Marketing Your Practice

Todays episode comes from a Marketing Masterclass that I just recently recorded. The purpose of these short marketing masterclasses is to share with you what’s working now so you can build more goodwill, expertise, authority and maybe even a little bit of celebrity in your community  (this will all help to get the phone ringing more in your practice).

In this masterclass I’m speaking about the GOLDEN RULE of marketing. 

I’ll be the first to admit that as a practicing chiropractor it’s really easy to get OVERWHELMED. 

There’s patients to look after, staff to run, bills to pay and too often when it comes to marketing we’re tempted to just put our heads in the sand.

So…if  you feel a little this way then please know you’re not alone. We all feel like this from time to time and that’s why the GOLDEN RULE of marketing is so useful.

If the only one thing you knew and implemented about marketing was the GOLDEN RULE you’re marketing would be a great success.

Here’s a few things I cover in this masterclass:

how break through the noise and have your community take notice of your content.

what to do when it seems like no one is engaging with your content.

the keys to being likeable (you need this if you’re wanting to build an audience).

how often you need to posting if you want to have an impact.

I hope  you enjoy the show.

Angus

There’s only a few secret weapons when it comes to influence and communication and AUTHENTICITY is one of them.

As a recovering perfectionist myself I’ve found myself needlessly spending hours trying to craft the perfect message, post and video when all I needed to do was push my perfectionism to the side and communicate with authenticity.

In our modern world of ever growing social media shallowness I believe AUTHENTICITY in your message is the key to breakthrough the noise.

So…why is authenticity so powerful?

Because…it’s so rare!

This week on the show I chatted with Dr Krysti Wick. Krysti is a chiropractor, coach, speaker, and practice growth strategist. She is a self-declared design addict, lives for lululemon leggings and listening to Lizzo (say that five times fast), and — to the surprise of many— does not drink coffee….whaaaaaaat!

We chatted about the power of authenticity…what get’s in the way of us sharing our messages…when to persist and when it’s OK to pivot and move on to the next thing.

Now…Krysti not only has the authenticity thing nailed, she is also a super savvy marketer. 

She shared openly what strategies she has implemented over the past 6 years to see 500% growth in her practice…WOW!

This is a must listen episode.

Thanks for all you do.

Keep saving lives

Angus

Links Mentioned In The Show

theilluminatedsquad.com

rivershoreschiro.com

https://www.facebook.com/drkrystiwick/

https://www.instagram.com/drkrysti/

 

Dr. Krysti Wick is a chiropractor, coach, speaker, and practice growth strategist that hails from humble southeastern Wisconsin. She is a self-declared design addict, lives for lululemon leggings and listening to Lizzo (say that five times fast), and — to the surprise of many— does not drink coffee.

Over the past 12 years she has built a thriving pediatric and family practice that houses a full staff of doctors and CAs caring for patients everyday. As her practice grew over 500% in the past 6 years, so did Krysti’s desire to share her story through speaking and mentoring other chiropractors. Inspiring colleagues to find their strength within and build the practice of their dreams is one of her true passions in life.

Described by her industry peers as “The Rachel Hollis of Chiropractic,” Krysti’s passion resides in the empowerment of women in the field. Her fresh approach to coaching and building community has garnered praise across the nation. Krysti’s latest venture, The Illuminated Squad, became a rapid success and already holds a waitlist for membership.

Whether watching Krysti’s videos, reading her blog posts, or perusing her social media feeds, you’ll get very relevant advice for starting, growing, and scaling your practice as well as personal growth strategies to illuminate your life, YOU

There’s only a few secret weapons when it comes to influence and communication and AUTHENTICITY is one of them. As a recovering perfectionist myself I’ve found myself needlessly spending hours trying to craft the perfect message, post and video when all I needed to do was push my perfectionism to the side and communicate with authenticity. In […]

Today we’re going to talk about how to get more people to take action..now this might be taking action after watching your video, reading a blog post, visiting your website or maybe it’s in person after your report of findings or even after attending a regular apt. Regardless of the setting, there are certain principles to keep in mind if you’re wanting to improve your ability to motivate people to take action. This has been said to be one of the greatest skills you can develop…not just a small business owner but also as a practitioner where you’re wanting to work with your patients ever day to help them change their habits. Enjoy the show. Thanks for all you do. Keep saving lives Angus

Today we’re going to talk about how to get more people to take action..now this might be taking action after watching your video, reading a blog post, visiting your website or maybe it’s in person after your report of findings or even after attending a regular apt.Regardless of the setting, there are certain principles to […]

Do you ever feel STUCK…stuck in your practice, maybe your not sure where to go next, perhaps your growth has plateaued…or, for you…maybe you feel stuck in your life….arghhhh!         

If any of this sounds familiar then you are in for a treat because todays guest on the podcast is a superstar at helping people (and businesses ) get unstuck.

Her name is Holly Chantal and she helps people move from STUCK to CLARITY.  She reconnects people back with their purpose, passion and helps them see the business for the way it could be. She does this by combining her decade worth of experience in brand messaging, design strategy, and copywriting, along with metaphysical tools and intuitive gifts to bring their brand, business model, and marketing into alignment with their next evolution.

