Marketing Your Practice

Woo hoo…wow did I enjoy this episode.  I am FASCINATED by the science of influence and persuasion and in this episode of the Marketing Your Practice Podcast I got to speak to a brother from another mother….Dr Dan Sullivan. 

Dan shared the latest scientific development on how we actually make decisions…most of us get this totally wrong.  Once you correct this you’ll find more people listening to what you have to say and more importantly asking for what you have to offer.

Now..if you don’t know Dan, he’s a Doctor of Chiropractic, International Speaker, Author, Professor, Husband and Father of 3. After graduating from chiropractic college in 2004, he built one of the the largest chiropractic practices in the world.  Dan has a passion for educating patients and physicians, and travels the world speaking about neurology and the latest advances in natural healthcare. But he’s here with us today to chat all about the The Science of Selling Wellness

Dan shared the 4 components we should be aware of whenever we are trying to create influence.

Communicate In Images

Be aware of the impact of loss aversion

Communicate with emotion not logic (tell stories)

Keep the message simple

Ok…so stop reading now and start listening!

Enjoy the show.

Thanks for all you do.

Keep saving lives

Angus

Links Mentioned In The Show

www.chiropracticadvocate.com and www.healthbusinessbuilders.com

https://www.facebook.com/DrDanJSullivan/

Dr. Dan Sullivan is a Doctor of Chiropractic, International Speaker, Author, Professor, Husband and Father of 3. After graduating from chiropractic college in 2004, he built one of the of the largest chiropractic practices in the world, helping patients of all ages conquer their conditions and reach their God-given health potential. Dr. Sullivan has a passion for educating patients and physicians, and travels the world speaking and educating on neurology and the latest advances in natural healthcare. He has also served as a team chiropractor for the U.S.A. men’s wrestling teams in the world championship competition and the Olympic games. He serves as an adjunct professor at Life University and guest lectures to graduate students at colleges both nationally and internationally. His unique approach, consulting, and strategies are simple, results-driven, and based on the best science and research available today.

Paula Hann  //  www.chiropracticadvocate.com

Woo hoo…wow did I enjoy this episode.  I am FASCINATED by the science of influence and persuasion and in this episode of the Marketing Your Practice Podcast I got to speak to a brother from another mother….Dr Dan Sullivan.  Dan shared the latest scientific development on how we actually make decisions…most of us get this totally […]

Did you know that Live Streaming Video generates more comments shares, engagement and views than standard video?

If you’re not making Live Stream Video then now is the time to start. When it comes to letting our audiences get to know us better then live streaming video is perfect because they’re perceived as more authentic and personable the a pre planned social media posts.

Viewers LOVE live stream videos because they are able to interact and connect with you and they get the opportunity to provide instant feedback and sometimes even participate in the direction of the video content or conversation.

So…what kind of videos are great for Live Streaming?

Well…I’m glad you asked!

In todays show I share 4 great video frameworks that even the most camera shy of you can begin to implement immediately (hint: one of my favourite Live Streaming Frameworks is actually interviewing other experts)

Ok..enough reading.  Go and listen to the show and get to work with those live videos!

Thanks for all you do…keep saving lives.

Angus

Did you know that Live Streaming Video generates more comments shares, engagement and views than standard video? If you’re not making Live Stream Video then now is the time to start. When it comes to letting our audiences get to know us better then live streaming video is perfect because they’re perceived as more authentic and […]

Wow gang…this one was DEEP!  Strap in!

I’ve always found it interesting that as health practitioners we do a brilliant job looking after our patients but often a lousy job looking after ourselves.

Let me be the first to confess…I am not immune to this. In the past 20 years I’ve driven myself to anxiety attacks, chronic fatigue and chronic pain more times than I’d like to admit!

If any of this sounds familiar… then firstly, you're not alone and secondly…this weeks show is for YOU!

This week I was joined by Bettina Tornatora….Bettina is a coach, consultant, facilitator, author and along with her husband Jim they run an organisation called LUX Consulting Group.

We talked all about the concept of  'Who we need to become” and in particular why all the strategy and marketing in the world does not matter if we cannot meet the version of ourselves we need to be to execute and then maintain our growth.

