Marketing Your Practice

This might be the most content packed interview I’ve done so far on the podcast. So..strap yourself in! If you’re looking for a really powerful and simple system for attracting more new patients (and keeping the ones you’ve got) then listen in. This week I’m talking with Dr Jeff Langmaid. He is the founder of The Evidence Based […]

This is a new kind of “snackable” episode that I’ll be adding into podcast It’s new for 2 reasons…

It’ll be just me

it’ll be short and sweet with a simple and actionable strategy.  I expect each episode to range from 5-15minutes

Todays episode I share an awkward story that happened to me on an aeroplane and I’ll tell you the number one thing you want in any practice that will GUARANTEE success. Yep that’s a big statement but I’m betting that you’ll agree after listening to this episode.  Thanks for all you do Keep saving lives Angus

This is a new kind of “snackable” episode that I’ll be adding into podcastIt’s new for 2 reasons…It’ll be just meit’ll be short and sweet with a simple and actionable strategy.  I expect each episode to range from 5-15minutesTodays episode I share an awkward story that happened to me on an aeroplane and I’ll tell […]

I loved, loved, loved this episode of The Marketing Your Practice Podcast. Have you ever felt like to be successful in practice you need to be a “Jack of all trades”…you need to be a CEO, Manager, Marketer, Practitioner, Head of Sales etc etc If only it was as easy as just looking after the patients! This week I speak with Scott Murray.  Scott is well known for transforming bodies and online businesses and loves the unpredictability of having 2 quite different businesses. Working with body's through kahuna massage and energy healing for the past 15+ yrs and creating websites to assist in expanding online businesses for 10+ yrs, Scott isn't about to give up either as seeing the change in wellbeing that happens with bodies and business is extremely rewarding. Here’s some of what we talked about

Google Local do’s and don’ts

Website SEO, what works and doesn’t

Self Managed Websites and why Scott loves Square Space

Value Added relationships

and how Scott uses the 3 R’s to keep his practice busy

This episode is full of nuts and bolts tactics to help you decrease the overwhelm and have more impact in your community. Enjoy. Thanks for all you do. Keep saving lives Angus

Links Mentioned In The Show

 www.dragonflydigital.com.au, www.bodyblissmassagenoosa.com      https://www.instagram.com/dragonflydigital/ https://www.instagram.com/bodyblisskahuna_noosa/

Scott is well known for transforming bodies and online businesses and loves the unpredictability of having 2 quite different businesses. Working with body's through kahuna massage and energy healing for the past 15+ yrs and creating websites to assist in expanding online businesses for 10+ yrs, Scott isn't about to give up either as seeing the change in wellbeing that happens with bodies and business is extremely rewarding. Scott Murray  //  www.dragonflydigital.com.au

I loved, loved, loved this episode of The Marketing Your Practice Podcast. Have you ever felt like to be successful in practice you need to be a “Jack of all trades”…you need to be a CEO, Manager, Marketer, Practitioner, Head of Sales etc etc If only it was as easy as just looking after the patients! This week […]

I’ve got a question for you…how many patients each month come into your practice as a direct result of your website? 

For most of us the answer is either ….I don’t know or not many.

Next question ….(last one, I promise)… How much time did you put into carefully crafting the words on your website? Not much???

Well, simply put…the words on our websites matter. 

Getting them wrong might be costing you $1000’s.

In this weeks episode of The Marketing Your Practice Podcast I chat with Steven Lewis about how the words on our websites influence it’s effectiveness. Steven has been writing professionally as a journalist and copywriter since 1994. He has lectured in PR and journalism, and his book on persuasive storytelling has been taught at Sydney University and translated for international distribution.

