Marketing Your Practice

Have you ever felt like running a practice is just too hard? I certainly have…often on a monthly basis.  It’s no surprise that we find running a practice difficulty…most of us never got any training on it at ALL! So…Chris Burfield to the rescue (cue superman music).  Chris is a good buddy of mine and he is one […]

Have you ever had a shop salesperson talk you out of something that you wanted to buy? I had this exact experience last week.  I went in to see my good friends and Factory Sound in South Melbourne to buy a new microphone and podcasting box. I was planning on spending about $1200…what happened next blew my mind! The sales person went out of his way to convince me NOT to buy and instead showed me how I could get the result I was after from the equipment that I already had. On the surface this might seem like bad business from them but I think it’s exactly the opposite. When we care more about the outcome our customers are looking for than the immediate sale to our business we WILL WIN in the long run. Listen in as I share how I dealt with a similar situation when a patient came to see me. Hope you enjoy the show. Thanks for all you do. Keep saving lives. Angus

Have you ever had a shop salesperson talk you out of something that you wanted to buy?I had this exact experience last week.  I went in to see my good friends and Factory Sound in South Melbourne to buy a new microphone and podcasting box.I was planning on spending about $1200…what happened next blew my […]

Ok…want to build more authority, expertise and trust in your community?

Well…starting a podcast might be the key!

Podcasting is one of the fasting growing online mediums and the big online players are heavily investing in it:

 Spotify just invested $500million into expanding their podcast reach

 Google is now indexing all podcasts…this means patients will be more easily able to find your great content

 Apple is about to revamp their entire podcast platform.

This week on the Marketing Your Practice Podcast I chat with Podcasting Whiz (that’s his official title ..LOL)  Charley Valher about how you could use a podcast to create an unfair advantage for your clinic.

We dived deep…here’s a taste of what we covered

 what to speak about in your podcast

 how long your podcast should be

 how often do you need to release an episode

 how to use podcasts to find new patients

 how to use a podcast to improve retention

 what’s the minimum investment needed to make a great podcast

 and heaps more

This episode is jam packed full of brilliant tips and strategies.

I hope you enjoy the show.

Thanks

Enjoy the show

Angus

Links Mentioned In The Show

http://valhermedia.com/

https://charleyvalher.com

Charley Valher is a serial business owner and educator from Melbourne, Australia, best known for his unique approach to business and developing companies in a way that creates more time and leverage for the business owner. Having experience in a variety of businesses, he has picked up and developed a strong skill set in:

Scaling a business past the business owner

Business Automation

Business model design

Virtual Assistants & Online teams

Systems & Processes

Joint Ventures

Podcasting

In his spare time, he enjoys cycling, cooking, and music.

Charley Valher  //  Valhermedia.com

Ok…want to build more authority, expertise and trust in your community? Well…starting a podcast might be the key! Podcasting is one of the fasting growing online mediums and the big online players are heavily investing in it: Spotify just invested $500million into expanding their podcast reach Google is now indexing all podcasts…this means patients will be more easily able […]

In todays episode I want to talk to you all about imposter syndrome.  So, if you’ve told yourself that you’re not qualified enough, don’t know enough or don’t have the experience to be sharing videos, articles or giving talks to your community then todays episode is FOR YOU. According to the crew at International Journal of Behavioral Science.  An estimated 70% of people experience these impostor feelings at some point in their lives... ….in fact this has been an ongoing battle for me over the past 2 decades! A tendency toward perfectionism, fear of failure and continually undermining one’s achievements are all indicators that you might be prone to Imposter syndrome So…what do we do about it? Well…in this episode I share 3 of strategies that have been helpful for me over the decades. I hope you enjoy the show Thanks for all you do.  Keep savings lives Angus

In todays episode I want to talk to you all about imposter syndrome.  So, if you’ve told yourself that you’re not qualified enough, don’t know enough or don’t have the experience to be sharing videos, articles or giving talks to your community then todays episode is FOR YOU.According to the crew at International Journal of […]

Imagine creating such a strong brand that when someone thought of chiropractic (or naturopathy, Chinese medicine etc) they thought of YOU. Todays guest, Dr Jake Grinaker has made that his reality.  Dr. Jake has arguably one of the most successful practices (and lives) in the chiropractic  profession. A few short years ago that was not the case. Jake has created an unparalleled brand in Fargo, North Dakota where literally when people think chiropractic they think “Strive.” He is not only a marketing genius, but also a systems guru and master of recognizing talent and developing a well-rounded, committed team. In this episode of the Marketing Your Practice Podcast we talk about Branding with Purpose: The 5 Practical Keys to making your brand work for you! Here’s an overview:

Anchored … Is your brand well defined, specific?

Certain … Are you OOZING your brand?

Long Game Mentality … Are you setting up your brand up for success 10 years from now?

Short Game Hustle … Are you working as if tomorrow depends on it?

Pour IN … Let your tribe push your brand.

Hope you enjoy this action packed and deep episode. Thanks for all you do. Keep saving lives Angus

Links Mentioned In The Show

myepicpractice.com strivechiropractic.com DrJakeGrinaker.com I am Dr. Jake Grinaker and I reside in Fargo, ND, with the love of my life, Brittany, and our 4 amazing kids, Merik, Ryker, Finnley, and Crosby. I am blessed and fortunate enough to be the Founder and CEO of Strive Chiropractic which has grown into a multiple location clinic system. Together with Brittany, we have also launched The Strive Foundation (currently acting as The Strive Fund through DMF) and Strive Properties (a commercial and residential property company). I also feel incredibly proud of the consulting work I do with Epic Practice as a master coach to help other chiropractors develop the practice and more importantly, the life they deserve! Jake Grinaker  //  CEO of Strive Chiropractic

Imagine creating such a strong brand that when someone thought of chiropractic (or naturopathy, Chinese medicine etc) they thought of YOU. Todays guest, Dr Jake Grinaker has made that his reality.  Dr. Jake has arguably one of the most successful practices (and lives) in the chiropractic  profession. A few short years ago that was not the […]

Theres few things more frustrating than going to the effort of creating a great video, blog post or social media post and then checking back in a few days later to see that it’s only had 3 views (and two of them were from your mum!)

In this episode I share my thoughts on how to move past this and what to do to have a lasting impact on your community.

Enjoy the show.

Thanks for all you do.

Keep saving lives.

Angus