from his 3 years as an Epic Accelerator Client, it was time for him to simply turn around and “lend a hand up” to as many chiropractors as possible in this area as well.

Tony's amazing wife Kristina keeps his craziness in check, three incredibly beautiful and gifted daughters Addison, Alaina, and Emilia, and an amazing little boy Oliver who himself went through

What if there were only 2 things that you needed to focus on to grow your practice? Sound too good to be true?

Well I used to think so too. In this episode I’ll share the only 2 things that you need to focus on if you want your practice to grow in 2020.

If you’re feeling overwhelmed, confused or generally unsure of what to do to grow your practice then this episode is for you.

Thanks for all that you do.

Keep savings lives

Angus.

What if there were only 2 things that you needed to focus on to grow your practice?Sound too good to be true?Well I used to think so too. In this episode I’ll share the only 2 things that you need to focus on if you want your practice to grow in 2020.If you’re feeling overwhelmed, […]

Breaking through the noise might be the single biggest marketing challenge that we face.  When the average person opens their social media platforms there are 1000’s of messages just waiting to be thrust in front of them.  To make matters worse…the bosses of these social media platforms are making it even more difficult for posts from business pages to be seen….cue the tiny violins  LOL!

Luckily for US, there is a secret weapon that most practitioners are continuing to ignore…

…EMAIL.

Did you know:

You’re 6 times more likely to get a click through from an email than you are from a social media post

Your message is 5 times more likely to be seen in email than facebook

When it comes to purchases (making an apt) as a result of receiving a marketing message..email has a much higher conversion rate

YOU own the connection with this audience NOT the social media platform.

In todays episode I’ll show you how to use email to improve the results of your marketing.

Thanks for all you do

Keep saving lives

Angus

Breaking through the noise might be the single biggest marketing challenge that we face.  When the average person opens their social media platforms there are 1000’s of messages just waiting to be thrust in front of them.  To make matters worse…the bosses of these social media platforms are making it even more difficult for posts […]

I’ve got a question for you…what’s the purpose of your website?

If you’re like most practitioners you’ve probably never stopped to think about this or if you have, then you probably think that it’s just there to help you get more patients.  Most of us see our websites as a necessity but we have no idea of its purpose and even less idea of its effectiveness.  

Unfortunately this lack of clarity is costing you in lost patients and revenue.

Our guest this week is here to help.

His name is Jamie Buttigieg and he’s on a mission to help brands and businesses like ours improve our marketing return on investment, simplify our marketing and stop wasting enormous amounts of money.  Sound goods…right!

Jamie is the founder of Results & Co, a marketing agency that focuses on Brand Communication and Marketing. Jamie is a whiz when it comes to things like websites, copywriting, conversion funnels and messenger bots and he’s also a Certified StoryBrand Guide.

On todays episode we chatted about how to get more out of your website.  Here’s some of what we covered:

how to choose the right image…you’re probably making the same mistake most practitioners make

the importance of simplicity and why your first step should be to remove things from your website NOT add them.

the questions your website must address in the first 5 seconds of someone seeing it

how to build authority

the right way to do a testimonial and what to do instead if testimonials aren’t allowed

and much much more.

I hope you enjoy the show.

Thanks for all you do.

Keep saving lives

Angus

Links Mentioned In The Show

https://www.resultsandco.com.au

34 Killer websites built on the Story Brand Framework.

How to do a testimonial the right way.

Instagram https://www.instagram.com/results_andco/

Over the past 20 Years, Jamie has held the roles of Project Manager, Retail General Manager and most recently, National Sales Manager for ASX listed Thorn Group (Consumer Finance). Whilst with the Thorn Group, Jamie led the organisation to achieve many sales records, the likes of which had not been seen in the company’s 80-year history.

Jamie is the founder of Results & Co, a marketing agency that focuses on Brand Communication and Marketing. (Websites/copywriting/conversion/funnels/messenger bots) Jamie is a Certified StoryBrand Guide.

Jamie believes that most bra

I’ve got a question for you…what’s the purpose of your website? If you’re like most practitioners you’ve probably never stopped to think about this or if you have, then you probably think that it’s just there to help you get more patients.  Most of us see our websites as a necessity but we have no idea […]

2500 years ago Sun Tzu in his book The Art Of War had this to say…“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Every week I’ll have a practitioner reaching out to me looking for the latest tactic to attract new patients from social media or the latest tactic to create a magnetic patient video and every week I need to remind them that tactics without strategy will not get the outcome they’re looking for. This definition from business strategies Rachel Smith might be helpful… “Strategy describes the destination and how you are going to get there, and tactics describes the specific action you are going to take along the way.” Understanding the difference between tactics and strategy is essential to your success and in this weeks episode I’ll share a road map (tactics and strategies) that will help you reach more people, increase your impact and have the phone ringing more often.

Enjoy the show.

Thanks for all you do.

Keep saving lives

Angus

2500 years ago Sun Tzu in his book The Art Of War had this to say…“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”Every week I’ll have a practitioner reaching out to me looking for the latest tactic to attract new patients from social media or the […]

He’s back!  It was SOO good to have my “brother from another mother”, Dr Tony Rose back on the show.

It’s been 8 weeks since Tony opened the doors to Auburn South Chiropractic and we thought it was time to share with you all the wins and losses he’s experienced so far.

Here’s some of what we discussed:

Tony shares opening about his decision not to have support staff

What he’s most proud of about his practice

Why he struggled to get his marketing started

What’s worked and what hasn’t!

We even get a little woo woo in this episode as Tony shares where he believes money really comes from.

I hope you enjoy the show.

Thanks for all you do.

Keep saving lives

Angus

Links Mentioned In The Show

Website  https://www.aschiro.com

Facebook https://www.facebook.com/auburnsouthchiro

Instagram  https://www.instagram.com/auburnsouthchiro/