In this episode Steven shares a 5 part framework to help you improve the results of your website (that means getting the phone ringing a whole bunch more!) Here’s an overview of the framework:

Say what you do 

 Be visual not abstract 

 Use case studies not testimonials —

The You/We ratio —

You are not Wikipedia 

Ignore this episode at your peril!  Thanks for all you do. Keep saving lives Angus

Links Mentioned In The Show

7 Things Anyone Can do To Increase Their Website Conversion Rate 

​Business Website: https://taleist.agency

Linked In https://www.linkedin.com/in/stevenlewissydney/

Youtube https://youtube.com/taleisttv

Facebook https://www.facebook.com/Taleist/

Steven has been writing professionally as a journalist and copywriter since 1994. He has lectured in PR and journalism, and his book on persuasive storytelling has been taught at Sydney University and translated for international distribution. Today, he runs a Sydney-based copywriting agency, Taleist. Steven's journalistic, research-based approach to copywriting informs Taleist's unique process. Steven Lewis  //  Director of Copywriting Taleist Agency

I’ve got a question for you…how many patients each month come into your practice as a direct result of your website?  For most of us the answer is either ….I don’t know or not many. Next question ….(last one, I promise)… How much time did you put into carefully crafting the words on your website? Not much??? Well, simply […]

One of the biggest challenges that we have as natural health practitioners is being able to stand out from all the noise and get our message heard. Remember…the more people that know, like and trust you, the busier your practice will be. On this weeks episode of The Marketing Your Practice Podcast I spoke with Janet Beckers. Janet s is a multi-award winning online marketing strategist who helps service providers attract a tribe of dream clients online who see them as the Tribal Business Leader. Janet introduced me to the concept of a Tribal Business Leader creates a great distinction between this idea and an influencer. She’s got some fabulous strategies that will help you create success and stand out in this super busy world of ours. Some topics we discussed include:

Are you (or aspiring to be) an Influencer or a Tribal Business Leader?

What is a tribe in relation to your marketing?

The definition of a tribal business leader

Why this positioning is essential if YOU are the main deliverer of services and training in your business – even if your business is not personally branded

The importance of The Transformational Journey

You’re not going to want to miss this one Thanks for all you do. Keep saving lives Angus

Links Mentioned In The Show

10 things all tribal business leaders have in common; https://romanceyourtribe.com/10-things-all-tribal-business-leaders-have-in-common/

We believe:  https://romanceyourtribe.com/we-believe/

Website www.RomanceYourTribe.com

Facebook https://business.facebook.com/JanetBeckersAuthor I

instagrgam: https://www.instagram.com/janetbeckers/

Linkedin: https://www.linkedin.com/in/janetbeckers/

Twitter: https://twitter.com/janetbeckers 

Janet Beckers is a multi-award winning online marketing strategist, author, speaker and mentor who is known for making the complex simple with a healthy dose of reality and humour. Janet helps coaches, consultants and service providers who are great at what they do and create real change for their own clients. She helps them attract a tribe of dream clients online who see them as the Tribal Business Leader they want to work with, so

Have you ever been confused about which platform you should be focusing on….Instagram, Facebook, Youtube etc ? I get this question every week and it’s a great question…but, often we’re not asking this question at the right time! Before you even begin to think about platform you need to ask yourself this question (it’s super important). Who am I serving and what problem and I solving? When you’re thinking about answering this question then it’s best to consider your Competitive Advantage.  Your competitive advantage is your capability of doing something better/different than anyone else in your community….your super power! These were just some of the topics we discussed on this weeks episode of the Marketing Your Practice Podcast with Ash Roy (Prodcutive Insights).  Ash is a whiz when it comes to helping businesses turn website visitors into loyal customers by leveraging the power of the internet.  He’s also a rock star podcaster! Here’s some of what we covered:

How to humanise your content so it sells itself.

Ash’s tips for ethical marketing…(it’s simple, powerful and you’ll love this!)

Why worrying about channels (Instagram, Facebook etc) isn’t necessary.

Ash introduced me to the Empathy Map. A brilliant strategy to help you really get to know your audience.

What to do when fear is holding your back. 

How to get through overwhelm and finish the projects you’ve been procrastinating about.

Ash also shared a wonderful content strategy that I’d never thought of before (and I’ve been studying content marketing for a decade). You won’t want to miss this episode. Thanks for all you do. Keep saving lives. Angus

Links Mentioned In The Show

Business Website - https://www.ProductiveInsights.com

Get me to Done - https://www.getmetodone.com​

Twitter -   www.twitter.com/AshRoyHelps

Facebook -

Have you ever been confused about which platform you should be focusing on….Instagram, Facebook, Youtube etc ? I get this question every week and it’s a great question…but, often we’re not asking this question at the right time! Before you even begin to think about platform you need to ask yourself this question (it’s super important). Who am […]