Bettina shared about the importance of worthiness, gratitude and what it takes to finally feel good enough.

I could have spoken with Bettina for hours.   I hope you enjoy this episode as much as I did recording it.

As always…thanks for all you do.

Keep saving lives

Angus

Links Mentioned In The Show

Please note at the end of the interview Bettina spoke of her program called “Best Year Ever”. This program was originally to run in November but has been deferred until the new year.

https://www.luxconsultingco.com

Facebook  https://www.facebook.com/Lux-Consulting-2095512457437074/

Instagram https://www.instagram.com/luxconsultingco/

Bettina is a coach/consultant/facilitator and author. She with her husband Jim run the organisation called LUX Consulting Group. She has run her own businesses in health and growth space for the last 26 years. Bettina has a passion for supporting others to grow and expand themselves. Years of leading and coaching has given her a capacity to get to solutions quickly and efficiently. Bettina is not afraid to ask the tough questions to get the breakthrough for her clients and yet knows how to ensure they feel safe in the process.

Bettina Tornatora  //  LUX Consulting Group

Wow gang…this one was DEEP!  Strap in! I’ve always found it interesting that as health practitioners we do a brilliant job looking after our patients but often a lousy job looking after ourselves. Let me be the first to confess…I am not immune to this. In the past 20 years I’ve driven myself to anxiety attacks, chronic […]

Most health practitioners have bought into the idea that making and sharing videos with their community is a powerful marketing strategy. Where they get stuck though, is, what should I make my videos about???  This is a question that I get on a weekly basis.  So…today I’m going to share with you an 8 step framework that will help you create an endless amount of high quality content the builds authority, expertise and trust with your audience…(not to mention gets the phone ringing). Hit the play button and let’s get started. Thanks for all you do. Keep saving lives. Angus

Most health practitioners have bought into the idea that making and sharing videos with their community is a powerful marketing strategy.Where they get stuck though, is, what should I make my videos about??? This is a question that I get on a weekly basis. So…today I’m going to share with you an 8 step framework that will […]

Today we’re joined by marketing royalty Rick Cesari. Rick was instrumental in helping GoPro and the  George Foreman Grill build billion dollar brands through Brand Response advertising and strategic video marketing.

In this episode we chat about his upcoming book Video Persuasion which aims to put the big brands’ proven video marketing techniques into the hands of us as small business owners and entrepreneurs.

 

Here’s just some of what we spoke about:

Rick shares the 3 videos that all brands should be making

A simple formula for creating engaging videos

The number one key for success with video

Why story is more important than production

and heaps more.

 

Buckle up for this fabulous episode.

Thanks for all you do.

Keep saving lives.

Angus

 

Links Mentioned In The Show

https://rickcesari.com

The Top 3 Most Effective Types of Video Content

Ricks Book. Video Persuasion.

 

Rick Cesari has been a pioneer in Brand Response advertising since the early 90’s. He helped create the concept of “sell while you brand” and has been the force behind the creation of many of today’s iconic consumer brands including Sonicare, The George Foreman Grill, OxiClean, and many others. He has helped take companies like GoPro from start-up to over $1 billion in sales in just a few short years.

Rick’s newest book, Video Persuasion, puts his experience with winning companies in
the hands of everyday business owners, marketers, brand managers, and more. His innovative ideas around video marketing are changing the game for brands big and small alike. Today he’s focused on video marketing as a powerful tool for increasing sales and building your business. In Video Persuasion, Rick shares his best practices for influencing customers by creating and leveraging compelling stories on video.

 When not working, Rick enjoys reading, skiing, fishing, and hiking. For his 50th birthday, he achieved one of his lifelong goals: successfully summiting Mt. McKinley. Rick resides with his wife Martha and daughter Anna in Seattle, Washington.

Rick Cesari  //  Video Persuasion Expert

Today we’re joined by marketing royalty Rick Cesari. Rick was instrumental in helping GoPro and the  George Foreman Grill build billion dollar brands through Brand Response advertising and strategic video marketing. In this episode we chat about his upcoming book Video Persuasion which aims to put the big brands’ proven video marketing techniques into the hands […]