We also had a super interesting chat about a fabulous framework that Holly teaches call the Trailblazing Trifecta…this is a powerful framework for helping to simplify and supercharge your communication (I LOVED THIS).

That’s enough from me…go listen to the show.

Thanks for all you do.

Keep saving lives

Angus

Links Mentioned In The Show

Trailblazing  Trifectawww.hollychantal.com/gift

Entrepreneurial goals can be a moving target, something Holly Chantal learned firsthand after successfully establishing herself as a business coach and brand strategist that was on track to hit seven figures within her first 5 years. Everything changed however when Holly started a family and she found herself in a deep depression, questioning what she wanted from life and consequently her business.

This lead to a deep spiritual awakening that resulted in her taking command of her business in a whole new way that suited her life as a mother and allows her to make an even bigger impact on the world. Today, Holly works with experienced service-based professionals who find themselves at a plateau in their business with no clear guidance on where to go next.

 Whether her clients have veered off course from their initial goals, struggle with expansion plans or have found their business isn’t working for them on a personal level, Holly helps her clients gain clarity on what is keeping them stuck and what the next stage of their business looks like. She does this by combining her decade worth of experience in brand messaging, design strategy, and copywriting, along with metaphysical tools and intuitive gifts to bring their brand, business model, and marketing into alignment with their next evolution.

Holly Chantal  //  www.hollychantal.com

Do you ever feel STUCK…stuck in your practice, maybe your not sure where to go next, perhaps your growth has plateaued…or, for you…maybe you feel stuck in your life….arghhhh!          If any of this sounds familiar then you are in for a treat because todays guest on the podcast is a superstar at […]

In todays episode I want to talk to you all about the 3 most important questions that every practice should know the answer to… Knowing the answers to these questions will provide immense amounts of clarity for your marketing, branding, communication and even the kind of staff you employ. I’m a huge fan of the power of clarity…I think it is one of the most powerful forces in the world.  The opposite of clarity is confusion or indecisiveness.  Indecisiveness leads to fatigue…the social scientist have researched in depth and it’s called decision fatigue. Quite contrary to what we might think…more options is NOT better.  Research has shown that when people are offered a gift of a  choice 2 chocolates the feel better than they do when their offered a gift of a choice of 5 chocolates. So what does this have to do with you practice? Well most of us haven’t taken the time to clarify what we do, who we do it for and how we do…let’s look at this in another way.  Here’s the three questions: What problems do I solve? Who do I solve them for? How do I solve them? Listen into the show as we explore how answering these questions can lay the foundation to your practices super power. Enjoy the show. Thanks for all you do. Keep saving lives. Angus

In todays episode I want to talk to you all about the 3 most important questions that every practice should know the answer to…Knowing the answers to these questions will provide immense amounts of clarity for your marketing, branding, communication and even the kind of staff you employ.I’m a huge fan of the power of […]

Have you ever felt like running a practice is just too hard? I certainly have…often on a monthly basis. 

It’s no surprise that we find running a practice difficulty…most of us never got any training on it at ALL!

So…Chris Burfield to the rescue (cue superman music). 

Chris is a good buddy of mine and he is one of the savviest marketers I know and he REALLY understands the needs of us as natural health practitioners.

We talked about the basics of good marketing, why it’s essential that you take a stand, how to make your videos more engaging, how to involve your staff more and the importance of adding emotion to your message….and heaps heaps more!

I always have a blast chatting with Chris and I hope you enjoy this episode as much as I did recording it.

As always…thanks for all you do.

Keep saving lives​​

Angus

Links Mentioned In The Show

www.Burfsbootcamp.com

IntentionalPropaganda.com/pmmbook

Facebook:  https://www.facebook.com/TheRealBurf/

Instagram: @theRealBurf

YouTube: https://www.youtube.com/channel/UCM2Umh2YGdnEZg0X9w-QZBQ

Chris Burfield is the CEO and Founder of VanBurf Media, a Digital Marketing Agency that helps business owners and entrepreneurs generate more leads and sell more products and services through social media and other online platforms.

Chris is also the author of the Best Selling book, Propaganda Marketing Machine! A revolutionary new book that teaches you The Insider Secrets To Promotion, Domination, Prosperity and Freedom

He was born in Robinson, Pennsylvania. His father was a coal miner, later turned Methodist Minister while his mother was a stay-at-home mom. They lived in a double wide trailer on the outskirts of town.

Chris learned a strong work ethic at a very young age and says this has played a key role in his success. As a young child, he began his entrepreneurial career in first grade by drawing pictures of popular Sunday Newspaper Comics and selling them to kids in his class for $0.10 each. In his early teens, he earned money by starting a lawn-mowing business, snow-shoveling service and newspaper route. At age 17, Chris became a dishwasher at a local steak and seafood restaurant, making just $4.30/hour. It was at this time in his life that he discovered that working for other people was not what he wanted to do the rest of his life.

Fast forward to 1994, he went off to college with an undecided major, but by his second year, decided he would major in Sociology. In 1996, he failed out of college, and after working several jobs, finally ended up working in a Chiropractic office as a Chiropractic Assistant. It was here he would find purpose in his life. In 2000, Chris moved to Dallas, Texas to pursue a career as a Chiropractor